Explore IdeasThat Shape the Future.

The world of digital marketing keeps on evolving from time to time. With the advancement of technology and the ever-changing trends, it is important for marketers to stay updated with marketing trends.  The digital marketing industry is growing competitive than ever and marketers are required to come up with the most creative and idol digital marketing strategies!

You know it’s your loss if you are not cooping up with the latest tools and technology, you will definitely lose grip on the market. Especially for a startup, it is necessary to gain a competitive advantage over other existing organizations. So, today, we will guide you with the proven digital marketing tips that can help you get an edge over your competitors.

Public Presence Is Vital

Having a good public presence is important, especially when you are a startup. For this, you need to begin by knowing your target audience. Check for public forums and groups to know the core interest of your targeted audience. Keep an eye on the queries and questions they ask and are concerned about as you might find some valuable information there. There are various public forums and groups available publically and cost you nothing to check those out but you can certainly find something interesting there. Having relevant information will help you smartly attract more traffic to your website.

It is really important for businesses to have a credible image in the market, so make your right move every time. Plan your marketing strategy and direct more traffic to your website and help your business grow.

Pay-Per-Click Ads Can Up Your Marketing Game

Give your business more exposure to PPC or Pay Per Click. All you need to do is to pay for the branding and display it on various search engines or social media platforms as well. By paying for the Ads, you are displaying your website to the people more often as they type their target keyword in the search bar. Isn’t that wonderful?

The common problem is competing for high traffic keywords can be extremely expensive for you. However, you can always invest in a social media marketing campaign which is a lot more affordable than other paid marketing campaigns.

Email Marketing Is Not Going Anywhere

Email Marketing is one of the oldest and effective marketing strategies that can keep your audiences informed and engaged. You can attract your customers with some exciting offers/discounts or attractive information and encourage them to subscribe to your email newsletter. For effective email marketing, create a list of subscribers and then work on creating personalized emails with relevant content.

Just make sure you keep a check on your audiences and see what are they up to. Make short and crisp emails and make good use of images and gifs. To see a noticeable increase in your sales, invest in an efficient email marketing campaign. It is one of the best digital marketing strategies. 

Videos Attracting More Users

Most of us spend hours watching videos, don’t we? Videos are an excellent medium to attract users and keep them engaged. They are becoming a sensation in the digital marketing world. People are not going to check every post you post on social media posts, so it’s better if you just post a short and creative video with valuable information.

While creating your video, do consider the importance of the target keywords. Nowadays you get post insights on all leading social media platforms where you can see how your post is performing on the internet.

Social Media Marketing Is A Win-Win Game

Do you know social media reach is wider than you can imagine? In just a matter of a few seconds, your post can go viral all over the internet and you can get a huge following. To have an effective social media marketing strategy, you need to establish an active profile on several social media platforms including Twitter, Facebook, Instagram, Snapchat, LinkedIn, Tumblr, Pinterest, and so on. Make consistent posts and keep your targeted audience engaged with you.

Make your content shareable and make sure there is a perfect blend of business and informative posts. Always posting promotional stuff is a big no-no! Make sure the posts are also informative and tempting enough to increase your followers on social media. A social media post should be such that it redirects the user to your website and further increases your website traffic.

SEO Is The Key

Search Engine Optimization is the essence of digital marketing. While you are working hard for the success of your online marketing campaign, it is important for you to incorporate a proper SEO strategy. It is all about analyzing the keywords for proper keyword research and using relevant keywords to create valuable content. To attain a presence on the search engine, it is important that you do proper optimization. Make sure your marketing team use these keywords smartly and update the content regularly according to the keywords.

Note: Don’t focus on keyword stuffing as it doesn’t give fruitful results.

Smart Content Is The King 

The world of digital marketing is nothing without good content. No user likes stale content ao you have to be dynamic when it comes to the content available on your website. Adding fresh content is a crucial element for the successful establishment of your status in the market. Create new content and update the content on your website in a consistent manner by adding creative and relevant blogs and other informative content like infographics, images, and videos to deliver your message to your target audience. Make use of all the available tools to enhance your online presence and increase inbound traffic with effective digital marketing strategies.

