Explore IdeasThat Shape the Future.

Smartphones have now become an effective medium to target audiences globally. With the increasing mobile engagement of users across the world, interacting with your audience using mobile devices has become the need of the hour. Today customers are using to browse your website, read messages, interact with apps, and participate in the buying/selling interactions. Incorporating push notifications can help in engaging more mobile users and increasing brand awareness.

But, what exactly are the push notifications? Well, the push notifications are small messages that can help you reach your audience anywhere, anytime. These are the pop-ups that appear when the user is on your site or has engaged with the brand. The push notifications are a powerful tool for marketing and help in communicating with the audience.

If you want to grab the user’s attention, then you need to follow the right strategy for creating effective push notifications. Let us guide you with a few tips that will help in creating push notifications for your business.

Limit the number of push notifications

It is really important to keep your push notifications short and crisp. Too many notifications can irritate the customer and urge them to hate your product/service. So, what you can do is:

• Add a short message and include a follow link along with it. A single-line text with a website’s link will work.

• Too long notifications can confuse the customer. They won’t be able to focus on your main content and can easily misunderstand your thoughts.

• The display headline should be relevant to the content. It must be catchy and urge the user to open the notification.

Promote the products and services

While marketing your business using the push notifications, it is important to send the notifications on appropriate time. You must analyze the right time when the user is more likely to read the content. For example - when you are targeting customers worldwide, you must be aware of different time zones. Market study plays a key role in deciding such factors. You can see a few survey reports to know what time is getting more click-through rates.

We all want to promote our products/services, but finding the right strategy to do is daunting. Push notifications can instantly grab the user’s interest and promote your brand. For example - you have a clothing line and you are out with the flash sale. Send your customers some catchy notifications and tease them to buy your products. Many people have this common misconception if they don’t buy today, they will definitely miss something great. Take full advantage of it!

Boost customer engagement

Now we all know that push notifications help in building the brand name. By sending gentle reminders and timely updates to your customers keeps them engaged on a regular basis. Try to make the notifications more personalized and short to get better responses. Big companies like - Amazon and Netflix are taking full advantage of push notifications. They are now sending more personalized messages considering the user attributes. Such messages make the user feel that you care about their likings and reminding them about the same. Trust me, such messages are more appreciated in comparison to the regular update messages.

Personalization

Well, personalization plays a critical role in this age of information. Simply sending a reminder message or a hello message is not the right way to send notifications. You need to know the right way to follow personalize your messages. We will guide you with a few steps to get the right personalized message.

• Segment your audiences:

  Customers respond differently to different notifications. So, you need to know your customers, track their purchase history, see what they are looking for and then adjust the notifications accordingly.

• Demographics:

  It is important to understand the demographics, as this may work in your favor. You can segment your audiences on the basis of age, gender, interests, interests, browsing history, and more. The more customer data you get, the better content you can serve them with.

• Geofencing technology:

  Another point to consider is the location. For example - you own a restaurant in different locations. When the user downloads the app, they can instantly get relevant information about the restaurant based on the location.

Customer experience

So, you prepared a push notification to target your audiences, but don’t forget they have the right to opt-out. This could backfire your strategy and annoy people, which you obviously don’t want right? And, trust me, it’s really difficult to get back the customers when they have muted the push notifications.

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To avoid losing your valuable customers, limit the number of push notifications. If not important, keep the stats to one push notification per day. It has been seen that the first notification has a better click-through rate. Add catchy content and make it more appealing.

Android and Apple push notifications

As we all know, push notifications have become an important part of mobile marketing these days. They instantly grab the user’s attention and effective curate the brand message. But, if you have to excel in the game, then you understand Android and Apple devices push notifications.

• It is really important that the notifications must adapt to different platforms. Once you frame the notifications, you need to check how they look on both the platforms - Android and Apple. You will notice the variations depending on the software version and device. This will give you a better idea and help in altering your strategies.

• The biggest difference between Android and Apple users is how they subscribe to push notifications. While the former automatically subscribe to the notifications once you install them, the later one needs the user to manually allow the app notifications.

Summing up

Push notifications are something you cannot miss-on if you wish to reach your audiences and stand out from the competitors. These tips will surely help in altering your push notification strategies and get better results.

If you need more information regarding the push notifications or want to know how they can help in improving business sales, you can contact your team. We will sort out your queries.

Marketing has changed a lot in the past few years and the signs are not slowing down. From content marketing to PPC, social media, SEO, and more are going to witness a dramatic shift. As 2020 is just around the corner, keeping yourself updated with the digital marketing trends is a must for every marketer.

