Explore IdeasThat Shape the Future.

The competition is tough out there, and making your business stand out can be challenging. Thankfully, powerful digital marketing techniques can make you win the competition. While some companies hit the bullseye with their effective digital marketing strategies, others might not even come close. Do you know which is the right strategy to adopt for boosting business growth?

Today, we will guide you with profitable digital marketing strategies that will surely provide you with great business success. Let’s dig deep to know the details!

Email Marketing

Emails are prevailing for long now, and they are still a popular approach for marketing. According to a few surveys, it has been observed that email marketing provides an impressive ROI in comparison to other channels including - direct mail, paid search, and social media. And, it’s cost-effective too!

Email marketing is a highly effective medium to present your brand to the target audiences. And, the great thing about these is you don’t have to break the bank to run the email campaign. These are super affordable and will right fit any budget!

Check out the list of some tips on creating a successful email marketing campaign:

• Avoid jargon in email copy and make use of persuasive and plain language.
• The subject line must be catchy and engaging.
• Make sure you talk about the benefits you are going to offer.
• Don’t forget to optimize the emails for mobile devices.

Pay-Per-Click Marketing

This is another popular and powerful way that uses search engine advertising to bring visitors to your website. It is a powerful marketing tool that generates sales-ready leads. There are many benefits to using pay-per-click advertising. Let’s see a few!

• Allow you to control how much you want to spend.
• Easily reach your customers with the right advertisement at the right place.
• You don’t need to wait for the results.
• Higher ROI.

The PPC campaigns quickly exhaust the budget, so you can generate more conversions than clicks. Quite beneficial, isn’t it?

Social Media Marketing

There has been a sudden increase in the popularity of social media marketing. Many marketers confirm that social media plays a vital role in enhancing business visibility. It has been observed that social media campaigns have generated increased exposure for their companies.

Check out what benefits you get using social media marketing? Let’s readout!

• Develops loyal customers.
• Increases traffic and exposure.
• Boost sales.
• Generates leads and improves search engine rankings.

Many businesses have adopted social media marketing, but not all of them are doing it the right way. And, many of them are often making mistakes.  Wondering, how to avoid mistakes? Well, the first thing you need to do is to find the right social media marketing channel. Keep in mind, if one is getting success from Facebook,  it is not necessary that you will also get success from that platform only. You need to research the potential of customers you hang out the most with. A good marketing consultant will build a customer persona and then create a social media marketing strategy.

Search Engine Optimization

Created a website with an awesome design? Mentioned all the details of the service pages you offer? Do you think the visitors will come instantly on your website? Well, you are totally wrong! 

What you think is different, might be out there. There must be hundreds of similar websites providing the same services or products. Simply having a website is not enough, it is important to search for the relevant keywords and the right marketing techniques to stay in the business. There is a lot of hustle!

Search engine optimization not only increases the traffic but also helps to build customer’s trust. When your website ranks high in the search results, it leaves a positive impression on the customers and they feel that you are a reputed company.

No doubt, there are many challenges faced by the companies in regard to SEO practices, but hiring a reputed SEO company can change the game and provide you with the best strategy.

Content marketing

Whether you are working in the B2C or B2B domain, content marketing has become a must for businesses these days. Content is the soul of your context and it is important to have quality content on your website or other business platforms. With the help of the right content marketing strategies, your message will reach the audiences in an efficient way.

Why is content marketing so effective?

While mapping the content strategy, you need to follow the different stages of the buyer’s journey. The content should be useful and the readers must love to read it since it will solve their problems. Now, this will increase the conversion rate and further build trust.

By adopting content marketing strategies for your startup, you can:

• Increase visibility for your brand
• Boost brand awareness and brand recognition
• Create thought leadership
• Make lasting relationships with your customers
• Build credibility and authority

Speaking of the added bonus, content marketing supports the SMO and SEO efforts. With this, you will have more social media postings and more content on the website’s blog.

With content marketing, you can be sure of getting quick results. Although it takes time before you start noticing the results, once you see the results, you will get long-lasting results.

Retargeting Ads

So, you kicked-off your business simply because you are convinced about your business idea. Is that the right move? Just because you think your idea is convincing does not mean the audience will believe in this idea as well. They might not be convinced when they first visit your website. They might be looking for more nudges before they could actually become your customers.

What is a retargeting ad, and how does it work?