Big Data Is Acing

Big Data can be the most effective tool to gain a full understanding of your potential customers and target market. Startups can get Big Data analysis to gather information regarding the purchase pattern of their customers. There are various channels available that can help marketers to come up with relevant strategies. It can help improve the performance of their online marketing campaign.

Big Data can be expensive but outsourcing can be the most effective solution for financial issues. It is not the core operation of any digital marketing agency whether it’s a startup or a well-established one. Hence, you can choose to Outsource Big Data services and seek advanced services while focusing on their core competencies only.

Artificial Intelligence Is Getting Smarter

Chatbots are boosting digital sales for a while now. They not only provide a unique solution but are also very successful in keeping the customers engaged. The AI-powered chatbots target the customers and significantly improves brand loyalty. Hence, chatbots can be another perfect solution for boosting your sales. Robots and Artificial Intelligence seem to their jobs in the most efficient manner and are offering higher customer engagement.

Have some thoughts to share on the topic? Feel free to drop your ideas on the digital marketing trends in the comments section below.

Social Media Marketing has come a long way in the past couple of years. And, this trend is not stopping any soon. Around 60-70% of the business relies on social media marketing to market their business, and we are not surprised seeing these figures. The social media marketing enhances business activities on various social media platforms which further contributes to the marketing objectives such as - website traffic, brand awareness, and customer acquisition. The activity is usually in the form of content such as - images, texts, and videos. Apart from that, it includes paid ads and community engagement. When we like anything on the social media platforms, we have the ease to share the content and we serve as a channel of distribution. We all know social media has a great influence on the audience, and businesses have to constantly come up with new ideas to engage the audience. This will help to generate leads and ultimately increase sales. Wondering, social media marketing will be a game-changer in 2019? Let’s read out the few reasons for its popularity.

Create Brand Recognition

The ultimate goal of any business is to gain brand recognition. People usually buy from the brand which is recognized. Thanks to social media marketing, we can have an easy and effective brand building. Unlike traditional marketing, social media marketing allows your brand to reach wider audiences and help them gain instant popularity. Bonus Tip: Make sure you pay close attention to the logo designing. It should be placed strategically, neither to distracting nor overwhelming.

To Seek our social media marketing services, Contact us here!

Learns to connect with your audience through social listening

By the term social listening, we mean the act of monitoring the social conversations people are having around. Try to understand what’s important to your audience, and identify your target audience. Doing this will also help you know the tone of people. Bonus Tip: Make it a part of your routine to examine what the audience is saying. Social listening will surely take you a long way and help you reach bigger goals.

Tell Your Brand’s Story

Social media marketing is a great way to share your brand’s goal. However, sharing your story or journey will have a big impact on the audiences. These can be extensive or simple, but it will surely have an impactful image. Bonus Tip: You can share the stories of people who use your service or product. If people are appreciating what you are selling, and share it instantly. This will help to build a positive impression on people and help share your story at a global platform.

Build Customer Loyalty

We love things which come free to us, don’t we? With effective social media marketing, you can build brand loyalty. Customers love to interact with the brands which they enjoy. Moreover, if the customer is following your business, then they are certainly loyal to you. This will automatically help to increase traffic. Bonus Tip: Be sure you keep your audience happy and engaged. What can you do for that?

• Provide them with discount coupons or promo codes.
• Try to ask open-end questions that will further allow the audience to reply.
• Free gifts can also work wonders in your marketing strategy.

Using these creative marketing strategies, you will automatically attract audiences. Whether you have a small-scale business or large scale establishment, you can get benefitted by the use of effective social media marketing. Get ready to map the road to success!

As a website designer, you have to handle various things at a time. From designing the logos to creating websites, there are many tasks that a website designer does. Having so much work makes it difficult to manage everything properly. Thanks to the advent of technology, you can now get a myriad of tools offering multiple functionalities. These designing tools can be of great help to you and will simplify your work. Below is a list of a few designing tools which can provide you with efficient results. Let’s read out the details!

Photoshop

The style of the web design landscape might be changing, but Photoshop is still being a big success. It is an extremely powerful tool which can take designing to another level. The tool comes with loads of features, settings, and options which can help you custom graphics and designs. You get a user-friendly interface, thus making it an effective tool for beginners as well. Ever since Photoshop has emerged, it is constantly evolving the lives of the designers.

