Explore IdeasThat Shape the Future.

“Good content is not storytelling. It’s telling your story well.”

Softuvo Solutions feels pride in announcing that we have been listed as the Top 10 Content Marketing Agencies Fall 2020. Competing with several companies across the globe is daunting, but our hardwork and consistency have helped us achieve this spot. And, we are super excited about this news! Content Marketing has seen a lot of changes in recent years and our bonafide team of content strategists have helped us bag this position. We are grateful to the Top Digital Agency Team for recognizing our efforts and encouraging us to deliver excellent work in the future as well. Apart from Content Marketing, Softuvo is also known for providing proficient Web Development, Mobile App Development, Digital Marketing, E-commerce mobile app development, Hybrid app development, Native app development, and more.

TDA also featured Softuvo as Top Web Development Agency Fall 2020.

Awards and recognitions like these help us stay pumped up to offer quality work to clients that they'll love.

Work That Amazes, Deserves Praises!

We are glad to share this exciting news that we have been recognized as the top web development agencies of Fall 2020 by Top Digital Agency (TDA). Softuvo Solutions is one of the leading web development agencies in India. With several clients across the world, Softuvo strives to deliver only excellence. We have an in-house team of professionals who have years of expertise and knowledge in the field of technology. Our consistent hard work and persistence have helped us gain accreditations from various trustworthy resources. Services Provided: Web development, Mobile app development, Android and iOS app development, Web design services, Digital Marketing, E-commerce mobile app development, hybrid app development, native app development, and more. With more than 300+ projects successfully delivered, we assure 100% client success rate. We look forward to continuing our presence as an industry leader.

Introduction

DevOps is an advanced set of practices that power the development, testing, and deployment using the latest tools and technologies to automate the processes. It enables the organization to optimize efficiency across various IT functions.

Interesting Facts On DevOps

• 58% of organizations witnessed better performance and enhanced ROI.
• 47% of companies have seen reduced time-to-market of software and services.
• The market share of DevOps is expected to increase by $6.6 billion by 2022.
• 68% of companies that have deployed DevOps have seen improved end-to-end customer experience.

Benefits Of DevOps

Better Team Collaboration

DevOps is an improvisation of agile software development methodologies that helps in facilitating collaboration and encourages the users to work towards a single goal.

Fast Delivery Time

DevOps facilitates automation that helps in quick delivery. With quick feedback, developers can fix the glitches in time.

Greater Customer Experiences

With quick automation, it becomes easier to ensure the stability and reliability of the application. The apps will run flawlessly and help in enhancing customer experience.

Early Defect Detection

The automated monitoring and testing of code help in improving the overall build quality. Teams can easily share feedback with each other and detect the defects early.

4 DevOps Trends To Follow In 2021

Rise In Artificial Intelligence

AI will play a crucial role in the automation of automated pipelines, maintaining, and testing various deployed models.

Serverless

Serverless architecture like - FaaS and BaaS can empower DevOps to the highest potential, thus saving time and cutting costs.

Zero-Touch Automation

The year 2021 will focus on zero-touch automation, thereby reducing human intervention and fully automating the development processes.

Cloud-Native

The cloud-native practices will lead to faster deployment, better innovation, and enhanced customer experience.

Your system needs automation. Get started now!

Don't miss this interesting read: https://www.softuvo.com/8-web-design-and-development-trends-to-watch-out-in-2021

Frequently Asked Questions

Q - 1 - What exactly is DevOps? Is it a tool?

Well, DevOps cannot be categorized as a tool. It is actually a collaborative work culture that involves the development and operation teams of development, testing, integration, and monitoring. It’s more of a cultural shift.

Q - 2 - What are the most popular DevOp tools?

The most popular DevOps tools are - Maven, Git, Selenium, Ansible, Kubernetes, Nagios, Docker, and Jenkins.

Q - 3 - What are the technical benefits of DevOps?

There are several benefits of DevOps like - there will be less complex problems to fix, seamless software delivery, fast bug resolution, and more.