Well, retargeting is the form of marketing in which the people who have previously visited your website are shown relevant ads to draw their attention to the product or services.

When the target audience finally visits your website, a pixel is placed on the web browser. This further means the browser is cooked from the potential customer.

When the customer visits other websites, then the retargeting platform is automatically get notified by the pixel. This helps in serving the customers with the relevant ads based on the pages they have visited on your website.

With the help of effective retargeting ads, you can easily convert those visitors into customers, and further increase your conversion rate.

Viral Marketing

What is the best way to tell the customers about your brand? Well, there is nothing better than creating a buzz about your brand than going viral on the Internet. By creating the content which goes viral can actually make your business overnight successful.

What’s more? Viral marketing is actually the result of the combined efforts of the other techniques which we have discussed previously.

So how do you go viral?

Now, you must be wondering, what is a great way to make your business go viral? Well, one needs to have out-of-the-box and incredible thinking. Once you have an idea, you can leverage social media, and share your best abilities and potential to the target audience.

This is sure to cause a surge in the traffic of your website for a period of time. Once you have one obscure to trending, half of your job is done. Then, the other half is converting the huge traffic into potential purchasing customers.

Influencer Marketing

Finally, influencer marketing! It is another effective tool of marketing for brands to grow their online value. The best thing about this form of marketing is that it’s inexpensive in comparison to traditional marketing channels.

Here are some reasons why startups should adopt influencer marketing:

• Influencer marketing is less expensive than other promotional strategies.
• Most customers have become immune to traditional marketing channels.
• Influencer marketing is easy-to-implement.
• Customers will engage with your brand because of the authenticity of influencers.
• Word-of-mouth aspect of influencer marketing builds trust for your brand.

When you begin your business, you might not be able to rope in the big digital marketing influencers. Believe me, influencer marketing if executed in a planned manner can actually make a huge difference.

So, if you are planning an effective marketing strategy for your business, then make sure you go through these tips. Begin the road to business success today and conquer the online world with the best approach.

With the modder landscape, a big part of your marketing strategy is digital. Businesses and Consumers alike are almost always active online. With so many options available, it can be difficult to pinpoint the digital marketing strategy that’s just meant for your business. In this competitive era, having a solid and trusted brand is important for your company to thrive. It is important to establish trust with your target audience for your brand. To increase your customer base and sales, there are different strategies available, which will make your business grow.  With the changing era, online marketing is also changing. You can now spot various major changes in Online marketing over the last few years. Moreover, online marketing paradigm has shifted, compelling online marketers to come up with creative and unique ideas on a frequent basis. What worked last year won’t work for you this year. Today your ability to create leads comes down to establishing trust and intimacy with your target audience.  Pay close attention to the digital marketing trends and make your marketing game stronger by using following given trends-

• Relevancy is the Key

Online marketing is no longer only about collecting the background information and email addresses of potential customers. Previously, those with the biggest lists used to dominate their niche. It’s 2019, and it no longer works as people expect greater intimacy and relevancy from the business enterprises. Relevancy is the key and can make you win the competition. To increase your profit, stop caring about the leads. Rather, build greater relevance and intimacy with the leads you have already. If you are offering the right solution to the right people at the right time, you’re doing more than fine. 

• Attention Wins the War

Focus on the target audience and keep them engaged. If you can’t capture the right attention in 2018, you are losing your ability to compete without spending the massive amount of money on online promotions and advertising. Capturing attention has now become more expensive as more business have easier access to it. This is the reason it is called a competitive era now. And it means, it is more important than ever to make the most out of the available leads and attention you have already.  People are becoming so overwhelmed with the emails and promotional messages they are getting, that they feel starved of significance. Treat it as an opportunity, because you can turn the attention you get in trust and loyalty. Try to capture their loyalty and wallet. Serve them with relevant information and service.  Online marketing is no longer about spreading your marketing campaign further and further, just for the sake of it. It is more about spreading it to the right people at the right time and making the most of their attention the moment you capture it. Convert the attention of your target audience into your currency. 

