Explore IdeasThat Shape the Future.

Back in time, it was hard to even imagine the wonders that technology is doing today, isn’t it? The evolving lifestyles and revolution in technology have changed the business scenarios. Almost every industry today has gotten the taste of technology.

Speaking of technology, one name that has left a solid impression on the users as well as on the businesses is Artificial Intelligence (AI). Smart technology has helped to ease human lives by making the task faster and smarter. This tech age demands some revolutionary changes and AI is efficiently catering to them. In this post, we are going to talk about the Human Resource (HR) department and how Artificial Intelligence has been a game-changer in this industry. Let’s find out the details.

Role Of HRs in Organizations

Whether we accept it or not, human resources are one of the most important departments of every company. Whether it is a startup or an already established enterprise, HR plays a major role in the smooth functioning of the business structure.  The HR owns the responsibility of dealing with the practical as well as the emotional side of the employees while ensuring making more recruitments. There is nothing wrong to say that the HR of the company has to wear several hats in a company to ensure a healthy work environment.

How is AI Mingled with HR?

Artificial Intelligence is a smart technology that comes with pre-programmed algorithms. The AI technology when mingles with human resources turns out to be a blessing. With the help of AI technology, companies can not only fasten the hiring process but also enhance the overall recruitment process of employees.

Some Ways AI Can Help In Reinventing HR

Talent Acquisition (TA)

The wonders of artificial intelligence are best seen in the talent acquisition process. From initial screening of the documents to sustaining the data, scheduling the interviews, and more, AI can effortlessly manage all. The technology helps in decreasing the time and effort of the HRs that is needed to do such tasks. When the HR process is simplified, the HR team can focus on other important tasks like - employee management, sourcing, recruitment marketing, and more. Artificial Intelligence is smart enough to scrutinize the perfect candidates as per your company’s requirements. It will help to choose the candidate that meets most of the boxes of requirements, therefore making the screening process fast.

Apart from that, AI empowers chatbots that can ensure smooth communication with the candidates. Chatbots can further help in assigning jobs to the candidates on the basis of their profiles. This will help in shortlisting the best fit candidate for the job description and further help in scheduling direct interviews for hiring.

Onboarding of New Recruits

AI also helps in the onboarding process of newly hired candidates. The AI-powered systems can help in introducing the employees to the company regulations and information on their first day. The new employees can attain all the vital information like - company policies, information of team members, task assignment, leave policies, and more directly on their systems. It has been observed that a smooth onboarding process helps the candidates to be well-informed and organized. Thus, making a seamless relationship with the company. Artificial Intelligence helps in customizing the processes to cater to employees’ needs and their corresponding positions.

A few quick ways AI is helping in HR:

• Explaining the job duties, profiles, and benefits.

• Answering different types of FAQs.

• Important details of the company.

• Verifying the employee’s legal documents.

Learning and Training Programs

Sorting the onboarding process is not the only thing artificial intelligence can help in, it can also help in learning and training the programs as per their relevance to the positions. It also helps in gaining knowledge about all the latest software developments and technologies in the market to stay updated. Apart from that, artificial intelligence can automatically scrutinize the documents and automatically assigns suitable training for each employee. The technology can also help in retrieving past information as well, this will allow the HR department to analyze all the information and train the employees in a better and consistent way. So, with the help of technology training, the employees will be like eating a piece of cake that requires no hard work. :) 

Fosters Decision Making Process

AI-powered applications are smart and can efficiently help in making some real-time decisions in the best way. The beauty of artificial intelligence is the way it magnifies cognitive computing and serves the purpose of making valuable decisions for the organization. Overall, it can support and aid an employee’s capabilities and provide them with a great sense of encouragement.

How Artificial Intelligence has transformed Human Resources?

The magic of artificial intelligence in the field of human resources is more than you can imagine. Technology has transformed the HR department in a number of days. From easy scrutinizing of resumes to verifying documents, providing training, communicating, and a lot more, AI is definitely a beneficial deal for human resources. AI has helped in uplifting the workplace by grasping the important information and powering it to good use for the organization.

Final Words

While many of us are still stuck with the old-style tactics of human resources, the truth is there is a lot more in the room with technology. Powering the HR space with a mix of powerful technologies like - artificial intelligence will enhance productivity by fastening the whole recruitment process. Smart technology can interpret massive amounts of data and deliberately help in shortlisting the right-fit candidate for the required position or job role.

In this highly competitive world, finding the right fit candidate is not an easy catch, and HRs undergo a lot of hustle to recruit the right candidate for the company. The job of HRs might seem easy to many of you, but trust me it is quite a challenging one. And, it’s high time the businesses, as well as the employees, understand the true value of HR in an organization.

HRs are the makers of the organizations and technologies can power up their systems.

Struggling to write awesome content to woo your audiences? Well, you are not alone in the boat, there are many others working hard on that. 

Rather than using the old-same tricks, you have to crack heads out of the box! 