Q - 4 - How is DevOps helpful to developers?

DevOps is really helpful for the developers. It can help in implementing new features quickly and fix the bugs more efficiently. Not just that it helps in having effective communication between the team members.

Introduction

The world of the web keeps on evolving from time to time. The ultimate aim of businesses is to provide users with an immersive web experience. With the year 2020 coming to an end, it’s time to start planning to seize some exciting opportunities for the future. In these past few years, we have seen a rise in AI, creative layouts, and conversational interfaces. The coming year is going to see more of these with some add-ons. Below is a list of web design and development trends that will rule in the year 2021. Let’s dig into the details.

Illustrations Get More Prominence

The year 2021 will see a rise in illustrations. These act as a powerful tool and can give your website a rich look. Illustrations are gaining an edge in both marketings as well as product designs. You can combine the custom illustrations with some animations to give your website a more appealing look. Moreover, it a great way to showcase your products to your audiences.  Definitely worth it!

Bold Colors Are Becoming A Big Thing

Oh yes! Bold colors are becoming a big thing in the online world. The designers are now focussing on more diverse audiences. Getting bold and vibrant colors on your website will attract more audiences including the ones with visual disabilities. Isn’t that cool? So, choose the bold color schemes and welcome more audiences to the list.

AI In Full Swing

Artificial Intelligence and chatbots have been stealing the spotlight for several years now. Today, we can see the power of AI in voice assistants like Alexa and Siri, where users can enjoy smart interactions. Technology is evolving and is giving users a seamless digital experience. Also, AI-powered chatbots are getting smarter and more intelligent. They can know how to smartly take customer queries and provide them with a personalized experience. This not only enhances the user experience but also helps in reducing the costs of hiring human customer support. So, it’s a win-win for both!

Beyond chatbots, AI is also transforming the UX/UI design process itself by generating data-driven layouts, adaptive visuals, and predictive user experiences. For a deeper look at how AI is elevating design trends, check out this insightful GoodFirms article on AI in user experience.

Single Page Websites Are Becoming More Popular

How many times do you look into the whole website pages? It is common that websites with more sub-categories are never seen fully by users. Considering the smart digitalization happening in the web and mobile world now, single web page websites are gaining more popularity now. Well, this not only enhances the user experience but also helps in reducing the designing costs. The year 2021 is looking forward to less complex navigation and seamless functionality all on a single web page.

Progressive Web Apps Are Handy

The Progressive Web Apps or commonly known as PWAs are quite similar to the mobile apps. They offer a more user-friendly web experience and provides information handy. The PWA apps run on the browser and assure more user engagement in comparison to simple websites. So, if you are want to provide better conversion rates and improved functionality to your users then Progressive Web Apps should definitely be on your list.

Visuals Are Always Pleasing

Admit it, photos and videos are more appealing than reading plain text. Visuals always grab the user’s attention and help in getting better responses. With compelling photos and videos, you can do effective storytelling and sell your brand’s message more efficiently. Just make sure the visuals you select must convey something valuable to the users, otherwise, it won’t make any difference.

Material Design Is A Game-Changer

The concept was officially launched by Google to help the teams in building quality digital experiences for iOS, Android, Flutter, and Web. Material Design features more use of shadows, white space, and motions to provide a more appealing look and feel to the website. The material design follows a minimalistic design look and uses more shadows for amplified appearance. 

Motion UI Is Eye-Pleasing

An appealing website always receives applaud from the audiences. The motion UI library allows you to play with the animations and helps in creating immersive web experiences. With the help of Motion UI, you can make changes to almost every element on the web page. The developers can also use this technique to give live graphics to the app. Several companies have seen a rapid increase in the conversion rate after embedding Motion UI to the web pages. You should definitely get your hands on this one!

Bottom Line

The year 2020 has seen a downfall in several business industries. However, following these trends will help you overcome business challenges. The usage of trends may vary from business to business. Before implementing any, you need to do proper planning to ensure seamless functionality. Once you have curated a well-detailed action-plan, you can then start with the design and development projects. Every year has something new on the plate, to take an edge over your competitors, you should stay updated! Hop on these trends and get ready to welcome 2021 with a solid web experience for your users.