• Marketing Funnel is the New Currency

Gone are the days when a predefined step-by-step process was enough to take your audience through the single marketing funnel. Current audience is not onto you. They’ve been in dozens of marketing funnels like yours already. Now, you need to stand out to grab the attention of your target audience.  Try turning your market funnel into an experience and build real and significant trust. Its 2019, and countdown timers and scarcity don’t work anymore. Rather, feed your target audience with the relevant content at the right time, simply based on their trust. Their trust is what you require to make your market funnel stand out. Build trust on the base of admiration and engagement by feeding them with relevant content and this year your best year so far.    

• Single Platform is not Enough 

They say a picture is worth a thousand words, and Instagram lets you promote your stories via images you post along with the text you want to narrate. Instagram is a social media platform with exceptional powers. It’s a perfect social media platform for personal and business purposes as well. You will find various clothing brands selling their items on Instagram. They showcase their clothing items. They share honest reviews and “happy customer” posts on their profile to capture the attention of their consumers. You will find such brand profiles full of gorgeous pictures and “happy customers.” Then there’s Facebook, which is increasing the power of brand awareness and help them create a community for them. Brands can build community through their Facebook official pages and groups. Facebook helps the brands to speak to their community members directly and the result of their programs through the group.  Step up your game with twitter. Using the right hashtag (#) can offer you greater brand awareness. A great example of Twitter brand awareness is when a user called out the company, asking them where the closest McDonalds was.  The point is, dominating a single platform is not enough. Each platform plays its part and you need to be omnipresent to make the most out of it. Make use of pictures, videos, in-depth articles, podcast episodes, and so on, on different platforms. 

• Consider Your Invisible ROI 

Previously, focusing on the ad spend on lead generation and sales were enough but it no longer works in 2019. Now clients see the greatest success in focusing their ad spend on brand awareness. We’re not saying that generating new leads is not important, but only creating new leads is not important. Keeping and nurturing the existing leads are just as important. Build trust and be their ‘go-to” expert when they need something. If you just concentrate on generating new leads and not nurturing the existing leads, your conversions will go down, as a matter of fact. Be on top of their minds but don’t do it by forcing one promotional message after another. Thrive for creativity and innovation and make them wait for your message, just because they love the content and stuff you send them.  Softuvo Solutions is a hub of new solutions, emerging trends, ideas, and real-life disruptions. Contact us for the groundbreaking strategies to boost your business sales!

Digital Marketing is the essence to success, whether you’re working on getting your start-up off the ground or you’ve been working in the field for several years now. But with different activities involved in digital marketing and the need to keep it simple yet creative can make it hectic for digital marketers. Especially with day to day marketing activities, prioritizing the work, organizing the tasks, keeping the track on the results of the recent marketing campaigns and the list goes on. With the increasing demand for social media marketing, it is important to get the most precious asset and social media tools to be more productive with it! A study report suggests that on average, mid to large size companies spend about $958 million on their marketing campaign. This clearly means that the majority of companies need to revamp their marketing strategies. There are various tools available which mainly focus on improving the overall productivity of your digital marketing. Use automation, management tools, and online collaboration to make good use of your time and increase your productivity.  Here are 9 tools that can help you be more productive by saving time. 

#For Planning- Trello

With endless activities associated with the project development and management, it can be difficult to execute the overall project efficiently. Trello is the first-ever project management system invented to make the collaboration efficient among the marketing division. It is capable of keeping up with the social tasks, track time, stay in touch with the freelancers, and the best part- its basic package is available for free. 

#For Collaboration and Storage- Google Drive

Google Drive is the favorite tool of the marketers as it basically offers unlimited storage at no cost, just with a Gmail account. Its online collaboration offers excellent file organization, storing the documents, sharing archives with your clients as well. Google Docs and sheets make it easier to share content plans with smart sightings. With its great editing and privacy capabilities, it is perfect for the content marketing storage system. So go ahead and make the most out of Google drive with its excellent sharing and privacy capabilities. 

#For SEO- Rocket Ranking

Rocket ranking is an online SEO service which provides a number of smart application to the digital marketers in order to improve search engine rankings. It offers various tools including an on-page SEO analyzer, keyword profit calculator, SEO backlink counter, SEO backlink builder and a social media “follow” and “like” tool. Moreover, they offer a first-month free trial and if you love it, you can continue to use it for a very low fee. This tool also offers some smart insights about the SEO ranking, making it an all-in-one SEO tool. 