How about cutting some cut-sliced pieces of ideas, adding some seasonings of catchy words, and baking tasty content. Oh yes, your guess is right it's the Pizza Content. :)

Key Ingredients To Make The Perfect Content Pizza

1. The Crust

The crust is the base of the pizza where you do add all the toppings and sauces. But, do all crusts taste the same? Not really! Speaking of your website’s crust, it is the core content. This is the content of why the users will land up in your space. The products or services you see basically solve their needs and problems. You can’t move ahead without it!

                

What does all core content include? Services, products, case studies. Process or how it works pages, and FAQs are some of the examples of such content. Since it is the first information users seek, you have to make it readworthy, so the users end up making conversions.

How To Write Strong Core Content?

Avoid Technical Jargons

Whatever you post on the site, should be understandable for the audience. By writing industry-specific language to describe your products and services can be hard for the users to understand. So, always use easy languages to connect with the users. 

Make The Content About Them

Instead of just focusing on what you are offering, explain to the users how your offerings can benefit them. How your services and products will make the user’s life simpler. A well-written content touching the pain points of the customers will surely win over your audiences and lead to conversions.

Less is More

Always remember the goal of a company is to engage in conversation with the audience. So, even if your product is complex like  - software, you should use simple and crisp language. 

Answer The Questions

FAQs have become an integral part of the websites. These help to give the user upfront answers to some queries regarding your products and services. Adding them can surely help you make better conversions.

Boost with Social Proof

While testimonials are a great way to boost conversions, adding reviews from social media platforms like - Facebook will help in building trust among the audiences. Definitely a win!

2. The Sauce

The next step to bake a delicious pizza is the sauce. Speaking of big brands like - Dominoes, Pizza Hut, and more, you’ll realize that the pizza sauce tastes differently for each brand.  Well, that’s their secret which makes them different from the competitors.

Similarly, the secret sauce for your content is your writing capabilities. The storytelling content humanizes the content and helps in sharing values with potential customers.

How To Write Saucy Content

Humanize Your Content

Talk to your users and let them feel that you are understanding their needs. Understand their pain points and give solutions that can help overcome their doubts.

Keep Your Audience In Mind

Obviously, as a business, you have a certain group of audience in mind. Write more about them by keeping in mind their needs and preferences. This will help them feel relatable to your brand and boost conversions.

Spread Through Your Whole Website

While it is really important to focus on product and services pages, other pages cannot be neglected. The home page, about us, and contact us page should also give a clear overview of your business.

3. The Cheese

Cheesy pizzas are everyone’s favorite! The cheese added to the pizza gives an extra layer of creme and happiness to us, don’t you agree? Good mozzarella cheese can change the taste of your pizza and helps in satisfying your tastebuds.

The cheesy content on the website means adding compelling and motivational content. Such content helps in persuading the visitor to take the next step. The cheesy content convinces the users to show further interest in your products or services and ultimately helps you make conversions.

Steps To Writing The Content That Drools

Write Smartly

Over-packing the menu with loads of content will leave the user confused. The user won’t be able to make the next decision. For this, write the content simple and clear so that the user can engage your site and base further decisions.

Don’t Stay Obsessed Over The Homepage

Always keep one thing in mind, your homepage is not the final destination. Filling content and media on the homepage won’t help you get conversions. But, it’s a getaway to other pages. Your homepage should have a clear callout filled with entity copy and menus, thus making it easier for the user to proceed further.

Don’t Ignore The Website Forms

The content on the website forms plays a crucial role in engaging the users. Book us, Sign up, and React-out forms help in generating sales and making conversions. So, make it worth it!

4. Pizza Toppings

The shine of any pizza comes through the extra toppings we add. Gone are the times when only tomatoes and onions were added to bring taste to the pizza. Now the list for toppings is never-ending.

Similarly, a website without any marketing content is a big no-no! It won’t hook your visitors and won’t help you fetch conversions. The visitors strive for fresh and crisp content to serve them with something new and unique.

How To Write Tempting Marketing Content

Make It Easy On Eyes

Always think of the users reading the site on mobile. Google ranks websites that are mobile-friendly. The user should be able to navigate the website easily on the site, so make sure you work on that.

Answer Big Questions

The best site is the one that answers customer queries. Make sure you cover the topics that your users are looking for. You can answer their concerns in the form of blogs and FAQs.

Learn Some SEO Basics

While you don’t have to master the art of SEO, having basic knowledge of the same is quintessential. The quality of content, keyword placement, and more are a few things you need to brush up on to get the best responses.

Delivery Time

Now that you have mastered the art of baking yummy pizza. Start addressing your audiences in the right way and deliver yummy content to your audiences.

Let us know how you felt about this content in the comment box!

Need some professional help? Call our pizza content experts who can help you with your website write-ups and turn conversions.

Mobile Apps And Its Relevance To Different Business Industries

The mind and soul for your business.

Why Mobile Apps For Business?