Here is a list of top digital marketing trends that are going to rule in 2020.

Artificial Intelligence

AI is taking over the world and we cannot agree more! Many leading companies are using technology to analyze consumer behavior and search patterns. With the help of AI, the companies can understand how the customers find their products and services. They can then use the data to enhance the user experience of the customers.

In 2020, Artificial Intelligence will be the driving force behind many services such as:

• Product recommendations
• Customer service chatbots
• Email personalization
• Content creation
• E-commerce transactions

By incorporating AI, businesses can not only accelerate growth but cut staffing costs.

Chatbots

Chatbots will continue to rule the market in 2020 as well. AI-based technology is used to chat in real-time with customers. And, this is what customers like. It has been observed that more than 50% of the customers prefer to use online chatbots to communicate with the brand. The figure is likely to increase in 2020.

Chatbots are responsive and can easily interact 24/7 with the customers. Unlike humans, they can easily recall the customers buying history without even losing any patience. Thereby meeting the customer's expectations and automating the repeating tasks. This means that while the chatbots are handling the customer services, you can focus on other important tasks.

Brands like - Uber are already using chatbots to communicate with the customers and allowing them to easily book the rides using the app.

Personalization

Want to make your business stand out in 2020? If yes, then you need to personalize your marketing strategy. This means you need to present more personalized products, content, emails, and more.

The top examples of personalization are Amazon and Netflix. Both channels offer tailored content to the customers and enhance their user experience. Considering what content user is searching, the platforms offer relevant searches accordingly, isn’t it smart?

Other brands like - Cadbury, Starbucks and more are also focussing on user generic content. So, if you are looking forward to increasing your brand reach, then focussing on personalized content should be one of the top priorities.

Influencer Marketing

This type of marketing focuses on the key leaders that drive your brand’s message to the wider audiences. These influencers can be any celebrity, YouTube or Instagram personality having a huge following on their social channels. Such people can easily spread the word and create brand awareness.

For example - L’Oreal is an internationally recognized brand. The brand knows its market very well, and they have influencers across the globe. Celebrities like - Aishwariya Rai Bachchan and Sonam Kapoor are representing brand image not only in India but on the international level as well.

Surprisingly, artificial intelligence is transforming the influencer marketing as well. Wondering, how? Let’s see how:

• AI helps to determine the influencer’s influence.
• Predicting incentives with ANN.
• Elimination of engagement.
• Image recognition with ANN.
• Flagging the posts that don’t follow the guidelines.

Voice Search

How can we forget the increasing influence of voice searches? A quick and easy way to get information and relevant content. Thanks to AI, voice assistants like - Siri, Alexa, and Google. More and more brands are now customizing their content for the voice search engines.

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Adopting the voice search is not just about providing relevant content to the users, but also creating something unique and optimized customer experience. Brands like - Domino’s allow the users to order the pizza without even picking the phone. Nestle is another brand that provides voice cooking instruction as you cook thereby enhancing the user experience.

The ease of getting work done over the voice commands have helped the users in simplifying day-to-day actions. What the companies need to focus on is to write the audio content in a conversational tone and focus on getting the featured snippets, this will really influence the users and leave a lasting impression.

Augmented Reality and Immersive Technologies

While Virtual Reality has already created a lot of buzz in the market. Augmented Reality is grabbing the eyeballs by enhancing the customer experience and increasing sales. Popular example of Augmented Reality is Snapchat and Instagram. The apps allow users to switch between funny filters that give them a different look and a great visual experience. Not just that there are many home furnishing apps that give the users a real view of how their house will look with a different piece of furniture.

It has been predicted that AR technology will continue to outpace VR in terms of market share and help businesses in providing outstanding experiences.

Blockchain Technology

The blockchain technology needs no introduction. Today, the use of blockchain is not just limited to the financial sector but its more wide-reaching. The technology helps to build the trust of the users, helps in brands, and drive public accountability.

The year 2019 has seen many highs in the blockchain technology, and 2020 is likely to see much more including:

• Handling social impressions
• Tracking social impressions
• Elevate transparency
• Pinpoint targeting
• Protech personal data
• Verifying the online identities

We have to agree that the future of digital marketing is being influenced by technology. AI automation, Big data, smart tech, and immersive technologies are changing the way brands works. The technology today is acting as a driving force for interacting with the audiences and helping them get a more personalized experience.