#For Outsourcing to Freelancers- Elance

Freelancers are making is cheaper to run a digital marketing campaign. They are taking over the workforce as the cheapest, most effective resource to accomplish marketing tasks from writing blogs to social media management. But the only issue is finding a trusted freelancer site. Elance can be the most trustworthy platform for companies and freelancers for collaboration.it allows you to have a look at candidates’ past job performances and read reviews from previous employers. It ensures that you hire a competent candidate for your work who can offer you slightly higher productivity. 

#For Social Media Management- Hootsuite

Hootsuite is the perfect tool for social media management. It offers you a dashboard with the power to access all your social media profiles in one place. The best part about Hootsuite is that it saves time and maximize efficiency at the same time on social media marketing. With the ability to access more than three profiles that too for free of any cost can help you maximize your productivity. However, you can broaden your capability and can upgrade to a larger package for a small fee if required. 

#For Scheduling Social Media Posts- Buffer

The number of active social media is endless including Facebook, Instagram, Snapchat, LinkedIn, Flickr, Tumblr, Google+, Twitter, Reddit and so on. Visiting every social media platform manually and posting over it can be hectic for social media marketers. With Buffer, you can keep social efforts in one place as you schedule content on all social media platforms, view social analytics, shorten links, share messages and improve brand recognition, using this useful tool. Moreover, with buffer, it is much easier to improve branding on social media and promote the organizations. 

#For Building Graphic Content- Canva 

Graphics play a vital role in constructing audience engagement. With Canva, you can build amazing graphics content for your blogs and can share it via social media. Whether its infographic, memes or customized images, Canva can help you build the brand and spreading brand recognition. With media content, you can also increase the traffic on your website and social media platforms. Moreover, with graphic content, you can gain and keep customer’s attention. The online tool makes it easy for digital marketers to create the images they need without having to use expensive and hard-to-navigate software and tools. 

#For Customer Engagement- SurveyMonkey

In any digital marketing campaign, the most important yet hard thing is to keep your audience engaged throughout your marketing efforts. Good news is SurveyMonkey makes it easy for you! It is available for free which allows you to design, collect and analyze surveys. The collected data can help you see what works and what needs tweaking. It is a great tool for collecting customer feedback and learning how to improve your marketing campaign advertisements and promotions for more audience engagement. Not only that, it allows you to gain and keep smart insights for your research and surveys. 

#For Performance Analysis- Google Analytics 

It is equally important to measure your performance. No marketing efforts are complete without a thorough analysis of their performance. Google Analytics comes in handy as it is a free tool for accurate data collection by accumulating information about the customers that visit your website. Moreover, it is helpful for things such as allocating the budget, redirecting SEO efforts, defining your target audience, and improving website appeal.  With so many tools out there, recognize the most effective tool for you which can enhance your productivity and can help you attain your ultimate goal. With manual apps and tools like spreadsheet content calendar or other tools, you are not only wasting your time but also missing out on the competitive edge. Or hire a competent digital marketing strategist for your business for an effective digital marketing campaign.

Introduction

Digital marketing is ever-evolving and if you are searching for new ways to stand out, then this blog is for you. Do you know digital marketers spend nearly around 20% of their budget on marketing? The impact of digital marketing is really powerful and can increase your online engagement to a great extent. If you think that a piece of self-serving content or Google AdWords campaign attracts the customers you are engaging with, then you are probably wrong! To get the effective results of the digital marketing strategies, you first need to understand who your audience is what attracts them the most.

In this blog, we will discuss the common digital marketing mistakes, and discuss the most effective ways to eliminate them.

Mistake 1: Pushing, Not Pulling

You need to stop pushing the product and begin pulling the customers. Yes, this is the only mantra to survive the competition.

Before you plan your marketing action plan, you need to consider what your audience wants. Ask yourself, why would they buy the product or service, when you haven’t addressed their concerns and wants? When you get the crux, then only you can frame a better marketing strategy.

Once you understand what the customer loves, then you need to start making things more interesting. Every business needs to understand that they need to stop pushing the product and start pulling the customers.

What’s the solution?

To do this, you need to embrace the inbound content marketing and try to offer more insight and value to the customers. More than 90% of the companies are using inbound marketing to increase lead generation. You have to become the go-to source of the niche and try to share every ounce of knowledge with the target audience.

Mistake 2: When You Base The Buyer’s Persona On Your Own Aspirations.