ProofHub

You cannot miss this one! Proofhub is a project management and proofing software, which is immensely loved by the designers. This tool is a great platform for designers to improvise their work. You can draft framework of the design, discuss their creative work, and make changes in the designs. The tool helps to simplify the approval process between the designer and the client. Thus, saving lots of time! You also get various markup tools, which allow you to highlight mark up the annotations and highlight different sections.

Avocode

It is a great tool for all the front-end designers that boasts large clientele. The tool encourages the automatic generation of code pieces from the for exported pictures. The tool is filled with impressive features such as - code output optimization, color conversion, CSS conversion, retina graphics, and preserves everything crafted in Photoshop or Sketch.

Antetype

This UX-based design app is curated by skilled designers. This tool saves a lot of time in optimizing and creating the high-fidelity UI designs prototypes. The tool has a responsive layout which helps you save a lot of time. You get a widget library with 400+ pre-designed widgets. This can definitely skyrocket your productivity!

Illustrator

Illustrator is widely used by the designers to create everything from product packaging, web icons to the billboards and illustrations. This is a vector-based app which can be easily scaled for mobile screens. Thus making it easy to use! Illustrator also provides the designers with tons of exciting features like - wide range of fonts, quick document creation, stability enhancements, and much more.

Pixlr

Just like Photoshop, there are millions of people using Pixlr. The tool offers convenient photo creation and provides functionalities. Now, many of you must be wondering, what makes Pixlr different from Photoshop? Well, its the ease of use. Whether you are a beginner or an experienced developer, anyone can create and edit designs with much ease. With the help of right designing tools, you can nourish your skills, supercharge your creativity, and bring something better. These tools will surely simplify your work! Go ahead and choose the one which suits your needs.

Do you want your business to stand out among the rest? Having so much competition around, it is difficult to survive in the market. The only way to stay strong in this competitive market is to keep yourself updated with the latest technologies. Being on multi-channels give your brand better recognition. One of the most powerful tools to target audience is to use Mobile apps. In this age of digitalization, where every other person is using mobile, incorporating Mobile app to your business will further extend the horizons of business growth. To make you understand better about the use of the Mobile app, we have jotted down a few essential benefits Mobile apps can provide to your business. Let’s check out!

Audience Building

Well, it has to be the first benefit of using Mobile apps. And, why not? Ease of use and convenience offered by the Mobile apps help to establish relationships with the customer across the globe. When a person refers to the web address to reach your site, they have to remember the exact name. But, that’s not the case with Mobile apps. The user simply has to install the app and enter their information. This will also increase the number of installations. With the mind-blasting combination of the site+mobile app, you are sure to get a double dividend for your business and build better audience interaction.

Sales Growth

Mobile apps will definitely help you reap increased profits. For this, you need a large audience. To attract more customers, you can use bonus push notifications, promotions, and discounts. You can also contact the users directly who have invested in your app. For example - you can call them and provide them with special offers. This will automatically attract more users. Not just that, using Mobile apps also enables the user to make mobile payments. It’s a great move to get more customers. People no longer like wasting time shopping at stores. The ease of shopping with Mobile apps have definitely made great progress.

Business Process Optimization

Well, not just for your customers, but you can also build an app for better employee interaction. This will allow you to monitor and manage the process, aggregate certain statistics, exchange important data or files. Mobile apps will help in automation of multiple tasks and help you get optimized results. This will also avoid the unnecessary interactions between the employees and help to build smart networking chain. Doesn’t that sound impressive?

Communication and Marketing Channels

Mobile apps are pretty successful in attracting the attention of audiences towards the brand. You can effectively expand the potential users and develop trust with them. When you launch a new app, you are basically advertising your business. This allows the user to explore the features and help them know more about the product you are selling. You can also conduct surveys or run polls to know more about the consumer. Receiving feedback from the customer will automatically build a strong relationship between you two.

Gain Customer Loyalty

Allowing the customer to shop online, order food, and interact with each other will give your business a boon and increase customer’s loyalty. Offering your customers with frequent discounts, promotions, and bonuses will engage more customers. When in business, you need to explore all the horizons. With the personalization in Mobile apps, you can send users about new discounts and promotions. You can also offer users with exciting offers on installing the app. Providing 24x7 customer services will automatically build the customer’s trust and earn loyalty. Mobile apps can surely be a game changer for your business. If you need any professional assistance, simply drop us a message.

