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All About Email Marketing: Benefits, Strategies, Tools, And FAQs

By: Diksha | September 09,2020 |

4 min read

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Are you struggling hard in finding the right marketing strategy? Try Email Marketing! The broad scope of email marketing is sure to provide your business with great benefits. In this blog, we have covered details on how to create effective email marketing. Read on to know details!

Email Marketing

Emails Never Go Out Of Style

What is Email Marketing?

Email Marketing is one of the oldest yet most effective means of connecting with the leads. More than 88% of businesses are using emails to get attention from the prospects. Emails are a great way to build a brand-customer relationship and increase sales.

4 Benefits Of Email Marketing

Wider Reach

With more than 3.8 billion email users worldwide, emails are the perfect way to reach prospects.

Drives Conversions

Emails are a great way to nurture leads and drive conversions.

Open Platform

There is no one particular entity controlling the emails, it is an open-source platform where anyone can send and receive the emails.

Increases ROI

Emails are considered as a cost-effective means of marketing and significantly increases the ROI.

How To Build Effective Email Marketing Strategy

Define Your Goals

The first step is to determine what you expect from the email campaign. Analyze what is your focus - increase brand’s visibility, build more relationships, increase sales, increase website traffic, or simply promote the business? Once you have your answer hop on to the next step.

Identify Your Target Audience

It is really important for businesses to analyze who they are targeting. Who are your current customers, whom you are likely to target, what are their core problems, and what solutions you have for them? Answer these questions before you make the email list.

Frame An Email List

Send emails to people who are not interested in opening your emails is a big no-no! Once you have identified your target audience, it is time to curate an email list. The only thing that will work for your business is sending the right messages to the right audiences.

Segment Your Email List

Segmentation can go a long way for your business. All you need to do is to categorize the individuals based on characteristics, behavior, buying frequency, and even gender. Doing this helps to tailor your messages and reach out to the target audiences efficiently.

Make Compelling Subject Lines

The first thing users notice in the mails is the subject line. And, if that’s not catchy, the user is likely to skip reading your email. The subject line should not only catch the user’s attention but urge them to open the mail. Although there is no sure shot way to make the subject lines, it is best to keep it short and simple.

Focus On The Tone

Creating attractive subject lines won’t work alone until you post the content that matches the tone of the subject line. Make sure you stay true to your brand’s original message and add call-to-action. In addition, you need to ensure that the email is being delivered at the right time.

Attractive Layout

A structured and alluring layout always attracts, right? Using stunning colors, frames, animations, and the content will definitely be a win-win for your business. Make your emails as personalized as you can to match the brand’s tone.

Optimize Your Emails With Mobile

Most people check their emails on mobile phones and if you are not optimizing the mails with the mobile devices then you are likely to miss a large segment of audiences. The design, content, CTAs, and images all should be fully-optimized as per the device size.

Popular Email Marketing Tools


Mailchimp is a popular email marketing platform. It offers an intuitive interface that allows up to 2,000 subscribers for free. You can access more powerful features like - auto responding by going for the paid version.


The best part of using Sendinblue is that it not only helps in email marketing but also in SMS marketing. So, basically, you get the benefit of two things at once. You can segment users, craft highly-engaging mails, and building automated workflows, there is a lot in the platter for you.


Drip is a smart marketing automation tool that can seamlessly integrate complex workflows and statements within the emails. This email marketing tool is ideal for those who have multiple products to sell and want to create complex marketing sequences.

The Future Of Email Marketing

The future of email marketing is inevitable. It’s time to dive into the world of email marketing and make the most of it. Personalization, AI, and Automation will make a big difference in email marketing and make it worth each money spent. Emails were and will be the hottest marketing trends, so investing in these will make a huge difference.

Frequently Asked Questions

Q - 1 - How to do Email Marketing?

Email Marketing should be done with proper research. Before you start with this type of marketing, you need to frame a strategy of email marketing. Who your target audience is, what exactly you want to coney using the emails, and what is the purpose. Doing this will help you do email marketing in an efficient way.

Q - 2 - Does Email Marketing actually works

A big yes! Email marketing is one of the most traditional ways of marketing and is still prevailing. From startups to well-established companies like - Amazon, Flipkart, and more everyone use email marketing. The investment is less and revenue is outstanding. Worth trying!

Q - 3 - How often should you send emails?

Well, it depends on you. For example - if you have valuable data to post on emails, then there is no harm to sending emails every day. It is really important to stay in touch with your audiences, otherwise, they will lose interest. So, just make sure you stay connected and keep sending emails from time-to-time.

Q - 4 - How to analyze the results from the email campaigns.

To track the success of your email campaigns, you need to keep a check on the - conversion rate, bounce rate, and click-through rate. It will help you to analyze how your emails are responding and what needs to be changed.

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