Remember, if you want to get an edge over your competitors, you better target your audience. Investing in the right technology will surely give you an edge over your competitors.

Do you think any other trend makes up for this list of trends? Feel free to share your thoughts in the comments below.

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The competition is tough out there, and making your business stand out can be challenging. Thankfully, powerful digital marketing techniques can make you win the competition. While some companies hit the bullseye with their effective digital marketing strategies, others might not even come close. Do you know which is the right strategy to adopt for boosting business growth?

Today, we will guide you with profitable digital marketing strategies that will surely provide you with great business success. Let’s dig deep to know the details!

Email Marketing

Emails are prevailing for long now, and they are still a popular approach for marketing. According to a few surveys, it has been observed that email marketing provides an impressive ROI in comparison to other channels including - direct mail, paid search, and social media. And, it’s cost-effective too!

Email marketing is a highly effective medium to present your brand to the target audiences. And, the great thing about these is you don’t have to break the bank to run the email campaign. These are super affordable and will right fit any budget!

Check out the list of some tips on creating a successful email marketing campaign:

• Avoid jargon in email copy and make use of persuasive and plain language.
• The subject line must be catchy and engaging.
• Make sure you talk about the benefits you are going to offer.
• Don’t forget to optimize the emails for mobile devices.

Pay-Per-Click Marketing

This is another popular and powerful way that uses search engine advertising to bring visitors to your website. It is a powerful marketing tool that generates sales-ready leads. There are many benefits to using pay-per-click advertising. Let’s see a few!

• Allow you to control how much you want to spend.
• Easily reach your customers with the right advertisement at the right place.
• You don’t need to wait for the results.
• Higher ROI.

The PPC campaigns quickly exhaust the budget, so you can generate more conversions than clicks. Quite beneficial, isn’t it?

Social Media Marketing

There has been a sudden increase in the popularity of social media marketing. Many marketers confirm that social media plays a vital role in enhancing business visibility. It has been observed that social media campaigns have generated increased exposure for their companies.

Check out what benefits you get using social media marketing? Let’s readout!

• Develops loyal customers.
• Increases traffic and exposure.
• Boost sales.
• Generates leads and improves search engine rankings.

Many businesses have adopted social media marketing, but not all of them are doing it the right way. And, many of them are often making mistakes.  Wondering, how to avoid mistakes? Well, the first thing you need to do is to find the right social media marketing channel. Keep in mind, if one is getting success from Facebook,  it is not necessary that you will also get success from that platform only. You need to research the potential of customers you hang out the most with. A good marketing consultant will build a customer persona and then create a social media marketing strategy.

Search Engine Optimization

Created a website with an awesome design? Mentioned all the details of the service pages you offer? Do you think the visitors will come instantly on your website? Well, you are totally wrong! 

What you think is different, might be out there. There must be hundreds of similar websites providing the same services or products. Simply having a website is not enough, it is important to search for the relevant keywords and the right marketing techniques to stay in the business. There is a lot of hustle!

Search engine optimization not only increases the traffic but also helps to build customer’s trust. When your website ranks high in the search results, it leaves a positive impression on the customers and they feel that you are a reputed company.

No doubt, there are many challenges faced by the companies in regard to SEO practices, but hiring a reputed SEO company can change the game and provide you with the best strategy.

Content marketing

Whether you are working in the B2C or B2B domain, content marketing has become a must for businesses these days. Content is the soul of your context and it is important to have quality content on your website or other business platforms. With the help of the right content marketing strategies, your message will reach the audiences in an efficient way.

Why is content marketing so effective?

While mapping the content strategy, you need to follow the different stages of the buyer’s journey. The content should be useful and the readers must love to read it since it will solve their problems. Now, this will increase the conversion rate and further build trust.

By adopting content marketing strategies for your startup, you can:

• Increase visibility for your brand
• Boost brand awareness and brand recognition
• Create thought leadership
• Make lasting relationships with your customers
• Build credibility and authority

Speaking of the added bonus, content marketing supports the SMO and SEO efforts. With this, you will have more social media postings and more content on the website’s blog.

With content marketing, you can be sure of getting quick results. Although it takes time before you start noticing the results, once you see the results, you will get long-lasting results.

Retargeting Ads

So, you kicked-off your business simply because you are convinced about your business idea. Is that the right move? Just because you think your idea is convincing does not mean the audience will believe in this idea as well. They might not be convinced when they first visit your website. They might be looking for more nudges before they could actually become your customers.

