Explore IdeasThat Shape the Future.

Can you remember the last time you kept your phone aside for a whole long day? Hard to remember, right? That’s what mobile phones have done to us. The technology is evolving every day and plays a vital role in our lives.

2019 is about to witness some exceptional changes in the digital marketing world. With hundreds of mobile applications being developed every day, keeping up with the latest trends is important to survive this cutting-edge competition. With the technological advancements what we also witness is the sudden increase in the demand of clients.

To meet up with these demands and disrupting the technological spaces, we have listed a few mobile application trends for your business to prevail in 2019. Let’s check out the details!

Virtual and Augmented Realities

Earlier, the technology of virtual reality was limited to the advanced headsets, but now you get a variety of options in transforming your mobile phones and engage the users. The technology allows the users to get more realistic experience and enjoy user-friendly interface. The technology can promote campaigns in a much better way and target customers in an effective way through mobile apps.

With virtual reality apps, the users can enjoy full 360-degree visuals and get an enhanced experience. This is the major reasons it's used in creating gaming apps and provide users with a unique gaming experience.

In this coming year, we are more likely to witness the continuous development of elements of augmented and virtual realities since the focus on social media campaigns is increasing at a great pace. Presently, apps like Snapchat and Instagram are using the AR filters.

Chatbots

It will be wrong not to mention chatbots here. Well, the chatbots have become a basic part of the most on-demand apps today. It allows users to respond in real time. They are basically the future of every communication which helps to manage and maintain the day-to-day activities.

Chatbots make the user interactions more lively and captivating. The best part of using chatbots is you won’t get exhausted of the queries and get more acquainted on the taste of users. More than 30% of the e-commerce companies are using chatbots for their websites.

Chatbots help to produce a more effective self-service framework which allows the users with the personalized responses to their inquiries in real-time. Initially, chatbots were only used in messaging apps like - Skype, Facebook, Slack, and more. But, with the evolution of artificial intelligence, it is easier to integrate chatbots in the native apps.

In the past few years, chatbots have significantly improved its functionality of mobile apps. Their conversational interface boosts user engagement and helps to drive the app adoption across various businesses.

The Rise Of Instant Apps

Ever since the evolution of instant apps, they have been progressively popular among users. The best part of instant apps is they do not require to download like other native apps. They are very convenient and user-friendly.

We can also define instant apps like the native mobile apps which do not need to download and install on your phone. They are smaller in size in comparison to the native apps. Not just that, they help in delivering a great user experience without consuming much of your phone’s memory.

The texting apps offer highlights similar to instant messaging apps like - Skype, Whatsapp, and Messenger. With the sudden increase in the growth of mobile app marketing and smartphones, free and low-cost messaging apps have become a cheap alternative to messaging via MMS and SMS. usually, the messenger apps offer a wide range of opportunities for users such as photos, group chats, audio, and video sharing. You can take motivation from the existing messaging apps and consider making a mixture of everyone.

The instant apps are not only easy to share with friends or family but also easy to use. And, we are sure to witness more of these apps in 2019.

Internet Of Things And On-Demand Apps

IoT apps have been a big trend in recent years. They have created much buzz and are growing more popular. These apps have encouraged a wide range of business verticals including - e-commerce, healthcare, transportation, real estate and more. According to the experts, these apps are soon going to be a great boon in the healthcare and educational sector. IoT apps are going to play a significant role in 2019.

The rise of on-demand apps has created a lion share in the market as you only require a phone by your side. These apps have revolutionized the service sectors by providing individuals with simple and quick access to the services and products which used to restricted hard or luxury to get.  With the help of on-demand apps, you no longer have to get off your couch to get salon services, food delivery, or cabs.

The IoT apps are the new wave hitting the digital marketing sector. The remote connectivity and extensive use of sensors technology have made it a source of curiosity.

These apps offer potential through IoT devices and can easily connect to the techs - homes, cars, gadgets, and more. In the coming years, you are likely to explore more with IoT devices such as -

• Smart Parking
• Water Quality Monitoring
• IoT-Enabled ECG Device
• Home automationSmart Office system

The IoT apps will surely take the human world to a whole new dimension in the next decade.

Transformation Of Cash Payment to Mobile Payment

As we all know, the customer's way of shopping and making payments is shifting rapidly. Earlier, people were more inclined to make payments by cash. This significantly shifted to payments by cards and now the trend is moving towards the digital wallet apps like - Paytm, Google Pay, and more.

And, with this ease of making payments simply through the apps, the year 2019 is sure to witness an increase in the number of mobile payments apps as most banks are offering mobile banking services to their customers.

Popular mobile wallets like - Freecharge and Paytm have created a lot of buzz in the market and also assume some other players to join the competition. In the coming years, more and more people are likely to adopt the digital methods where the transaction and fund transfer will become a cakewalk.

Blockchain

One of the significant technology in recent years is the blockchain. The technology has created a unique level of transparency and security into digital transactions. We all know how the blockchain technology has transformed the cryptocurrency market and bitcoin. The technology has turned out to be a key factor in the payment industry and has provided the users with significant results. And, there are many experts who believe that technology is sure to overthrow the Internet in the long run.

Various business industries like - retail, finance, and healthcare are looking forward to building apps with blockchain technology. And, this trend is surely going to be on the top list for mobile app development this year. Let’s have a look at the various fields where the blockchain technology can do wonders:

• Money transfers and payments
• Distributed cloud storage
• Smart contacts
• Networking
• Notary
• IoT

Mobile App Security to Gain Extra Attention

Every day we find news relating to the cybercrime and many people are witnessing hacking. Even Google and Facebook have admitted security lapses and are looking forward to dealing with such issues. Today, proving cybersecurity to the users should be the top priority of the developers and many developers are already understanding its need.

