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Digital Commerce

How To Optimize Content To Empower SEO Strategies And Drive Conversions

In the land of fairies, whatever content we share online would rank number 1 on the search engines. However, outside the parallel universe, it doesn’t actually work like that. There are thousands of websites competing with each other to win that place in the web world. Now, the main difference between the top three ranking sites and the other pages of the site is content optimization. No matter how much you try to trick the search engines, they are smart enough to judge your audience. Content is the king of the online world and will always be. However, several companies struggle to optimize that content in the right way. In this post, we will be guiding you on how content optimization can help you reach the right audience while boosting your overall rankings.What Is Content Optimization?It is refining a piece of content and making it appealing to the audience and easy for the search engines to understand and categorize. The fact is that when you write content that people appreciate, it helps you get higher rankings on the search engines. With the strategic content optimization strategy, you can qualify Google's content quality standards and attract potential customers to your website.How to Optimize Content For SEO?We all have to agree to the fact that Google uses more than 200 ranking factors to decide whether a post or a page should appear on the search results or not. Well, we’ll make that job easy for you! Below is the list of human-centric and Google-centric optimizations that will help you do the magic for your website traffic, rankings, conversions, and your brand reputation. Let’s read all about content optimization in detail.The Basics - Keyword ResearchSEO revolves around keywords, which is why targeting the right keywords is quintessential. So, the first step has to be keyword research. You need to understand that the keywords are the ones that your audience will actually use and they might vary depending on users or industry. For this, you can analyze the questions asked by your clients or customers and then use an SEO tool to find the phrasing people search. There are also some free tools like - Keyword Surfer, Answer The Public, Ubersuggest, and more.Human InterestAbide by this rule always - Write For Humans, Not For Robots. Yes, technology is marking a solid impression on Google, but you need to write content for your audience using Google and then optimize it. Well, it might sound all tricky but check out these points that’ll help you. Curate content that uses the same personality or tone a customer would get when they visit your business in person.Visual or written content is usually about topics that add value to the customer's life.Don’t go for keyword stuffing and make the content look natural by focusing on the keywords that a customer would use to solve their queries. And, of course, there might be hundreds or thousands of writers who probably have written what you are writing. So, try to add your fresh perspective to the content to make it interesting for the user.Focus On ReadabilityOne thing you cannot ignore is the readability of the content. To make your content readable for your audience, you need to follow a few steps as follows:Go for the length that suits the topic. Yes, it is true that Google prefers long-form content where the user is providing detailed information about the topic, but writing content that provides relevant information in fewer words would go perfectly for Google.Always choose the words that compliment your brand - whether it is emotional, technical, complex, or slang-y.Ensure that content is grammatically sound.Make it scannable by breaking the content into short paragraphs, bullet lists, infographics, or videos.You can also opt for WordPress plugins like - Reading Time and Table of Contents to enhance the user’s reading experience.Add Value With Internal LinksOne fantastic tip for content optimization is internal linking. What are these? Well, these are basically the links to your own pages i.e. web pages, blogs, menus, and more. For example - if you are writing a post on Technical SEO strategy and you already have a blog that talks about the basics of SEO or a related topic, then you can always link that blog on that page as well. It will boost traffic and further widen the user’s journey. This means that now the users are expected to stay longer than usual, thus adding value. Not just that, the internal links get crawled by the search engines faster, so it is undoubtedly a win-win for you!Empower Your Content By Adding MediaWhat looks good is always attractive, isn’t it?  Of course, visual content is more stimulating and it enhances the storytelling by breaking the long-form content and making it look appealing. So, adding infographics, videos, images, or gifs to your content will help in enhancing the user experience. Apart from that, don’t forget to add video thumbnails, feature images, and other icons when uploading the content, since it helps your brand look more authentic to Google as well as your audience.Seamless NavigationIt should be fluid! Yes, you read it right! Website navigation has to be smooth, so the user can actually move from one piece of information to another. When you deliver content that is exactly what your user is looking for and that too quickly without any friction, then it's definitely a big deal. It not only enhances the user experience as a whole but also makes the audiences return back to your site. So, there should be clear paths that your content should follow with seamless navigation as it will help in creating positive on-page behavior signals. And, of course, Google loves it!Don’t Miss Contact DetailsYour website credibility that marks the whole checklist of content optimization shouldn’t miss NAP, a term used by Google that means - name, address, and phone number. Google always scans all your listings everywhere where the company exists includes - social media, directories, and more. This is done to confirm that your business is legit. So, NAP is critically important for businesses, especially local businesses to increase the trustworthiness to search engines as well as humans.Google ‘Helpful Content’ Algorithm UpdateGoogle has launched its new ‘Helpful Content’ update. This update focuses on the content written for humans and underrates the content that is written primarily for SEO. In this update, Google also introduces a new signal to rank the web pages and will negatively impact sites that publish an extensive amount of low-value or unhelpful content for the searchers.Refer to the post to know more details on Google’s latest update - Final TakeawayNow, that you are geared up with the right content optimization strategy, you can plan and strategize your content in the best way to drive conversions.Bonus Tip: Remember that content is an asset for your business and it takes precious resources, time, and effort to frame and manage the content. And, trust me optimization is the key to making the most of your investment.