What is a retargeting ad, and how does it work?

Well, retargeting is the form of marketing in which the people who have previously visited your website are shown relevant ads to draw their attention to the product or services.

When the target audience finally visits your website, a pixel is placed on the web browser. This further means the browser is cooked from the potential customer.

When the customer visits other websites, then the retargeting platform is automatically get notified by the pixel. This helps in serving the customers with the relevant ads based on the pages they have visited on your website.

With the help of effective retargeting ads, you can easily convert those visitors into customers, and further increase your conversion rate.

Viral Marketing

What is the best way to tell the customers about your brand? Well, there is nothing better than creating a buzz about your brand than going viral on the Internet. By creating the content which goes viral can actually make your business overnight successful.

What’s more? Viral marketing is actually the result of the combined efforts of the other techniques which we have discussed previously.

So how do you go viral?

Now, you must be wondering, what is a great way to make your business go viral? Well, one needs to have out-of-the-box and incredible thinking. Once you have an idea, you can leverage social media, and share your best abilities and potential to the target audience.

This is sure to cause a surge in the traffic of your website for a period of time. Once you have one obscure to trending, half of your job is done. Then, the other half is converting the huge traffic into potential purchasing customers.

Influencer Marketing

Finally, influencer marketing! It is another effective tool of marketing for brands to grow their online value. The best thing about this form of marketing is that it’s inexpensive in comparison to traditional marketing channels.

Here are some reasons why startups should adopt influencer marketing:

• Influencer marketing is less expensive than other promotional strategies.
• Most customers have become immune to traditional marketing channels.
• Influencer marketing is easy-to-implement.
• Customers will engage with your brand because of the authenticity of influencers.
• Word-of-mouth aspect of influencer marketing builds trust for your brand.

When you begin your business, you might not be able to rope in the big digital marketing influencers. Believe me, influencer marketing if executed in a planned manner can actually make a huge difference.

So, if you are planning an effective marketing strategy for your business, then make sure you go through these tips. Begin the road to business success today and conquer the online world with the best approach.

With the modder landscape, a big part of your marketing strategy is digital. Businesses and Consumers alike are almost always active online. With so many options available, it can be difficult to pinpoint the digital marketing strategy that’s just meant for your business. In this competitive era, having a solid and trusted brand is important for your company to thrive. It is important to establish trust with your target audience for your brand. To increase your customer base and sales, there are different strategies available, which will make your business grow. With the changing era, online marketing is also changing. You can now spot various major changes in Online marketing over the last few years. Moreover, online marketing paradigm has shifted, compelling online marketers to come up with creative and unique ideas on a frequent basis. What worked last year won’t work for you this year. Today your ability to create leads comes down to establishing trust and intimacy with your target audience. Pay close attention to the digital marketing trends and make your marketing game stronger by using following given trends-

• Relevancy is the Key

Online marketing is no longer only about collecting the background information and email addresses of potential customers. Previously, those with the biggest lists used to dominate their niche. It’s 2019, and it no longer works as people expect greater intimacy and relevancy from the business enterprises. Relevancy is the key and can make you win the competition. To increase your profit, stop caring about the leads. Rather, build greater relevance and intimacy with the leads you have already. If you are offering the right solution to the right people at the right time, you’re doing more than fine. 

• Attention Wins the War

Focus on the target audience and keep them engaged. If you can’t capture the right attention in 2018, you are losing your ability to compete without spending the massive amount of money on online promotions and advertising. Capturing attention has now become more expensive as more business have easier access to it. This is the reason it is called a competitive era now. And it means, it is more important than ever to make the most out of the available leads and attention you have already. People are becoming so overwhelmed with the emails and promotional messages they are getting, that they feel starved of significance. Treat it as an opportunity, because you can turn the attention you get in trust and loyalty. Try to capture their loyalty and wallet. Serve them with relevant information and service. Online marketing is no longer about spreading your marketing campaign further and further, just for the sake of it. It is more about spreading it to the right people at the right time and making the most of their attention the moment you capture it. Convert the attention of your target audience into your currency. 

• Marketing Funnel is the New Currency

Gone are the days when a predefined step-by-step process was enough to take your audience through the single marketing funnel. Current audience is not onto you. They’ve been in dozens of marketing funnels like yours already. Now, you need to stand out to grab the attention of your target audience. Try turning your market funnel into an experience and build real and significant trust. Its 2019, and countdown timers and scarcity don’t work anymore. Rather, feed your target audience with the relevant content at the right time, simply based on their trust. Their trust is what you require to make your market funnel stand out. Build trust on the base of admiration and engagement by feeding them with relevant content and this year your best year so far.  