In this digitalized world, mobile apps have become part and parcel of our lives. This evolution of apps has touched almost every industry we have today and there is no looking back. More than 95% of people use mobile apps for productivity and entertainment purposes.

5 Industries That Have Been Powered Using Mobile Apps

E-Commerce - 80% of shoppers opt to use mobile apps to make purchases online. Big brands like - Amazon, Alibaba, Flipkart, and more are making the most of e-commerce apps.

Benefits of E-commerce mobile apps.

• 24/7 availability

• Time-saving and Convenient

• Exciting offers and deals with instant notifications.

• Updated information on different products.

Education Industry - The evolution of mobile apps has reshaped the education sector. From schools to universities, to private classes, the world has gone virtual with mobile apps.

Benefits of Educational mobile apps:

• Ease of access to different resources

• Learning anytime, anywhere

• Enhanced student engagement

• Better communication between students, teachers, and parents.

Healthcare Industry - The digitalization with mobile apps has revolutionized the healthcare industry. From making quick appointments to taking patient care, all have become convenient with apps.

Benefits of Healthcare mobile apps:

• Check doctor’s availability

• Schedule hassle-free appointments.

• Push notifications to keep a track of follow-up visits.

• Saves you from long tiring queues.

Food Industry - Mobile apps have given a convenient reach for hotels and restaurants to the customers. The convenience, variety of food, quick order delivery, all can be done with just one app.

Benefits Of Food Delivery mobile apps:

• Instant food ordering at your convenience.

• Enhances the brand’s visibility online.

• Get great offers and discounts.

• Hassle-free table reservations from anywhere, anytime.

Banking and Finance Industry - From providing convenience to high-end security, banking apps have changed the game of this industry.  

Benefits of Banking mobile apps:

• Personalized experience and convenience.

• 24/7 services and support.

• Quick financial services and assistance.

• Serves all types of customer segments using a single app.

Mobile Apps - Enhancing Productivity and  Profitability

Begin Your Mobile App Journey with Softuvo.

Frequently Asked Questions

Q - 1  - How does a mobile app enhance business efficiency?

Mobile apps have definitely enhanced business efficiency. The apps are packed with smart integrated features that help in simplifying the user’s life and enhances their overall user experience. The apps have formed a quick relationship between the brand and the customers, thereby making it a success.

Q - 2 - Do I need to launch the app on both Android and iOS platforms?

Well, in this tough competitive market, launching your apps on both iOS and Android platforms is needed. However, if you have less budget, then you can first begin with the Android app launch and then later go onto the iOS versions.

Q - 3 - Why should you invest in mobile apps?

Investing in mobile apps can help you build better brand recognition, a loyal customer base, better efficiency, and increased revenues.

Q - 4 - I have an app idea! How can Softuvo help me with it?

At Softuvo, we have a bonafide team of mobile app developers who hold years of experience. If you have an idea, then feel free to contact our professionals for better assistance.

Ranking number #1 on Google is every business dream. As per Google’s algorithms, the higher the website ranks, the more traffic, and revenue it generates.

Sadly, one cannot control how exactly Google ranks the website. Well, not to worry! There are many things that can trigger the growth of the website. Different techniques help to rank the web pages on the top search results and increase your brand’s popularity.

You must be wondering, how to play this Google game? Well, to achieve the top SEO rankings, you need to master the SEO game while covering all of Google’s ranking factors to understand what’s working and what’s not for the website ranking. Surprisingly, there are around 200 Google ranking factors that are designed to optimize the websites. Don't panic! The good news is that you don’t have to follow all the factors to gain online visibility.

In this post, we will be discussing the most useful SEO factors that can actually make a difference.

Website Speed

Who in the world has time to wait for slow-loading websites? In this fast-forward life, the customers on the Internet are really impatient. They seek fast answers and if they don’t get the same, they are likely to skip the website. They are then likely to hop onto another site.

The website that loads within three seconds is considered to be fast. Otherwise, you are likely to lose the users as well as huge losses. For example - with just a one-second delay, Amazon could lose around $1.6 billion in sales each year. So, you not only lose a few sales but also provide the users with a bad user experience.

Follow these tips that can help in speeding the website:

• Minify CSS, HTML, JavaScript.

• Optimize the images.

• Use CDN and caching plugins.

• Optimize the database.

• Opt for a high-quality web hosting platform.

Website Security

Google is quite particular about the site’s security and ensures that each search result shown is secure. Google announced HTTPS as a ranking signal that assures site security and also helps in boosting search results.

Sensitive data like - credit card details, passwords, and more are delivered from a non-secure (HTTP) site to the server are easily readable by hackers. This can further result in serious cybercrimes or harassment. However, by encrypting sites with HTTPS, the selenite data is encrypted and can not be read by any hacker.

Do you really think your website is secure? Well, a recent Google survey showed that 55% of Americans don’t even know what exactly a safe website looks like. This is why website security is one factor you shouldn’t ignore at any cost.