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Digital Commerce

White Label App Development: Definition, Types, Benefits, And More

Do you know that there are around 4.33 billion mobile users across the globe? How fascinating is it? A decade back, the app world was not at the surface level and we weren’t dependent on apps for anything. But, the times have changed and today apps are the part and parcel of our lives. From doing online shopping to booking a consultation with doctors, apps are our go-to option. Mobile apps boost brand recognition, establish strong customer relations, and increase customer loyalty.If you are planning to launch your business mobile app, then you can either go for app development from the scratch or use a ready-to-use framework, known as a white label app. Business owners nowadays are investing in white-label app development solutions because it offers unparalleled convenience. It helps in launching mobile applications tailored to the client's needs in less time without breaking the bank. If you are new to the term ‘white label’ or want to know in detail about white-label development, then this blog is for you. Here we will guide you all about white-label apps in detail. Let’s dig into the details.What Is A White Label Mobile App?A white-label mobile app is basically an app built by third-party developers and is rebranded by a different company. The company can customize the app features per their business needs and make it under their own brand. The users can download the app directly from Google Playstores and App Stores.Most of the white-label applications are specific to the industries and include a certain set of industry-based features. For example - an e-commerce app will include the checkout processes and search filters. A restaurant app will have features like - food orders, making a reservation, setting up delivery, and more.Who Can Invest In White-Label Mobile Apps?Businesses that want to cover a specific market area offer products or services.Companies that function offline such as - beauty salons, gyms, taxi companies, and more.Brands that don’t need complex functionalities.Companies don’t want to go high on budget and want fast app development.Startups that are new to the world of mobile apps.Types of White Label AppMajorly, there are two types of white-label apps - single tenant and multi-tenant. Let’s read the details.Single Tenant White Label AppIn this type, there is the deployment of a singular copy of the product i.e. the backend code. Here, the client will get complete freedom to make changes in the design of the product. The main benefits of investing in this type are that it reduces the backend development and allows the client to redo the frontend code as per their brand needs.Multi-Tenant White Label AppsIn this type, the entire mobile app solution is provided to the client i.e. frontend and backend code. Here, the client gets a limited scope at the front end to rebrand and match their brand identity. Though these codes are highly-functional they provide less scalability and customization options.Benefits Of Investing In White-Label AppsLet’s read about the amazing benefits of using white-label app development solutions.Cost-EfficientWe must admit that white-label or read-made business solutions take less time and are usually inexpensive compared to custom app development. Usually, to develop a custom app, you need to hire a team of developers, designers, and project managers, or you outsource a project to an app development company. The whole process gets really time-consuming and involves costs at several stages of development. White-label solutions allow businesses to make quick customizations and reduce the market time to reach that too at fewer costs.Quick Penetration To MarketWe are living in a world where if we miss an opportunity, the other one will take over in no time. Building a custom app requires several months or even a year to hit the market. But, that’s not the case with white-label apps. Since white-label is a quick and ready-made solution, the client can make quick customizations and reduce the time to hit the market.Less Involvement in the Project Management ProcessBelieve it or not, choosing a custom app development requires much effort and understanding and managing the project. Plus, there is a lot of time invested in making custom apps. Gladly, using a pre-built mobile app can help you set free from these concerns and give you quick and verified solutions that cater to your business needs.Maintenance and Complications FreeThe best part of choosing a white-label app solution is that it frees you from any maintenance. The companies that provide white-label solutions to clients have a dedicated team of quality analysts and developers who keep constant track of how your app works. So, whenever you face any issue, it is solved by the team to ensure its flawless functioning.SummaryWhite-label apps are a fail-proof strategy to enter the app market. However, if there is a wrong development approach, then you can land huge losses. So, you should always choose a reliable third-party vendor who can help in building your dream app in the right way.

