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In this digital era, no one likes to carry cash. Most of the transactions are performed online. the mobile payment app is not limited to retail and E-commerce business only but is also spreading its roots in various fields like financial block, telecommunication, food or grocery, transportation or logistics sector as well. Before you encourage your customers to make an online payment, make sure the gateway you offer is 100% secured. Here are some tips to build easy and secure mobile payment app-

Do Your Background Homework

For any app development process, regardless of the sector, you need to do some background research. You can seek all the information you need, online, thanks to digitization! So do a little digging about what is demanded in the market and how your product will fit in. This little step can help you avoid common mistakes.

Initiate App Marketing Campaign

If your app is great but is sounding dumb, you are at loss. Just be smart when you tell your clients about your product. Don’t tell them the working of your product rather start with how it is going to solve their problem. Make it seem the most useful asset their company can use and grow. First, categorize clients by their age, professions, habits etc and then foresee what each category requires. Run an app marketing campaign which majorly focusing on the potential customers with personalized offers and relevant content. Reward them with the digital wallet as it is in great demand. It gives a reason to them to turn loyal to your secure wallet app.

Choose The Type Of Your Wallet

Once you determine the platform on which you want to build your mobile wallet. After that, choose the type of mobile wallet app you want to build. Some of the options available are:

• NFC enabled wallet to initiate the contactless payments
• Web-enabled wallet that makes payment through the web
• SMS enabled wallet that writes off fund through SMS
• Wallets that send and receive money using a mobile operator

Stick To The UI

UI and UX still remain the inevitable part for the success of the app. Hence, the UI of your mobile wallet app must reflect on purpose. A great UI can result in better engagement, readability, catchiness and memorable icon for better brand recognization. Make sure that the hierarchy of your app screen should be logical and suitable as well. With each swipe, click or tap, it is valuable, which means there are lesser processes and unnecessary processes are eliminated from the app. Try to make the app user-friendly and less complicated for the users. Above all, when you hire a mobile developer, take time to consult with and don’t rush to it. Or drop a message to us to consult with the expert mobile app developers.  

Before you dive into creating a mobile app, there are some tips or guidelines which can help you design creative and beautiful mobile apps. The ecommerce mobile app market continues to grow and it can be your ticket to success. Almost half of the smartphone owners use mobile apps up to 10 times a day. Considering these stats, any e-commerce business enterprise that is serious about increasing sales and reach, regardless of the size, should consider having a good mobile app. Creating a great consumer experience can be a crucial factor as it involves certain aspects. You need to keep the following guidelines in your mind before diving into mobile app development. Some of the key tips are-  

Simple and Uncluttered UI

While designing the UI of an e-commerce mobile app, first thing is to keep it simple. There are a lot of bad example of such apps where the designing is just over the top and gives an overall messed up look. Try keeping the app organized by limiting the content. Only the required content should be displayed on the screen. Make your app easy to use to make it possible for the app to attract more mobile users.  

Consistent Navigation

Decide the number of items you want to display within the global navigation. Unlike the e-commerce websites, you are limited to some categories, sections, and promotions when it comes to a smaller sized mobile app. Keep your menu positioned consistent throughout the app to make it simple for the user to locate it. Use basic and consistent terminologies and place it accordingly.  

Avoid Long Procedures

Mobile users or even desktop users for that matter like a long multi-page signup procedure. Limit your input fields to the required ones only and make the procedure short to keep it simple and less time-consuming. And it easier for the guest users to browse through the products without having to register or let them register through their favored social media account. It is less time-consuming and incredibly easy for users.  

Prominent Buttons

Another key point to consider is making it easy and approachable for the user to buy the product as quickly as possible when they find the product. If they are not able to complete the process quickly, you are more likely to lose the sale. Long procedures are irritating and users often abandon such apps. Therefore, to make the procedure quick and easy, make the buttons like “add to cart” or “add to wishlist” more prominent. It will improve the purchasing experience of the user easy and will ultimately improve your sales.  

