Explore IdeasThat Shape the Future.

Have your search engine rankings lost relevance? Local searches are constantly changing, and if you want to achieve business success, then SEO’s must change with them. There is no point in performing search engine optimization or implementing the SEO strategy if you are not getting sustainable results.If you want to create a comprehensive SEO strategy for your business,  then you have to stay updated with the latest trends. Want to know the details? Let us guide you with the 5 SEO predictions in 2019 that you must consider.

Prediction - 1 - The Site Must Take The Mobile-First Index

The popularity of mobile-first index has expanded over the past few months. If you are still not considering this factor, then you are already late. Today, more and more businesses are using a mobile-first index to enhance the user experience. The site which manages to put the mobile-first not only in terms of page speed or design but also in terms of formats and content structure will surely put you ahead in business.Mobile users interact content differently than on the desktop. For more informational content, you can add the condensed form of content at the top page, so that the mobile users can easily get the relevant information quickly.

Prediction - 2 -Try To Expand The Content You Already Have

Whether you believe it or not, but content does make or break SEO success. And if you want sure shot results, then you must work hard on the existing content. Are you have short content on the important pages of your website? If yes, then expand them by adding more descriptive content. You can add informative FAQ’s sections (which will also help in optimizing the voice search queries), a checklist to solve the reader problem or testimonials of your best customers.It has been clear in your mind that the user needs to know more information about you. Also, keep in mind, that word count is not enough to get the best ranking results. If you are using long content on your site, then make sure it is informative and relevant to the reader. So, when building an SEO strategy make sure you spend more on such contents.

Prediction - 3 -Local Backlinks Grow In Value

If you are familiar with SEO, then you must be knowing how important backlinks are. If your focus is on local traffic, then you need to put emphasis on the local directories. Don’t focus on backlinks from the press releases or national publications. The local websites help in adding local relevance to your website and build authority and trust.

Apart from that, you need to have engaging and comprehensive to support these backlinks naturally. Having a core content on the website will help in growing value in many categories. Let’s check out a few ways that can help in growing backlinks for your business.

Participate or organize in a local community.

• Invest in local sponsorship opportunities.
• Try out low-cost ads on the local online classifieds.
• Engage with online newspapers and local websites.

Prediction - 4 -Content Marketing Is The New Link Building

Well, the link building starts by creating linkable content assets, then marketing to the target audience that is most likely be interested in sharing those pieces of content. Earlier, the graphs were - 50% content was important and 50% marketing. But, considering the importance of content, the graph has increased to 70/30 or 80/20. That’s huge, isn’t it?If you want to get the best results and develop better relations, then you need to focus on better content marketing strategy. When you focus on link building to blogs and other linkable assets, then a small percentage of links will directly go to the home page and redirect the traffic.

Prediction - 5 -Technical SEO Is More Important

Page speed can either make or break page success. According to Google’s algorithm, the page speed influences ranking on search engines. If you want the user to get the best user experience, then you have to test the page speed every now and then. You can use different tools to check the speed and strategize the work accordingly.Another technical issue faced in SEO is the SSL certificate. No matter how much weight does HTTPS has in Google’s algorithm, but a “not secure” warnings on the websites, may make the user skip your site and go some other portal. And, you don't want that to happen, right?Today, more and more companies are becoming aware of the technical issues on the site. They are doing their best to fix these issues and enhance the user experience. To survive your business in this era, you need to spend more on fixing these technical issues.

The truth is the search engine optimization is evolving. And, if you want to get relevant search results for your business, then you have to constantly adapt to the changes. Pay special attention to the SEO techniques while creating and marketing the website so as you can get the profitable results for your business. Want to get technical assistance on Search Engine Optimization strategies for your business. You can drop us a message below. We will get in touch with you!

Planning to create a new website? Or are you bored of looking at your old website? There are thousands of websites on the Internet and it is daunting to make yours stand out among the rest. Today, we will talk about a few things that can turn the tide of your website and give you an edge over your competitors. Let’s read out the features that will help in establishing a significant space online.

Make it Mobile-Friendly

We all turn to mobile devices to get answers, don’t we? Whether you want to search for something, visiting a website, using an app, or simply watch a video, we use mobile devices. And, why not? They are handy and easy to use! Considering the increasing usage of mobile phones, it is crucial to make your website mobile-friendly. Doing this will increase your brand awareness and boost your business profile.