Mobile-Friendliness

Back in February 2015, Google added mobile-friendliness as a ranking factor. This meant that Google will now include mobile versions of the web pages for ranking and indexing factors. So, if your website is optimized for the desktop but not for smartphones, then your search engines rankings can be affected directly.

Wondering how to check mobile friendliness? Well, to check whether your website is optimized for mobile, you need to perform Google’s Mobile-Friendly Test. All you need to do is enter the website’s URL and enter to see the site cores. Here, you will get a list of pages with issue suggestions to improve them

Site Crawlability

Of course, you work hard on the website to ensure the content is optimized as per the search results. However, if the search engines fail to discover your website’s existence, then it is most likely that your site has crawlability issues.

That’s why site crawlability is an essential part of SEO.

Google uses web crawlers, also known as bots or web spiders, to browse or crawl the web in order to drive more content to the site. When these bots find the site, it starts scanning and reviewing the data to understand what exactly the web pages are about.

To make this process a bit easier for the crawlers, all you need to do is submit the site to the Google Search Console. Once you are done, you can then view the pages that have been crawled by Google and the pages that still have the issues. Also, you need to set up the robots.txt file to tell the search engines which pages to crawl and which ones to ignore.

Right Keywords

Keywords are something you cannot actually ignore. Before you start curating the content, make sure you are clear with the keywords. One wrong keyword can affect your rankings and will lose you a lot of users. No matter how hard you try if you don’t choose the right keyword, then your content won’t rank!

Now, the question is how to know which is the right keyword? What are people searching for the keyword? Which keywords should you avoid? Well, the easiest way to perform keyword research is by using a keyword research tool. There are various tools available, some free and some paid. However, speaking of the popularity, SEMrush is a great tool with extended SEO features that can not only provide you with the insights of the website but also help in finding the loopholes of the links that need some rework.

High-Quality Content

The most crucial step is to write high-quality content. We all are aware of the famous saying, Content is the king of the online world. We have to admit that it’s true! Google keeps on updating its algorithms and it is really important to stay updated with all. Google keeps looking for new ways that can enhance the user experience. High-quality content that is well-researched and optimized can help in boosting traffic, SEO rankings, and conversations.

While many have this misconception that the quantity of the content matters the most, it’s the quality that matters the most. However, it requires a lot of research, and time to write quality content. But, believe me, it’s worth the effort. Target the primary keyword and make sure to add 3-4 long-tail keywords to your article.

Conclusion

Google has a tricky world of its own. To make the most of Google, keep a regular check on its updates. The above-mentioned factors can help you up to your SEO game and power your SEO rankings. Good luck!

If you have any other tricks and tips to boost Google’s rankings, then feel free to share in the comments.

Introduction

There is a common saying in the world of tech geeks that a technology stack can either break it or make it a product. With a wide range of tech stacks available in the market, choosing the right one is challenging. In this post, we will give you a heads up on how to make the right selection of tech stack based on your project’s needs. Let’s check out the details.

What Is A Technology Stack?

A technology stack is a combination of frameworks, programming languages, and tools that are used by the developers to build a website, mobile, or web application. It is also known as technology infrastructure, solution stack, and data ecosystem.

Components Of Tech Stack

A technology stack mainly features two components - Frontend (Client-side) and Backend (Server-side).

What is Frontend Technology?

The front-end is the visible side of the app or website. Basically, it is the way users interact with the site or app. The front-end focuses on the buttons, graphics, and how things behave when we interact on the site or app.

The front-end tech stack includes - HTML, CSS, JavaScript.

HTML (Hypertext Markup Language) is used for placing and structuring the content on the webpage.

CSS – Cascading Style Sheets (CSS) determines how the content gets displayed on the webpage. This helps in controlling the fonts, colors, layouts, and more.

JavaScript – It helps in enhancing the functionality and interactivity of an app or website.

What is Backend Technology?

The backend is the server-side of the app or website. It is basically the invisible part that handles  the inner workings of  the server and powers the front-end actions,

Programming languages like - PHP, Python, and JavaScript are the type of code that helps in developing the application.

Frameworks like Django, Ruby on Rails (ROR), and Laravel are the set of components that helps to simplify the overall development process.

Databases like - PostgreSQL, MySQL, and MongoDB are the spaces where the code lives.

A server like - Ngnix, Apache, IIS is the program that stores and processes the coded content to the user as an application or website.

Tech Stacks Used For Mobile App Development

iOS Apps - Xcode, Swift, Objective-C, AppCode

Android Apps - Kotlin, Java, and Android Studio

Hybrid Apps - React Native

Why It Is Important To Choose Tech Stack?

Here are a few reasons why choosing the right tech stack is important.

• One wrong decision can land you up in a huge financial crisis.

• Tech stack affects the performance of the app which can ultimately affect the overall user experience.

• The future maintenance of the app also depends on the efficacy of the tech stack.