It is important to give the user's data privacy and ensure they are keeping up with the protection laws to provide the users with the best experience. If you want to survive in this cutting edge competition then you need to make sure you pay extra attention to the security.

Cloud Technology Will Grow More

The cloud technology is enriching our lives for long. And, we all are aware of the fact that cloud computing has now become an integral part of the apps including - Gmail, Facebook, and more. As technology continues to grow, we are likely to witness more cloud riven apps to reduce the storage of apps. Considering its popularity, it is sure that the cloud apps will drive 90% of the mobile traffic by the end of this year.

Micro Apps And Enterprise Will Grow in Demand

The difference between the micro apps and the enterprise is, the former is developed to focus on a specific task while the latter can manage crucial business operations on the go. With the help of enterprise apps, it has become easier to manage a host of jobs. Apps like - Evernote is an exceptional example of an enterprise application. By using these apps, you can collaborate with one another and further increase efficiency. On the other hand, apps like Facebook are a perfect example of micro applications.

Mobile apps are essential to serve better in several aspects of our lives. Incorporating these trends can increase the workflow efficiency thereby increasing the capabilities.

The users are in constant search of trendy, quick, and highly responsive apps that are embedded with latest technologies to make their work easier. Although these trends never remain constant it is important to provide the users with the newer versions now and time.

So, that’s all on the mobile app development trends to flourish in the year 2019. These trends are proof of how much app development has affected the mobile industry. With the expansion in the mobile industry, we are likely to witness more app trends.

Mobile apps have been changing lives constantly and because of their enormous popularity, they serve a great opportunity for businesses. The experts have been saying that the mobile industry is one of the fastest growing industries showing no signs of slowing down. With the latest technological advancements, you get to see more mobile app trends and opportunities for business growth.

Well, 2019 is no different, and today we will discuss mobile app trends that will make money for your business. Hence, let’s dig deep in the details about the app trends which are going to dominate in 2019.

 

Machine Learning and Artificial Intelligence

As we all know, artificial intelligence is no new to this era. More and more business sectors are eyeing on to have the system integrated with human intelligence. More advanced tools are technologies are being powered by artificial intelligence. Both of deep roots in today’s mobile app development. What we can expect from these technologies in the future?

• AI-enabled chips
• AI automated DevOps
• Interoperability among the neural networks
• Automated machine learning

The recent advancements in the technology show that if these tools are used in the correct manner, they can actually help you capture real-time events with utmost accuracy.

Blockchain Technology

Although the technology is not new in the industry, it has started creating a buzz a few years back. Many financial investors and institutions are already reaping the benefits of using technology. The blockchain technology has the potential and scope to change the course and shape of the industrial landscape by leveraging trust and minimizing the friction across the business ecosystems. The use of this technology will surely provide you with elaborated structures which will help your business with long-term success.

With the help of Blockchain technology, users can also develop decentralized mobile applications. The technology has gained lots of popularity in smart contracts and cryptocurrencies. There is nothing wrong to say that Blockchain is expected to grow more in the near future and change the world of the mobile app industry.

Integration Of Wearable Apps

Most businesses have realized the need for wearable apps. For example - the medical sector has made progressive use of these apps by providing you with the vital stats of your body including - blood sugar levels and heart rate. These apps allow you to keep in touch with all the activities without even looking at your phone or tablet. The popularity of wearable apps is not just limited to the medical field but also used widely in other sectors of the industry. The major reason for its popularity is they help to enhance the personality and style of the people. Various app development companies are looking forward to providing an excellent interface for the wearable apps, so they look fancier and also enhance the user experience.

As we all know the main control of the wearable device is the smartphone. Therefore, we need to pair our devices in close proximity to smartphones. However, there will be no need for smartphones in the near future. They may be instantly connected to the web or simply function with your body.

The technology is already claiming to be in the first spot of the fitness industry and is going to take over the other sectors of the industry.

Virtual Reality And Augmented Reality

Well, the list is surely incomplete without including virtual reality and augmented reality. The technology has become popular, and the applications made by the use of VR and AR provide the user with an interactive interface. Most reputed app development companies are going beyond just the screen technology and investing more in the updated technology.

For example - social networking apps like - Instagram and Snapchat have released the AR filters which turns the human faces into the funny digital characters.

Video Streaming On Mobile

Most users spent time-consuming media through the videos. The leaders should include short-form video apps like - Tik Tok, Youtube, and more. Snapchat and Instagram are also being part of this technology are also gaining a lot of popularity over the Internet. They are more likely to grow in the near future and gain lots of audiences.

On-Demand Apps

The business model of on-demand apps is already getting immense popularity and is likely to get more in the near future. Most companies have embraced on-demand apps and use it as a successful model for their business growth. The on-demand app development is here to stay and any business which does not adopt this trend will surely get crushed by their competitors.

In 2019, the trend of on-demand apps will focus more on the B2B sector. Other industries are also likely to embrace this technology.

Mobile Wallets The Perfect Game Changers In The Mobile Industry

The demand for mobile wallets is on rising and more companies are looking forward to creating these apps. As security being the most important concern of the mobile industry, mobile wallets are surely going to be a game-changer in the mobile industry in 2019. Today, consumers look forward to the frictionless payment method in mobile apps. Nobody wants their privacy to get tampered, the mobile companies ensures in providing the utmost security to them. However, the mobile wallets they make are made with the highest level of security encryption which works with all kinds of mobile apps. Therefore, what will be the future of mobile wallets?