Make it Social

To survive your business in this digital world, you need to stay updated on social media profiles. Remember, the audience is not interested in seeing the same old marketing techniques, they want something unique. Social media have a huge impact on people, and you can make efficient use of such platforms. This is also great for backlinks and increasing brand awareness. Having an updated social media profile can surely help you rank high in search results.

Take Care of the White Spaces

What’s that? Well, it is blank space on the page. One great example of white space is Google. Have you ever seen how its homepage is filled with so much white space, that we instantly focus on the search box? One thing to consider here is that white space does not necessarily mean it can be black space or can be filled by any other color as well. Why it is necessary? Basically, it provides a clutter-free and clean feel. This helps to get focus on the content rather than other non-essential elements. Keep in mind, white space is more important as the space occupied by the graphic elements on the website.

SEO Optimization

Ranking high in your Google search engines is all every business wants. Therefore, it is important to make your website SEO-friendly. There is no use of a good website if you are not taking care of the SEO. Regardless of how your website is designed, all websites are bot-scanned in order to get ranked on various search engines. Remember, bots are not design specified, all they look for is the authentic content. So, make sure you feed the bots with the relevant keywords optimize all the tags. This trick will surely work in increasing website traffic.

Produce Quality Content

As already mentioned, content plays a vital role in making your website. If you create a website which is fully optimized with quality content then you are sure to gain better rankings. It is important to update the content regularly and provide your audience with something new. Wondering, why? Well, it is important to keep the users updated so that they keep coming back to your site to get more information. When you produce more quality content on your website, it opens a greater opportunity to reach wider audiences. Optimize your content accordingly.

Don’t Forget the “About Us” Section

Believe us,  this page is the life of your website! When a customer is trusting you for your products or services, they see something great in you! So, what are you showing them? Before you sell any service to your target audience, you need to tell them your story. Who you are? What do you do? How did you get into the business? When your customer read these details, they automatically build trust. This page needs to tell the details of your brand, founder stories, or your company’s reputation. Try to give it a personal touch, so that it sticks to the user memory.

Site Load Time

We have to admit that people get impatient while using the Internet! Whether it is a 10 second YouTube video or the site load time, the user cannot wait! It has been observed that the user leave the website if it takes more than 3 seconds to load. Imagine, how quick is this! That is why you cannot ignore this factor. Make sure you create a website which is speedy! This is not only lead to more website traffic but also increase the conversion rates.

Engage With The Customers

No matter how great services you are providing to your audience, but if you are not taking out time to discuss their concerns and queries, then its a big turn off for them! Let them feel they are trusting a reputed brand. When you are available to answer your users, they feel connected. Interacting with your audience is not tough, all you need to do is to reply to their comments so that they feel they are being listened. Don’t forget, to survive in this digital ear, being responsive to your audience should be your number one priority. You cannot afford to ignore that!

Well Devised Call-To-Action

Call-to-action can be your chat plug-in, contact page, subscribe button or anything which you feel your audience should look forward to. Not just that, it can also be the social media icons that can instantly grab customer interest. Wondering, why it is that important? Okay! So lets us give you an example - Suppose, you have a great website with quality products to sell, but when the audience read about your brand, they don’t know where to move forward. What’s the use of all this? Therefore, it is essential to have a well-devised call to action page which leads the user to take the required action. Don’t forget to keep your website responsive, so that no matter which device the user uses, the content easily fits in! You need to set the content preferences according to various layouts. Follow these tips and witness an increase in your sales drastically! Remember a fully optimized website will help in making an effective online presence and encourage audience interaction. If you still have questions about website development, then you can contact our expert developers to know more!

When it comes to website design and development, the web developers straddle multiple disciplines to bring things in action. Additionally, the developers need to ensure keeping the website fully-supported, accessible, and recognizable to various search engines. But, what deserves your attention here is SEO. Yes, you read it right! Committing to Search Engine Optimization (SEO) allow you to compete in the market and gives you a chance to stand out among the rest. Are you among the ones who are struggling hard to rank a website online? If that’s a yes, then you are in the right place! We have incorporated SEO checklist for website design and development which allow you to survive in the competitive space online. This checklist looks at things like - HTML improvement, site speed optimization, cross-platform compatibility and other development tasks from the developer’s perspective. Read out the details to identify the potential roadblocks associated with website development and designing!