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Digital Commerce

6 Cloud Database Migration Tools You Should Look Forward To In 2022

Back in the day, people used to do manual data entries to transfer data. But, now things have changed. Data migration is a typical process to transfer important data from one point to another. There are times when companies feel the need to upgrade their systems and this is where data migration plays a key role. Data Migration helps in transferring data with minimal manual data recreation and without any data loss. In short, it is an ideal way to share your important data safely.  This post will address all about data migration and what are the top tools for data migration. Let’s find out the details.What is Database Migration?Database Migration is a process of migration of data from one source to the target source via a database migration service. This process is usually done on the AWS Cloud or Google Cloud, hence it can easily access large databases with ease. Data migration is needed for several reasons that include - Maintenance or upgrade activities, Application migration, storage/server equipment replacement, website consolidation, and more.Top Database Migration Tools You Should Use DBConvert StudioThis is a cross-database and licensed migration tool that supports SQL server, Oracle, and PostgreSQL/ It helps in collecting mature, stable, and robust DBSync cores and DBConvert. It can help in configuring the databases for any kind of server like - macOS, Linux, MS Windows, and more.Key FeaturesFilters can be applied to easily extract the necessary database from the source database.Features bidirectional and one-way synchronization with a source to target migration.There is a built-in scheduler that can be used for task launching.IRI NextFormThis one is on the favorite list of many! The tool helps in the federation, migration, and replication of unstructured data files. It is majorly used for migration and reformatting which uses and converts the stored data into sequential files and documents. Also, it doesn’t require any expensive hardware or databases for processing big data.Key FeaturesIt secures the sharing of team version control in GitHub and also helps in creating the batch script for scheduling, monitoring, and execution from the GUI.Support around 200 data sources both modern and legacy databases.Leverage drivers like - Kafka, MQTT, and ODBC, to move and also support files like - HDFS, local, and cloud.The best part is that it can take the data graphically in the profiles, and workbench, and migrate it for better deploying, profiling, and It is a data warehouse integration platform that was primarily used for e-commerce. But, besides that, it is also used in marketing, sales, developer solutions, and customer support for retail, advertising, and hospitality industries.Key FeaturesAllows easy migration to the cloud.Connects with legacy and on-premise systems to migrate the data.Involves quick migration to the cloud.Supports DB2, SQL servers, Oracle, and TeradataAWS Data MigrationIt’s a well-known data migration tool that is widely used by businesses today. It is a secure platform that carries data migration with continuous replication of data having minimal latency from any data source. Not just that, it has also the capacity to migrate the data from commercial and open-source databases. In short, AWS supports both heterogeneous and homogeneous migration between multiple databases.Key FeaturesIt efficiently supports databases like - Amazon Aurora, Oracle, NoSQL, SQL, and more.The data migration process is quite simple and is usually done in less time in comparison to other tools.It costs a low migration service i.e. around $3.The tool monitors the targets as well as the source databases without any interruptions.Azure DocumentDBAzure DocumentDB is a schema-free, NoSQL document database that offers higher reading and writing time via document indexing. It supports querying and storing JSON files and also provides database scalability on demand. It is considered to be one of the most effective tools for moving data from one location to another.Key FeaturesWorks efficiently on operating systems like - .Net frameworks and Windows.It can import data from JSON files, CSV files, Azure DocumentDB, MongoDB, HBase, and more.Configero Data LoaderIt is a native web application that makes mass uploading, editing, and cleaning data easier. The tool can filter the records in a systemized way thus allowing businesses to get a better overview of business processes. This amazing product is by Salesforce and is massively used by IT enterprises.Key FeaturesMathes the external ID against the formula fields.Supports custom objects.Provides better customization and ease of use.ConclusionDatabase migration is surely a daunting task but if carried out with the right approach and tools, it is easy. To reduce your manual efforts and ensure accurate and secure data transfer, choosing the right data migration tool is important. Hope, this guide helps you shortlist the right tools to manage your business processes effortlessly. All the best!

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Charles Weko

Charles Weko
Technical Director at Uncommon Analytics

When we started development of our first website, the relationship was simply transactional. I had a set of prototypes...

Andre Alipio

Andre Alipio
CELTA & DELTA Trainer at GTP Teacher Training

I recently had Softuvo develop an English-practice platform. Although the whole project took longer than we expected...

François Poulin

François Poulin
Development Director at OpusTime INc.

Softuvo have helped me build a complete crm, from conception to finish and our company is nowa proud user of our amazing...

Andre Alipio

Abdelali Yamani
Company Owner at Eiffelimo

Softuvo has been the constant partner for VYCAB, since the beginning. The company has helped me with all the website...

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