No doubt, that creating the buyer’s persona plays a big role in inbound marketing, but there are many marketers that get it wrong. Wondering, how? Well, your audiences are the real-life purchasers of your products. So, if you want to establish a strong foundation for future projects, then the trick is to consider the buyer’s persona of your current customers. This will help you get better feedback and further help you in your future projects.

What’s the solution?

If you want to create a strong digital marketing impression, you need to find out how exactly is the audience spending their money. Not just that, analyze their search patterns. If you are a newbie in the competition, then you can watch your competitors, or you can also conduct a survey. Considering the personas will help you understand the type of content you should write and who all to reach out.

Mistake 3: Spending Less Time On Personalization

Is your email inboxes overflowing with the unopened sales pitch? What is common in both these cases? Are your press releases clogging up on social media feeds? Well, in both these cases, the needs of the customers are getting ignored. Without proper personalization, you are just another salesperson for the customer who is hiding behind the corporate mask.

What’s the solution?

Before you begin, remember, personalization should not frit away your monthly budget. For example - even the smallest touches, like the personalized salutation at the beginning of an email can make a difference. You can actually go the extra mile to show your audience how much care. Start with the basics and see the increase in engagement. Later on, you can go for paid solutions to expand your reach.

Businesses need to understand that marketing automation is no longer the work of science-fiction. One can easily personalize the email or can also recommend the product with an easy workflow. To keep the customers engaging, you can make the online atmosphere more familiar. This will help them feel connected and further increase your business growth.

Mistake 4: Writing The Content That Does Not Convert

The lead conversions are like the lifeblood of marketing. Your content has to appeal to the customers, and if it doesn't inspire the reader and persuade them to buy, then it’s a big failure for your business. Well-written and unique content is useful and can help to serve the purpose effectively. If your content is not converting the readers to the buyers, then it is mainly because of the following reasons.

• You have not considered consumer objections.
• You focus more on the product features, and not its benefits.
• You are not linking the product to the relevant offer.
• You are rushing to sell.

The content you post should not only be customer-centric but also connected with the right customer at the right time.

What’s the solution?

While writing the content, you need to keep the audience in mind. It will help you understand for whom your offer is and what value you will get from the content.

For example - if you are writing content on the web development services, then don’t bombard it with the offers from a completely different topic. To make your content more appealing, you can subject the content with the introductory blog and then point them towards the white paper that will further explain the service/process in detail.

Remember, great content is just like a great cup of coffee - when you reach towards the end, then you are satisfied, ward, and eager for more.

Mistake 5: Failing To Track The Marketing ROI

Well,  marketing ROI means that there are different things for different people. While there are some people who base the marketing success on their annual budgetary expenditure, others will base this on the short-term sales targets. The budget may differ from person to person, but what needs to be done is to track and analyze every component of the marketing campaign from start to finish. The marketing should be revenue-generating exercise and then the cost center.

What’s the solution?

The best way to track everything is to use tracking tools like- SemRush, Google Analytics, and HubSpot. In this way, you can log the keyword searches, lead generations, form conversions, and more. This will help you analyze which areas you want to improve and also help you set smart future goals. From there, you can work on the monetary cost of exercise such as - digital PR, content creation, and email marketing.

Remember, you cannot fix things when you don’t know how it is broken. Using these tools will help you track things and help you know your loopholes. Thus, helping you set the right business goals.

Mistake 6: Forgetting To Promote The Content

So, you have high-quality content, but you are not able to reach your target audience? Well, the businesses need to understand that simply having content will not help, you need to do proper promotion. Without proper content promotion, it is difficult to reach the target audiences. Are you getting fewer shares and views on your content? Well, this can be mainly because of these reasons:

• Lack of promotion and amplification
• Poor understanding and research
• Lack of trend awareness

Always keep in mind, that it’s never like that people will read your content and they will share it instantly. As a digital marketer, it is your job to jump up and down the wave to understand where the world can see.

What’s the solution?

Above everything, you need to be an active social media evangelist. Make sure you share the content on all the networks. Doing this will increase the probability that the users are more likely to read and share your content.

A comprehensive marketing strategy will accelerate your business growth. Avoid these common mistakes and take the right actions to engage with your audiences.

We all know how SEO works and how it affects our brands. Over the past few years, there has been a lot of changes in search engine algorithms.  Google keeps on coming with updates and enhances the search results. Voice search is the biggest trend to year and is immensely affecting the SEO game. More than 60 % of users in the USA use voice search to ask their queries. So, focussing on technology is a must for businesses these days. 

