Explore IdeasThat Shape the Future.

Product launch is always a big show! The ugly truth is it requires some in-depth research work. Yup, that’s true! Ask yourself, do you really know your customers? Dicey thoughts must have clouded your mind, isn’t it? One efficient way to know your customers is to conduct surveys. These are quick to set up and allow businesses to analyze their customer’s needs.

Many entrepreneurs, especially startups think that they know their customers, but it’s simply a delusion. Assuming you know your audience, when you actually don’t, can cost you a fortune. So, before you begin your product launch, study your audience and understand what they really expect.

Benefits Of Conducting Online Customer Survey

• Helps you in finding what exactly your customers are seeking and what they are afraid of.

• Allows you to segment the customers based on different concerns.

• Analyze who your potential audience is.

• Provides sufficient data that helps you in altering future business strategies.

How To Conduct Customer Surveys?

Here is a list of a few steps that can help you conduct customer surveys with ease. Let’s read out the details.

Have a Goal In Mind

When you begin with the idea of conducting a survey, then you should have a clear vision of why you want to have it. Why do you want to have the survey? What do you want to analyze through the survey? Do you want some product improvement ideas? Or, you simply want suggestions on launching a new product? No matter what your concern is you need to have a clear vision of what you expect out of the survey.

Preparing Survey Questions

The next step is to decide what type of information to want to gather from the survey and how you will be using the same in the future. You need to ask relevant questions, for example - what result do you want to achieve? What problem are you solving using this data? How you will be using the information? By analyzing this data,  you will get a better overview of whether your product is aiming at solving customer’s problems or not. Also, it will help you build strategies for the potential audiences as well.

Now, the question is should you pay attention to a particular respondent? Well, it’s a bit of a tricky question. It is important to analyze whether someone is a target respondent or not. For this, understand the value of the task you have given to the respondent. Is it worth it? To evaluate the respondent’s concerns, you can ask them to leave their email address, phone number, and other contact details. Assure them that you will get back to them after finding the solution. If the respondent is leaving the details, then he/she is likely to be your potential customer.

Setting Your Website For The Survey

To create a survey online, you need to create a survey. For this, you need to create a landing page.

• Draft the content - When framing the content, you can include text, video, and invitation that will link to the survey page with questions.

• Work on the design - The landing page should be simple. Having a clear and simple design allows the users to understand what action to take next.

• Develop motivation - Give your users a reason to participate in the survey. For example - free rewards, discount coupons, cashback offers can work wonders.

• Apart from that, you should make sure that the landing page meets the requirements of various search engines and ad networks. This helps in directing traffic to the page.

Choosing Communication Channels 

Emails are a great way to invite people to take the survey. However, there are other efficient channels that can work wonders in embedding multichannel communication and increase the response rate.

Let’s have a quick look at a few additional channels that can provide visible results.

• Post the surveys on different online communities, thematic forums, social network groups, and more.

• You can use LinkedIn to help you find suitable candidates for the survey. You can also add them to your contacts and directly message them.

• Make use of targeted advertising on social networks such as Instagram, LinkedIn, and Twitter.

Just make sure you keep a regular check on the posts and monitor how people are responding to them on a regular basis.  It will help you identify your target audiences and their audiences simultaneously.

Communicate with Respondents

Well, it is really important to communicate with your respondents. If you aren’t able to set up a communication channel, then you should get some expert help from the clients who can help you in setting up channels. Surveys need to be targeted to the right audiences, otherwise, it might not be of any help. Having a multi-channel strategy helps in tracking down the most relevant respondents.

Analyzing the Results

Final showdown! The most crucial step is to analyze the results. Now, the question is how to analyze it properly? We’ll help! Let’s read what you need to do.

• Download all the survey data and convert it into Google Sheets or Microsoft Excel.

• In this sheet, you should add a column that addresses answers to customer’s problems.

• Also, there should be a column that specifies where the respondents came from.

By analyzing this data, you can get a clear picture of what your customers are inclined towards. Not just that, using this data you can also get to know about some interesting patterns that will help you later in communicating with the respondents.

Final Takeaway

Conducting customer surveys is an excellent way to know your audience and further help you customizing your business strategies. Also, the online surveys yield high conversion rates that strengthen your overall business market.

Through this blog, we have tried to cover a detailed strategy that will help in conducting online customer surveys with ease. As a brand, customer satisfaction should always be your top priority. Surveys help you get a better overview and upgrade your strategies. So, begin to explore surveys and see positive business results.