• More people will be using mobile wallets
• Contactless payment
• Providing customers with more secure mobile wallets

Beacons

Well, this is not any new innovation in technology. There are many industries using Beacons including - hotels, museums, healthcare, and more. There is nothing wrong to say that Beacons technology has become more understandable for common users. Their use is not limited to this, they have the greater capability.

For example, the technology can be combined with IoT and can help the users to get valuable information. The information generally includes the ongoing promos and sales going within their vicinity. Therefore, how the Beacons technology will be for the user?

• It will be used immensely for mobile payments
• Automated machine learning
• AI-enabled chips

Chatbots

Chatbots have been popular ever since they have been evolved and 2019 is no new for the technology. They are going to take over the world by providing effective communication and real-time interactions between the users and customers. No matter which field of the industry you are, the chatbots are surely going to enhance the user's experience.

Most companies have realized the need for customer engagement by providing them with the enhanced user experience. Moreover, chatbots have become the major source of earning profits for the companies. Plus, this is the reason why more companies are competing to provide their customers with innovative chatbot applications.

Immersive User Experience

With the advancement in technology, the lines between the real and physical world have started disappearing. There are many ways in which the technology is evolving, the companies have now incorporated conversational platforms and have changed the way people interact. The new way of interaction with the digital world is full of augmented and virtual reality, thereby, enhancing the user experience.

Introduction of Instant Apps

If we talk about efficient and user-friendly services, then you will surely think of mobile apps. The instant apps have become popular in recent years and will continue to grow their market in the mobile application industry. Another aspect of using these apps is they help in expanding the user base. There are many users out there who wish to access certain apps but usually fail with due to lack of space. This is certainly a major issue faced by mobile application companies while building apps. But, with instant apps, you don’t have to worry much about these apps.

Well, we strongly believe that staying up-to-date with the latest trends of technologies will help you keep the customers satisfied. This will allow you to meet the customer's demand and understand their behavior in a better way. Moreover, having relevant knowledge help businesses to stay ahead of their competitors. In this blog, we have tried to provide you with the full insights of the mobile application development trends that will surely prevail in 2019. One thing to keep in mind is the trends in mobile applications will keep on changing and the businesses need to be in full sync of the ever-changing trends.

If you want to enhance the quality of mobile applications, then make sure you follow these tips. Incorporate these tips into your business strategy and make a significant name in the mobile app development industry.

Introduction

Blockchain needs no introduction! The technology is all set to transform the world of digital marketing and advertising. In this digital world, the adoption of blockchain technology can make a lot of difference to your business. Online purchases and trade securities are at alarming risks that are taking place every now and then. With the help of effective blockchain technology, you can actually provide a secure system for your business and make it flourish.

Do you know why Blockchain is so popular? Well, the major reason for the popularity of blockchain is to solve the problem of cybersecurity. Wondering how? Well, it helps to introduce the new forms of digital interactions and restructuring the fundamental business transactions. If you are looking forward to efficiency, transparency, and security, then you can completely rely on blockchain technology. Trust me, this will be the best decision of your life and for the growth of your business.

What Is Blockchain Technology?

Blockchain is an impressive technology that never fails to impress! The technology allows making direct online payments without the need of financial counterparties. People can securely record the data in the digital ledger. The recorded data by the people is both centralized and verifiable. Although the use of blockchain technology is prevalent more in the banking and finance sector, it can also provide efficient results in the marketing and advertising industries. Blockchain can help to maintain the data with brand-safety, utmost transparency, and accountability. The details must be sounding fascinating, isn’t it? Check out the details on how blockchain technology is useful in the field of marketing and advertising.

5 Ways Blockchain Is Transforming Advertising And Marketing Industry

No More Middlemen

Say goodbye to middlemen! Yes, you read it right! The blockchain technology eliminates the need for middlemen and allows the users and intermediaries to interact freely with each other. The technology allows the companies to pay their targeted audience directly to view their ads. Using the technology both the clients and the contractors get a sense of complete security as the decentralized system of blockchain facilitates the easy flow of money between the parties.

The benefit of blockchain technology is not just restricted to companies and advertisers but also to other industries. The technology allows you to connect to your potential audience directly, thereby, ensuring smart spending. So, there is no need for the middlemen in the process.

Verification And Online Ad Buying

Well, that’s true that the accuracy of stats in online advertising is questionable. You never know whether the true customers are reading your ad or the clicks are coming from the hired or bots clients. With blockchain, you can get real insights. The technology boosts programmatic buying that allows the advertising companies to easily find the people viewing your ads are the real ones or not. By using this, the businesses get to know about genuine clicks and accordingly build their stats. Blockchain technology is encrypted and transparent which ensures the company gets what it is paying for.

What’s more? Well, another benefit of incorporating blockchain technology in advertising is ad verification. The blockchain helps the marketers to know where exactly their ads have been placed and how they are responding. It is a cost-effective alternative to decentralizing ad auditing marketing. What it does is it takes the ad deliveries from the ad servers and releases them to mining machines. With blockchain, one can easily blacklist and identify the frauds in real-time.

Regulatory Compliance And Data Protection

The most common use of blockchain by marketers is to store large volumes of customer data securely. The blockchain technology is decentralized and encrypted, thus makes up for a perfect alternative to the traditional storage methods.

Blockchain technology also ensures the highest levels of privacy protection which focus on the identity and protection of that identity with regard to the data associated with it. You can also manage GDPR with the help of blockchain. GDPR usually requires marketers to take consent from their customers and manage things. Not just that, the blockchain model also helps the customer to permit the company to access data for limited use and limited time.

Influencer Marketing And The Targeting Audiences In An Efficient Way

The blockchain technology helps the marketers and advertisers to build the customer profile directly in one go by using the information directly from the customers. It helps to build a database of the target audience in an efficient manner os you can easily access the details. The technology further allows the companies to smartly advertise their product or services to the potential customers who are likely to buy the product.