But, hey! What exactly is voice search technology and how is it beneficial?

Voice search simply means the searches you perform using your voice. For example - people commonly use Siri, Alexa, and Google Assistant to make searches. For instance, you search for the best Chinese restaurant near you. What do you get? Well, you will get a list of top restaurants in the nearby areas with details. See, how easy it is, isn’t it? No need of tying, you get instant results in a go. Surely an innovative technology!

Voice search does impact on the SEO strategy. The main focus of SEO is to rank the websites and provide users with the best information. Thanks to voice searches, users can get more optimized and quick responses. Not just that, it also enhances the user experience by providing them with instant results without any hassles.

How to optimize voice search for your business?

Considering the increasing trend of voice search, optimizing the voice search to your website will help you gain more traffic. Below, we will guide you with a few effective ways that can help in optimizing your website with voice search. Let’s read the details!

Identify The Purpose

The first and foremost thing is to understand your audience. To begin with, you need to find what category of people are using the voice search feature. Do you know that according to a few researchers, both adults and teens rely on voice searches to get directions or check the movie times? So, it is right to say that a huge community of people is using voice technology to seek information on a daily basis.

One of the most important business strategies should be to list your business on Google My Business. Yes, you read it right! If you want your business to show up on local search results, then it is vital to get yourself listed. This works best in the location-based voice searches as it will help in popping your business out first.

Make More Use Of Question Phrases

While framing content for voice search, you must use terms that the user is most likely to utter. Voice search usually makes use of long-tail keywords. So, make sure you focus on them. Question phrases are the most common voice searches using phrases like - what, how, who, where, and when questions.

You can also frame question and answer format on the pages targeted for voice searches. For your knowledge, Google prefers the pages which answer the questions and features them on top pages. Answering a question or addressing the need of a question is an excellent way to generate traffic for both voice search and web-based queries. For this, you can also create feature snippet or quick answer boxes, and optimize the content accordingly. By having the content that is responding in the right way will surely boost the traffic automatically.

User and Mobile-Friendliness

User-friendliness is one of the top priorities of businesses, and with the dominating searches of mobile users, having a mobile-friendly design is really important. The mobile users want a site that is easy to navigate and accessible on mobile. No user will like a site if it doesn’t have easy navigation and load time. If you want to bounce your rankings and make the users last longer on the website, then ensure you do the needful.

Optimize The Local SEO

Local SEO is a rapidly growing number of businesses. Coming to voice searches, more people search for local businesses and establishments. Optimizing your business for voice searches will make you stand out among the competitors. Before you start targeting your audiences on a large global scale, it is better to start off with the local channels. With the question-based queries and geotagging, make sure you update with Google My Business. 

Why Voice Search Will Dominate The SEO In The Coming Years?

The voice search is increasing its graph by becoming dominant in SEO. The following predictions will make this scenario more clear. Let’s read the details!

Content Needs To Cater To Customer Needs

Speaking of the content in this era of voice search, it needs to be optimized for the customers. The days are gone when keyword-stuffed content was prevalent, now it is important to focus on customers. Oh yes, keywords are important but you need to keep in mind your audiences. You need to analyze their search patterns and how they respond to online searches.

When the customer engages with the content you are sharing, it automatically increases your brand value. Answering FAQ’s is the best way to gain user attention. Also, make sure you use plain language in your content which is easily understood by the user.

Semantic Search Will Become Important

We all know, Google relies on various factors such as - keywords, patterns of search, or previous searches to deliver search-based results. By analyzing this information Google understands the user behavior and provides user-specific content.

Semantic search is basically a new way of saying that Google is getting a better understanding of what people are searching for. Before the invention of semantic search, the searches were made on keywords. But, now people have become more conversational with the searches, they use platforms like - voice searches to get instant information. The audience is becoming smart and so should you!

Massive Access

One of the biggest reasons why voice search is getting more popular is the massive reach. With the help of voice technology, even a blind person can easily access the information in just one voice command. Isn’t it a big revolution in technology? It certainly is! By making your website voice-search friendly, you are sure to get better access to technology and people. All in all, you are likely to get wider access to audiences. 