Remember the days when banks were the only space to make deposits or transfers. Well, banks still exist and they are effective as they have always been. But, the world has now unlocked the power of digitalization. Several individuals and businesses now use online payment platforms to make fast cash transfers. The research shows that the mobile payments market is expected to reach USD 5399.6 billion by 2026 and more. Considering the increasing need for mobile payments, it is imperative to integrate payment gateways to the websites for a smooth payment process.

Today, there is no shortage of payment gateways to choose from, but the question is which one is the best? PayPal, Stripe, or Braintree? Confused, which one is the best? Well, we have your answers! In this post, we will be guiding you about these three popular payment gateways. It will help you identify the differences and make the right choice for your business.

General Overview

PayPal, Stripe, and Braintree all are popular gateways and are widely used by businesses across the globe.

The show-stealer PayPal is considered to be the most trusted payment gateway with millions of companies and e-commerce stores across the globe. This peer-to-peer gateway helps in processing the payments and simplifying the online transactions. It is also used widely to send money to friends and family securely.

Stripe is the second most popular payment gateway that comes with a comprehensive stack of features. The platform empowers businesses to build their own platforms with easy-to-use APIs and software. It covers everything that is required to complete the e-commerce experience.

Braintree is basically a sub-service of PayPal that is designed to simplify the payment process on the website or in the app. The platform ensures secure and seamless checkouts that help in reducing cart abandonment as it lets users pay the way they want to, therefore boosting the overall conversion rates.

Ease of Use - PayPal VS Stripe VS Braintree

PayPal is a user-friendly platform for both customers and businesses. The whole setup is super quick and easy. All you need to do is simply connect the bank account and verify the details. And, you are done! Not just that, the checkout process is also quite easy. Customers can send money in just one click and the money is transferred! 

From making credit card payments to checkout page functioning, Stripe helps in organizing almost every part of your financial stack. The platform is beautifully designed with excellent attention to detail given to the features. With Stripe users get tools that allow them to create a seamless customer experience. All pages are created dynamically and easily adapt to the customer’s location. It also simplifies third-party integrations by automating the invoicing process.

Braintree features a super quick and easy to set up. As soon as you integrate the system, you can start accepting payments on your site. The customized design allows businesses to design the UI as per their brand. The checkout flow of the platform is also simple, modern, and flexible thus making it work on all sorts of apps and websites.

Pricing And Features  - PayPal VS Stripe VS Braintree

PayPal is considered to be the premium industry leader, so its pricing model is expected to be a bit on the higher side. Gladly, it is free to sign up for PayPal and then they take a small amount for each transaction for every account. Using the merchant account, you can accept payments online, by email, and by phone. The best part of using PayPal is it offers excellent fraud and seller protection. It charges 2.60% + fixed fee for domestic transactions and 3.60% + fixed fee for International transactions. The PayPal payment pro is $30 per month and it's free to cancel anytime.

Stripe offers a complete integrated payment platform with a pay-as-you-go pricing feature. For international cards it charges 2.9% + $.30 and for domestic cards 1.75% + $.30. There are no monthly fees, setup fees, or any other hidden charges. With Stripe users get access to several tools that help in managing payments. From real-time reporting to making global payments, and third-party integrations, you get savvy features with Stripe.

Braintree’s pricing structure is quite similar to PayPal but it's quite cheaper if you consider the domestic transactions. For international transactions, it charges 3.9% + $.30, and for domestic transactions for 1.75% + $.30. There are no monthly fees, no minimums, and no hidden charges. At this price, you can actually build a spectacular checkout experience that allows you to manage all your payments at ease. Users get several features like - basic fraud tools, merchant account gateway, data encryption, and more.

Supported Payment Method - PayPal VS Stripe VS Braintree

PayPal being the most popular supports all sorts of credit cards including - Mastercard, Visa, and American Express. Just keep in mind that PayPal allows you to accept payments through PayPal debit or credit cards only. Not just that customers can also pay using swipe, chip, or tap with Google Pay and Apple Pay.

Just like PayPal, Stripe also supports multiple payment platforms. But, what makes it different from PayPal is it accepts payments from AliPay as well which is China’s leading payment platform. So, if you have got business in China, then it is definitely advantageous for you.

Braintree supports ACH direct debits and great integrations with popular payment methods. However, it does not support AliPay payments. It allows payments with Venmo and PayPal, which are the largest digital wallets in the world. It also allows customers to pay using Apple Pay and Google Pay, thus making the purchases easier and faster.

Which One Is The Best?

It is quite clear that PayPal, Stripe, and Braintree all offer a phenomenal range of services and benefits. In this post, we tried to highlight all three payment gateways and help you distinguish better. So, make the comparisons, understand your needs, and go ahead with the right payment gateway.

