Explore IdeasThat Shape the Future.

What according to you is the perfect way to showcase your work? Through Case Studies, right? Case studies or portfolios are an excellent means to show the work. But, what might intrigue you is the fact that they are the perfect tool for content marketing.  Absolutely yes! That’s not all. They are great assets from SEO point of view as well.

In this post, we will look at some reasons that prove that case studies are a great marketing tool. Let’s find the details.

How Case Study Can Boost Marketing Efforts?

Boost Brand Awareness

Isn’t it hard to remain in social highlights if there is nothing interesting to share? Well, you are not alone in this boat! There are several businesses that find it daunting to maintain social media and other business profiles. They struggle to create visual content that adds value to the users. The case studies act as a great piece of visual as well as informative content that can help in driving direct website traffic.

Builds Trust

You can surely be creative geeks, but some people are actually looking for some real experience. That’s where the case studies dive in. These help in establishing trust among the users by showcasing them the history of projects that you have worked on. Case studies give the users the brief of the type of projects that you have worked on and work as a trust builder among the audiences.

Gives A Real View

No matter how brilliant you are in your work, it can sometimes get hard to make your client believe how brilliant you are in your work. Felt that? With the help of case studies, you can easily document the process by accompanying the visuals. This gives users an overview of the work you do for real. In short, it gives the users a transparent view of your services and also helps in building an emotional connection with them.

Pump Up The Conversions

What’s more amazing is the fact that case studies act as a content-driving machine. It allows the users to see the real work and help them in analyzing how lucky they can be if they partner with you. Not just that, your sales team can use the case studies to show relevant case studies while pitching the clients in response to their queries. Also, simply adding the case studies to your website can help in driving conversions. Users can surf through them anytime anywhere and get an overview of your services.

Keeps The Website Fresh

We all know how Google works! The SEO algorithms keep on updating from time to time. According to Google, websites must update the blogs sections with a fresh piece of content to add value to their business. But, what if you don’t have time to update the blog section? What is the rescue? The answer is case studies! You can easily create case studies and showcase the project assets, team, tools, and more using that. These can surely act as a great SEO tool if marketed well.

Bonus tip: Don’t forget to add links to other case studies for reference. 

Go ahead and Rock your Marketing Game!

Everyone talks about landing pages, but the question is are they really worth the attention? The answer is a Big Yes! Well, landing pages are the potential gold mines for every business. It is the spot where you lure your customers and help make conversions. Usually, marketers look for ways to make more conversions through the landing pages and ways to optimize them better.

Now you must be wondering, how to create an effective landing page? Well, there is no word as perfect when it comes to landing pages. These evolve with the trends and customer behavior! However, there are a few things that can help you in creating an impressive landing page that will surely mark a spot in your audience’s heart and make sound conversions. Let’s begin the read to know more.

Catchy Headlines Will Pave Their Way Out

Headlines are like the picture titles - they should be interesting and draw the users' attention. In short, they should give users a good reason to take the desired action. So, you should create headlines that showcase the value to your customers. For this, you have to make use of the relevant keywords in the headings and then optimize the pages for the search engines. Trust me, this can instantly double your conversions. Also, you need to assure that the headlines you create should complement the content accompanied on your site. Otherwise, it's a big red flag as it may land the customers on the wrong page. And, it will ultimately affect the conversion rates.

Say No-No To Distractions!

Now before you analyze the distractions, jot down the things you want your users to focus on. Once you know that, understand that everything else is a distraction for the users. So, make sure you use navigation bars, extra links, no footers on your landing pages. It will all create a mess! Do you know the attention span of an average person is around 8 seconds? Imagine! This means the most effective landing pages are the ones that minimize the amount of text on the page. Visitors don’t have time to read lengthy texts on the side. So, try to keep the landing page a little concise while conveying the value proportion clearly.

A Clear Call-To-Action Is A Must

It's a must must must thing to do!! Without having a clear call-to-action on the site, your visitors will get lost. They won’t be able to analyze what to do and where to go next. And, they may end up leaving your site! So, make sure you place the CTAs (call-to-action) in an optimum position on your landing page. For this, you can use directional cues like - photos, arrows, or pointers that indicate the call-to-action clearly. The whole idea is to bring the attention of the users to the CTA and urge them to take the next step. The next thing you need to look into is the font and background color to highlight the CTAs. You can use contrasting colors to give a more appealing look to your CTAs. The whole idea of CTAs' look and placement is to make users click the button and take the next step to reach your products/services.