How To Choose The Right Tech Stack

Choose the tech stack according to the size of the app

The choice of tech stack should depend not only on the initial size of the project but also on the evolution of complexity it carries with its growth of components and other databases. So, make sure you go for the technology that can effortlessly handle the complexity of the changes over time.

Don’t choose the tech stack based on competitor’s experience or personal preferences.

 

Personal preference should only be a choice if you have a strong knowledge of technologies. Also, you should never make such decisions simply because the rival company’s project is similar to yours. Instead, seek professional help from expert web and mobile app developers.

Consider The App Category

Usually, the apps with 3-4 pages are considered to be small projects and these can easily be created using Readymag or Webflow tools. Apps that are with medium-level complexity like - online stores and financial apps are created using Angular, Nodejs, and more. The on-demand and social networking apps are complex and require high performance. Such apps need good tech layers and top-notch scalability to serve a better user experience.

Budget

Last but not the least, it is really important to know how much you are willing to spend on the website or app development process. Having a clear idea of your budget helps you determine the technology that fits your budget.

Frequently Asked Questions

Q - 1 - What tech stack is used to develop mobile apps?

For mobile app development, there are three subsets of technologies used namely - Frontend, Backend, and Additional.

Q - 2 - What is the purpose of choosing app stacks?

Well, app stacks are responsible for the whole design, development, and even maintenance of the app. One wrong decision can lead to huge financial losses and might even affect your brand’s reputation in the market.

Q  - 3 - How do tech stacks benefit your business?

A tech stack allows streamlining the app creation process and its further operations. Basically, it makes the whole web and mobile app development process quite easy and efficient.

Contact our experts to get the right advice on the tech stack for your business.

Product launch is always a big show! The ugly truth is it requires some in-depth research work. Yup, that’s true! Ask yourself, do you really know your customers? Dicey thoughts must have clouded your mind, isn’t it? One efficient way to know your customers is to conduct surveys. These are quick to set up and allow businesses to analyze their customer’s needs.

Many entrepreneurs, especially startups think that they know their customers, but it’s simply a delusion. Assuming you know your audience, when you actually don’t, can cost you a fortune. So, before you begin your product launch, study your audience and understand what they really expect.

Benefits Of Conducting Online Customer Survey

• Helps you in finding what exactly your customers are seeking and what they are afraid of.

• Allows you to segment the customers based on different concerns.

• Analyze who your potential audience is.

• Provides sufficient data that helps you in altering future business strategies.

How To Conduct Customer Surveys?

Here is a list of a few steps that can help you conduct customer surveys with ease. Let’s read out the details.

Have a Goal In Mind

When you begin with the idea of conducting a survey, then you should have a clear vision of why you want to have it. Why do you want to have the survey? What do you want to analyze through the survey? Do you want some product improvement ideas? Or, you simply want suggestions on launching a new product? No matter what your concern is you need to have a clear vision of what you expect out of the survey.

Preparing Survey Questions

The next step is to decide what type of information to want to gather from the survey and how you will be using the same in the future. You need to ask relevant questions, for example - what result do you want to achieve? What problem are you solving using this data? How you will be using the information? By analyzing this data,  you will get a better overview of whether your product is aiming at solving customer’s problems or not. Also, it will help you build strategies for the potential audiences as well.

Now, the question is should you pay attention to a particular respondent? Well, it’s a bit of a tricky question. It is important to analyze whether someone is a target respondent or not. For this, understand the value of the task you have given to the respondent. Is it worth it? To evaluate the respondent’s concerns, you can ask them to leave their email address, phone number, and other contact details. Assure them that you will get back to them after finding the solution. If the respondent is leaving the details, then he/she is likely to be your potential customer.

Setting Your Website For The Survey

To create a survey online, you need to create a survey. For this, you need to create a landing page.

• Draft the content - When framing the content, you can include text, video, and invitation that will link to the survey page with questions.

• Work on the design - The landing page should be simple. Having a clear and simple design allows the users to understand what action to take next.

• Develop motivation - Give your users a reason to participate in the survey. For example - free rewards, discount coupons, cashback offers can work wonders.

• Apart from that, you should make sure that the landing page meets the requirements of various search engines and ad networks. This helps in directing traffic to the page.

Choosing Communication Channels 

Emails are a great way to invite people to take the survey. However, there are other efficient channels that can work wonders in embedding multichannel communication and increase the response rate.

Let’s have a quick look at a few additional channels that can provide visible results.

• Post the surveys on different online communities, thematic forums, social network groups, and more.

• You can use LinkedIn to help you find suitable candidates for the survey. You can also add them to your contacts and directly message them.

• Make use of targeted advertising on social networks such as Instagram, LinkedIn, and Twitter.

Just make sure you keep a regular check on the posts and monitor how people are responding to them on a regular basis.  It will help you identify your target audiences and their audiences simultaneously.

Communicate with Respondents

Well, it is really important to communicate with your respondents. If you aren’t able to set up a communication channel, then you should get some expert help from the clients who can help you in setting up channels. Surveys need to be targeted to the right audiences, otherwise, it might not be of any help. Having a multi-channel strategy helps in tracking down the most relevant respondents.