Minimum Multimedia Content

Optimize the speed of your eCommerce mobile app to direct more traffic. One way to do this is by minimizing the multimedia content. Users expect the mobile app screens to load instantly and when they don’t, they shop from somewhere else.  

Allow User to Create Their Personalized Collection

Users wan to shop the best available item and for that, they compare various aspects. Therefore, you can make it enjoyable for the users by letting users add products to a “wishlist” or a Personal “collection” section. Hence, they can revisit their collected list decide what they want to buy and when they want to buy it. If you require a creative and beautiful eCommerce mobile app for your eCommerce business, leave us a message here. Our experts are fluent in delivering marvelous eCommerce mobile app.

Ensuring the best user experience can be the best way for mobile app development companies to create a flawless mobile app. But to ensure the best user experience, they need to perform exhaustive mobile app testing before launch. Perform these five mobile app testing for user satisfaction-

Functional Testing

Functional testing is helpful in gaining understanding about the level of mobile app meeting the required standards. Mobile apps basically revolve around human int5eraction in user scenarios and just like any other UI-based applications require a lot of human interaction in user scenarios. However, given the challenges like different operating systems, manual testing can be time-consuming. This is the main reason QA team opt for automated functional testing. It can be the best way to balance the coverage and efficiency of functional testing with the balanced combination of automated tests and manual test scenarios.

Performance Testing

Mobile performance testing includes client application performance, network performance, and server performance. Therefore, the QA team covers all three areas while performing performance testing. With client-side performance testing, testers ensure the performance of all features concerned with user-experience, like user interaction or responsiveness.

Memory Testing

Mobile devices have limited memory as compared to desktops or laptops, hence it is necessary to ensure the maximum optimization of available memory. A mobile OS tends to close the apps that use excessive memory, ultimately lowering down the user experience. It ensures that mobile app optimizes memory usage whenever it is running.

Interruption Testing

Interruptions like incoming calls, text messages, memory warning, low battery warning, insertion or removal of charging cables etc tend to pop up while using the mobile. Therefore, interruption testing ensures that tasks performed your app are not affected by these interruptions.

Usability Testing

Usability testing is performed to ensure the quality of a mobile app from the user's point of view. It analysis the performance on different measures. The precision and completeness, with which, a user can perform a task using the app in specified environments measure the efficiency of the products. They test the effectiveness by measuring the resources used up to achieve the goals of precision and completeness. Satisfaction is tested by measuring the comfort level offered by the app to the users. So if you want a mobile app working effectively and glitch-free, drop us a message here. Our experts will reach out to you for further discussion about your business idea and the app you want.

We all are aware of the fact that ‘Content is the King.’ Since, the past few years, the content management system has become the need of the hour. And, why not? If you want to rank your business online, then you have to manage the content you publish. There are various types of CMS tools and depending upon the type of CMS you choose, it will have the impact accordingly. Select a CMS platform that can deal with specialized issues. Today, we will guide you on how to choose the CMS Tools.

How To Choose A CMS?

Before you begin choosing the CMS tools, consider your e-commerce business needs. So, characterize the requirement of your business to dispose of the Content Management System arrangements and choose the one which can fulfill the business demands. Don’t rush into it and settle on the best fitting one only. Here is how it can impact your eCommerce business.

Impact on SEO

SEO is majorly concerned with content and implementing a great Content Management System that can directly affect your search engine optimization. With the help of CMS, you can keep your content fresh and interesting. But this opportunity can turn into a disaster if your Content Management System is not SEO friendly.

Here are a few issues that Consider the following issues that might come up with the Content Management System:

• Meta tags are used by web search tools to understand what a page is about. If you end up choosing a bad CMS platform, it might not permit the user to assign a relevant title and unique description meta tag to it.
• URLs play a vital role in google ranking but some CMS doesn’t allow to create keyword incorporating keyword resulting in the poor ranking.

Impact on Online Branding

Repeating the same content format may seem boring to your target audience. But, a CMS tool can help! Go for a befitting CMS to keep the branding consistent. CMS can be used by the marketing team to store brand values and standards as well. Your team can also use CMS to arrange a multi-channel campaign like RSS, leaflets, dynamic content, and more.