If you want to integrate payment gateways to your site or app, then drop us your requirements and our team will assist you with the details.

When it comes to mobile applications, there is no limit to innovation. Today, we have an app for almost everything, you name it and you can find it on the app stores. The competition is so tough that surviving is tough without delivering a quality app for the users. Several factors imply the success of an app like - features, unique ideas, and reliability, and more. But, the most important factor behind the app’s success is the quality of the app. No matter how amazing the ideas or functionality your app has if the quality is not top-notch, then users are likely to stop using the app. Sounds like your money is sulking?

Well, the app idea indeed matters the most, good usability and reliability define the app's success. But, how to ensure the mobile quality of apps? The solution is to launch a high-performing and bug-free mobile application. We have curated a checklist that will ensure the quality of the application, thereby providing an amazing user experience.

Functionality Of The App

To make sure the app functions the way you imagined, functionality testing is much needed. This type of testing serves several purposes that are required to ensure the app is working as per the requirement specifications and the design. All-in-all, this type of functionality assures that the app functions really well from the end user’s perspective. Apps come with functionalities like - geolocation, accelerometer, touch sensors, amber lights, and more. Each of such functions needs to be tested under various settings and conditions to provide the users with the quality app only.

The main motive behind functionality testing is to review the potential errors or undesirable issues that might interrupt the live experience of any user. Not just that, a tester should always be prepared for the worst scenarios. For example - what if the user ends up viewing the app screen where they find any illogical information? Well, several testing tools ensure that all the users get the best app with the right functionality. When the app is working fine and the data is transferred to the app, location management then all of the progress is done simply using the navigation.

Performance Of The App

It’s a common workspace scenario that mobile development teams work under strict deadlines and they give the least priority to the app testing. A big blunder it is! Testers always give functionality testing the top priority and consider it as a basic criterion to launch the application. But, the truth is app performance is the top factor in determining whether the user will use the app or leave it. One should understand that a poor app experience can affect the app’s performance testing and will ultimately leave you with losses.

Once you have created an app, make sure you check the app’s performance, API performance, Network performance, and more. This will help in putting the spotlight on the backend as well the functional aspect of the app including - energy consumption, GPS, battery-killing features, network usage, and more. A few questions that you must consider are - is the hardware impacting the performance? What’s the capacity of the application? Does the app perform heavy workloads? All you need is the right app testing strategy to cover the test objectives and get the desired results.

Usability Of App

To win over your users, developers need to provide higher value and quality to the users. And, by simply testing the applications for functional and performance accuracy, you can’t determine the quality of the app. An app needs to be highly intuitive, responsive, and engaging enough with the users. With the help of mobile usability testing, developers search and apply for the changes that are needed from the usability perspective.

There are some key considerations to take while performing mobile usability testing such as - incorporating strategies that will be used during the testing system. There should also be an assigned list of things that presents and portrays different practices and exercises to be followed. Also, the app should have room for clearness and the extent of testing. Testers can implement A/B testing to get full insights into the application. The whole idea is to ship two different variants of applications to get a better-performing app for the end-users. After having a complete analysis of the app’s behavior, one can easily modify the features and the components in the right way, thus making the target audiences love your app.

Security Of The App

The sudden rise of digitalization has led to an increase in cybercrimes as well. Therefore, app security is a crucial step to consider. An app that performs brilliantly and has an amazing set of features yet is insecure is a big no-no in today’s times. Thus an app should always be tested on an app’s basis like - authorization, confidentiality, web services, authentication, storage, and more. The first thing to consider while performing security testing is that it must be the first need to guarantee the safety of business as well as your clients. It includes authentication and authorization, thereby giving the individuals to decide how much access they want to give to the individual users.

Security testing helps in guaranteeing that all your data remains safe from any breaches. A good software tester will always keep the client's security as the topmost priority and will add different sets of security levels to ensure the security of the app's data. The testers first need to check the vulnerabilities of the app and then look for legitimate security measures that can guarantee the app's security.

Wrapping Up!

The truth is clear that the success of any mobile application depends on the quality of the mobile application to a great extent. In this hectic life, users hardly have the patience to bear a slow-performing app. When a new app is launched, users set high expectations in terms of quality, security, functionalities, and performance. And, to meet the user’s expectations, you need to hire a dedicated team of testers who are well-versed with modern testing tools and technologies.

Interested to hire the right fit tester? Drop us your requirements and we will get back to you with the best resource.