Checklist #1 - Is Your Website Mobile-Friendly?

Mobile-friendly websites have become an essential element in the success of businesses today. Now, there can be two meanings for mobile-friendly in the world of development:

• Is your website using a separate mobile subdomain?

• Does your website adhere to standard development techniques that include - CSS stylesheet with media queries and more?

While there is nothing wrong in using a sub-domain, but it can possibly make SEO difficult, especially when it comes to link acquisition. Many websites lag simply because they are created for a desktop user. Today, more people rely on mobiles to get information. But, any website which takes longer than three seconds to load is a big no-no! Similarly, most users are likely to leave the site if it’s not mobile-friendly. Mobile optimization is here to stay and should be one of the top priorities of website development.

Checklist #2 - URL Structure

A good site structure not only contributes to enhancing the user experience but also in boosting SEO. You need to choose between the www and non-www URL to ensure that the inbound links are using the same format. Tools like - Google webmaster can be used to set the preferred version. Also, the domain extension is an important aspect of SEO. For example - you should choose a country-specific domain if you have a local business. Another great way to enhance your SEO rankings is to use descriptive URL’s or hyphens to separate the words in URLs.A website with a defined structure contributes to outlining of the featured pages and site links every time your website appears in the searches. Sitelinks are awarded by Google and help to provide recognition to your website. This allows the visitors to easily navigate your site and get the information they are looking for.

Checklist #3 - Ensure Proper Sitemap.xml and Robots.txt

Well, you cannot blame Google for your site’s performance if you don’t send proper messages to the search engines. You need to ensure that search engines should be able to access the page you wish to index. If you are adding disallow directive to Robot.txt during the web development process then don’t forget to remove it before the site goes live.Sitemaps understand the architecture of the websites in a better way and increase the chances of higher rankings. Most websites have this plugin or built-in which creates a dynamic sitemap and stays in sync with the other pages of your site. You can also say that the sitemap file is a modern way of submitting your pages to the search engines. Both Robot.txt and Sitemap.xml needs to be formatted before going live.

Checklist #4 - Link Internally For Better Indexing And Crawling

Let’s admit it, Google isn’t perfect for detecting and crawling the content on websites. That’s why it is important to pay extra attention to maximizing the impact of the top pages. Internal linking helps to support the site structure in term of indexing and ranking. The strategy is more effective if you use - “no index” tags throughout the website. Pages like - “tag” pages usually do better if not indexed, thereby giving more power to your product and service pages. The developer needs to understand that each site structure is different. And, if you want to nail this properly, then you must have sound knowledge of website architecture.

Checklist #5 - Speed Up With Browser Caching And Gzip

The web developers and designers must be familiar with Gzip and Caching. The servers which are using mobile-first environment performs best using Gzip where the user gets fast speed and enhanced user experience. This technology works standard on most sites today but it can also be an issue at times while performing.Setting correct expire time and browser caching for files help to save time on the future visits of the user to your website. Additionally, this is a local copy of images such as - JavaScript and CSS that can help with page load.

Checklist #6 - Don’t Forget The SEO Basics

SEO basics can provide a solid foundation for your website. Don’t forget to account for details like - Title tags and Alt tags which not only strengthens the content but also make it more accessible to various search engines. Make sure you attach the tags to every anchor text and images, accurately describing what’s on them.Another major feature of SEO is the importance of meta descriptions. Well-defined descriptions and meta titles increase the click-through-rate, makes it easier to find content, and reinforces the information. It has been observed that creating the metadata manually provides site-specific and more accurate results automatically.Image optimization also has a greatimpact on SEO performance. So, make sure you use high-quality and compressed images which makes it lighter in size for the website.

Final Thoughts

No doubt developing a website is exciting but it can be challenging if you get caught with issues online. Following this guide will help you earn a great place from an SEO perspective and provide you a competitive edge over others.Still, have queries? Drop us a message below to get technical assistance.