Speaking of the digital media, there has been an outstanding growth in the field. Today, influencer marketing plays a vital role in creating awareness among brands. People get easily influenced by the influencers, they follow them and love doing things that they are doing. With the help of blockchain technology, it is easy to track the engagement criteria of an influencer contract, thereby ensuring the high level of accuracy and transparency.

Unique Digital Identity Across Digital Channels

Having a digital identity is one of the most important phenomena to survive in this cutting-edge competition. Blockchain technology allows you to incorporate trust and security in the digital identity applications. The digital identities based on blockchain technology take into account the storage of individual data. Apart from that, it also offers vital links which are important for transfers of digital assets. Want to know more about the blockchain-based on digital identity? Keep reading to know the details.

• Some digital identities are based on the augment credit score for property buyers. These allow smart contractors with full property details and also let you know the digital identity of the buyer.

• KYC or reputation management system also uses digital identification of the data to know details about the customers and get more quantitative and qualitative information.

• Another use of digital identities is these are used in the food chain with blockchain information and barcode. The information is linked to it and helps in verifying the trajectory of the product.

So, if you are looking forward to incorporating blockchain technology to your business, then do proper research and then act on it.

Improving Transparency

One of the major reasons why marketers are using blockchain technology is that it offers full transparency in all the transactions. The main aim of this technology is to provide users with a secure interface, thereby safeguarding their privacy.

Blockchain technology facilitates the tamper-proof transparency on every product which moves through the supply chain. The technology also allows the users to keep track of every movement of the product. Doing this will further enhance the customer experience by bringing the utmost transparency.

For example – if the customer wants to buy an expensive luxury brand product, they can easily access the digital ledger and check if it is real or not. The technology gives full control to the users and builds trust. They will instantly get the confidence to buy the products.

Not just that, the technology helps in building the brand and creating trust among the users. What else do the advertisers crave for? All they want is to ensure customer satisfaction by providing full support to them.

Provides Accountability

When you spend the cash on a counterfeit product can be worst and frustrating for a customer. But, with the help of technology, you can easily aid each step of the supply chain. Thus improving the merchant’s accountability and further enhances the user’s purchasing experience by ensuring full transparency.

The Future Of Blockchain Technology

Blockchain technology is new to many marketers and advertisers. Many must be wondering, how it will affect the future of digital marketing? Well, the technology focusses on providing customers with seamless user experience. Not just that, it can help the advertisers and marketers to increase and adapt the ROI significantly.

Well, there is no doubt that blockchain is a robust and powerful technology. The concept of blockchain is here to stay and will surely transform the marketing landscape with its unexpected innovations. There are endless possibilities for marketing experts in terms of transparency, security, performance, and efficiency. There is nothing wrong to say that the blockchain technology can remove the piracy problems of digital distribution by ensuring frictionless monetization of digital content.

We call Blockchain - A Miracle Technology, as it has transformed several industries today! If implemented well, then it can do wonders for digital marketing worst. So, what are you wondering? If you have a brilliant idea, then grab the opportunity to make the most of it!

Have any queries? Drop us your thoughts in the comment section below.

Social media is growing rapidly, and every year there are new social media trends. As an entrepreneur, you need to have a solid strategy when it comes to social media. Simply putting a business profile to people is of no use, until or unless you make effective use of each. So, if you are looking forward to staying ahead of the curve and present your customers with something new, then you need to make the most of your content distribution efforts. Wondering, how? Here is a list of a few social media trends you need to put in practice in 2019 to stand out from your competitors.

➤ User-Generated Content

Now, what exactly is the user-generated content and how the businesses can make their efficient use? Well, it is the content which is created by the unpaid fans of businesses which can be used to promote products. It can be in any form of videos or photos. People believe in reality! Simply saying that the product is different will not generate sales. The customers want to know the ground of the products or services. Many businesses take the help of bloggers to sell their products and services, and this is because people want to know how things are being used in real situations. For example - YouTubers are playing a big role in social media marketing. These are also known as influencer marketing, one of the best social media trends, which attracts users to buy products or use services.

➤ Videos

Well, videos continue to dominate social media and prove to be one of the effective social media trends. Whether they are stories, live videos, or video contents, more and more businesses are making efficient use of videos. By making a strong social media presence on various social networking platforms will make it easier to offer a personalized customer experience. People love learning from visuals and interacting through videos is a great medium to do the work.

➤ Segment Your Social Audiences

While there are brands that talk about their audiences and customers, but the truth is that most businesses have a different set of audiences. So, what is segmentation? Well, it is the process of organizing your audience in a different set of groups. Social media is a great platform when you segment your audiences, and this further allows you to group the right people at the right time. Making assumptions about your audience can actually limit them all together with your ability to reach more people. So, instead of making assumptions it is better to know your audience. Understand about their preferences and accordingly present them with the right kind of campaigns. This will also allow you to adjust your narratives and messaging to fit in each segment.

➤ Augmented Reality

Considering the latest graphs, augmented reality is already being executed in small ways. But, it will surely leave a lasting impression that will last well into the future. Not just that, it has been estimated that virtual reality and augmented reality markets will make great profits in the near future.

For example - snap chat filters are taking up by a storm. This also allows people to create their own filters. When doing social media marketing, one needs to understand how to take full advantage of these features as these will continue to prevail in the future. Not just that it will make more personalize interactions and further allow the managers to take full advantage of the feature.