 

• Single Platform is not Enough 

They say a picture is worth a thousand words, and Instagram lets you promote your stories via images you post along with the text you want to narrate. Instagram is a social media platform with exceptional powers. It’s a perfect social media platform for personal and business purposes as well. You will find various clothing brands selling their items on Instagram. They showcase their clothing items. They share honest reviews and “happy customer” posts on their profile to capture the attention of their consumers. You will find such brand profiles full of gorgeous pictures and “happy customers.”Then there’s Facebook, which is increasing the power of brand awareness and help them create a community for them. Brands can build community through their Facebook official pages and groups. Facebook helps the brands to speak to their community members directly and the result of their programs through the group. Step up your game with twitter. Using the right hashtag (#) can offer you greater brand awareness. A great example of Twitter brand awareness is when a user called out the company, asking them where the closest McDonalds was. The point is, dominating a single platform is not enough. Each platform plays its part and you need to be omnipresent to make the most out of it. Make use of pictures, videos, in-depth articles, podcast episodes, and so on, on different platforms. 

• Consider Your Invisible ROI 

Previously, focusing on the ad spend on lead generation and sales were enough but it no longer works in 2019. Now clients see the greatest success in focusing their ad spend on brand awareness. We’re not saying that generating new leads is not important, but only creating new leads is not important. Keeping and nurturing the existing leads are just as important. Build trust and be their ‘go-to” expert when they need something. If you just concentrate on generating new leads and not nurturing the existing leads, your conversions will go down, as a matter of fact. Be on top of their minds but don’t do it by forcing one promotional message after another. Thrive for creativity and innovation and make them wait for your message, just because they love the content and stuff you send them. Softuvo Solutions is a hub of new solutions, emerging trends, ideas, and real-life disruptions. Contact us for the groundbreaking strategies to boost your business sales!

Digital Marketing is the essence to success, whether you’re working on getting your start-up off the ground or you’ve been working in the field for several years now. But with different activities involved in digital marketing and the need to keep it simple yet creative can make it hectic for digital marketers. Especially with day to day marketing activities, prioritizing the work, organizing the tasks, keeping the track on the results of the recent marketing campaigns and the list goes on. With the increasing demand for social media marketing, it is important to get the most precious asset and social media tools to be more productive with it!A study report suggests that on average, mid to large size companies spend about $958 million on their marketing campaign. This clearly means that the majority of companies need to revamp their marketing strategies. There are various tools available which mainly focus on improving the overall productivity of your digital marketing. Use automation, management tools, and online collaboration to make good use of your time and increase your productivity. Here are 9 tools that can help you be more productive by saving time. 

#For Planning- Trello

With endless activities associated with the project development and management, it can be difficult to execute the overall project efficiently. Trello is the first-ever project management system invented to make the collaboration efficient among the marketing division. It is capable of keeping up with the social tasks, track time, stay in touch with the freelancers, and the best part- its basic package is available for free. 

#For Collaboration and Storage- Google Drive

Google Drive is the favorite tool of the marketers as it basically offers unlimited storage at no cost, just with a Gmail account. Its online collaboration offers excellent file organization, storing the documents, sharing archives with your clients as well. Google Docs and sheets make it easier to share content plans with smart sightings. With its great editing and privacy capabilities, it is perfect for the content marketing storage system. So go ahead and make the most out of Google drive with its excellent sharing and privacy capabilities. 

#For SEO- Rocket Ranking

Rocket ranking is an online SEO service which provides a number of smart application to the digital marketers in order to improve search engine rankings. It offers various tools including an on-page SEO analyzer, keyword profit calculator, SEO backlink counter, SEO backlink builder and a social media “follow” and “like” tool. Moreover, they offer a first-month free trial and if you love it, you can continue to use it for a very low fee. This tool also offers some smart insights about the SEO ranking, making it an all-in-one SEO tool. 

#For Outsourcing to Freelancers- Elance

Freelancers are making is cheaper to run a digital marketing campaign. They are taking over the workforce as the cheapest, most effective resource to accomplish marketing tasks from writing blogs to social media management. But the only issue is finding a trusted freelancer site. Elance can be the most trustworthy platform for companies and freelancers for collaboration.it allows you to have a look at candidates’ past job performances and read reviews from previous employers. It ensures that you hire a competent candidate for your work who can offer you slightly higher productivity. 

