Have your search engine rankings lost relevance? Local searches are constantly changing, and if you want to achieve business success, then SEO’s must change with them. There is no point in performing search engine optimization or implementing the SEO strategy if you are not getting sustainable results. If you want to create a comprehensive SEO strategy for your business, then you have to stay updated with the latest trends. Want to know the details? Let us guide you with the 5 SEO predictions in 2019 that you must consider.
Prediction - 1 - The Site Must Take The Mobile-First IndexThe popularity of mobile-first index has expanded over the past few months. If you are still not considering this factor, then you are already late. Today, more and more businesses are using a mobile-first index to enhance the user experience. The site which manages to put the mobile-first not only in terms of page speed or design but also in terms of formats and content structure will surely put you ahead in business. Mobile users interact content differently than on the desktop. For more informational content, you can add the condensed form of content at the top page, so that the mobile users can easily get the relevant information quickly.
Prediction - 2 -Try To Expand The Content You Already HaveWhether you believe it or not, but content does make or break SEO success. And if you want sure shot results, then you must work hard on the existing content. Are you have short content on the important pages of your website? If yes, then expand them by adding more descriptive content. You can add informative FAQ’s sections (which will also help in optimizing the voice search queries), a checklist to solve the reader problem or testimonials of your best customers. It has been clear in your mind that the user needs to know more information about you. Also, keep in mind, that word count is not enough to get the best ranking results. If you are using long content on your site, then make sure it is informative and relevant to the reader. So, when building an SEO strategy make sure you spend more on such contents.
Prediction - 3 -Local Backlinks Grow In ValueIf you are familiar with SEO, then you must be knowing how important backlinks are. If your focus is on local traffic, then you need to put emphasis on the local directories. Don’t focus on backlinks from the press releases or national publications. The local websites help in adding local relevance to your website and build authority and trust.
Apart from that, you need to have engaging and comprehensive to support these backlinks naturally. Having a core content on the website will help in growing value in many categories. Let’s check out a few ways that can help in growing backlinks for your business.Participate or organize in a local community.
- Invest in local sponsorship opportunities.
- Try out low-cost ads on the local online classifieds.
- Engage with online newspapers and local websites.