➤ Messenger Apps and Chatbots

Just like the videos, messengers apps is a great channel to reach businesses and vice-versa. We all are aware of the fact that how easy it is to reach out to people with Facebook Messenger. And, with the added feature of video and audio calling has further added to the easy interactions. From a business point of view, people who are on Facebook can ask their queries and discuss their concerns simply by typing messages on Facebook. Another thing that happens on apps like Facebook is if the customer visits the business page and they show some interest in the product, you can easily reach out them with the help of chatbots.  Yes, the marketers can initiate the conversation and ultimately derive sales from the customers. Isn’t it a great way to reach out to your prospective clients? It certainly is!

➤ The Instagram Stories Feature Isn't Slowing Down.

We all love posting stuff on Instagram, don’t we? Well, this social media trend is quite popular among people and is continue to be there for a while. People are constantly updating their profile and keep their followers engaged. In some case, it may also increase the followers. It is in a way a great way to tell your audience your side of the story and attract them.

Now, the main question here is what exactly makes these stories a valuable feature? We all know, Instagram has copied this feature from the Snapchat but the popularity of Instagram is more than the latter. Well, this is clearly because of more following of Instagram. You can share videos, pictures, thoughts on these stories and give the audience a glimpse of your brand. Also, this is free, you can post as much as you want. Happy posting!

➤ Analytics Dashboards Become More Important

Every business must know the value of great dynamics. Nobody has that much time to check out the dynamics, but there are a few tools that can help to manage these figures. If you want to reach the right symmetric in business, then you need to follow this social media trend to stay ahead of your competitors. Using these dashboards, you can keep track of all the new features, updates, and other important details.

➤ Integrating Social Networks Into Customer Service Operations

Well, more and more companies have now taken the road to provide customers with full customer support. This hugely helps the businesses to grow and build trust among the customers. Thanks to social media, you can offer customers with abundant communication channels which help the businesses to provide reliable customer care services quickly and more efficiently.

Yes, it is fun to anticipate what people will love about social media next? But, certainly, these social media trends have a long way to go in 2019. Social media offers transparency to the customers and offers a win-win situation for the businesses. So, ahead and make the most of it!

 

Mobile apps are striving to make people’s life easy. With the abundance of mobile app out there, it is difficult to survive in this cutting-edge competition. Often businesses fail to understand what it takes to make a successful app. You need to provide the audiences with something unique and creative. The answer lies in finding the mistakes in the unsuccessful apps. See what customers are not liking in those apps. Is it the design, functionality, or connectivity?

Now, let’s look at a few reasons why your customers might hate using your app.

Failure To Solve The Real World Problem

To gain popularity, most apps today are the replicas of popular ones. What they are forgetting is the users are looking for innovation, and if you provide them with the same old things, it may lead to a disappointment. For example - if a clothing store is making the same style apparels, then there will be high competition in the market. The buyers will be less interested. Keep in mind that only original designs and innovative concepts can help you build a strong market.

If you want to earn great money from your app. Your main motive should be solving the problem which already exists. Analyze your current competitor’s apps and try to find out the loopholes. Accordingly, design your app in a better way.

Not Being Sure About The Mobile Platform

Whether your application will be an Android app, iPhone app, or Windows app, you need to make your mind. The mobile platform you choose should not be decided on your predisposition. It should be based on the preference of your target audience. Whether it is Android app development or iPhone app development, the unsuccessful apps are not just the result of lack of user experience or quality, but also because of the wrong platform.

Inability To Know Your The Target Audience

One of the major drawbacks in building a mobile app is a failure to understand your target audience. If your audience is not liking what you are making, then it’s of no use. For example - when building a kid’s app, it is important to keep the kids in mind. But, that’s not enough. You need to consider their parents as well. Will they like the app? When considering the app, make sure you look for the target audience properly. If you don’t follow this step, then you may end up getting a blurry picture of your thoughts. Also, it will further lead to the failure of your app.

Too Few Or Too Many Features

Deciding on the number of features is important to consider when building a mobile app. A remarkable app will ensure you get the right balance of features. If you really think that giving feature overload to the customers will attract the customers, then you are completely wrong. Having excessive features in an app may confuse them and push them to opt out of your app.

When building an app, you need to be selective, otherwise, it may reverse the scenario as you may expect. Instead of confusing them, you should focus on the usability of the features.

Incompatible User Experience

Imagine, you are proving a mobile app related to music, but it went out without the microphone feature, isn’t it a problem? Well, it may definitely act as a hindrance in the user’s experience. Such apps limit the user’s experience, and they might not even use it.

The main motive of the apps is to provide an interaction with the user. For that, you can add a feedback option. Having a feedback option allow you to know customer’s concern and also help you serve them better. The app must be appealing to the audience, otherwise, you won’t get any score.

Making It Too Complex For Users

In the way of enhancing customer’s experience, mobile app creators sometimes make it a complex affair. Wondering, what that means? Well, have you ever wondered, why Apple gathers so much attention? It’ simply because of the usage. If the user cannot locate the right button in one go, then you are certainly not serving the purpose.

The truth is that the users don’t have time to learn how to use the app. The interface of the app should be easy-to-operate. And, if you expect them to put so much time in your app, then you are expecting something wrong.

You need to make sure that the app justifies its business value. An app needs to be compatible with the psychic of the target audience and should be made considering the changing trends.

Neglecting Backend Support

Now, this usually applies to game or e-commerce apps. To keep the functioning of your app stable, you need to robust backend support.

There have been several times when the mobile app is not able to handle the traffic inflow and further affecting the traffic. It is time to embrace better means of storage and support to the apps. Not to forget the scalability. Having scalable backend support will allow adjusting the traffic influx.

Not Optimizing The App Performance

Unoptimized apps are always a lost scenario. It is tough for such apps to win in the market. These lead to the reasons why the app doesn’t succeed.