#For Social Media Management- Hootsuite

Hootsuite is the perfect tool for social media management. It offers you a dashboard with the power to access all your social media profiles in one place. The best part about Hootsuite is that it saves time and maximize efficiency at the same time on social media marketing. With the ability to access more than three profiles that too for free of any cost can help you maximize your productivity. However, you can broaden your capability and can upgrade to a larger package for a small fee if required. 

#For Scheduling Social Media Posts- Buffer

The number of active social media is endless including Facebook, Instagram, Snapchat, LinkedIn, Flickr, Tumblr, Google+, Twitter, Reddit and so on. Visiting every social media platform manually and posting over it can be hectic for social media marketers. With Buffer, you can keep social efforts in one place as you schedule content on all social media platforms, view social analytics, shorten links, share messages and improve brand recognition, using this useful tool. Moreover, with buffer, it is much easier to improve branding on social media and promote the organizations. 

#For Building Graphic Content- Canva 

Graphics play a vital role in constructing audience engagement. With Canva, you can build amazing graphics content for your blogs and can share it via social media. Whether its infographic, memes or customized images, Canva can help you build the brand and spreading brand recognition. With media content, you can also increase the traffic on your website and social media platforms. Moreover, with graphic content, you can gain and keep customer’s attention. The online tool makes it easy for digital marketers to create the images they need without having to use expensive and hard-to-navigate software and tools. 

#For Customer Engagement- SurveyMonkey

In any digital marketing campaign, the most important yet hard thing is to keep your audience engaged throughout your marketing efforts. Good news is SurveyMonkey makes it easy for you! It is available for free which allows you to design, collect and analyze surveys. The collected data can help you see what works and what needs tweaking. It is a great tool for collecting customer feedback and learning how to improve your marketing campaign advertisements and promotions for more audience engagement. Not only that, it allows you to gain and keep smart insights for your research and surveys. 

#For Performance Analysis- Google Analytics 

It is equally important to measure your performance. No marketing efforts are complete without a thorough analysis of their performance. Google Analytics comes in handy as it is a free tool for accurate data collection by accumulating information about the customers that visit your website. Moreover, it is helpful for things such as allocating the budget, redirecting SEO efforts, defining your target audience, and improving website appeal. With so many tools out there, recognize the most effective tool for you which can enhance your productivity and can help you attain your ultimate goal. With manual apps and tools like spreadsheet content calendar or other tools, you are not only wasting your time but also missing out on the competitive edge. Or hire a competent digital marketing strategist for your business for an effective digital marketing campaign.

Introduction

Digital marketing is ever-evolving and if you are searching for new ways to stand out, then this blog is for you. Do you know digital marketers spend nearly around 20% of their budget on marketing? The impact of digital marketing is really powerful and can increase your online engagement to a great extent. If you think that a piece of self-serving content or Google AdWords campaign attracts the customers you are engaging with, then you are probably wrong! To get the effective results of the digital marketing strategies, you first need to understand who your audience is what attracts them the most.

In this blog, we will discuss the common digital marketing mistakes, and discuss the most effective ways to eliminate them.

Mistake 1: Pushing, Not Pulling

You need to stop pushing the product and begin pulling the customers. Yes, this is the only mantra to survive the competition.

Before you plan your marketing action plan, you need to consider what your audience wants. Ask yourself, why would they buy the product or service, when you haven’t addressed their concerns and wants? When you get the crux, then only you can frame a better marketing strategy.

Once you understand what the customer loves, then you need to start making things more interesting. Every business needs to understand that they need to stop pushing the product and start pulling the customers.

What’s the solution?

To do this, you need to embrace the inbound content marketing and try to offer more insight and value to the customers. More than 90% of the companies are using inbound marketing to increase lead generation. You have to become the go-to source of the niche and try to share every ounce of knowledge with the target audience.

Mistake 2: When You Base The Buyer’s Persona On Your Own Aspirations.

No doubt, that creating the buyer’s persona plays a big role in inbound marketing, but there are many marketers that get it wrong. Wondering, how? Well, your audiences are the real-life purchasers of your products. So, if you want to establish a strong foundation for future projects, then the trick is to consider the buyer’s persona of your current customers. This will help you get better feedback and further help you in your future projects.

What’s the solution?