 

Do you know what is really relevant in your content? Is it the most frequent one? Well, it's time to understand how worthy your content is. We are not talking just about keyword usage or titles, we are talking about is the entire page experience. Today, we will talk about TF-IDF for SEO. Curious to know what is it and what role it plays in SEO? Let’s dig deep to know all the relevant details. TF-IDF is nothing but Google’s way to determine the quality of the content. It statistically measures the importance of a keyword phrase by comparing it to the large set of documents. We all know how smart Google is. The moment you try to search for anything on Google, you will instantly get valuable content. But, what we don’t know is how Google analyze which content should list top, right? TF-IDF is one of the metrics which can help you provide refined content. So, whether you want to increase website traffic without getting penalized by Google, reach wider audiences, or simply know what qualifies the top spot in the search engines, you simply need to work like Google. Yes, you read it right! TF-IDF is all you need to make such calculations and get the desired results. With the help of TF-IDF, you can easily analyze the top-ranked results for your keywords and also find the most used terms and how well they perform. And, with such relevant information, you can do the following:

• Spot the gaps in your current content in no time.
• Optimize your content for whole topics.
• You can also create new content which will rank faster and higher.

Now, the next question is when to use TF-IDF Analysis? We understand marketers have limited time, so let’s get straight to the point and know which content pieces should you focus on to get the most benefit. Let’s check out!

High-potential content stuck on the 2nd page:

You must be having good quality content on your business site containing a good amount of authority. Start identifying that content and optimize it for future use. And, you can easily optimize that content using TF-IDF and push it to the first page.

High-ranking content losing traffic:

We all know Google’s algorithm changes every day, and we often see some pages skip from the top of the first page to the bottom of the first page. This is typically due to the increasing competition. With TF-IDF, you can help such pages to maintain rankings and stay relevant.

Product pages struggle to rank:

In case your product pages are struggling to rank for money terms, then critical content is likely to be missing from that page. As already mentioned, calculating TF-IDF is crazy math. But, with effective TF-IDF tools, you can easily do such calculations in no time. Keep reading to know how to do SEO calculations effectively.

Optimize the pages for more relevance:

Do you wish to optimize the content for the existing web pages? If yes, then you can use various tools like - Screaming Frog, SiteAnalyzer can help you do so. One needs to keep in mind that Google looks at every single existing page online. But with such tools, you can discover relevant terms associated with your target keyword. Simple, isn’t it?

How to optimize content with TF-IDF tools

Now, the tricky part is how to optimize the content with TF-IDF tools. How will use the list of important keywords in your data?  Relax, we will help in guiding you!

Edit the list

Narrow down the list of important keywords of your existing content. TF-IDF tools will provide you with some relevant keywords. Some tools will also tell you about the brands using these keywords in the analysis section. And, with such relevant information, you can easily analyze which keyword is relevant to your content and can provide you with the desired outcome.

Identify the missing subjects

Well, it is important to understand here that the goal of TF-IDF is not to stuff words a couple of times in the content. It focuses on adding valuable variations to the content. TF-IDF helps to identify the missing subject which should be there in your document. This can be as big as adding a paragraph or as small as sizing the product page. You can also review how your competitors are using missing terms and identify the best way to optimize your content. For this, you can start pulling the list of top 10 pages for your target keyword and then search for the TF-IDF terms in the content. Try to identify the terms which your competitors are not using and then make the changes accordingly.

Try to adapt a format (if necessary)

Changing the layout and design of the website takes resources and time which are not easily available with every SEO update. In case, you have experimented by changing the overall content of the page, then updating the design will help to enhance the user experience and further optimize the content in the future. Using all the information, you can refine your content and make it more relevant. TF-IDF tools also give an option to edit the pages, so you can do that with ease. Don’t forget, your goal is not to overuse the keywords but to add the missing parts and naturally. Save the changes and see the results of optimization. Once your content is optimized, you can instantly reap the rewards. The best part is, your ranking quickly go up and the increased traffic will lead to higher conversion rates. After reading this post, you must have got a clear idea of how important TF-IDF is in developing an effective content development strategy. What you need to understand is not to treat it as magic to gain instant results. But yes, you will considerably be getting higher rankings. Still, have doubts or questions in mind? Simply drop a message in the comment section to share your views.

