Struggling to write awesome content to woo your audiences? Well, you are not alone in the boat, there are many others working hard on that.
Rather than using the old-same tricks, you have to crack heads out of the box!
How about cutting some cut-sliced pieces of ideas, adding some seasonings of catchy words, and baking tasty content. Oh yes, your guess is right it's the Pizza Content. :)
Key Ingredients To Make The Perfect Content Pizza
1. The Crust
The crust is the base of the pizza where you do add all the toppings and sauces. But, do all crusts taste the same? Not really! Speaking of your website’s crust, it is the core content. This is the content of why the users will land up in your space. The products or services you see basically solve their needs and problems. You can’t move ahead without it!
What does all core content include? Services, products, case studies. Process or how it works pages, and FAQs are some of the examples of such content. Since it is the first information users seek, you have to make it readworthy, so the users end up making conversions.
How To Write Strong Core Content?
Avoid Technical Jargons
Whatever you post on the site, should be understandable for the audience. By writing industry-specific language to describe your products and services can be hard for the users to understand. So, always use easy languages to connect with the users.
Make The Content About Them
Instead of just focusing on what you are offering, explain to the users how your offerings can benefit them. How your services and products will make the user’s life simpler. A well-written content touching the pain points of the customers will surely win over your audiences and lead to conversions.
Less is More
Always remember the goal of a company is to engage in conversation with the audience. So, even if your product is complex like - software, you should use simple and crisp language.
Answer The Questions
FAQs have become an integral part of the websites. These help to give the user upfront answers to some queries regarding your products and services. Adding them can surely help you make better conversions.
Boost with Social Proof
While testimonials are a great way to boost conversions, adding reviews from social media platforms like - Facebook will help in building trust among the audiences. Definitely a win!
2. The Sauce
The next step to bake a delicious pizza is the sauce. Speaking of big brands like - Dominoes, Pizza Hut, and more, you’ll realize that the pizza sauce tastes differently for each brand. Well, that’s their secret which makes them different from the competitors.
Similarly, the secret sauce for your content is your writing capabilities. The storytelling content humanizes the content and helps in sharing values with potential customers.
How To Write Saucy Content
Humanize Your Content
Talk to your users and let them feel that you are understanding their needs. Understand their pain points and give solutions that can help overcome their doubts.
Keep Your Audience In Mind
Obviously, as a business, you have a certain group of audience in mind. Write more about them by keeping in mind their needs and preferences. This will help them feel relatable to your brand and boost conversions.
Spread Through Your Whole Website
While it is really important to focus on product and services pages, other pages cannot be neglected. The home page, about us, and contact us page should also give a clear overview of your business.
3. The Cheese
Cheesy pizzas are everyone’s favorite! The cheese added to the pizza gives an extra layer of creme and happiness to us, don’t you agree? Good mozzarella cheese can change the taste of your pizza and helps in satisfying your tastebuds.
The cheesy content on the website means adding compelling and motivational content. Such content helps in persuading the visitor to take the next step. The cheesy content convinces the users to show further interest in your products or services and ultimately helps you make conversions.
Steps To Writing The Content That Drools
Over-packing the menu with loads of content will leave the user confused. The user won’t be able to make the next decision. For this, write the content simple and clear so that the user can engage your site and base further decisions.
Don’t Stay Obsessed Over The Homepage
Always keep one thing in mind, your homepage is not the final destination. Filling content and media on the homepage won’t help you get conversions. But, it’s a getaway to other pages. Your homepage should have a clear callout filled with entity copy and menus, thus making it easier for the user to proceed further.
Don’t Ignore The Website Forms
The content on the website forms plays a crucial role in engaging the users. Book us, Sign up, and React-out forms help in generating sales and making conversions. So, make it worth it!
4. Pizza Toppings
The shine of any pizza comes through the extra toppings we add. Gone are the times when only tomatoes and onions were added to bring taste to the pizza. Now the list for toppings is never-ending.
Similarly, a website without any marketing content is a big no-no! It won’t hook your visitors and won’t help you fetch conversions. The visitors strive for fresh and crisp content to serve them with something new and unique.
How To Write Tempting Marketing Content
Make It Easy On Eyes
Always think of the users reading the site on mobile. Google ranks websites that are mobile-friendly. The user should be able to navigate the website easily on the site, so make sure you work on that.
Answer Big Questions
The best site is the one that answers customer queries. Make sure you cover the topics that your users are looking for. You can answer their concerns in the form of blogs and FAQs.
Learn Some SEO Basics
While you don’t have to master the art of SEO, having basic knowledge of the same is quintessential. The quality of content, keyword placement, and more are a few things you need to brush up on to get the best responses.
Now that you have mastered the art of baking yummy pizza. Start addressing your audiences in the right way and deliver yummy content to your audiences.
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Need some professional help? Call our pizza content experts who can help you with your website write-ups and turn conversions.