If you want to create a strong digital marketing impression, you need to find out how exactly is the audience spending their money. Not just that, analyze their search patterns. If you are a newbie in the competition, then you can watch your competitors, or you can also conduct a survey. Considering the personas will help you understand the type of content you should write and who all to reach out.

Mistake 3: Spending Less Time On Personalization

Is your email inboxes overflowing with the unopened sales pitch? What is common in both these cases? Are your press releases clogging up on social media feeds? Well, in both these cases, the needs of the customers are getting ignored. Without proper personalization, you are just another salesperson for the customer who is hiding behind the corporate mask.

What’s the solution?

Before you begin, remember, personalization should not frit away your monthly budget. For example - even the smallest touches, like the personalized salutation at the beginning of an email can make a difference. You can actually go the extra mile to show your audience how much care. Start with the basics and see the increase in engagement. Later on, you can go for paid solutions to expand your reach.

Businesses need to understand that marketing automation is no longer the work of science-fiction. One can easily personalize the email or can also recommend the product with an easy workflow. To keep the customers engaging, you can make the online atmosphere more familiar. This will help them feel connected and further increase your business growth.

Mistake 4: Writing The Content That Does Not Convert

The lead conversions are like the lifeblood of marketing. Your content has to appeal to the customers, and if it doesn't inspire the reader and persuade them to buy, then it’s a big failure for your business. Well-written and unique content is useful and can help to serve the purpose effectively. If your content is not converting the readers to the buyers, then it is mainly because of the following reasons.

• You have not considered consumer objections.
• You focus more on the product features, and not its benefits.
• You are not linking the product to the relevant offer.
• You are rushing to sell.

The content you post should not only be customer-centric but also connected with the right customer at the right time.

What’s the solution?

While writing the content, you need to keep the audience in mind. It will help you understand for whom your offer is and what value you will get from the content.

For example - if you are writing content on the web development services, then don’t bombard it with the offers from a completely different topic. To make your content more appealing, you can subject the content with the introductory blog and then point them towards the white paper that will further explain the service/process in detail.

Remember, great content is just like a great cup of coffee - when you reach towards the end, then you are satisfied, ward, and eager for more.

Mistake 5: Failing To Track The Marketing ROI

Well,  marketing ROI means that there are different things for different people. While there are some people who base the marketing success on their annual budgetary expenditure, others will base this on the short-term sales targets. The budget may differ from person to person, but what needs to be done is to track and analyze every component of the marketing campaign from start to finish. The marketing should be revenue-generating exercise and then the cost center.

What’s the solution?

The best way to track everything is to use tracking tools like- SemRush, Google Analytics, and HubSpot. In this way, you can log the keyword searches, lead generations, form conversions, and more. This will help you analyze which areas you want to improve and also help you set smart future goals. From there, you can work on the monetary cost of exercise such as - digital PR, content creation, and email marketing.

Remember, you cannot fix things when you don’t know how it is broken. Using these tools will help you track things and help you know your loopholes. Thus, helping you set the right business goals.

Mistake 6: Forgetting To Promote The Content

So, you have high-quality content, but you are not able to reach your target audience? Well, the businesses need to understand that simply having content will not help, you need to do proper promotion. Without proper content promotion, it is difficult to reach the target audiences. Are you getting fewer shares and views on your content? Well, this can be mainly because of these reasons:

• Lack of promotion and amplification
• Poor understanding and research
• Lack of trend awareness

Always keep in mind, that it’s never like that people will read your content and they will share it instantly. As a digital marketer, it is your job to jump up and down the wave to understand where the world can see.

What’s the solution?

Above everything, you need to be an active social media evangelist. Make sure you share the content on all the networks. Doing this will increase the probability that the users are more likely to read and share your content.

A comprehensive marketing strategy will accelerate your business growth. Avoid these common mistakes and take the right actions to engage with your audiences.

We all know how SEO works and how it affects our brands. Over the past few years, there has been a lot of changes in search engine algorithms.  Google keeps on coming with updates and enhances the search results. Voice search is the biggest trend to year and is immensely affecting the SEO game. More than 60 % of users in the USA use voice search to ask their queries. So, focussing on technology is a must for businesses these days. 

But, hey! What exactly is voice search technology and how is it beneficial?

Voice search simply means the searches you perform using your voice. For example - people commonly use Siri, Alexa, and Google Assistant to make searches. For instance, you search for the best Chinese restaurant near you. What do you get? Well, you will get a list of top restaurants in the nearby areas with details. See, how easy it is, isn’t it? No need of tying, you get instant results in a go. Surely an innovative technology!