Technology never fails to amaze us! Every year we see new technologies evolving and making our lives so much easier. One amazing creation in recent times is the voice assistants. Getting results at the command of your voice was never this easy. From making quick searches to delegating orders, voice assistants are a blessing in today’s fast-forward lives. Alexa, Siri, Amazon Echo are popular examples of leveraging the best of voice technologies. And, these are totally a time saver for all of us!

What’s surprising is the fact that voice assistants have now become a part of the kid’s lives as well. But, the real question is it really good for kids or not? Well, kids love to imitate what we do! They have become more obsessed than us. From playing their favorite cartoon to playing games, asking questions, and even more, kids are quite fascinated with voice technology. However, keeping in mind the access they get for every kind of information, parents need to be watchful with its usage. Adapting to new technology is a good thing, but getting habitual of the same, can affect the kid’s other activities.

If parents or guardians are watchful of the use of voice technology, then it can turn out to be beneficial for both the kids and the parents. Let’s find the details.

Benefits For The Children

Ease of Use

Today, the kids are evolving just like evolving trends. The generation today is smarter than the previous ones. With the onset of Covid19, kids have been forced to shift to digital platforms for studies and other learning purposes. Kids use tables to take online classes and they have become quite comfortable with its use. The use of voice assistants in their lives will surely add convenience to their life and make them smarter.

Interactive Learning Sessions

Voice assistants like - Alexa acts as excellent skill development tools. It features guides that help the children to learn new things that enhance their skills. The best part about voice technology is the kids can unlock several interactive features at the ease of voice command. The parents can customize the voice commands and kids can follow the same to access interactive learning lessons without any help.

Communication Nurtures

Having great communication skills is much needed to stay in line in this competitive world. To excel in academics or to seek good job opportunities, kids need to learn good communication skills that enhance their vocabulary and other skills. Kids can have interactive communication lessons as well that can foster their speaking skills as well. Not just that, the prolonged use of this can help in developing new language skills in the kids.

Device Integration

The best part of voice assistants is they can easily be integrated with multiple gadgets. From electronic devices to home appliances, voice assistants can be connected with all. By connecting the devices to the voice assistants, both parents and kids can have access to the ease of voice interactions.

Smart Assistance

The best part of voice assistants is it provides smart assistance like no other. The kids can raise questions or queries over voice commands and get instant results in no time. However, it is advised for parents to make use of parental control features to avoid any misuse. It is quite necessary to control the settings otherwise the kids can get access to things that might not have a positive outcome for kids.

Benefits For Parents Or Guardians

Reminders

With the hectic work schedules, parents often struggle to keep a record of each kid’s activity. Voice technology has made lives simpler for both kids and parents. Parents can now set reminders for school routines, assignment deadlines, online classes, tuitions, and more. In a simple and convenient way, parents can follow a good routine for their kids by getting regular reminders. After all, time management is the most crucial thing to consider when handling kid’s curriculums.

Quick To-Do List

The onset of Covid19 changed many things in the educational systems. The struggle now is for both the kids and the parents to grasp that change. With the increase in the number of assignments and changes in the school syllabus, keeping a hold on everything is a bit daunting. However, the voice assistants have shinned out as saviors. The technology can help the parents to create quick to-do lists for their kids as well as for themselves.

Tell Stories

The ease of voice assistants has allowed turning a smart speaker into a mere storyteller. All you need to do is ask the assistant to play a story or poem to your kids and you are done. It will narrate the story in a beautiful and interactive way that will surely excite the kids. Not just that, it can sing lullabies too. What else do you want guys? 

Interactive Companion

There are times when guardians cannot make out to kids’ activities. And, that’s okay, considering your work and other requirements. The custom-developed Alexa skills come with some amazing features that can help in keeping your kids engaged for longer hours. The child can develop cognitive skills and have an overall engaging session.

Games

Voice assistants like - Alexa features a number of games for kids that include - Tic-tac-toe, Bingo, and more. The kids can choose a particular category as per their interest and hop onto the best playing session in no time. It’s a great way to keep them engaged.

Final Takeaway!

Whether we accept it or not but technology has taken over our lives. The evolution has voice technology has definitely made our lives much simpler. The majority of kids are now using voice technology to seek information, ask queries, and more. This has resulted in an increase in the number of smart voice assistant sales in the market. Not just that, parents also seek support for technology to cater to the ever-changing needs of their kids and their related activities. All for the good reason! Voice technology is getting fashionable and the upcoming years have more to witness. However, it is advised for the parets to keep a close eye on kids’ activities as and then.

If you are seeking support for voice interface integration then get in touch with our professionals.