It is important to carry app performance optimization so that it does not affect the user's performance.

Not Allowing Enough Market Time

Where most marketers fail is they do the marketing after the app has been launched. Well, creating a little hype about the app won’t hurt. You can make effective use of social media platforms to market the app and create a buzz in the market. Doing this will help to create a little excitement before the launch. For example - every year Apple create hype about their upcoming product. People talk about it and desperately wait for the launch date. This strategy has helped them gain a humongous audience. You can also strategize on for your app and check later to see the responses.

So, avoid these mistakes and strive to make an app which stands out among the competitors.

It is important to recognize the potential of email marketing. Startups have so much on their mind that they are potentially burning out their lists. Startup success is the buzz word in the business world. It’s always to ‘start’ it but takes significant efforts to ‘maintain’ it. Email marketing is basically a form of human interaction but rather in a formal manner. There is a set of unwritten rules about human interaction. If you don’t follow them, you’ll end up annoying your potential customers and prospects.

Email marketing is a challenge for email marketers. Before sending out emails, they need to go through some challenges including acquiring quality databases, low open and delivery rates, spam, and many more. With the rise in mobile use, mobile email is expected to account for 15% to 70% of email opens. Depending upon your target audience, product, and email type, the value can vary. If you are still not involved in email marketing as a part of your low-cost marketing, well you should start considering it now.

Before you dive right into email marketing, there are some things that you need to consider. Here is a compiled list of golden rules you should apply for your startup. They’re proven, time-efficient, simple gems of common sense.

• Test Everything

Gone are the days of spreadsheets and manual tracking. They are time-consuming and error-prone. You don’t have time for that, as you need to be ahead of time. Do not go with the trend, rather you should be the one to set the trend. You can’t get specifics on how to resonate with your specific audience. Try figuring it out for yourself.

Look for an email marketing software which will make testing simple and quick for you. Be a scientist about it and test one variable at a time. Do not assume anything, you’ll often be surprised. Try testing on various variable including:

1. Subject Line
2. CTA wording
3. Personalization
4. Image v/s no image

• Either 1 To 0 CTAs

CTAs are basically the choices you offer to the readers. And choice overload is something which is extremely easy to invoke. With one CTA, readers still got two options, click or don’t click. With just two options, readers are weighing up in their minds whether to click or not click or which one to click from both of the links you offered.

Or consider how quickly that will spiral into a bounce. Lazy people are distractable whereas busy people don’t have the time to ponder something just because you asked them to.  

Zero CTA can also be proved as a strong tool for you if you use it right. You can design a series to build excitement for an upcoming launch. Try designing an email that provides all its value within the body and then drops the hint at something exciting coming up to leave them wanting more.

• Start Building Your List

This one is a specific rule. Stop building your list before the three months of the launch, because one of the most powerful sales tools is time. Pre-launch list building is a great approach for product validation. With enough time, sales objections tend to evaporate and the list building procedure is longer than you expect it to be.

Follow the following approach for a successful pre-launch list building-

1. Put up a landing page which briefly describes the product or service you’re launching.
2. Ask for the email address from people who are genuinely interested in your product and wants to know more about it.
3. Maintain that list as it grows, and try to make them feel like the cool early-adopters they are.

• Consider Advantages of a Smaller List

Gone are the days when a long list was everything. Now, quality matters more than quantity. Let it be as small as it wants to be. Just make sure you nurture the list. Don’t let your list get larger than it should. And don’t even ad bunch of people aren’t interested in engaging because it means a net loss for you.

Use the common practice of list purging performed by email marketers to barrel scrap open rates and sky-high spam flagging is noticed by the email clients. Try keeping up that for your emails or it will be shunted down in the spam folder of the users even before they get a chance to read it. You can’t afford to lose the interested users.

Keep up the practice of nurturing your fledging list with content they really want. Keep a stubborn focus on the quality and send messages to individuals of this early list. Strike up conversations about their goals, opinions, and challenges. You can tune up your marketing to a laser point with focused quality.

Consider conversations with your customers as your assets or intellectual property as they can amazingly be valuable.

• Keep Your Milestones Checked

With time, your list is prone to grow. Which means you’ll need a way to automate conversations somewhat. To do so, you can try segmentation. Give them a choice of two things and track the number of clicks through each.

These links should be either pure value-offerings or a direct question:

“We’re curious. Which of these interest you more?”

In case your email automation doesn’t have a way to segment your lists, delete your account right away, It’s that important. People get you on their list because they think that you can offer them something relevant to their lives. With segmentation, get progressively more relevant to each subscriber with time. And try to make them stay by you as time rolls on.

If you’re in business, you should be marketing by email. If it’s not the area of your competence, contact Softuvo Solutions! We will run the email marketing campaign for you. Not only that, we have a complete range of digital marketing solutions to help your business grow. Take the first step today and ask our experts about your next step!

With the major changes in the Google search engine algorithm, users are now getting more accurate results. Google is more inclined towards obtaining accurate results and making its user happy! Getting a prominent spot on the SERPs (search engine result pages) depends upon the quality of the content you offer. Having quality content is not enough, you need to help search engines to understand the content you’re offering. To make this happen, experts use SEO practices.

Search Engine Optimization is now shaping the internet by producing highly specific results. You can make a prominent spot on the SERPs by offering smart and high-quality content with the SEO practices. Some of the tips to step up your SEO game according to the new algorithm introduced by Google are as given below.