• Try to outline a smart approach where the outlined and executed a distributed work process typically managed by the Content Management System.
• You can also use CMS to write a composition guide to hold faster to your brand’s style over every online platform.

Impact on Extensibility

Your content management system should be scalable to support your growth in the future. The best part about using CMS tools is they can extend their functionality beyond default functionalities just by purchasing modules or plug-ins. It is even easier to accomplish if you do the following:

• Code the interfaces and support composition over legacy and so on.
• Avoid over-designing as undesirable features will just waste time and make it difficult to expand in the future.

Want to integrate Content Management System to your business? We can help! Schedule a free consultation and get started!

Appearance is the first a user notices in a website. So UX (user experience) is more than just designs and color combinations. It is sentiments and emotions it brings when a user visits it. Sometimes, designers are too focused on technicalities that they forget the basics. Try these strategies to boost the UX for your website.

Use white space

Although you might find white space unattractive and useless it is essential to good design. To make your content appear more legible, you need to have white space. Moreover, it enables the user to focus on the elements surrounding the text. A survey states that white space around the title heading increases the user attention by 20%. So white space isn’t all bad. Leaving a lot of white space can make your website look unattractive. Just try to find the balance between what is most important and need to communicate on top and add some white space to highlight the important context.

Optimized Page Speed

Most of the users abandon the website when it takes longer than intended to load. It can be a frustrating experience for the users to wait for a page to load. People are always busy and while they’re having coffee and listening to music and surfing your website at the same time, they expect a faster result. When they don’t get it, they bounce! A slow loading page interrupts the experience for a user.  Start optimizing the speed of your website by compressing the images and removing the not-so-important animations and videos from your website.

Attractive CTAs

Biggest turn off in a website is the excessive content, statically placed over the pages without Call-To-Action buttons. It makes the website look dull, unattractive and static. STAs that are clearly marked with an action word enabling users to easily navigate through the site and get exactly what they want in the location they expect to find it. Directing the users through impressive CTAs can increase the traffic and make the UX even better. Having time oriented buttons like “Sign Up Now” or action-oriented buttons like “Get Started” makes a great impression over the users. These active action words that prompt and guide the user to move forward.

Impressive Use of Pictures

People are getting faster at judging whether they want to surf the website further or not! And pictures play an important role in the judgment. Do not use the stock images because they will recognize it. Stock picture resembles the non-personal style of photography. Having non-stock pictures can increase the traffic and conversion rate and the confidence of the page. Well, the conclusion is stock pictures can be high quality but fails miserably in creating a connection between the users and the brand.

Consistent Web Pages

Consistency is important to keep the user in check. It basically means that everything on different pages matches including heading sizes, font choices, spacing, design components, color combinations, button styles, photo choices, photo choices etc. While navigating through inconsistent sites, users often wonder whether they are in the right place and end up leaving the site.

Different languages are used to program mobile apps for different platforms including Android, iOS, and Windows. Android apps are coded using Java whereas Objective-C language is used for coding iOS mobile apps, while a windows mobile app is coded using.Net. However, fundamental knowledge in JavaScript, HTML, and CSS can help you build decent mobile apps. Here are some JavaScript frameworks to build awesome mobile apps

PhoneGap (Cordova)

PhoneGap framework is distributed by Apache Cordova which enables developers to reuse their existing web development skills to build hybrid mobile applications with HTML, CSS, and Javascript quickly. Basically, PhoneGap works as a medium between web application codes and Mobile OS APIs. due to which developers are able to use the same codes written for generating APIs for mobile apps.

Titanium

Titanium is an open-source application development platform availed by Appcelerator which enables you to build native mobile apps using web technologies including JavaScript, HTML, and CSS. This platform is quite popular for developing cross-platform mobile applications.

JQuery Mobile

“Write less, do more” agenda is taken to the next level by JQuery framework, one of the best JavaScript frameworks. Developers use this framework to develop mobile-friendly applications. Best part of this framework is that it supports a wide range of user interfaces, compatible with modern platforms such as ioS, Android, Nokia Symbian or Opera mini as well. Developers can use PhoneGap framework to embed JQuery web app code to an interactive iOS or Android application.