The unexpected COVID19 wave has created havoc in the retail industry, leaving the retailers to bear the losses. From the regular shopping norms to the changing social distant environment, things have changed in the last year. The reality of the retail market has evolved leading to change in the whole digital landscape. According to the recent stats, retail sales dropped around 16% in the past year, which has further led to the closure of several businesses.

Customer shopping behavior has changed and this is here to stay. But, it’s not the consumers who are changing but the market scenarios that have changed post-pandemic. Several retail businesses across the globe have shifted to digital platforms. More than 48% of customers admitted that they are doing more online shopping ever since the pandemic has hit the world. The retail apps are the present and future of the world of the retail industry. And, it’s a hard time that we accept that COVID19 is not going anywhere soon. So, as a business owner, you need to be prepared as per the changing scenarios. Remember, user experience (UX) should be given the topmost priority. More are probably the most powerful for branding and reaching the target audience. If you want to make the most of the retail apps, then you should consider the benefits they can provide to the users.

Below are some of the things you should be looking into.

Unplugged Channel Of Communication

As humans, we crave great conversations, don’t we? So, they definitely like a brand that interacts on a personal level. Retail brands like - Zara, H&M are more perfect examples of these. Such brands rely on top technologies like - Artificial Intelligence and Machine Learning that help in offering seamless support sessions to the customers. The AI-powered chatbots help the users enjoy reliable and quick sessions. Not just that, the technology also helps in providing accurate suggestions, highlighting a personalized atmosphere, and exclusive access to the previews. It has also been predicted by Gartner that more than 80% of new enterprises will make substantial use of chatbots in the coming years.

In The Moment Experiences

People usually have several kinds of doubts when shopping online. Well, that’s for obvious reasons! So, try to provide them with a real-time experience, just like at the physical retail outlet. It is really important to make the customers feel special and cater to their needs both online and offline. Speaking of real experiences, technologies like - AR and VR shine bright to provide so. According to Statista, the spending on these technologies is expected to reach around $4.4 billion. Brands like - Sephora works in filling the gaps of physical outlets by providing users with a real-time experience using these technologies. Since COVID19 left people under lockdown restrictions, the Sephora app allowed them to try every product virtually and make better purchasing decisions. Similarly, Nykaa also provides the users a real-time experience through AR filters that allows the users to try the products and find the best-suited product, ultimately leading to an increase in the overall sales of the brand.

Fast And Contactless Payment Alternatives

Shopping from retail apps will continue to expand in the coming years as well. So, when considering the customer’s retail therapy needs, you need to provide them with a seamless online payment experience. If the payment systems feature secure integrations, then it automatically builds trust among the customers. Another thing you need to keep in mind is that ever since the advent of COVID19, nearly 25% of the customers look for contactless payment options. And, this trend is also not slowing down any time soon. It has been anticipated that in the coming years the contactless payments will increase up to 94%. A perfect example of this is Walmart, which is rightly capitalizing on this trend. This has helped the business not only with the speed up of checkout processes but also prevents the spread of coronavirus. This multinational retail corporation has incorporated touch-free payments that allow the shoppers to add money and pay directly using their Walmart shopping app. All the users simply need to scan the QR code and sync their payment details and make instant contactless purchases.

Supporting Omnichannel Experience

On a positive note, we can see that brick-and-mortar stores are reopening again, retailers need to keep looking for ways that can enhance the user experience. So, retail businesses need to interact with customers across multiple channels. A recent report stated that businesses need to invest in omnichannel experience from 20% to 80%. The customers are all set to try different levels of services from multiple channels and retailers need to brush up with ideas to provide them with the best. The main challenge for the retailers is to provide a consistent experience on both offline and online platforms. Now let’s talk about IKEA, the brand which is known to set some high standards when it comes to the UX of the app. So, whether you visit the outlet or you are shopping through the app, all you get is a seamless user experience. The company heavily invests in the omnichannel shopping experience and doesn’t fail to impress its customers. The apps are integrated in a way that users can easily create wish lists, check the stocks availability, shop directly from the devices, enjoy special offers, and more. It is definitely one app that should definitely be considered by the retailers who are planning to invest in retail apps.

Wrapping Up!

Ever since COVID19 has started there has been a new wave of marketing trends. In the ough pandemic times, several retailers are looking for ways on how to take apps to greater heights. All it comes down to is the user experience through the apps. From grocery outlets to online food delivery, retail shopping, there is a lot that apps can do.

So, are you geared up to tackle the covid wave? If yes, then get in touch with our experts to build a retail app.