Analyzing the Results

Final showdown! The most crucial step is to analyze the results. Now, the question is how to analyze it properly? We’ll help! Let’s read what you need to do.

• Download all the survey data and convert it into Google Sheets or Microsoft Excel.

• In this sheet, you should add a column that addresses answers to customer’s problems.

• Also, there should be a column that specifies where the respondents came from.

By analyzing this data, you can get a clear picture of what your customers are inclined towards. Not just that, using this data you can also get to know about some interesting patterns that will help you later in communicating with the respondents.

Final Takeaway

Conducting customer surveys is an excellent way to know your audience and further help you customizing your business strategies. Also, the online surveys yield high conversion rates that strengthen your overall business market.

Through this blog, we have tried to cover a detailed strategy that will help in conducting online customer surveys with ease. As a brand, customer satisfaction should always be your top priority. Surveys help you get a better overview and upgrade your strategies. So, begin to explore surveys and see positive business results.

Remember the days when banks were the only space to make deposits or transfers. Well, banks still exist and they are effective as they have always been. But, the world has now unlocked the power of digitalization. Several individuals and businesses now use online payment platforms to make fast cash transfers. The research shows that the mobile payments market is expected to reach USD 5399.6 billion by 2026 and more. Considering the increasing need for mobile payments, it is imperative to integrate payment gateways to the websites for a smooth payment process.

Today, there is no shortage of payment gateways to choose from, but the question is which one is the best? PayPal, Stripe, or Braintree? Confused, which one is the best? Well, we have your answers! In this post, we will be guiding you about these three popular payment gateways. It will help you identify the differences and make the right choice for your business.

General Overview

PayPal, Stripe, and Braintree all are popular gateways and are widely used by businesses across the globe.

The show-stealer PayPal is considered to be the most trusted payment gateway with millions of companies and e-commerce stores across the globe. This peer-to-peer gateway helps in processing the payments and simplifying the online transactions. It is also used widely to send money to friends and family securely.

Stripe is the second most popular payment gateway that comes with a comprehensive stack of features. The platform empowers businesses to build their own platforms with easy-to-use APIs and software. It covers everything that is required to complete the e-commerce experience.

Braintree is basically a sub-service of PayPal that is designed to simplify the payment process on the website or in the app. The platform ensures secure and seamless checkouts that help in reducing cart abandonment as it lets users pay the way they want to, therefore boosting the overall conversion rates.

Ease of Use - PayPal VS Stripe VS Braintree

PayPal is a user-friendly platform for both customers and businesses. The whole setup is super quick and easy. All you need to do is simply connect the bank account and verify the details. And, you are done! Not just that, the checkout process is also quite easy. Customers can send money in just one click and the money is transferred! 

From making credit card payments to checkout page functioning, Stripe helps in organizing almost every part of your financial stack. The platform is beautifully designed with excellent attention to detail given to the features. With Stripe users get tools that allow them to create a seamless customer experience. All pages are created dynamically and easily adapt to the customer’s location. It also simplifies third-party integrations by automating the invoicing process.

Braintree features a super quick and easy to set up. As soon as you integrate the system, you can start accepting payments on your site. The customized design allows businesses to design the UI as per their brand. The checkout flow of the platform is also simple, modern, and flexible thus making it work on all sorts of apps and websites.

Pricing And Features  - PayPal VS Stripe VS Braintree

PayPal is considered to be the premium industry leader, so its pricing model is expected to be a bit on the higher side. Gladly, it is free to sign up for PayPal and then they take a small amount for each transaction for every account. Using the merchant account, you can accept payments online, by email, and by phone. The best part of using PayPal is it offers excellent fraud and seller protection. It charges 2.60% + fixed fee for domestic transactions and 3.60% + fixed fee for International transactions. The PayPal payment pro is $30 per month and it's free to cancel anytime.

Stripe offers a complete integrated payment platform with a pay-as-you-go pricing feature. For international cards it charges 2.9% + $.30 and for domestic cards 1.75% + $.30. There are no monthly fees, setup fees, or any other hidden charges. With Stripe users get access to several tools that help in managing payments. From real-time reporting to making global payments, and third-party integrations, you get savvy features with Stripe.

Braintree’s pricing structure is quite similar to PayPal but it's quite cheaper if you consider the domestic transactions. For international transactions, it charges 3.9% + $.30, and for domestic transactions for 1.75% + $.30. There are no monthly fees, no minimums, and no hidden charges. At this price, you can actually build a spectacular checkout experience that allows you to manage all your payments at ease. Users get several features like - basic fraud tools, merchant account gateway, data encryption, and more.

Supported Payment Method - PayPal VS Stripe VS Braintree

PayPal being the most popular supports all sorts of credit cards including - Mastercard, Visa, and American Express. Just keep in mind that PayPal allows you to accept payments through PayPal debit or credit cards only. Not just that customers can also pay using swipe, chip, or tap with Google Pay and Apple Pay.