Enhanced Productivity

We all know speaking is any day faster than typing. Instead of using the keyboard to search for the answers, you can switch to the speech. This will not only save time but also increase your business productivity. It is definitely going to be a big hit for businesses and in the long run, these changes will play a significant role in your business success.

Final Thoughts

Voice search is an innovative addition to the SEO field. No doubt, old SEO techniques have their own set of results. You cannot skip that part while creating the website. But when it comes to SEO, more is less. So, integrating voice search techniques for SEO optimization will surely enhance business growth without even killing the functionality of old SEO.

If you want to stand out among the competitors, then you must focus on the voice searches for your business. Don’t know how to curate voice search technology for the SEO processes? We can help! Drop us a message and we will get back to you with the best solutions.

Have your search engine rankings lost relevance? Local searches are constantly changing, and if you want to achieve business success, then SEO’s must change with them. There is no point in performing search engine optimization or implementing the SEO strategy if you are not getting sustainable results. If you want to create a comprehensive SEO strategy for your business,  then you have to stay updated with the latest trends. Want to know the details? Let us guide you with the 5 SEO predictions in 2019 that you must consider.

Prediction - 1 - The Site Must Take The Mobile-First Index

The popularity of mobile-first index has expanded over the past few months. If you are still not considering this factor, then you are already late. Today, more and more businesses are using a mobile-first index to enhance the user experience. The site which manages to put the mobile-first not only in terms of page speed or design but also in terms of formats and content structure will surely put you ahead in business. Mobile users interact content differently than on the desktop. For more informational content, you can add the condensed form of content at the top page, so that the mobile users can easily get the relevant information quickly.

Prediction - 2 -Try To Expand The Content You Already Have

Whether you believe it or not, but content does make or break SEO success. And if you want sure shot results, then you must work hard on the existing content. Are you have short content on the important pages of your website? If yes, then expand them by adding more descriptive content. You can add informative FAQ’s sections (which will also help in optimizing the voice search queries), a checklist to solve the reader problem or testimonials of your best customers. It has been clear in your mind that the user needs to know more information about you. Also, keep in mind, that word count is not enough to get the best ranking results. If you are using long content on your site, then make sure it is informative and relevant to the reader. So, when building an SEO strategy make sure you spend more on such contents.

Prediction - 3 -Local Backlinks Grow In Value

If you are familiar with SEO, then you must be knowing how important backlinks are. If your focus is on local traffic, then you need to put emphasis on the local directories. Don’t focus on backlinks from the press releases or national publications. The local websites help in adding local relevance to your website and build authority and trust.

Apart from that, you need to have engaging and comprehensive to support these backlinks naturally. Having a core content on the website will help in growing value in many categories. Let’s check out a few ways that can help in growing backlinks for your business.

Participate or organize in a local community.

• Invest in local sponsorship opportunities.
• Try out low-cost ads on the local online classifieds.
• Engage with online newspapers and local websites.

Prediction - 4 -Content Marketing Is The New Link Building

Well, the link building starts by creating linkable content assets, then marketing to the target audience that is most likely be interested in sharing those pieces of content. Earlier, the graphs were - 50% content was important and 50% marketing. But, considering the importance of content, the graph has increased to 70/30 or 80/20. That’s huge, isn’t it? If you want to get the best results and develop better relations, then you need to focus on better content marketing strategy. When you focus on link building to blogs and other linkable assets, then a small percentage of links will directly go to the home page and redirect the traffic.

Prediction - 5 -Technical SEO Is More Important

Page speed can either make or break page success. According to Google’s algorithm, the page speed influences ranking on search engines. If you want the user to get the best user experience, then you have to test the page speed every now and then. You can use different tools to check the speed and strategize the work accordingly. Another technical issue faced in SEO is the SSL certificate. No matter how much weight does HTTPS has in Google’s algorithm, but a “not secure” warnings on the websites, may make the user skip your site and go some other portal. And, you don't want that to happen, right? Today, more and more companies are becoming aware of the technical issues on the site. They are doing their best to fix these issues and enhance the user experience. To survive your business in this era, you need to spend more on fixing these technical issues. The truth is the search engine optimization is evolving. And, if you want to get relevant search results for your business, then you have to constantly adapt to the changes. Pay special attention to the SEO techniques while creating and marketing the website so as you can get the profitable results for your business. Want to get technical assistance on Search Engine Optimization strategies for your business. You can drop us a message below. We will get in touch with you!