Finally, you have a bright business idea in mind. Yes, the excitement begins when you start imagining business profits, isn’t it? But, to accomplish that vision, you need to go through a series of steps. And, the first step begins with finding the right person to bring power to such ideas. That’s the struggle! With so much competition in the market, finding the right fit person to complete this role is daunting.

Bear in mind, if you want to get the best results for your business, then you need help from professionals. Now, the question is what factors to consider when making that important choice? Well, commonly people struggle to choose between freelancers and agency developers. To be honest, both have their own set of pros and cons. So,  before we begin highlighting the differences between the two, let’s begin with the basics.

Hiring from an agency means you can hire from a pool of dedicated developers, designers, quality analysts, and project managers. Freelancers, on the other hand, are self-employed professionals with much-in-demand skills. They usually work with multiple clients at the same time.

In this post, we will be highlighting a few major differences between freelancers and agency developers. Let’s read the details. 

Agency VS Freelancers: Skills

The first thing to analyze is the skill set. To begin analyzing the skills, you need to understand your business requirements. For example - if you want to build a complicated product like - CRM solutions, mobile or web applications, and more, then you should invest in an agency. Then begin finding your answers for whether to hire a freelancer or an agency.

Hiring agencies means you not only get acquainted with the right team members but also enjoy polished skills in a more efficient way. Agencies assure not only quality work but also better coordination that boosts overall productivity. Apart from that, the agencies always work in a competitive space and always look for ways to serve clients with the best. They keep on implementing new strategies, ways, tools, and technologies that can help in better deliveries.

Freelancers are an ideal choice if you want to get specific tasks or one-time tasks. Well, if you plan on hiring freelancers, bear in mind that they are experts in one field. However, you might come across several freelancers who claim to be the jack of all trades, but it's not something you should look onto. Always make a point to go through the portfolio and see the variety of work they have done over the years. Analyze the work and make decisions accordingly.

Agency VS Freelancers: Schedules

Concerned about the work schedules? Let’s begin with the ground realities. The freelancer regularly in their comfort. They have their own work rules and enjoy the freedom to work as per their preferences. They have to manage a lot of clients on a regular basis and manage the work tirelessly for all. While some freelancers enjoy working in day time others might like working at night. They enjoy full control over their work and flexibility regularly.

On the other hand, agencies are quite focused on their schedules and workflows. They work at a standard time and might also work overtime if required. Apart from that, in case one developer is not available, another developer with the same skill set can easily be replaced for work. The organizations can work seamlessly and help in achieving the deadlines in a defined manner. 

Remember this is a crucial consideration. So, while making the final selection, make sure you consider the time zone difference and make the adjustments to base the right decision.

Agency VS Freelancers: Quality of Work

The agencies always look onto making long-term relationships with the clients and focus on the professional reputation of the organization. They will always consider quality over quantity and put their best efforts to bring the desired results. They will look for building high-end products to meet the saint’s expectations and look forward to positive client feedback for the next development projects. For example, if you hire an agency for the app development project, but a glitch is found in the process, then they will consider all the steps again to ensure the client receives a bug-free product. All in all the agencies are capable of providing the whole package to the clients which includes from initial consultation to the post-development process.

Freelancers, on the other hand, you might find ample highly-skilled freelancers, but not everyone will be that efficient to provide you with the right work. Some might only focus on delivering the work, receiving the payment, and then hopping onto the next client. They mainly focus on delivering the project at the earliest so they can go to the next client. This is simply because freelancers have a high workload and you might not always be on the top of their priority list. However, this does not mean that they are not you will get less quality work. So, before making any decision, surf through their portfolio and know the types of clients they have worked with and also check the client reviews to know better about the quality of work they have produced.

Agency VS Freelancers: Management

Managing the work is a daunting task and requires some expertise. When it comes to understanding the tasks, delegating the tasks, and maintaining proper coordination, there needs to be proper task management. No matter if you choose an agency or freelancers, you must understand the fact that it is you who have to manage and coordinate with them regularly. So, how many people or burdens of work can you handle?

Agencies usually have dedicated project managers who assign tasks, coordinate with the team through regular scrums, and also focus on the core tasks like -creating strategies, growth opportunities, and more. They know when to increase or decrease the number of developers for the project, eliminate the overhead expenses, how to speed up the time-to-market, and more. So, ultimately you will be coordinating with the managers to ensure stable project growth.

With freelancers, things might be a bit tricky, especially if you don’t have some background or knowledge of the process. They will take your extra time as you have to make them understand things and supervise them from time to time. Also, if you plan on hiring more than one freelancer then time will require additional task management work for you. As you not only have to spare time to make them understand your requirements but also have to keep a check on them while ensuring the coordination of work. So, ultimately, your responsibilities will add up automatically.