Interactive Forms Are A Win-Win

What is the most annoying thing when you visit a site? Filling up random long forms and getting unnecessarily pop-ups. Long forms where the users have to add tons of information is a big no. such forms can surely drift the visitors away from the web page. But, yes, if your goal is to drive the signups through conversions, then you surely need to keep the landing page. However, you need to keep in mind a few things to avoid frustrating your customers. For example - you need to make your landing page more intuitive and interactive. The format of the forms should be easy, so the users can make easy fill-ups and enter the right information with ease. Apart from that,  you must include some labels in every field. It should be clear what type of information you are seeking in the particular field. Regular prompts can also be a great way to continue guiding the people while filling up the forms.  You can also minimize the need for typing more but highlight which fields are mandatory to fill and which not. It will help the users fill forms quickly and will enhance their user experience by ultimately boosting the conversion rates.

Don’t Miss On The Testimonials Section

Your landing page is the showstopper face of your website. It is the best opportunity to impress your clients and show them what you’ve got! Building trust in the customers should be the main priority when creating the landing pages. When a customer trusts a website their purchasing decisions are influenced automatically. So, what’s the trick to earn that trust? Well, add testimonials to the website. Yup, that’s true! Adding testimonials and reviews can literally win over the customers and influence their buying decisions. It has been recorded that more than 55% of online shoppers have a habit of reading reviews before making any purchases online. Testimonials are considered as strong trust signals that basically indicate other people for the valuable services and products available. It gives them the confidence to make the right decisions and gives them a sense of contentment.

Wrapping Up!

Well, these were a few recommendations that can surely be a game-changer for your business. By trying these convincing landing page practices, you can surely boost the conversions and win over your audience. Don’t forget that your landing page plays a vital role in your marketing success. Having a well-optimized landing page will not only boost your overall sales but also help in generating leads. All in all, an impressive and robust landing page is a powerhouse of conversions.

What are your thoughts on this? Is there something that we are missing? Feel free to share your thoughts with us. We love reading feedback! :)

Softuvo Solutions is pleased to announce that we have implemented a POSH policy at our workplace to create a safe working environment for our employees. We aim to create a workplace where the employees can work without any gender bias, fear of prejudice, and sexual harassment. Softuvo has a zero-tolerance for sexual harassment and believes that all employees should be treated with respect and dignity.

In line with the Supreme Court's Guideline of the POSH Act 2013, we have implemented a POSH policy in Softuvo. An internal committee has been formed to take care of such events and ensure that employees in the company work in an environment that is safe from any form of discrimination or conduct which can be considered coercive, harassing, or disruptive.

We truly believe that having gender-sensitive workplaces are important not just for personal satisfaction but also for the growth of the Nation as a whole. With this major step of implementing the POSH act, we look forward to ensuring a safe and secure workplace for all our employees.

Zero-Tolerance For Sexual Harassment!

There is no surprise to the popularity of mobile apps. They are trending everywhere!  With millions of apps launched on the app stores, one can easily make out how important these have become in everyone’s lives today. To enhance the functionalities and features of the app, we have a plethora of tools and technologies today. Speaking of popular programming languages, we surely cannot miss Python. Ever since the technology was launched in the app development world, it has been stealing the limelight. The python ecosystem features several libraries that allow developers to create code easily and use it in running on mobile platforms like - iOS and Android. Popular apps like - Instagram, Pinterest, Netflix, and more are powered with Python. 

According to Statista, 48.24% of developers prefer using Python for app development, thus making it the most used programming language worldwide. It is true to say that Python is everywhere! Now the question is what are the popular tools for creating Python? Well, this is exactly what we are going to talk about in this post. Let’s start digging into the details.

8 Python Tools For App Development To Use In 2022

Here is the list of Python tools for app development that you must use in the year 2022.

PyDev

Basically, PyDev is a plugin for Eclipse IDE and is widely used for IronPython and Jython development. It focuses on debugging the graphical patterns, doing code analysis, and code refactoring. What’s the best thing about this tool is that Python development done using this tool can easily be compared to the Java development on Eclipse and that too is of really high quality.

Features Of PyDev:

• Code completion comes with an auto-import feature.

• Easy Django integration.

• Refactoring, Debugger, and remote debugger.

• Type hinting and quick code analysis.

PyCharm

One of the most loved Python development tools is PyCharms. The tool is designed by JetBrains and comes in two versions: Professional and Community. The Professional version features SQL support, web frameworks, and paid full-fledged IDE with scientific tools. The Community version offers code inspections, Python editor, test runner, VCS support, and graphical debugger.

Features Of PyCharm:

• Offers all the features of IDE that include GUI-based test runner to the powerful debugger. 

• Smart code navigation and editor that features secure and advanced refactoring.

• Extends great support to TypeScript, JavaScript, CSS, HTML, CoffeeScript, and also their modern incomers.

Thonny

The tool features Python IDE that comes with an in-built in Python 3, thus making it an exceptionally powerful tool. It is an easy-to-use tool with a clean and simple interface. Thonny allows the developers to make changes with ease and any complexity.

Features Of Thonny:

• It highlights the code completion features and syntax errors.