Sencha Touch

Sencha Touch framework is quite similar to Ext JS which offers optimal solutions to develop impressive mobile applications with the ability to work on different platforms including Android, iOS, Kindle Fire etc. Nonetheless, it also contains various useful components that work effectively on different kinds of mobile applications.

React Native

It is the most preferred framework for developers, fond of native mobile applications. Although there is another option, Xamarin, it only allows you to write a similar kind of code natively. Basically, it limits the developer to a similar kind of interface design tools and similar calls. Whereas, react native takes a completely different path towards native app development. Moreover, it uses CSS-alike stylesheets, HTML-alike tags for layout and JavaScript Code. If you’re already familiar to react, then it can be the best framework for you to develop mobile apps.

NativeScript

NativeScript was mainly invented for building multi-platform native mobile applications with a single source code. The NativeScript site and Github page depict the runtime as empowering developers to use JavaScript and TypeScript.

Mobile Angular UI

With Mobile Angular UI, developers can have essential mobile components which are not offered Bootstrap 3. With the components supporting important features like switches, overlays, sidebars, scrollable areas, Absolute positioned top and bottom navbars that don’t bounce on the scroll making it the top Javascript Framework for mobile app development.   If you’re in need of an impressive and feature-rich mobile app, drop us a message here! Our talented developers develops best JavaScript Frameworks enabled mobile apps and will reach out to you for further discussion.

In this digital age, having a mobile app is a must for the growth of the company. Smartphones are evolving dramatically and are changing our day-to-day. They’ve become an important part of our lives without realizing. Android and iOS are two major mobile app platforms and business enterprises have a difficult time choosing from them. However, both platforms have their own set of advantages, but the iOS platform can outnumber Android. Here let me tell you how-  

The Apple Interface

iOS is specifically for Apple devices and the best part about Apple is that the company makes great efforts to create its interface a better customer service. The more interactive and enjoyable the app, the better the relationship is between customer and company. Apple is always praised for its regulated environment of their device. Moreover, they enjoy easy and interactive apps and make the interface even better. Such features are helpful in boosting up its sales and makes it more desirable for consumers.  

Security

Security is often an afterthought for developers while developing applications, which makes the app vulnerable to security threats like viruses, trojans, malware etc. With iOS, developers are open to exciting features and utmost security. iOS guarantees effective security against malware and viruses, which makes it a perfect choice for developing a business app.  

More reach to tech-savvy users

iPhone has always been the fascinating and most preferred device for the tech-savvy users. And for any business app, first and foremost thing is to attract new customers and boost its sales. With a well-crafted iPhone app, the company can surely expect a dramatic increase in their users and can enhance their reach for such an audience. It offers an innovative way to reach more people and enhance brand recognition as well.  

Lower Fragmentation

While developing an app for the Android platform, developers have to be concerned with a variety of Android devices out there. But with iOS, the fragmentation during testing is a lot fewer as there are hardly 20+ Apple devices are out there. With the low variety of devices, testing can be faster and also adds the benefits to the business as early as possible.  

Higher ROI

With Android app development, there are chances to generate less than 10% of the total money spent on building the app. Even the simple calculation says that it’s not profitable. But with iOS app development, the company is definitely on the path of healthy finances.  With chances of higher revenue and increased ROI. Also, the highly scalable iOS features allow the company to cater to the investment worthy clients.  

More Paying Clients

Due to the open source heritage of Android, Android users are not that willing to pay for an application. But with iOS app development, chances of getting more paying clients are higher. They are more willing to pay on an app as the average cost for an iOS app is around $2.01 which is less than Android app (which is $3.07). Thus, making it a better platform to develop the business app.  

Many web technologies are emerging and ruling nowadays. The main reason behind the faster emergence of these web apps is because trends in web application development change at a faster range depending upon the expectations of the clients. It requires developers to be upfront about it by focusing on the latest trends. Some of the most exciting trends to follow in 2019 are-

Motion UI

Motion UI is trending because it keeps simplicity at bay. GLFs or flash advertisements are annoying and users are getting tired of it, therefore, web developers are going for Motion UI. it can help web developers to add a new life to your minimalistic website and can seek maximum appreciation. With Motion UI, animations will allow web developers to add unique styling and your site stand out of rest of other static websites out there! Hire a good PHP developer for a smooth web app development.