Agency VS Freelancers: Which One To Hire? 

Making this decision is definitely a tough call. We have tried to cover all the pros and cons of both agencies and freelancers. We hope you have got your answers.

If you are still confused, then simply drop us a message and we will get back to you with the best-fit answers. Get in touch to know more.

When it comes to the innovative world of mobile apps, we commonly hear people arguing which platform is better - iOS or Android? Well, that’s a tricky question as both have their own popularity in the market. With more than 7 billion unique mobile users in the world, deciding which platform is better is a daunting task. The figure clearly shows that mobile apps have clearly taken space in our daily lives.

If you are looking forward to developing your dream , then the first crucial decision you need to make is choosing the right platform. Since both iOS and Android are the leading platforms in the mobile app development world, there are many aspects you need to look into before making the final decision.

In this post, we will be highlighting the few aspects that will not only help you in analyzing the difference between the two but also help you base the right decision.

Feature Set

One of the crucial things you need to consider while building an application is its features. Bear in mind what exactly your app has to offer to the customers. Keeping a note of that, you need to analyze which platform to choose. Apple is confined to a specific environment which means that it is restricted to a single OS. Android, on the other hand, offers an open-source environment that allows you to get the source code easily and help to port it efficiently to your applications. Not just that, finding the Android libraries is not much of a task for the developers, thereby making the development process smooth and successful.

Global Dominance

There is no denying the fact that Android has more global users in comparison to apple. The other widely accepted fact is that Apple is considered to be a high-end device on which people happily spend their money. When it comes to making revenues, the US market is considered to be the biggest Apple market with a large number of iOS users. More than 45 % of US users use iPhones automatically making it a hero among all. However, Android holds a solid 2.5 billion user market on a global level which makes the platform quite popular on a global level. So, considering the market graphs, Android is a clear winner when it comes to global dominance.

Development Complexity

Did you know building an iOS app is faster, easier, and less costly in comparison to the Android app? Yes, you read that right! To develop an Android app, more code is required than the iOS making it a little more time-consuming. Not just that, the developers have to consider a great range of devices and platforms while developing Android applications. On the contrary, in iOS app development, the developers don’t have to deal with a wide array of platforms and devices. No matter which platform you use, if you want to get a smooth and efficient app development process, then you must hire professional app developers. But, one thing to keep in mind, that the Apple App Store has some stringent rules and a review process making it a longer app development process. 

Time for development

Another concern of developers is how much time it takes in app development. Well, due to huge assortments of features and functionalities, Android app developers struggle more to create an environment to ensure the smooth workflow of the app process. To be honest, the race is won solely by iOS as it can efficiently develop apps faster and better. iOS developers can make the app using one platform only which typically takes less time than the Android application process. So, in terms of time, iOS again is a winner for smooth and faster app development.

Monetization

The success of any app depends on its capability to produce great incomes and that too for a long time. We all know how Google’s Play Store is ruling the app market which makes it obvious that Android is expected to get more downloads and revenue than Apple.

But, this does not mean that iOS is any less of a competitor. It has been observed that iOS users are likely to spend more on making in-app purchases than Android ones. So, from a revenue point of view, iOS gets more revenue than Android. If you want to monetize using in-app purchases or subscription models then you should go for iOS as it is a more lucrative platform.

Privacy And Security

When it comes to security, both Android and iOS have a decent record in assuring the same. However, Android has more vectors and is open for malware to enter your phone. In short, it is more vulnerable to malware and security threats. On the other hand, iOS has earned a reputation for being a highly-secured platform. The operating system of Apple is closed and it does not disclose its source code to the developers. This automatically makes it difficult for hackers to find vulnerabilities in ios-powered apps.

Android is majorly targeted by hackers, simply because it powers several phone devices. The global popularity of Android attracts cybercriminals to target devices. Well, this doesn’t mean that iOS is impossible to hit on. But, yes, in comparison to Android, iOS definitely gets a lead on this one.

Which One To Choose iOS Or Android?

After jotting down and analyzing all the factors of Android and iOS, you can easily pick a choice. The fact is that Apple loyal users don’t prefer other OS platforms and you can easily target them without any comparison or doubts. All you need to do is be consistent with the OS updates and Apple announcements. The Android market, on the other hand, is very large and competitive. But, you need to analyze the ideology before you begin building the app in a specific category.