• Allows simple debugging with function keys like - F5, F6, and F7.

• Easy installation with clean and simple pip GUI.

Wing

Another powerful Python tool on the list is Wing. This lightweight tool comes with three versions - Personal, Pro, and 101. It also offers a 30-day free trial period. The best thing about the trial period is that the software provides 10 minutes to the developers to migrate the applications before the trial period expires.

Features Of Wing:

• It comes with an intelligent editor that has features like - configurable tabs, error indicators, split windows, flexible selection modes, and more.

• Powerful debugger and smart editor to make the app development process quite accurate and fast.

• The tool can easily recognize the code without introducing any errors.

Spyder

It is an open-source IDE that is widely used to provide a scientific environment for the whole Python development process. It is considered to be one of the most powerful Python programs because of its strong community and features. Spyder includes an Anaconda package manager which allows easy distribution and integration of data science libraries like - SciPy, NumPy, Matplotlib, and IPython.

Features Of Spyder:

• Interactive execution, debugging, advanced analysis, and editing.

• Smart code editor with syntax highlighting.

• Comes with a variable explorer that can display the data inside the IDE. This feature makes the data science work quite easy for the developers.

Vim

An improved version of UNIX and a free text editor, Vim is a highly customizable Python development tool. It comes with a variety of extensions that makes the work of developers quite easy and accurate. Not just that, it also features a modal editor which separates the editing and viewing of the file.

Features Of Vim:

• Syntax highlighting, advanced editing commands, and graphical versions.

• Can integrate with a large ecosystem of plugins.

• It is a command-centric tool that makes text-related tasks easy and effective in just a few commands.

Visual Studio Code

A lightweight and small tool that is highly customizable for major tasks. Visual Studio Code is an open-source tool that is available not only for Mac OS and Windows but also for Linux. This super functional tool makes the whole development process quite smooth.

Features Of Visual Studio Code:

• It has an auto-complete code feature powered with IntelliSense enabling syntax completion based on the function definition.

• Strong integration with GIT and a powerful debugging console.

• Features a variety of plugins from the Visual Studio Code marketplace.

Atom

Built using Electron (an integrated framework that is used to create desktop applications), Atom is an open-source code editor that is easily available on all the leading platforms. The tool is lightweight and simple, thus allowing interface customization easy for the users. From basic functions to the interface, Atom allows easy customizations.

Features Of Atom:

• Built-in package manager and cross-platform editing and file system browser.

• Auto-completion feature to write the code faster.

• Atom allows users to split the interface into a number of panes and allow them to edit and compare across the files.

Conclusion

Python is a fast and versatile language that has changed the app development graphs in the market. Whether you are a newbie or an expert Python developer, these Python tools will surely make the whole app development experience an incredible one. So, get your hands on these tools and make the most of them. Good luck and go ahead!

Let’s start this one with a question! Do you really think that it is possible that mobile phones can keep functioning without any updates? Obviously not! The truth is that smartphones need updates with the update in new software and technologies. And, similar is the case with mobile apps. Yes, you read it right! Just like the smartphones that need synchronization with the new updates, mobile apps also need some maintenance to keep going!

Let’s be practical here! It is not possible for a mobile app to keep running forever without any maintenance. If you think that your work gets over after building an app, then you are wrong! It actually begins there! The mobile app industry today is so competitive that businesses need to evolve with the ever-changing technologies. Sure, building an app is a big achievement, but to ensure it keeps on going requires regular maintenance. And trust me, inadequate app maintenance can directly lead to the failure of your app. Though it requires some additional costs, it's definitely worth it!

This post will highlight all you need to know about mobile app maintenance. Let’s find the details.

Is Mobile App Maintenance Important – How?

Maintenance of the app is necessary to ensure the seamless functioning of the app. It helps in reducing the glitches and enhances the user experience. So, the development of the app must incle the maintenance costs as well. Here are some reasons why. 

Let’s discuss why app maintenance is important.

Sorts Flickering Issues

Every year we see mobile app manufacturers come up with new technologies and upgrades. So, the app created by you today might not work with the new additions. This may lead to several security concerns, design concerns, and more. With timely maintenance, these all can be resolved!

Upgrade UX/UI trends

The app industry keeps on revolutionizing and sometimes with such updations, the design needs to be updated. To ensure that the user enjoys the app experience and navigates all the features easily, you need to stay updated with the latest design trends. 

No More Downtime

App downtime is the biggest nightmare of any developer or business. And, of course, it can drastically affect the revenue. With regular updates, you can prevent hacking and compatibility issues, not just that it helps in ensuring a smooth user experience.

Apart from that, regular maintenance of apps helps in establishing better relationships with the users, increases the user retention rate, and also enhances customer loyalty. 

Isn’t it so obvious why you all should spend on mobile app maintenance? 

How Much Does it Cost to Maintain an App?