Voice search does impact on the SEO strategy. The main focus of SEO is to rank the websites and provide users with the best information. Thanks to voice searches, users can get more optimized and quick responses. Not just that, it also enhances the user experience by providing them with instant results without any hassles.

How to optimize voice search for your business?

Considering the increasing trend of voice search, optimizing the voice search to your website will help you gain more traffic. Below, we will guide you with a few effective ways that can help in optimizing your website with voice search. Let’s read the details!

Identify The Purpose

The first and foremost thing is to understand your audience. To begin with, you need to find what category of people are using the voice search feature. Do you know that according to a few researchers, both adults and teens rely on voice searches to get directions or check the movie times? So, it is right to say that a huge community of people is using voice technology to seek information on a daily basis.

One of the most important business strategies should be to list your business on Google My Business. Yes, you read it right! If you want your business to show up on local search results, then it is vital to get yourself listed. This works best in the location-based voice searches as it will help in popping your business out first.

Make More Use Of Question Phrases

While framing content for voice search, you must use terms that the user is most likely to utter. Voice search usually makes use of long-tail keywords. So, make sure you focus on them. Question phrases are the most common voice searches using phrases like - what, how, who, where, and when questions.

You can also frame question and answer format on the pages targeted for voice searches. For your knowledge, Google prefers the pages which answer the questions and features them on top pages. Answering a question or addressing the need of a question is an excellent way to generate traffic for both voice search and web-based queries. For this, you can also create feature snippet or quick answer boxes, and optimize the content accordingly. By having the content that is responding in the right way will surely boost the traffic automatically.

User and Mobile-Friendliness

User-friendliness is one of the top priorities of businesses, and with the dominating searches of mobile users, having a mobile-friendly design is really important. The mobile users want a site that is easy to navigate and accessible on mobile. No user will like a site if it doesn’t have easy navigation and load time. If you want to bounce your rankings and make the users last longer on the website, then ensure you do the needful.

Optimize The Local SEO

Local SEO is a rapidly growing number of businesses. Coming to voice searches, more people search for local businesses and establishments. Optimizing your business for voice searches will make you stand out among the competitors. Before you start targeting your audiences on a large global scale, it is better to start off with the local channels. With the question-based queries and geotagging, make sure you update with Google My Business. 

Why Voice Search Will Dominate The SEO In The Coming Years?

The voice search is increasing its graph by becoming dominant in SEO. The following predictions will make this scenario more clear. Let’s read the details!

Content Needs To Cater To Customer Needs

Speaking of the content in this era of voice search, it needs to be optimized for the customers. The days are gone when keyword-stuffed content was prevalent, now it is important to focus on customers. Oh yes, keywords are important but you need to keep in mind your audiences. You need to analyze their search patterns and how they respond to online searches.

When the customer engages with the content you are sharing, it automatically increases your brand value. Answering FAQ’s is the best way to gain user attention. Also, make sure you use plain language in your content which is easily understood by the user.

Semantic Search Will Become Important

We all know, Google relies on various factors such as - keywords, patterns of search, or previous searches to deliver search-based results. By analyzing this information Google understands the user behavior and provides user-specific content.

Semantic search is basically a new way of saying that Google is getting a better understanding of what people are searching for. Before the invention of semantic search, the searches were made on keywords. But, now people have become more conversational with the searches, they use platforms like - voice searches to get instant information. The audience is becoming smart and so should you!

Massive Access

One of the biggest reasons why voice search is getting more popular is the massive reach. With the help of voice technology, even a blind person can easily access the information in just one voice command. Isn’t it a big revolution in technology? It certainly is! By making your website voice-search friendly, you are sure to get better access to technology and people. All in all, you are likely to get wider access to audiences. 

Enhanced Productivity

We all know speaking is any day faster than typing. Instead of using the keyboard to search for the answers, you can switch to the speech. This will not only save time but also increase your business productivity. It is definitely going to be a big hit for businesses and in the long run, these changes will play a significant role in your business success.

Final Thoughts

Voice search is an innovative addition to the SEO field. No doubt, old SEO techniques have their own set of results. You cannot skip that part while creating the website. But when it comes to SEO, more is less. So, integrating voice search techniques for SEO optimization will surely enhance business growth without even killing the functionality of old SEO.

If you want to stand out among the competitors, then you must focus on the voice searches for your business. Don’t know how to curate voice search technology for the SEO processes? We can help! Drop us a message and we will get back to you with the best solutions.