“Double, double toil and trouble; Fire burn and cauldron bubble.”

—William Shakespeare

It’s that time of the year again, where everyone's entitled to one good scare. It’s Halloween! So, spice up the engagement levels at the workplace and make this occasion a spooktacular one. Let’s take some time from our work duties and begin the fun. Here is a list of a few things that can help you make Halloween a fun-filled day at work. Read the details. Get On The Halloween Vibe

For starters, set the workplace in the Halloween theme. Surround the area with pumpkins stencils, yellow lights, skulls, ghost silhouettes, spiderwebs, and more to light up the area. The whole vibe can switch the dull and monotonous work environment to one gleamy fun space. Award The Best Costume

Encourage the employees to wear some blood-curdling costumes and set some categories of awards like - funniest costume, scariest costume, creative costume, best costume, and more. Host a ramp-walk and award the most bizarre costumes. It will surely be fun! No Party Without Potluck

Potlucks give feelzzz... to the occasion and can change the whole mood. Host a potluck and ask all employees to bring the yummiest dishes to the table. This extended-long lunch will not only be refreshing but also help everyone socialize and make good bonds. Themed Games Are Good To Go

The company can arrange some theme-based games to level up the fun. HR can group employees and set some ground rules for the games. One-minute games, desk decoration, and more can be included in the list of games. It will be super fun!! Trick Or Treat

Who said candies are just for kids? Give all employees a trick or treat bag and see how the fun turns a level up. Give employees some tricks to do and see how the floor gets exciting. Also, ask all the employees to make a treat station on the desks and give exciting gift hampers to those who did the best. Quite exhilarating, isn’t it? Wait, wait, don’t forget to click some magical pictures. You can make a photo booth at the entrance of the office with lots of props like - wigs, masks, and more to post it on social media to capture the limelight. “When witches go riding, and black cats are seen, the moon laughs and whispers, ‘tis near Halloween.”  Are you ready to turn on your sinister side? Put on your petrifying costumes and begin the spooky jamboree with your colleagues. Happy Halloween!!

IntroductionGoogle Analytics has come up with several updates over the years, but this one is the biggest update till now. The new version supports a unified version of both mobile and web, smart machine learning capabilities, privacy updates, native integrations, and much more. The whole idea of this update is to provide a modern approach to data measurements and analytics.This powerful combination of App + Web with a solid mix of machine learning is catching the eyes of the marketers. Wondering, what’s captivating about this update? Let’s dig into the details to find the top features of the new Google Analytics update.

Solid Ads Integration

With the help of deeper ad integration, marketers can easily create custom audiences and extend their reach. The new update now allows you to measure all the interactions on both web and apps which further helps you in getting better conversions. Now, you can see the stats in real-time on social media channels, emails, and Youtube.

Savvy Insights

Now, marketers can easily stay updated with the latest data trends and market insights. With the integration of machine learning, marketers can easily understand the customer’s needs. Also, it helps to plan future actions and get enhanced results.

Exciting Data Controls

The new update features more powerful controls for better data collection. This helps to personalize the ads and enhance the user experience. By navigating what your customer wants, the marketers can easily prepare to meet the future uncertainties.

User-Centric Data

Google Analytics' new version has unlocked a whole new way of interacting with customers. By using the customer’s data and how they are interacting with the brand, the marketers can discover more ways of personalization. Consumer behavior helps in making the best marketing plans and gain an edge over the competitors.

What’s the Verdict?

Google Analytics’ latest release is all about powerful data controls and smart customer insights. With this perfect mix of flexible features of App + Web, this one will surely help the marketers. Now, say goodbye to the older version because Google is no longer be investing in the old version.  Make the most of this new version and accelerate your business growth.