Softuvo is proud to announce that we have been named one of the top creative and design agencies in India by Clutch! Clutch is a B2B ratings and reviews site based in Washington DC. They provide market insights and rankings of businesses by service focus and location. Their rankings are based on a number of factors including thought leadership, accolades, and client reviews. Clutch collects their client reviews through an in-depth interview process that gets honest, first-hand report of the quality of work that a company does. You can see transcripts of all of our reviews on our Clutch profile page but we wanted to include a few of the positive comments our clients have said about us here. “It’s good to see a dedicated team that genuinely wants their clients to succeed.” – Founder, PocketNappy “I was impressed with the level of detail in every section of the solution. They went beyond my expectations.” – Project Creator, Hotscores “They treat the project as if it was their own. They took our requests and fulfilled them, but they also enhanced the product.” – Chief Development Officer, OpusTime The Manifest is designed to give users the ability to quickly and easily browse through the short bios, prices, and past clients of lots of businesses in the same industry and location. We’re featured in The Manifest’s list of the top software development companies in India. Visual Objects was created to showcase the work of companies that focus on creative or design-centric work. The site has portfolios with work from companies in industries from advertisers to top UX designers. We would like to thank all of our clients for helping us come as far as we have, and we are excited to continue growing and improving in the future, thank you.  

The website plays a core anchor in boosting your digital marketing efforts. According to a recent study, 80% of people don’t stay on the website if they don’t get a smooth user experience. Regardless of how good product or service you are selling, chances are you will lose the customers if you fail to provide them with a user-friendly website. While designing your website, keep in mind that your website is nothing but a 24/7 salesperson for your business. You can also say that it is one of the most powerful assets for boosting marketing efforts. The ever-changing digital marketing trends can make any website look outdated. So, if you are looking for some quick hacks, then we can provide you some useful information. We have curated a list of simple tips that can help to improve the website’s user experience.

Use White Space

Just imagine, would you read an article if it's just one big paragraph? Well, one needs to understand that the way you put content does not make the difference alone. What you need to consider is the blank space between the paragraphs and images which is commonly known as “White Space.” White space can actually make your website fresh, open, and modern. Not just that it can also help to communicate better with the user. With white space, your content will be more legible and allow the user to focus on other elements of the website as well. But, there are a few things to consider when adding white space to the content. For example - if you are trying to get the content above the folder, then having too much white space might replace the valuable information. So, make sure you keep the balance between what you want to communicate and what is less relevance. You can surround that content with some space to highlight it in a better way.

Optimize Your Page Speed

Would you like it if you have to wait to get information on the website? Probably not! Well, another frustrating thing for a user is waiting for the web page to load. It has been observed that the users don’t like a website if it takes more than three seconds to load. Google offers many free tools to check the page speed and also provide with some suggestions to improve the load time on both desktop and mobile. You can also start by compressing the images before loading them to the website. Trust me, this will drastically help you in speeding up the website.

Use Hyperlink Differentiation

When you add a link to the page, you expect the users to click it, right? So, you need to make sure these links are easily identifiable. Well, differently colored and underlined texts usually draws the attention of the users and urge them to click. Now, when it comes to hyperlink differentiation, you need to stick to convention. An easy way to check how effective the links are it to remove the color from the design and blur to see how it looks. Another key thing to consider is not to think about the length of the hyperlink. The experts say, the longer the link title is, it is easier to identify them.

Simplify The Navigation Menus

Adding too many things to the navigation menu will make it confusing for the visitor. So, what you need to do is to cut a few items on the list. For this, you can group various pages to the drop-down menu and then move the items to the footer navigation. Alternatively, you can highlight some of the pages in a creative way in other places on your website. Keeping it simple, having 5-6 items on the navigation bar is more than enough. In case, you have more than 7 items on the main navigator, we would suggest you rethink! You need to look for better ideas to organize those pages so that you can provide the users with better user experience.

Create A Call-To-Action On Different Pages

While designing the website, it is important to keep a flow of steps for the user. Just like you add items in the navigation menu, which naturally progresses from one page to another. It is important that the content on each page should guide the users around your site too. Having a better flow to your website will help you get rid of dead-ends (which are the pages that do not have any call-to-action). For instance, there are some website pages which display a lot of content and images but don’t guide the users for what to do next. Basically, you are missing out a great opportunity to point the viewers to get the services. Let us guide you with a few examples that will help you create a call-of-action.

• About us:

  Want to know more about us? Check out our Portfolio Page to see our latest work and read various blogs.

• Portfolio page:

  You can ask a question at the end of the page. “Impressed with what you seeing?” Visit our service page to know more details.

• Services:

  “Let’s join hands and work together to gain better business opportunities.” Visit Contact us page to get more information.