Mobile Optimization

Majority of users are using mobile devices, making it first class abroad the Google search plane. According to the new algorithm, there is something called mobile-first index which means if you have both a mobile version and desktop version of your website, the algorithm will check out the mobile one first while deciding which one to rank on what position on the search results. Hence, it goes like mobile-first but it is not just limited to that only. There are other factors like loading speed which is also considered while assigning the rank on the search results.  Basically, a lightning-fast mobile site can be your golden SEO ticket.

Therefore, if your website is mobile-friendly, optimize your mobile-first index. There are some simple fixes you can make by hiding the unnecessary elements from your website, like image files or other multimedia content to improve the loading time and ultimately your rank on the website.

Featured Snippet Look

Google is always looking for the ‘next big thing’ as it strives to serve up results in the most convenient format for the users. Lately, there’s been a new format going on called featured snippet. They’re basically the paragraph excerpt perched above the more classic blue-linked listings on the SERPs, often appearing in response to a question.

Slide into this new feature and make your website appear on the 1st page. If the task seems overwhelming, you can always get Softuvo Experts to step up your SEO game with this feature.

With featured snippet, you get these prominent boxes which can help you structure your content accordingly. You basically set a goal and provide content accordingly. Make sure your Feature Snippet an H2 and H3 for subheaders. Header elements can catch Google’s eye more effectively.

Video Carousels

Video Carousels are another feature catching the eyes of the Google Algorithm and making it on the top of the SERPs. Recently, Google switched to a wider-ranging video carousel from the static three-video display. With the new version, users are able to scroll through around eight separate listings. However, it gives a hard proof that video marketing is a thing and can make a big impact on your overall rank of the website. Get the opportunity with the video carousel by making more and more entries. Moreover, visual material is always more engaging than written content.

To practice this process, do good keyword research and formulate those questions your target audience take interest in. After that, structure the video’s title and description to reflect the content you want to share with your users.

Building Brand Reputation

As a business owner, you need to care about the reputation of your brand. It’s not about popularity but restoring the faith of your target audience in you. Depending on how the internet perceives the trustworthiness of your brand, Google algorithm assigns you a spot on SERPs. The most common method to construct your brand reputation is by backlinking. The more external links are there to your site, the more legit your web presence seems.

Well, apart from backlinking, direct visits to the site is still the primary factor in Google ranking. Direct visits are possible if people jump straight to the website of brands they know to be reliable sources of information. Well, it’s crucial to create band recognition so that your brand can be the first thing that comes to a user’s mind.

One way to do this is by bolstering your brand name through ordinary mentions across the internet, and not every mention needs to be accompanied by the link. Show up in relevant Facebook forums or discussion posts by mentioning your brand. Maintain an active social media support to encourage better engagement with your customers. Exist actively on your social media channels. Show the web that you actively participate in your field activities.

Quality Content

Gone are the days when it was enough to simply churn out the content of any sort on the internet. Now, the search engine index your pages and make it appear to the users only if it is helpful to them. In order to rank higher, you need to produce higher quality content. According to SEO experts, the new version of the Google algorithm has the ability to evaluate the EAT standards of your company’s website. EAT is an abbreviation used for- Expertise, Authoritativeness, and Authoritativeness. Therefore, now SEO experts proudly say, “want to have a prominent spot? Have quality content, it’s that simple!

To reach the EAT standards, you can offer your visitors with quality content when they visit your website! Through the knowledge bases, fascinating blog posts, and engaging video materials, you can offer great content and can ultimately attain a better spot! Update your website with quality content frequently with the fresh content. Make sure you offer internal links to other pages of your website. It is the most easier yet genius way to get more traffic on your website!

Creating and publishing the website is not enough, you need to make sure that all your hard work gets seen by your target audience. Moreover, optimizing the site for search engines can be the most effective way to reach potential clients. Follow the latest SEO practices and make 2019 your year with Softuvo Solutions!

The world of digital marketing keeps on evolving from time to time. With the advancement of technology and the ever-changing trends, it is important for marketers to stay updated with marketing trends.  The digital marketing industry is growing competitive than ever and marketers are required to come up with the most creative and idol digital marketing strategies!

You know it’s your loss if you are not cooping up with the latest tools and technology, you will definitely lose grip on the market. Especially for a startup, it is necessary to gain a competitive advantage over other existing organizations. So, today, we will guide you with the proven digital marketing tips that can help you get an edge over your competitors.

Public Presence Is Vital

Having a good public presence is important, especially when you are a startup. For this, you need to begin by knowing your target audience. Check for public forums and groups to know the core interest of your targeted audience. Keep an eye on the queries and questions they ask and are concerned about as you might find some valuable information there. There are various public forums and groups available publically and cost you nothing to check those out but you can certainly find something interesting there. Having relevant information will help you smartly attract more traffic to your website.

It is really important for businesses to have a credible image in the market, so make your right move every time. Plan your marketing strategy and direct more traffic to your website and help your business grow.

Pay-Per-Click Ads Can Up Your Marketing Game

Give your business more exposure to PPC or Pay Per Click. All you need to do is to pay for the branding and display it on various search engines or social media platforms as well. By paying for the Ads, you are displaying your website to the people more often as they type their target keyword in the search bar. Isn’t that wonderful?

The common problem is competing for high traffic keywords can be extremely expensive for you. However, you can always invest in a social media marketing campaign which is a lot more affordable than other paid marketing campaigns.

Email Marketing Is Not Going Anywhere

Email Marketing is one of the oldest and effective marketing strategies that can keep your audiences informed and engaged. You can attract your customers with some exciting offers/discounts or attractive information and encourage them to subscribe to your email newsletter. For effective email marketing, create a list of subscribers and then work on creating personalized emails with relevant content.

Just make sure you keep a check on your audiences and see what are they up to. Make short and crisp emails and make good use of images and gifs. To see a noticeable increase in your sales, invest in an efficient email marketing campaign. It is one of the best digital marketing strategies. 