If you are a startup and new to the mobile app world, then it is best to go for one platform. Once you have established a strong base on one platform, you can confidently move onto the next platform to enjoy lucrative benefits. Don’t panic and analyze your business requirements.

Still, confused? Get in touch with our professionals and get the right business solution from our experts! 

When it comes to the innovative world of mobile apps, we commonly hear people arguing which platform is better - iOS or Android? Well, that’s a tricky question as both have their own popularity in the market. With more than 7 billion unique mobile users in the world, deciding which platform is better is a daunting task. The figure clearly shows that mobile apps have clearly taken space in our daily lives.

If you are looking forward to developing your dream , then the first crucial decision you need to make is choosing the right platform. Since both iOS and Android are the leading platforms in the mobile app development world, there are many aspects you need to look into before making the final decision.

In this post, we will be highlighting the few aspects that will not only help you in analyzing the difference between the two but also help you base the right decision.

Feature Set

One of the crucial things you need to consider while building an application is its features. Bear in mind what exactly your app has to offer to the customers. Keeping a note of that, you need to analyze which platform to choose. Apple is confined to a specific environment which means that it is restricted to a single OS. Android, on the other hand, offers an open-source environment that allows you to get the source code easily and help to port it efficiently to your applications. Not just that, finding the Android libraries is not much of a task for the developers, thereby making the development process smooth and successful.

Global Dominance

There is no denying the fact that Android has more global users in comparison to apple. The other widely accepted fact is that Apple is considered to be a high-end device on which people happily spend their money. When it comes to making revenues, the US market is considered to be the biggest Apple market with a large number of iOS users. More than 45 % of US users use iPhones automatically making it a hero among all. However, Android holds a solid 2.5 billion user market on a global level which makes the platform quite popular on a global level. So, considering the market graphs, Android is a clear winner when it comes to global dominance.

Development Complexity

Did you know building an iOS app is faster, easier, and less costly in comparison to the Android app? Yes, you read that right! To develop an Android app, more code is required than the iOS making it a little more time-consuming. Not just that, the developers have to consider a great range of devices and platforms while developing Android applications. On the contrary, in iOS app development, the developers don’t have to deal with a wide array of platforms and devices. No matter which platform you use, if you want to get a smooth and efficient app development process, then you must hire professional app developers. But, one thing to keep in mind, that the Apple App Store has some stringent rules and a review process making it a longer app development process. 

Time for development

Another concern of developers is how much time it takes in app development. Well, due to huge assortments of features and functionalities, Android app developers struggle more to create an environment to ensure the smooth workflow of the app process. To be honest, the race is won solely by iOS as it can efficiently develop apps faster and better. iOS developers can make the app using one platform only which typically takes less time than the Android application process. So, in terms of time, iOS again is a winner for smooth and faster app development.

Monetization

The success of any app depends on its capability to produce great incomes and that too for a long time. We all know how Google’s Play Store is ruling the app market which makes it obvious that Android is expected to get more downloads and revenue than Apple.

But, this does not mean that iOS is any less of a competitor. It has been observed that iOS users are likely to spend more on making in-app purchases than Android ones. So, from a revenue point of view, iOS gets more revenue than Android. If you want to monetize using in-app purchases or subscription models then you should go for iOS as it is a more lucrative platform.

Privacy And Security

When it comes to security, both Android and iOS have a decent record in assuring the same. However, Android has more vectors and is open for malware to enter your phone. In short, it is more vulnerable to malware and security threats. On the other hand, iOS has earned a reputation for being a highly-secured platform. The operating system of Apple is closed and it does not disclose its source code to the developers. This automatically makes it difficult for hackers to find vulnerabilities in ios-powered apps.

Android is majorly targeted by hackers, simply because it powers several phone devices. The global popularity of Android attracts cybercriminals to target devices. Well, this doesn’t mean that iOS is impossible to hit on. But, yes, in comparison to Android, iOS definitely gets a lead on this one.

Which One To Choose iOS Or Android?

After jotting down and analyzing all the factors of Android and iOS, you can easily pick a choice. The fact is that Apple loyal users don’t prefer other OS platforms and you can easily target them without any comparison or doubts. All you need to do is be consistent with the OS updates and Apple announcements. The Android market, on the other hand, is very large and competitive. But, you need to analyze the ideology before you begin building the app in a specific category.

If you are a startup and new to the mobile app world, then it is best to go for one platform. Once you have established a strong base on one platform, you can confidently move onto the next platform to enjoy lucrative benefits. Don’t panic and analyze your business requirements.

Still, confused? Get in touch with our professionals and get the right business solution from our experts!