Optimize Your Website For Mobile

Navigating to sites on phones which don’t fit properly to the mobile screens is a big no-no for the users. Most people use their phones to access relevant information online. And, a mobile-friendly site is a primary asset for ranking the websites. Yes, it is important to have a great desktop site, but remember, it is equally important to consider mobile users. Therefore, it is important for the website to be responsive to various loading devices. Believe us, optimizing your website to mobile will provide you with endless benefits. We hope these tips have given you an idea of how to enhance the user website experience. Don’t forget, a good web experience is not just about reading useful information, it is about providing that information in a more engaging and pleasing way. Still, have doubts? Drop us a message to get more suggestions and hands-on advice from our experts.

We all live in the digital world where having a powerful social media presence is a must. Social media marketing is one of the most powerful tools for marketing. You don’t want likes, followers, or engagements which do not translate to high conversions, right? Therefore, it is best to have a strong visual brand on social media. There are various ways to achieve a strong visual brand online. Wondering, which is the right way? Let us guide you with a few tips that will route you to a powerful visual brand online.

Choose the right social media platform

As we all know, the number of people on social media is increasing day by day. And, with this increase in number, there is an increase in social media platforms. So, how to choose the right one? When it comes to social media, it is not necessary that more means better. One need to picky when it comes to choosing the best one. One of the best ways to select the best platform is to consider the people whom you want to target. When you have a product/service to offer, you will obviously have a particular segment of the audience in mind. That’s the hit! Currently, the most popular ones are Facebook and Instagram. Both have their own base of popularity and is based on the heterogeneous audience. So, before you select any make sure you consider your market base before choosing any. You can also go for other social media platforms like - Pinterest, Twitter, Google+, and more.

Create authentic and high-quality content

Another thing you can do is to produce high-quality and engaging content which stands out among the rest. You need to start focussing on the topics which are closely related to the particular niche. Once you create the content, you need to add compelling visuals which can attract more audiences. There are many brands struggling hard to create a social media presence. The only thing which can make them stand out is how they work. If you imitate what others are doing, then you will be lost in the crowd. So, the content you add should be unique, outstanding, and memorable. It is important to add images to the content and make it more visual and eye-pleasing. You should be predictive in a positive sense.

Relevant and consistent color choice

Now, there are many people who do not understand the relevance of colors used by different brands. This is because they don’t look at the analytics of the activities or visits on each page. Brands usually go for the logos, themes, and images which influences the visitors mentally. What you can do is to ensure all your social media comes with consistent colors and themes. The impression of colors should be such that the visitors start identifying the brand with it. You can make it more captivating and consistent to get the attention of the audiences.

Make use of influencers

If you want social media branding, then investing in influencing marketing is a great decision. When you are new to the business, you may not get relevant results instantly. What you can do is to make use of the established social media influencer. The influencing advertising does not only attract the people but help you get the recognition you are seeking for. With the followers on their profiles, you will get links and mentions. You can also tag the influencers to achieve visualization. You can collaborate with an influential person who can promote your business online. One of the most popular hubs for social media influencers is Instagram. Different brands are collaborating with the influencers to get the best results. Doing this, will not only boost your brand reputation but also help in acquiring new customers and increase the overall conversion rate.

Be purposeful

Lack of purpose can kill your dreams. When you visualize your business, you need to have a set plan. Without having any purpose, you will be wandering. The same thing you need to do is with your social media profiles. Before you begin marketing, it is best to map out what you want to achieve and then don’t lose the focus until you are done. Don’t use fact-based content, instead, use emotions which truly represents your brand. Promise your client to provide something unique. Also, consider what both of you will gain from it. Make sure you offer them with innovative solutions to meet their needs. Doing this will help to visualize your marketing strategy and further enhance your relationship with the customers.

Call to action

Whenever you add content for digital marketing, make sure you add a call to action. Imagine, how would you come to know the content you are publishing, the video or images you are adding are affecting the readers? You need to feed your audience with the best content and make sure they feel engaged with what you are publishing in the content. The call to action is inspired by the content is considered as a powerful way to create a strong visual brand on social media. Once you make the audience understand what you are providing, then the next step is to see what you will get from this? Make sure you create a visual which makes your brand memorable for the audience. Building brand trust is what business looks forward to. Visual marketing on social media will give your business a boost and increase its recognition among the various audiences. These ingredients will surely help you reach your business goals. Want to discuss your project with the professionals? Comment below and we will provide you with all the technical details.