Blockchain is the new shiny object in the technology world. It is taking over the headlines pretty fast due to the remarkable application it offers. It is the buzzword in the market right now planning on staying for a long-run. The applications offered by Blockchain technology seems promising enough to disrupt industries including banking, real estate, finance, academics, healthcare, etc. While big enterprises are embracing this technology at a faster rate, startups should also look out for this technology. Following are the major reasons enough to make you care about blockchain-

Secure

Blockchain technology is basically a Peer-to-peer network which manages and manipulate the networks with multiple stakeholders. It ensures the no one person can ever hack, close chains, shut down or manipulate the block. Guaranteeing that Blockchain is free from any hacks or fraudulent activity.

Due to the promising security it offers, it is now the most preferred method of storing enterprise data owing to the incorruptible digital ledger of transactions (DLT). it stores all the data with encryption using the latest cryptographic methods for the greater level of security. Considering that data is the most valuable asset of any organization today, hence it is important to protect it from every potential threat. Blockchain addresses most of the data security threats and offers more secure transactions.  

Record and Transaction Transparency

Transparency is the major factor contributing to the more secure transaction in this technology. Transparency is ingrained in every DNA cell of Blockchain. To protect the privacy of the transaction, the details of the transaction are shared only with the set of participant involved in the particular transaction, effectively eliminating the third-party interventions. Which means regardless of the type of the data, the transaction records can easily be tracked on every transaction. Moreover, blockchain technology employs unforgeable, trackable, audit-able and indelible transactions.

Low Transactional Costs

Experts say blockchain technology is built with collaboration in mind. So it's not a surprise that startups can propel their growth story by collaborating with foreign workers and offshore partners. Blockchain effectively utilizes a global network that is remarkably distributed across the world and the organizations are no longer restricted by the geographical boundaries. Moreover, blockchain offers the application of smart contracts which means the blockchain transactions are negligible.

Disrupting Storage

Blockchain transaction records are kept on decentralized storage which wipes out the need of having any extra storage capacity to place the records. Not only that, it encourages the constant availability of the records to the startups in a cheaper and easier manner. It is supported by computer systems, successfully eliminating the need of any manual intervention. With the pre-existing servers, decentralized platforms of blockchain don’t need any large investment. Therefore, startups don’t have to worry about any huge investment.

Reduced Business Cost

Take the instance of smart contracts it offers, which can eliminate bureaucracy and lawyers. Which means the codes stored on the blockchain network and they execute automatically when they meet a certain condition. Hence effectively reducing the business costs for startups.

High-quality software is in great demand and is also good for the reputation of an IT service company. But developers are struggling to deliver the high-quality software within the time and budget limits. In such scenarios, DevOps can be the perfect solution. DevOps is helpful in improving the software development and delivery quality dramatically. Moreover, DevOps bridges the gap between the development and operations team for faster communication and effective collaboration. State of Agile Report states that 58% of organizations embrace DevOps strategy in order to enhance their delivery speed. However, DevOps is not limited to accelerate the delivery speed only as it offers other impressive benefits as well. It offers a stable operating environment and assures rapid software delivery. With the ability of quick development cycles, development and delivery of the system become faster and end-results are remarkable. But before you get started on DevOps journey, gain understanding about the tools, processes, and people since DevOps is known to integrate them. Understanding it is an important aspect as it requires a focus on people and organizational change. Starting from driving an enterprise-wide movement, right from the top-level management down to the entry-level staff. And ensure that everyone is aware of the value DevOps brings to the organization. Next, selecting the right tools are just as necessary. Ensure that the tools are compatible with working with the cloud, IT resources and support network as well. Here’s a 5 step guide for successful DevOps strategy to drive sufficient value-

Acquire requirements

It is the most logical first step but many organizations fail to see that, hence end up with failed DevOps adaptation. Acquire requirements and establish a plan sufficient enough to embark the DevOps. Start by understanding the solution pattern of the project you wish to build. Take all the important aspects under consideration including performance, testing, monitoring and security of software development. Try a robust prototyping platform, use tools like pencils and gather requirements to create mockups.

