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Customer Survey Guide - The Roadmap To Conduct Customer Surveys Online

By: Diksha | August 20,2021 |

4 min read

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Product launch is always a big show! The ugly truth is it requires some in-depth research work. Yup, that’s true! Ask yourself, do you really know your customers? Dicey thoughts must have clouded your mind, isn’t it? One efficient way to know your customers is to conduct surveys. These are quick to set up and allow businesses to analyze their customer’s needs.

Many entrepreneurs, especially startups think that they know their customers, but it’s simply a delusion. Assuming you know your audience, when you actually don’t, can cost you a fortune. So, before you begin your product launch, study your audience and understand what they really expect.

Benefits Of Conducting Online Customer Survey

  • Helps you in finding what exactly your customers are seeking and what they are afraid of.

  • Allows you to segment the customers based on different concerns.

  • Analyze who your potential audience is.

  • Provides sufficient data that helps you in altering future business strategies.

How To Conduct Customer Surveys?

Here is a list of a few steps that can help you conduct customer surveys with ease. Let’s read out the details.

Have a Goal In Mind

When you begin with the idea of conducting a survey, then you should have a clear vision of why you want to have it. Why do you want to have the survey? What do you want to analyze through the survey? Do you want some product improvement ideas? Or, you simply want suggestions on launching a new product? No matter what your concern is you need to have a clear vision of what you expect out of the survey.

Preparing Survey Questions

The next step is to decide what type of information to want to gather from the survey and how you will be using the same in the future. You need to ask relevant questions, for example - what result do you want to achieve? What problem are you solving using this data? How you will be using the information? By analyzing this data,  you will get a better overview of whether your product is aiming at solving customer’s problems or not. Also, it will help you build strategies for the potential audiences as well.

Now, the question is should you pay attention to a particular respondent? Well, it’s a bit of a tricky question. It is important to analyze whether someone is a target respondent or not. For this, understand the value of the task you have given to the respondent. Is it worth it? To evaluate the respondent’s concerns, you can ask them to leave their email address, phone number, and other contact details. Assure them that you will get back to them after finding the solution. If the respondent is leaving the details, then he/she is likely to be your potential customer.

Setting Your Website For The Survey

To create a survey online, you need to create a survey. For this, you need to create a landing page.

  • Draft the content - When framing the content, you can include text, video, and invitation that will link to the survey page with questions.

  • Work on the design - The landing page should be simple. Having a clear and simple design allows the users to understand what action to take next.

  • Develop motivation - Give your users a reason to participate in the survey. For example - free rewards, discount coupons, cashback offers can work wonders.

  • Apart from that, you should make sure that the landing page meets the requirements of various search engines and ad networks. This helps in directing traffic to the page.

Choosing Communication Channels 

Emails are a great way to invite people to take the survey. However, there are other efficient channels that can work wonders in embedding multichannel communication and increase the response rate.

Let’s have a quick look at a few additional channels that can provide visible results.

  • Post the surveys on different online communities, thematic forums, social network groups, and more.

  • You can use LinkedIn to help you find suitable candidates for the survey. You can also add them to your contacts and directly message them.

  • Make use of targeted advertising on social networks such as Instagram, LinkedIn, and Twitter.

Just make sure you keep a regular check on the posts and monitor how people are responding to them on a regular basis.  It will help you identify your target audiences and their audiences simultaneously.

Communicate with Respondents

Well, it is really important to communicate with your respondents. If you aren’t able to set up a communication channel, then you should get some expert help from the clients who can help you in setting up channels. Surveys need to be targeted to the right audiences, otherwise, it might not be of any help. Having a multi-channel strategy helps in tracking down the most relevant respondents.

Analyzing the Results

Final showdown! The most crucial step is to analyze the results. Now, the question is how to analyze it properly? We’ll help! Let’s read what you need to do.

  • Download all the survey data and convert it into Google Sheets or Microsoft Excel.

  • In this sheet, you should add a column that addresses answers to customer’s problems.

  • Also, there should be a column that specifies where the respondents came from.

By analyzing this data, you can get a clear picture of what your customers are inclined towards. Not just that, using this data you can also get to know about some interesting patterns that will help you later in communicating with the respondents.

Final Takeaway

Conducting customer surveys is an excellent way to know your audience and further help you customizing your business strategies. Also, the online surveys yield high conversion rates that strengthen your overall business market.

Through this blog, we have tried to cover a detailed strategy that will help in conducting online customer surveys with ease. As a brand, customer satisfaction should always be your top priority. Surveys help you get a better overview and upgrade your strategies. So, begin to explore surveys and see positive business results.

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