The mobile industry is expanding at a rapid pace and people look forward to getting an enhanced user experience. With lightning fast internet connections and excellent network standards, mobile audiences are growing. Mobile optimization plays a vital role in engaging the audiences and providing them with a mobile-friendly interface. Mobile sites can hugely affect the performance of mobile devices. There are various tools for checking the performance of the sites. Companies should keep a check of the performance by using these tools. One of the most common queries among people is how to increase mobile site speed optimization? Relax! We will guide you with a few tried and tested tips which can help to increase the mobile website speed. Want to know the details? Read on!

Make use of accelerated mobile pages

Good news! All those who are looking forward to getting mobile site optimization should make use of accelerated mobile pages for open and faster mobile web. You know why? Well, these accelerated pages help to display the content really fast and easily control the way the content feels and looks. Also, it has been observed that mobile sites which use HTML AMP codes and further helps in minimizing the bounce rates by curbing the search engine load times.

Configured CDN

When you search online, the first concerns you have is speed and accessibility of the site. One of the great ways to boost up your SEO efforts is by content caching which is done by leveraging the content delivery network. Basically, CDN is the collection of servers spreading the cache website content dynamically. With CDN, you can deliver the content using the server closet with ease. Now, this will help to minimize the latency which further helps to reduce the shorter distances.

But, how will you configure CDN? Let’s read the details!

• Simply sign up with the CDN provider and add the details to your website.
• The next step is to change the DNS settings to route the website traffic. Then, update the record and save the required settings.
• Once the record operation is done, you will start routing the traffic to your site. Simple, isn’t it?

Having the CDN in place will surely improve the site’s functioning and load time. Thereby, enhancing the user experience.

Use responsive designs

As per Google’s recommendations, mobile responsive design is recommended. Also, optimized mobile sites rank higher than the usual ones. Not just that there are many more benefits of making responsive web designs.

• Controls the high bounce rates ( which are also used by Google to lower the rankings.
• The links are directed to a single domain which may lead to better search rankings.
• The design should focus on enhancing the user experience and turning the viewers to potential users.

Apart from this, you need to look at the different ways to speed up the responsive design:

• Make use of adaptive images which can resize itself a change as per the screen size. Doing this will decrease the necessity for loading the images and load the site quickly without any interruption.
• Use conditional loading which is used to stop different types of content such as - maps, images, social widgets, and more.
• Prefer a single URL and reduce m-dot redirection.

Improve the site structure and enhance user experience

One of the most crucial things to consider when doing mobile site speed optimization is to improve the site structure. Keep in mind a good user experience higher rankings. If your site is not structured properly, then it will take more time to load. This means there will be bad user experience.

Wondering, how to improve the site structure? Let’s read!

• The first thing to do is to plan your site and make it logical.
• Next, use searchable keywords while naming the categories.
• Have a user-friendly URL structure.
• Add site links to increase brand reputation.

Improving the site structure will enhance the user experience and further enhance the mobile site speed.

Use sitemaps and GWT for better crawlability

Well, your site rankings would depend on the tiny bots of working continuously through the site and analyzing and ranking the content based on the search engine optimization factors. Below is a list of a few factors which can help to speed up your website:

• Ensure you create sitemaps to be sure of avoiding duplicate content. The sitemaps are useful and help in providing Google with the metadata about different types of content - mobile content, images, and videos.
• Keep updating the content on Google crawl and use new content.
• Don’t forget to provide HTTPS-secured sites and reliable servers as and when used.

Use Touch Events and Ajax in place of click events

Nobody likes to click on a resource and then wait for another tab to load. So, what you can do is use touch events. These support simultaneous touches at different locations. When applied on buttons, these can drastically reduce the load time and further enhance the user experience. Ajax is also recommended by many to improve the mobile site speed. It allows the data to fetch directly without having to refresh the page in which code is running.

Optimize client-side processing

The client-side processing can be reduced due to less memory and slower CPUs. And, to increase the efficiency of the page, it is required to defer the loading of the below the fold content like - scripts and images. There are also some scripts which the user needs to be called only after the user initiates actions like - drag and drop. One should not load such scripts unless the user reaches the screens to take any further action. With these guidelines in mind, you can surely speed up your website and get higher rankings. Let your business speak up for you! Do you know more about such techniques or have any questions in mind? Please let us know in the comment section. Our experts will provide you with technical assistance to solve your queries.