Define DevOps Process

Implementing a DevOps strategy can be the most amazing things for the product delivery but acquiring the understanding of the processes you want to employ and the results you are looking to achieve is just as essential. DevOps strategies and processes vary organization to organization, so it’s better to gain an understanding from traditional approaches from the development through operational approaches you need to eliminate while moving to DevOps.   Tools like GitHub can offer your organization with a dramatic improvement in development efficiency. Moreover, it enables flexible deployment options, innumerable integration, centralized permissions and more. In addition to this, it allows you to host, review, manage, and build quality software along with moving ideas forward and learning all along the way.

Fuel Collaboration

Seamless collaboration is another key element, DevOps offers. To enable effective review code, collaboration is the key which is offered by DevOps. Seamless collaboration by DevOps also enables efficient workload sharing, frequent reviews, latest information updates and resolving conflicts as well.

Enable Automated Testing

Automated testing is another essential and exciting element DevOps offers which plays a vital role in automating the overall product delivery. Automated test scripts are capable of speeding up the process of testing, ultimately improving the quality of the software. It leverages the thorough testing at each stage.

Constant Performance Monitoring

Measuring and monitoring the performance of DevOps strategy is the last step. Given the fact that hundreds of services and processes are involved, it is impossible to monitor each one of them. Therefore, understand the vital metrics and track those. You can use tools to monitor the development cycles and deployment accuracy as well.

Many of us relate Virtual Reality with gaming, but little did we know that it is being used in many more capacities. As technology is progressing, its uses are also surfacing. There are various industries with various capacities, utilizing technology. Here are some of the most common instances-

Healthcare

In healthcare, Virtual Reality is offering a diverse range of applications. Basically, it is the brand new trend in the healthcare sector. And VR in cognitive behavior therapy is the most ancient application used. It can recognize the traits and phobias in the patients like public speaking, flying or heights and treat the patients for such social anxieties. Hence, it offers a controlled environment which helps doctors to expose their patients to the simulations. And direct them to cope up with how they feel.

Doctors are now treating limb pain with Virtual reality. This therapy uses sensors to pick up on nerve inputs and patients have to complete a game using a virtual limb. It makes complicated treatments simpler by offering simulations and accurate reading. It has become a great part of healthcare already.

Advertisement

Take the instance of DODOcase, which is using Google Cardboard pop-up viewer to customize the viewers with logos and the other aspects for the companies. Similarly, other digital marketing agencies are exploring the options VR is offering to enhance their marketing campaign.

Automotive

Immersion lab by Ford Motor Company is the most suitable example for the use of VR in the Automotive sector. Thus, it helps them to get a sense of how customers will experience their cars. They use Oculus Rift headsets to acquire high def renderings of exteriors and interiors of the cars. Similarly, recently Audi announced that they’d soon be using VR to offer an in-depth look at their cars to their potential buyers. Moreover, it will enable them with the capability of customizing colors, electronic systems, inlays, and interior leather as well.

Entertainment

Oculus cinema is a well-known name which allows users to experience the movie with a deserted movie theater all to themselves with the VR capacities. Moreover, gaming is the source of entertainment and is majorly associated with VR technology. Also, if loud music and thronged of rowdy fans aren’t your cup of tea, then opt for immersive Virtual Reality concert experiences. Recently, Coldplay released a VR experience back at the end of the year 2014.

Education

Academics and training is another major field using VR capabilities. Everybody from mechanics to surgeons is using VR for training purposes. For younger students, VR is mostly about immense gaming or virtual field trips. But it is used in training pilots, surgeons or other mechanical fields.

Tourism

You must have had a free sample from the supermarket. There is a reason they give away free samples to the customers. Similarly, Marriott hotels offer a “teleporter” which is basically a Virtual Reality enabled technology. It allows users to visit downtown London or beach in Hawaii virtually, by wearing an Oculus Rift headset. Other senses are also catered by the teleporter which lets the users feel winds in their hair or sun on their face.

 

It is pretty common that a website doesn’t give the expected result. You might have some proper strategies to attract more users to your website but due to some mere website mistakes made by developers can make it difficult to follow. Here are some common website mistakes often overlooked by the website developers. Avoid making it and make the website more effective.