Introduction

The travel industry is by far one of the most competitive industries. However, the year 2020 has severely affected the travel industry and made it witness downfall. But, with the year ending, it’s time to get back things in action. With places opening again, it’s time for some redemption. Travel apps come in handy and most people rely on these apps to make the perfect holiday itinerary. The competition is tough out there and to survive this, you have to bring something unique for the audiences. Now, many of you must be wondering, why you need an app when you already have a travel website? Well, apps are handy and are majorly used by people due to ease of use. Apart from that, the apps offer better conversion rates.

9 Must-Have Features In Mobile App

Before you dive into the costs of developing the travel mobile app, it is important to check the features of creating an awesome travel booking app. Let’s read the details.

Search Functionality

Well, it’s the basic features to have in a travel app. There are several countries, states, and cities covered in the travel app. To speed up the searching procedure and enhance the user experience, it is important to offer them easy search functionality right at the top of the main page/home page of the app. You can also incorporate search forms to provide more custom results.

Itinerary Planner

Earlier the travel planner used to offer ready-made travel itinerates to people. But, now people demand results that match their preferences. With the itinerary planning option, the users can easily fill in their travel expectations and get personalized results. You can offer options like place preferences, budget, accommodations, and other features. Based on their preferences, you can provide them with the results. They can select the one that fits right with their needs.

Off-line Site Map and Weather Forecast

 One of the basic concerns of people is to know what type of weather will be there at the destination they are traveling to. Your app must feature the weather and other climatic conditions of different time zones. Additionally, providing them with features like - offline site maps and navigation will act as their best friends when visiting new places. Adding this one to the feature list will definitely help you win extra points.

Hotels and Flight Bookings

In this tight work schedules that we all possess these days, it is hard to visit personally to travel agents to plan a trip. Travel apps come in handy and they provide seamless assistance to travelers in planning a trip. If your app doesn’t provide the users with the hotels and flight booking options, then chances are users will ditch using your app. The prime aim of travel apps is to provide users with complete information. Moreover, if you offer the user an option to directly make flights and hotel bookings from the app, it becomes a profitable deal for both of you.

Language and Currency Convertor

The super important point is to efficiently communicate with your users. So, providing them with multiple language options will help users use the app easily. Apart from that, travelers usually find it difficult to know about currency differences when traveling to a new place. With the help of a currency converter, travelers can make currency exchanges easily. They can get to know the exact amount while shopping or making other expenses.

Recommendations and Reviews

It’s hard to believe the fact that people do trust the reviews and recommendations by the verified users. So, when the users use your services, then make sure to take feedback. This will help the future or current users to base their travel decisions. Moreover, it also shows the authenticity of your services and builds trust among the users.  Average users read around 6-7 reviews to base a decision. So, adding them to your app will definitely benefit your business.

Push Notifications

Push notification is no more an option in an app, it’s a must-have feature. You can use the feature to alert users with exciting deals and package offers. You can also use these notifications as a reminder to their already planned trips.

Customer Support

What if the user is having trouble with payments or bookings and doesn’t know what to do next? Well, you need to provide your users with 24/7 customer support to help them deal with the issues. You can also make use of the AI-powered chatbots that can offer the users with assistance around the clock and help them in providing personalized support.

Social Media Sharing

We all know how people plan their trips nowadays. Social media sharing is the savior for all the users who want to make plans remotely. Provide your users with social media sharing options to popular platforms like - Facebook, Whatsapp, Instagram, Twitter, and more.

How Much Does It Cost To Create Travel Booking App?

Well, there are several factors that determine the cost of a travel booking app. The platform (ios or Android) you are choosing, what type of features you are expecting, technologies you are using, design, resources you are hiring, and more. Once you have figured out these details, you can easily analyze the costs. It’s time to take a lead ahead from your competitors and get over with the COVID19 fever. If you have a plan to create a travel booking app but can’t find a reliable resource to create one, simply get in touch with us.

Frequently Asked Questions

Q - 1 - Is it important to create both website and app at the same?

Although it is not important to create both a travel app and website at the same time, but it can boost your business. You can create an app without the website but having an official website adds to the credibility of your business.