Website speed matters a lot! Any site which takes longer than 3 seconds to load is a big no-no for the users. Clearly, every second count! There are numerous factors that influence the time taken to load the site. Before you start working on the website speed, it is important to consider where you want it to be. A fast site helps you get better results both from Google and the visitors. Therefore, it must be on your priority list. Today, we will discuss a few steps that will not only help to increase your website speed but also enhance user experience. Let’s get started!

Minimize HTTP requests

Usually, the most time spent on a web page is in downloading the images, scripts, and stylesheets. The HTTP request is made for these elements and this further means more components, the longer it will take for the page to render. The first step to minimize these requests is to first figure how your website is working currently. There are various tools readily available which can help you check how many HTTP requests your website is making. You can use these tools to configure the page and further reduce the number of requests to speed up your site.

Combining and minifying files

Once you get to know the number of requests your site, you need to look for ways to reduce that number. CSS, HTML, JavaScript files are a great way to start with. These files help to determine your website's appearance which makes them really important. These also add to the number of requests on your site, but you can reduce this number by reducing the size of each file.

Reduce server response time

Well, the server response time is the time taken by the web server to respond back to the request from the browser. The four major factors that affect the server response time are:

• It is better to use resources, as it will help you improve the server response time.
• Reduce website traffic.
• Improve the scope of web hosting and quality.
• Change the web server configuration and software.

Enable browser caching

Cache memory is nothing but a temporary storage area. When you visit a website, you need to download pages like - HTML documents, JavaScript files, style sheets, and more. Usually, during the first visit, all these elements get stored in the hard drive of the cache. So, the next time when the user visits the browser, then it will not send a request to the cache memory. Only a few components need to be downloaded, rest the subsequent visits will provide with instant response and better performance.

Optimize images

Yes, that’s true! By using the right size images, you can actually reduce the page load time. To optimize the images we need to focus on the following things: Image format: It is best to use JPEG format images. You can use animated images and small graphics for the GIF. One should avoid using TIF or BMP images on web pages. Image size: Large size images take time to load, therefore, it is best to use small images so that you get a better display. There are various image editing tools which can help to correctly edit the picture to provide you with the best results. Src attributes: Once you fix the image format and size, all we need to do is to ensure that the code is good. You need to avoid src code as it may lead to unnecessary traffic to your site. Resize the images on your site will not only enhance the user experience but also help in improving the site performance.

Do a plugin purge

Well, there are a huge number of plugins available for free which may seem tempting to the website owner. And, they may use it more than they truly need on their website. You need to keep in mind, the plugins you use require a resource to function, and adding more resource will make the site slow. So, if you think your website is running slow, perform a plugin review. Go through the list, and find the plugins affecting your website functioning. Go ahead and get rid of the unnecessary ones. Disable every plugin from the site using any tool and then check its speed. You will surely witness the improved speed of your site.

Optimize CSS delivery

CSS keeps up with the style requirements of the web pages and enhance their overall presentation. One can easily access the file in two ways - Incline CSS files and External CSS files. The files which are headed out of the HTML code are the external CSS files and the ones which are integrated inside the HTML code are known as the incline CSS files. Well, putting the stylesheets in the document head will prohibit the progressive rendering, so the browsers will block to avoid the redraw elements on the page. Usually, the users face white page until it is loaded completely. Now, this will make the standard page according to the W3 standards.

Prioritize the above-the-fold content

Yes, it is really important to prioritize above-fold-content. This gives the website a boost and helps in easy loading of the files. Whenever the user will visit your website the images will open instantly and the data can easily be redirected. The user will definitely have enhanced user experience and achieve maximum user satisfaction.

Upgrade your web hostings

When you begin using the website, most of us look for the cheapest option. Yes, that usually works for a new website but one the website starts building visibility and traffic. And, once it gets increased visibility, it is really important to upgrade the web hostings. Otherwise, you will definitely face performance issues and may end up getting the slow speed of the website. So, make sure you keep updating the web hosting provider and enhance the smooth functioning of the website. Although there are a number of techniques to boost the website speed, these are some of the easiest to implement. Remember every second count and a fast website attracts more visitors. Does your project need expert assistance? Feel free to contact us and full your aspirations in a successful way.