Lack Of Proper CTA (Call to Action)

Motivate your potential prospect to take meaningful steps towards becoming your business clients. If you are just listing out the services you offer but not telling them how they can content you regarding the service they want to seek from you, then there is no point of having a website at all. Call to action directly impacts the sales boost. It is the ultimate key to the success of digital advertising. Call to action buttons can increase the sales by 20% as it helps to draw the attention of the customers towards real procedure involved with services they require. So do remember to add “join now”, “sign up” or “see more” buttons on your website. Not having CTA is one of the most frequently reported website mistakes. 

No Proper Content Distribution

Another mistake which is committed frequently is the duplicity in the content, which leads to the ultimate failure of the websites. For once, you lose the ranking on the website with the duplicate content. Moreover, search engines prefer unique and authentic content and if you have duplicate content on your site, you are not likely to appear on the first page of search results.

Missing Client Reviews and Testimonials

Gain the trust of your clients and run a successful business. In order to prove that your services are genuine and satisfactory, allow your customers to put reviews and testimonials on the websites and display the testimonials on the website for your potential prospects. Studies suggest that having testimonials or reviews displayed on the website can increase the conversion likelihood by 58% and also increases site revenue by 62%.

Missing Pricing Sections

People want to know the estimation of the budget for the services they want to acquire. Not getting the rate card can frustrate them. Or worse they will leave your site and go looking for the services somewhere else. So, display pricing as it can help you qualify the leads, save the time of the sales team and makes your business more trustworthy.

Use Of Technical Jargon

Being overenthusiastic in displaying the technical language will lead your business nowhere. If your clients were so technical, they wouldn’t need your help! Instead, use the simple language, or better, display the demo products or services for better client acceptance.

Lack of Onsite SEO

Another mistake often made by the website developers is lack of Onsite SEO. it is mostly concerned with the optimization of website pages, content, meta tags, and titles. Thus, optimizing the onsite SEO for creating a positive influence on your inbound links. Also, linking it with external websites can really boost your business.  

With the rapid emergence of the digital world, mobile application industries consider implementing the latest technologies. Learn about the latest mobile app trends to come up with great apps-

GPS

Locations-based services are the new trend in mobile apps and make the services amazing regardless of the type of the app. Basically, with GPS systems it becomes easier for the end-users to locate the assets. Similarly, in the case of eCommerce mobile apps, it locates the end-user and suggests products accordingly or shows the availability of shipping off their location. Hence, location-based applications are mainly important for the news apps, comparison suggestion itineraries, food apps, eCommerce apps and so on. So, personalize the experience of your end-users with location-based services. 

Cloud Computing

Majority of mobile app developers are following the Cloud Computing trend. To ease out the redundant tasks like synchronization of same data within multiple devices or transferring the data between them, cloud computing is the solution. Management of the data becomes easy and effortless with cloud computing. It clears up space and ensures that the user is able to access the information available on different devices directly.

Data Analytics

Consider data analytic before developing apps because it will tell you what the customer wants and how they treat a particular app. It will offer crucial information regarding various aspects of a mobile application. Based on this information, you can actually develop a great app which can satisfy the customers.

AR and VR

AR (Augmented Reality) and VR (virtual reality) are the next big technology to be followed in mobile app development. They are majorly used in gaming or shopping apps. Apps serving in various sectors including education, healthcare, etc can also utilize the capabilities of AR and VR. With AR and VR you can experience technology more closely, almost like reality.

Wearability

All credits to Apple, wearable devices are gaining immense popularity. Moreover, the affordability constraint is almost out of the equation. With more and more companies adopting this technology, it is best to incorporate this technology with your app. App developers are required to build apps which can be synced with these devices. It will make it easier for people to use them on the move.

Chatbots

In spite, it is a child technology of AI, it is gaining immense popularity. It can simply deduce the hefty salary bills of people recruited at the end of the sales. They are virtual assistants within mobile applications assisting the users during their purchase for a better and personalized experience.

Instant Apps

Instant apps are basically the native apps which are relatively smaller in size apps, highly convenient and user-friendly just because of the fact that it needs no downloading. Users can access such mobile applications instantly without having to download it. Instant apps are the solution to the demands of users like shorter load time or better user experience. Thus, it entirely eliminates the issue of waiting time required for the installation. Contact Softuvo for great application with the latest trending technologies to gain a competitive edge in the market and splendid growth of your business! We follow the latest mobile app trends to meet the core requirements of your business.