Q - 2 - How to create a travel app?

Well, there are several things to consider when creating a travel app. From creating a plan of action to checking the pre-requisites details, there are several things to consider when creating the app. Hiring the professionals will help you create a robust travel booking app that will cater to your business needs.

Q - 3 - Which platform is best suited for the travel booking app?

When it comes to choosing a budget-friendly platform option, then Android is the best option. But, considering the trends iOS apps show more reliability and consistency. So, it is best to go for both the options and make the most of your travel app.

Introduction

Quality lead generation is a daunting task and without leads, your business is likely to fail. Well, every company has its own goals and expectations from the business, but the major portion of the business goals depends on the lead generation. So, giving priority to this one is really vital!  The B2B and B2C marketers rely on several mediums to drive leads and boost conversion rates. We commonly hear that posting quality content can change the game, but that’s not the case always. There are many struggling with the same issue. So, how to attract the potential lead? In this post, we will guide you with a few hacks that will enhance your lead generation campaigns. Let’s read out the details!

Explore Your Website Homepage

Lead generation begins with your website. The fact is that visitors spend the most time on the home page, and if it is configured well, it can help you drive quality leads. Use elements like - proper headlines, images, subtitles, and CTAs. Try to actively promote your website on various platforms and get direct traffic to your site. Image if you are getting most of your website traffic from the homepage, then it can also help you in generating leads. You can use the contact or query forms at the homepage that will help you drive more leads. Apart from the forms, you can display informational content or blogs that help to keep the visitors engaged. This will surely help to generate more leads!

Make The Most Of Social Media

Social media is a part of almost everyone’s life, so missing on this one is not suggested! While there are many social media platforms to think about, focusing on the right one is important. Keep in mind, it is not important to focus on all the social media platforms, instead try to analyze your goals first. When you think of lead generation, it is vital to focus on the conversion rate. Now, if you have already established an online presence on social media, then you should see how much traffic you are generating from each. Which type of post is getting the most responses? Analyze these things and then plan your strategy further. Choosing the right social media platform can directly affect conversion rates. Not every business is the same, all drive leads from different channels. For example - I think LinkedIn is the best platform when it comes to lead generations. However, it might be offering the lowest conversion rates to some. Analyze your goals and set some standards to see what works best for your business.

Guest Blogging

While it might be really hard to resist for many, guest blogging can actually help you generate a lot of leads. When you are writing guest posts for the related industry, you are actually showing your knowledge and expertise in your field. This will help you reach more audiences and add credibility to your business. To begin with, start looking for the guest blogging websites that suit your niche. Understand the type of content that would fit in for your audiences and start interacting with them using your posts. If the user likes your content, then they are likely to visit your website or lookout for other ways to interact. Don’t forget to write a compelling author’s bio and byline to connect with the users. Guest blogging will surely be a smooth way of earning more leads.

Track Everything & Monitor Lead Quality

So, you just launched a campaign but still not reaching anywhere? Well, no matter what campaign you have launched, it is important to track everything.  When tracking the lead generation campaigns, tracking the leads is not enough, you need to check on the quality. Things you need to analyze include:

• Which campaigns are generating the most leads?
• Which campaigns are leading to junk leads?

We often look at the bigger picture and miss the small details. One key consideration is the micro conversions. Keeping a track of little conversions allows you to efficiently monitor the engagement. When you cover the basics, you get to know what sources are driving the most traffic and whatnot.

Closing Thoughts

Throwing away content online won’t make a difference to your business, you should strategize your business and start working towards your business goals. Remember business is not a fairytale land. So, incorporate these tips and start working in the right direction.

Frequently Asked Questions

Q - 1- Is the lead generation part of marketing?

Well, lead generation is a part of both marketing and sales. In other words, if you expect to get the best outcome of lead generation, then both sales and marketing have to put in some effort. Create custom strategies to keep in mind the metrics of both sales and marketing. An effective strategy will definitely help you yield efficient results.

Q - 2 - Which method to use for lead generation?