Planning to create a new website? Or are you bored of looking at your old website? There are thousands of websites on the Internet and it is daunting to make yours stand out among the rest. Today, we will talk about a few things that can turn the tide of your website and give you an edge over your competitors. Let’s read out the features that will help in establishing a significant space online.

Make it Mobile-Friendly

We all turn to mobile devices to get answers, don’t we? Whether you want to search for something, visiting a website, using an app, or simply watch a video, we use mobile devices. And, why not? They are handy and easy to use! Considering the increasing usage of mobile phones, it is crucial to make your website mobile-friendly. Doing this will increase your brand awareness and boost your business profile.

Make it Social

To survive your business in this digital world, you need to stay updated on social media profiles. Remember, the audience is not interested in seeing the same old marketing techniques, they want something unique. Social media have a huge impact on people, and you can make efficient use of such platforms. This is also great for backlinks and increasing brand awareness. Having an updated social media profile can surely help you rank high in search results.

Take Care of the White Spaces

What’s that? Well, it is blank space on the page. One great example of white space is Google. Have you ever seen how its homepage is filled with so much white space, that we instantly focus on the search box? One thing to consider here is that white space does not necessarily mean it can be black space or can be filled by any other color as well. Why it is necessary? Basically, it provides a clutter-free and clean feel. This helps to get focus on the content rather than other non-essential elements. Keep in mind, white space is more important as the space occupied by the graphic elements on the website.

SEO Optimization

Ranking high in your Google search engines is all every business wants. Therefore, it is important to make your website SEO-friendly. There is no use of a good website if you are not taking care of the SEO. Regardless of how your website is designed, all websites are bot-scanned in order to get ranked on various search engines. Remember, bots are not design specified, all they look for is the authentic content. So, make sure you feed the bots with the relevant keywords optimize all the tags. This trick will surely work in increasing website traffic.

Produce Quality Content

As already mentioned, content plays a vital role in making your website. If you create a website which is fully optimized with quality content then you are sure to gain better rankings. It is important to update the content regularly and provide your audience with something new. Wondering, why? Well, it is important to keep the users updated so that they keep coming back to your site to get more information. When you produce more quality content on your website, it opens a greater opportunity to reach wider audiences. Optimize your content accordingly.

Don’t Forget the “About Us” Section

Believe us,  this page is the life of your website! When a customer is trusting you for your products or services, they see something great in you! So, what are you showing them? Before you sell any service to your target audience, you need to tell them your story. Who you are? What do you do? How did you get into the business? When your customer read these details, they automatically build trust. This page needs to tell the details of your brand, founder stories, or your company’s reputation. Try to give it a personal touch, so that it sticks to the user memory.

Site Load Time

We have to admit that people get impatient while using the Internet! Whether it is a 10 second YouTube video or the site load time, the user cannot wait! It has been observed that the user leave the website if it takes more than 3 seconds to load. Imagine, how quick is this! That is why you cannot ignore this factor. Make sure you create a website which is speedy! This is not only lead to more website traffic but also increase the conversion rates.

Engage With The Customers

No matter how great services you are providing to your audience, but if you are not taking out time to discuss their concerns and queries, then its a big turn off for them! Let them feel they are trusting a reputed brand. When you are available to answer your users, they feel connected. Interacting with your audience is not tough, all you need to do is to reply to their comments so that they feel they are being listened. Don’t forget, to survive in this digital ear, being responsive to your audience should be your number one priority. You cannot afford to ignore that!

Well Devised Call-To-Action

Call-to-action can be your chat plug-in, contact page, subscribe button or anything which you feel your audience should look forward to. Not just that, it can also be the social media icons that can instantly grab customer interest. Wondering, why it is that important? Okay! So lets us give you an example - Suppose, you have a great website with quality products to sell, but when the audience read about your brand, they don’t know where to move forward. What’s the use of all this? Therefore, it is essential to have a well-devised call to action page which leads the user to take the required action. Don’t forget to keep your website responsive, so that no matter which device the user uses, the content easily fits in! You need to set the content preferences according to various layouts. Follow these tips and witness an increase in your sales drastically! Remember a fully optimized website will help in making an effective online presence and encourage audience interaction. If you still have questions about website development, then you can contact our expert developers to know more!