Video Content and Backgrounds

If you want to gain maximum attention of your potential prospects, try video content and backgrounds. It can help your business to represent your products more interactively and will definitely grab the attention of your targeted audience. Thus, consider it a powerful tool for increasing conversion. As a matter of fact, with video content and background, you can expect your sales to increase by 85%. Moreover, new video marketing strategies and HD videos saturating the market and gives web developers another reason for integrating video content into the website.

Single e-Commerce network

To co-operate a large number of online stores, a single e-commerce network is the latest trend in web app development. A single e-commerce store significantly increases the attractiveness of online stores as well as e-commerce industry. With such greater features and benefits, a large number of e-commerce brands are going to connect to a single e-commerce network. Hence, reducing the hassle for the users as well.

Single Page Websites

Long lost are the trends where the websites were neatly organized by linking several web pages. Now, users are more into single page website, which is typically a long scrollable page. That single page provides full information about the respective site to the users and eliminates the need of moving from one page to another. They are best suitable for informative sites or mobile website but can be a bad choice for e-commerce websites. This trend is appreciated for its user-friendliness and cost-effectiveness.

Progressive Web Apps

Progressive web apps are similar to native mobile apps as they work offline. They are all set to be the biggest competitor f native mobile apps in the following years. For starters, they load instantly, they have the ability to work even without an active network connection. With PWAs, you can expect great user engagements and conversions on all platforms.

If you want to develop a smooth web application for your business, just drop us a message here. Our experts will have further discussion with you to understand your requirements in order to provide you with the best suitable web app for your business type.

 

For a successful business, you need to know about the secret of transforming a prospective lead to final sales. Consider your website as your most important digital asset which can ultimately double up as a marketing tool in building consumer’s trust. In this digital era, customer prefers searching products and services online due to the advent of laptops and other digital devices. You need to consider following tips to increase your leads and sales-

Speed

Performance of your website plays a crucial role in increasing leads and sales. If your website takes longer than necessary to load, it is ultimately destroying leads and sales. Potential prospect never continues if the website takes longer than 3 seconds. For a matter of fact, speed up your website by removing the unnecessary media elements and optimize its performance.

Mobile application

It is no wonder the way mobile is changing our day-to-day lives and you can deploy a website to increase the reach of your business. All services and products are going mobile because it makes the user seek your services/products easily. Improve your online visibility by deploying an interactive mobile application. If you want to deploy mobile application but don’t know how! Contact us! Softuvo is more than happy to help you out.

Interactive UI

If you have a website with poor visibility then you really don’t have any online presence. Users tend to ignore the websites with poor visibility and interactivity. To make your site interactive, ask your users to sign up for a newsletter, or take a survey to gather the feedback from your users and make improvements accordingly. And one more important thing, make sure you don’t spam your prospects with excessive advertisements and pop-ups.

Landing pages

Landing pages are basically the dynamic pages specially designed exceptional pages for your latest products or services. It will not just increase the leads but will also save the time of your potential prospects by directly leading them to the services/product they want to visit. It can also play a crucial role in the success of your business paid campaign or some special event. Follow the rule of “the more the merrier.”

Frequent Updates

It’s good if you’re running a website but if you’re not updating the information and content over your website then it won’t serve you the benefit. Stale content tends to lose its credibility amongst the users. Therefore, invest some time and capital in content for the website. Post blogs, downloadable content including white papers, eBooks, leadership articles etc.

Social Media

Social media integration and marketing is the cheapest and effective way to generate leads. Leverage the different social media management tool to generate leads to your website and business as well. Moreover, most of the social media management tools are either free of cost or crazy cheap. Don’t forget to integrate your website with your social media pages by attaching social media buttons over it. It will definitely increase your user reach and users can also easily recommend you to other users.