Just like PayPal, Stripe also supports multiple payment platforms. But, what makes it different from PayPal is it accepts payments from AliPay as well which is China’s leading payment platform. So, if you have got business in China, then it is definitely advantageous for you.

Braintree supports ACH direct debits and great integrations with popular payment methods. However, it does not support AliPay payments. It allows payments with Venmo and PayPal, which are the largest digital wallets in the world. It also allows customers to pay using Apple Pay and Google Pay, thus making the purchases easier and faster.

Which One Is The Best?

It is quite clear that PayPal, Stripe, and Braintree all offer a phenomenal range of services and benefits. In this post, we tried to highlight all three payment gateways and help you distinguish better. So, make the comparisons, understand your needs, and go ahead with the right payment gateway.

If you want to integrate payment gateways to your site or app, then drop us your requirements and our team will assist you with the details.

When it comes to mobile applications, there is no limit to innovation. Today, we have an app for almost everything, you name it and you can find it on the app stores. The competition is so tough that surviving is tough without delivering a quality app for the users. Several factors imply the success of an app like - features, unique ideas, and reliability, and more. But, the most important factor behind the app’s success is the quality of the app. No matter how amazing the ideas or functionality your app has if the quality is not top-notch, then users are likely to stop using the app. Sounds like your money is sulking?

Well, the app idea indeed matters the most, good usability and reliability define the app's success. But, how to ensure the mobile quality of apps? The solution is to launch a high-performing and bug-free mobile application. We have curated a checklist that will ensure the quality of the application, thereby providing an amazing user experience.

Functionality Of The App

To make sure the app functions the way you imagined, functionality testing is much needed. This type of testing serves several purposes that are required to ensure the app is working as per the requirement specifications and the design. All-in-all, this type of functionality assures that the app functions really well from the end user’s perspective. Apps come with functionalities like - geolocation, accelerometer, touch sensors, amber lights, and more. Each of such functions needs to be tested under various settings and conditions to provide the users with the quality app only.

The main motive behind functionality testing is to review the potential errors or undesirable issues that might interrupt the live experience of any user. Not just that, a tester should always be prepared for the worst scenarios. For example - what if the user ends up viewing the app screen where they find any illogical information? Well, several testing tools ensure that all the users get the best app with the right functionality. When the app is working fine and the data is transferred to the app, location management then all of the progress is done simply using the navigation.

Performance Of The App

It’s a common workspace scenario that mobile development teams work under strict deadlines and they give the least priority to the app testing. A big blunder it is! Testers always give functionality testing the top priority and consider it as a basic criterion to launch the application. But, the truth is app performance is the top factor in determining whether the user will use the app or leave it. One should understand that a poor app experience can affect the app’s performance testing and will ultimately leave you with losses.

Once you have created an app, make sure you check the app’s performance, API performance, Network performance, and more. This will help in putting the spotlight on the backend as well the functional aspect of the app including - energy consumption, GPS, battery-killing features, network usage, and more. A few questions that you must consider are - is the hardware impacting the performance? What’s the capacity of the application? Does the app perform heavy workloads? All you need is the right app testing strategy to cover the test objectives and get the desired results.

Usability Of App

To win over your users, developers need to provide higher value and quality to the users. And, by simply testing the applications for functional and performance accuracy, you can’t determine the quality of the app. An app needs to be highly intuitive, responsive, and engaging enough with the users. With the help of mobile usability testing, developers search and apply for the changes that are needed from the usability perspective.

There are some key considerations to take while performing mobile usability testing such as - incorporating strategies that will be used during the testing system. There should also be an assigned list of things that presents and portrays different practices and exercises to be followed. Also, the app should have room for clearness and the extent of testing. Testers can implement A/B testing to get full insights into the application. The whole idea is to ship two different variants of applications to get a better-performing app for the end-users. After having a complete analysis of the app’s behavior, one can easily modify the features and the components in the right way, thus making the target audiences love your app.

Security Of The App

The sudden rise of digitalization has led to an increase in cybercrimes as well. Therefore, app security is a crucial step to consider. An app that performs brilliantly and has an amazing set of features yet is insecure is a big no-no in today’s times. Thus an app should always be tested on an app’s basis like - authorization, confidentiality, web services, authentication, storage, and more. The first thing to consider while performing security testing is that it must be the first need to guarantee the safety of business as well as your clients. It includes authentication and authorization, thereby giving the individuals to decide how much access they want to give to the individual users.

Security testing helps in guaranteeing that all your data remains safe from any breaches. A good software tester will always keep the client's security as the topmost priority and will add different sets of security levels to ensure the security of the app's data. The testers first need to check the vulnerabilities of the app and then look for legitimate security measures that can guarantee the app's security.

Wrapping Up!