Videos Attracting More Users

Most of us spend hours watching videos, don’t we? Videos are an excellent medium to attract users and keep them engaged. They are becoming a sensation in the digital marketing world. People are not going to check every post you post on social media posts, so it’s better if you just post a short and creative video with valuable information.

While creating your video, do consider the importance of the target keywords. Nowadays you get post insights on all leading social media platforms where you can see how your post is performing on the internet.

Social Media Marketing Is A Win-Win Game

Do you know social media reach is wider than you can imagine? In just a matter of a few seconds, your post can go viral all over the internet and you can get a huge following. To have an effective social media marketing strategy, you need to establish an active profile on several social media platforms including Twitter, Facebook, Instagram, Snapchat, LinkedIn, Tumblr, Pinterest, and so on. Make consistent posts and keep your targeted audience engaged with you.

Make your content shareable and make sure there is a perfect blend of business and informative posts. Always posting promotional stuff is a big no-no! Make sure the posts are also informative and tempting enough to increase your followers on social media. A social media post should be such that it redirects the user to your website and further increases your website traffic.

SEO Is The Key

Search Engine Optimization is the essence of digital marketing. While you are working hard for the success of your online marketing campaign, it is important for you to incorporate a proper SEO strategy. It is all about analyzing the keywords for proper keyword research and using relevant keywords to create valuable content. To attain a presence on the search engine, it is important that you do proper optimization. Make sure your marketing team use these keywords smartly and update the content regularly according to the keywords.

Note: Don’t focus on keyword stuffing as it doesn’t give fruitful results.

Smart Content Is The King 

The world of digital marketing is nothing without good content. No user likes stale content ao you have to be dynamic when it comes to the content available on your website. Adding fresh content is a crucial element for the successful establishment of your status in the market. Create new content and update the content on your website in a consistent manner by adding creative and relevant blogs and other informative content like infographics, images, and videos to deliver your message to your target audience. Make use of all the available tools to enhance your online presence and increase inbound traffic with effective digital marketing strategies.

Big Data Is Acing

Big Data can be the most effective tool to gain a full understanding of your potential customers and target market. Startups can get Big Data analysis to gather information regarding the purchase pattern of their customers. There are various channels available that can help marketers to come up with relevant strategies. It can help improve the performance of their online marketing campaign.

Big Data can be expensive but outsourcing can be the most effective solution for financial issues. It is not the core operation of any digital marketing agency whether it’s a startup or a well-established one. Hence, you can choose to Outsource Big Data services and seek advanced services while focusing on their core competencies only.

Artificial Intelligence Is Getting Smarter

Chatbots are boosting digital sales for a while now. They not only provide a unique solution but are also very successful in keeping the customers engaged. The AI-powered chatbots target the customers and significantly improves brand loyalty. Hence, chatbots can be another perfect solution for boosting your sales. Robots and Artificial Intelligence seem to their jobs in the most efficient manner and are offering higher customer engagement.

Have some thoughts to share on the topic? Feel free to drop your ideas on the digital marketing trends in the comments section below.

Social Media Marketing has come a long way in the past couple of years. And, this trend is not stopping any soon. Around 60-70% of the business relies on social media marketing to market their business, and we are not surprised seeing these figures. The social media marketing enhances business activities on various social media platforms which further contributes to the marketing objectives such as - website traffic, brand awareness, and customer acquisition. The activity is usually in the form of content such as - images, texts, and videos. Apart from that, it includes paid ads and community engagement. When we like anything on the social media platforms, we have the ease to share the content and we serve as a channel of distribution. We all know social media has a great influence on the audience, and businesses have to constantly come up with new ideas to engage the audience. This will help to generate leads and ultimately increase sales. Wondering, social media marketing will be a game-changer in 2019? Let’s read out the few reasons for its popularity.

Create Brand Recognition

The ultimate goal of any business is to gain brand recognition. People usually buy from the brand which is recognized. Thanks to social media marketing, we can have an easy and effective brand building. Unlike traditional marketing, social media marketing allows your brand to reach wider audiences and help them gain instant popularity. Bonus Tip: Make sure you pay close attention to the logo designing. It should be placed strategically, neither to distracting nor overwhelming.

To Seek our social media marketing services, Contact us here!

Learns to connect with your audience through social listening

By the term social listening, we mean the act of monitoring the social conversations people are having around. Try to understand what’s important to your audience, and identify your target audience. Doing this will also help you know the tone of people. Bonus Tip: Make it a part of your routine to examine what the audience is saying. Social listening will surely take you a long way and help you reach bigger goals.

Tell Your Brand’s Story

Social media marketing is a great way to share your brand’s goal. However, sharing your story or journey will have a big impact on the audiences. These can be extensive or simple, but it will surely have an impactful image. Bonus Tip: You can share the stories of people who use your service or product. If people are appreciating what you are selling, and share it instantly. This will help to build a positive impression on people and help share your story at a global platform.

Build Customer Loyalty

We love things which come free to us, don’t we? With effective social media marketing, you can build brand loyalty. Customers love to interact with the brands which they enjoy. Moreover, if the customer is following your business, then they are certainly loyal to you. This will automatically help to increase traffic. Bonus Tip: Be sure you keep your audience happy and engaged. What can you do for that?

• Provide them with discount coupons or promo codes.
• Try to ask open-end questions that will further allow the audience to reply.
• Free gifts can also work wonders in your marketing strategy.

Using these creative marketing strategies, you will automatically attract audiences. Whether you have a small-scale business or large scale establishment, you can get benefitted by the use of effective social media marketing. Get ready to map the road to success!