When it comes to business, there is no one size fits all formula to success. There are several inbound and outbound lead generation strategies for business. The inbound type majorly relies on the audience’s reaction and expressions. On the other hand, outbound strategies focus on direct contact between you and the prospect. The best way to lure more profits is to make balanced use of both strategies.

Q - 3 - How to reach the leads?

The first thing you need to consider is which channels your audience is using the most. Check out the frequency of visits and what exactly they search for. Once you know the mediums, you can then utilize strategies like sponsorship, content marketing, affiliate programs, and paid marketing. From there you can further set up surveys and social media monitoring to drive more results.

Q - 4 - Is lead generation forms effective?

Lead generation forms can be really effective and they can enhance the user experience. But, it is important to check and monitor the forms on a regular basis so as to get better results. Forms with a limited number of fields are expected to drive higher conversion rates.

IntroductionAmid COVID19, there has been a big change in the download patterns of the apps. We all are aware of the popularity of iOS apps and how the users go crazy with each new release. They are always best-in-class! But, with the millions of apps in the App Store, it gets difficult to pick the right one for your mobile (not every free app on the App Store is good). Don’t worry, we’ve got you covered!In this blog, we will be highlighting the top iOS that stood out in the second half of 2020. Let’s dive into the details.

Zenkit To Do

If organizing things is your biggest hurdle, then Zenkit To-Do is all you need. The app allows users to efficiently organize their shopping lists, trips, meetings, notes, and other to-do lists. The app is really easy to use and comes with many features like - repeaters, quick add, reminder, smart lists, and more. The app is making life much easier for all.Download here: Zenkit To Do

Pixaloop

Now, animating photos is just eating a piece of cake. Pixaloop app features path arrows that make it easier for you to set directions for the animation. The amazing settings of the app will allow you to create animations just like we see in the movies. Features like - moving sky, overlapping effects, and camera shake will help to bring the life to photos.Download here: Pixaloop

Mint.Com

Keep a check on your finances with the trending Mint app. Connect all your accounts and keep a check on your spendings with the app. The best part of this app is it effortlessly tracks your spendings and helps you stick to the budget you created. So, do the settings and you are good to go!

Clips

If you want to break the ice of posting regular content on social media, then install Clips. You can directly record using the app or simply import the ones that are already on your phone. Add fun stickers and texts to make your video more interesting. 

Cyclemeter

Love riding bicycles? If yes, then this app is for you! The app easily tracks and collects all relevant data of your bicycle rides. You get an extensive amount of features with accurate predictions. Apart from cycling, the app can also track running, skiing, and more. Apple Watch users can experience loaded features in the app to stay fit.Download here: Cyclemeter

Spotify

Music keeps you going? Download the trending Spotify app. The app allows you to browse millions of songs at a high-audio quality. You can even use Spotify to listen to podcasts. Keep switching and delight yourself with your favorite music.Download here: Spotify

Dashlane

Keep your credentials at your fingertips with Dashlane. The app saves all the user names, passwords, and combinations safe and secure to future logins. The iPhone users can even access the app with Touch IDs. Isn’t that exciting?Download here: Dashlane

Apple Books

Enjoy reading anywhere and everywhere with the Apple Books. The app comes with a simple interface that is packed with a number of features. You can read or even listen to your favorite books and share your thoughts with friends over social media. Experience the best reading time with the app!Download here: Apple Books

Memento

Forgetting things is common to you? Time to install a stunning reminder app. Memento is a stunning reminder app that comes with an intuitive interface. The app comes with a modern view that keeps you updated with your to-do lists. Now, it will be hard to miss any important event.Download here: Memento

Dark Noise

Is it hard for you to concentrate? The Dark Noise app is for you! This premium app triggers your mind with ambient noises like - rainfall, crackling fires, and more. This allows you to relax, focus, and enjoy a delightful experience.Download Here: Dark Noise

Ending Thoughts

We can clearly see how digital transformation is shaping our little worlds. Make the most of your time with these smart apps.Share your most favorite app of 2020 in the comments below!!