The truth is clear that the success of any mobile application depends on the quality of the mobile application to a great extent. In this hectic life, users hardly have the patience to bear a slow-performing app. When a new app is launched, users set high expectations in terms of quality, security, functionalities, and performance. And, to meet the user’s expectations, you need to hire a dedicated team of testers who are well-versed with modern testing tools and technologies.

Interested to hire the right fit tester? Drop us your requirements and we will get back to you with the best resource.

Technology never fails to amaze us! Every year we see new technologies evolving and making our lives so much easier. One amazing creation in recent times is the voice assistants. Getting results at the command of your voice was never this easy. From making quick searches to delegating orders, voice assistants are a blessing in today’s fast-forward lives. Alexa, Siri, Amazon Echo are popular examples of leveraging the best of voice technologies. And, these are totally a time saver for all of us!

What’s surprising is the fact that voice assistants have now become a part of the kid’s lives as well. But, the real question is it really good for kids or not? Well, kids love to imitate what we do! They have become more obsessed than us. From playing their favorite cartoon to playing games, asking questions, and even more, kids are quite fascinated with voice technology. However, keeping in mind the access they get for every kind of information, parents need to be watchful with its usage. Adapting to new technology is a good thing, but getting habitual of the same, can affect the kid’s other activities.

If parents or guardians are watchful of the use of voice technology, then it can turn out to be beneficial for both the kids and the parents. Let’s find the details.

Benefits For The Children

Ease of Use

Today, the kids are evolving just like evolving trends. The generation today is smarter than the previous ones. With the onset of Covid19, kids have been forced to shift to digital platforms for studies and other learning purposes. Kids use tables to take online classes and they have become quite comfortable with its use. The use of voice assistants in their lives will surely add convenience to their life and make them smarter.

Interactive Learning Sessions

Voice assistants like - Alexa acts as excellent skill development tools. It features guides that help the children to learn new things that enhance their skills. The best part about voice technology is the kids can unlock several interactive features at the ease of voice command. The parents can customize the voice commands and kids can follow the same to access interactive learning lessons without any help.

Communication Nurtures

Having great communication skills is much needed to stay in line in this competitive world. To excel in academics or to seek good job opportunities, kids need to learn good communication skills that enhance their vocabulary and other skills. Kids can have interactive communication lessons as well that can foster their speaking skills as well. Not just that, the prolonged use of this can help in developing new language skills in the kids.

Device Integration

The best part of voice assistants is they can easily be integrated with multiple gadgets. From electronic devices to home appliances, voice assistants can be connected with all. By connecting the devices to the voice assistants, both parents and kids can have access to the ease of voice interactions.

Smart Assistance

The best part of voice assistants is it provides smart assistance like no other. The kids can raise questions or queries over voice commands and get instant results in no time. However, it is advised for parents to make use of parental control features to avoid any misuse. It is quite necessary to control the settings otherwise the kids can get access to things that might not have a positive outcome for kids.

Benefits For Parents Or Guardians

Reminders

With the hectic work schedules, parents often struggle to keep a record of each kid’s activity. Voice technology has made lives simpler for both kids and parents. Parents can now set reminders for school routines, assignment deadlines, online classes, tuitions, and more. In a simple and convenient way, parents can follow a good routine for their kids by getting regular reminders. After all, time management is the most crucial thing to consider when handling kid’s curriculums.

Quick To-Do List

The onset of Covid19 changed many things in the educational systems. The struggle now is for both the kids and the parents to grasp that change. With the increase in the number of assignments and changes in the school syllabus, keeping a hold on everything is a bit daunting. However, the voice assistants have shinned out as saviors. The technology can help the parents to create quick to-do lists for their kids as well as for themselves.

Tell Stories

The ease of voice assistants has allowed turning a smart speaker into a mere storyteller. All you need to do is ask the assistant to play a story or poem to your kids and you are done. It will narrate the story in a beautiful and interactive way that will surely excite the kids. Not just that, it can sing lullabies too. What else do you want guys? 

Interactive Companion

There are times when guardians cannot make out to kids’ activities. And, that’s okay, considering your work and other requirements. The custom-developed Alexa skills come with some amazing features that can help in keeping your kids engaged for longer hours. The child can develop cognitive skills and have an overall engaging session.

Games

Voice assistants like - Alexa features a number of games for kids that include - Tic-tac-toe, Bingo, and more. The kids can choose a particular category as per their interest and hop onto the best playing session in no time. It’s a great way to keep them engaged.

Final Takeaway!

Whether we accept it or not but technology has taken over our lives. The evolution has voice technology has definitely made our lives much simpler. The majority of kids are now using voice technology to seek information, ask queries, and more. This has resulted in an increase in the number of smart voice assistant sales in the market. Not just that, parents also seek support for technology to cater to the ever-changing needs of their kids and their related activities. All for the good reason! Voice technology is getting fashionable and the upcoming years have more to witness. However, it is advised for the parets to keep a close eye on kids’ activities as and then.

If you are seeking support for voice interface integration then get in touch with our professionals.