When creating an app, the development cost is not the only thing that you need to consider, but you also need to think of app maintenance costs. The costs of maintaining an app may vary from app to app just like - the development and design costs vary. One thing is for sure that the maintenance costs will cost you around 20% of the original development costs.  

Here is a list of a few things that you need to keep in mind while analyzing the costs of maintaining an app.

Things To Consider When Analyzing App Maintenance Costs

Analytics

Well, it is really important to understand your users. You should track the user's reports and usage that will help you in finding all the customer insights. Luckily, there are tools like - Google Analytics that can help you in detecting crashes, bugs, glitches, and even more. This can help you monitor your users and provide some critical insights that will help you fix areas that require some change.

Hosting

To ensure that your app runs smoothly, you need to pay to get the database hosted. You can find multiple hosting options like - Bluehost, Amazon Web Services (AWS), and more that are easy to set up and help you track all the databases.

Bugs and Updates

No matter what technology you are working on,  updates are necessary. Apps need regular updates to fix the UI issues and bugs that are affecting the current performance and user experience. The cost of these updates might differ from the app. Of course, it is an additional cost, so the good idea is to hire a mobile app development company that provides you with fewer maintenance costs.

Why Do You Need To Hire an Experienced Maintenance Team?

It is literally impossible to keep a track of every little change in the app technology. So, it is surely the right idea to invest in a professional mobile app development team that covers the maintenance costs as well. You can discuss the maintenance strategy and get your work sorted for good. They will keep track on new technologies and updates, new features to be added, find bugs, and a lot more that will surely help you in the long run.

Summing Up!

Well, I hope you got a clear overview of why mobile app maintenance is needed to ensure the smooth functioning of your app. If you are still skeptical about investing in this, then talk to an expert to understand more broadly the need of investing in maintenance costs.

Comment us and let us know your thoughts! 

What is your customers’ journey? What exactly do they think before making the final purchases? Well, there are many things that attract users. 

Wondering, how you will analyze that? Sales Funnel is the answer! The journey mapped by the sales funnel helps to outline all the checkpoints through which the customers go through before making the final purchase. But, to create a solid sales strategy, you need to think out-of-the-box. Understand, that the main goal of the sales funnel is to persuade them to make the purchases.

In this post, we have tried to cover everything that you need to know about the sales funnel. Excited to know the details? Let’s begin the read!

What is a Sales Funnel?

Let’s start with the basics! What exactly are a sales funnel? Well, the main concept of the sales funnel is to map the customers' journey of what exactly they go before making the final decision. There are several companies that follow the sales funnel or sales model to understand consumer behavior. When the prospect goes through the different stages of the sales funnel, they signify more commitment towards buying the goal. Whether it is a conventional business or an online one, sales funnel can help in boosting your marketing efforts at each stage.

What Is The Need for a Sales Funnel?

As a business owner, you can surely understand the pain of losing a prospective customer. And, why not? What if after putting lead magnets, content, webinars, and even more, the customer drops out without even making the purchase. Yes, it's sad! But it happens! Well, it can really happen if your sales funnel is not built properly. By creating the right sales funnel, you can easily understand your customers and analyze what they are doing, thinking, or looking for at each stage of the sales process. Having this valuable information can give you detailed insight and further help you in investing in the right marketing activities or channels that can turn the prospects into conversions.

Understanding the Sales Funnel Stages

To make the most of the sales funnel, it is really important to understand the sales funnel stages. Just from the time your prospect hears about your brand to the time they actually make the purchasing decision, there is a number of things that the user goes through. This journey might differ from one person to another depending on the products and services, buying personas, and even niche.

The first thing you need to be clear of before making the final sales funnel is to have a clear business vision. For this, you need to define your target audience and work towards business growth. No matter what type of business you have, you can add as many stages that you want in your sales funnel. Generally, there are four stages in a sales funnel. Let’s understand them in detail.

Stages of a Sales Funnel 

As discussed above, the four main stages of a sales funnel are: 

• Awareness

• Interest

• Decision

• Action

Awareness

The first stage of the sales funnel is the awareness stage. In this stage, the person becomes aware of the service, solution, or product. During this stage, they might also get aware of the problems and possible ways to deal with them.  The awareness can generate from a simple Google search, ad, word of mouth, a post on social media, or any other traffic source.

Interest

The next stage is the Interest stage. Now, once the customer knows about your brand, they will try to evaluate it based on the solutions you provide and their level of interest. During this stage, the prospect is looking for solutions and will search all over for the best company to provide the same.

Decision

Here the prospect knows all about your companies services and solutions. When the sales funnel actually understands the pain points of the customers, they will automatically dig deeper. From finding information on the prices of the products to getting other relevant information, the prospect will now make the decision. 

Action

Last and the most important stage of the sales funnel is the Action stage. Now, whether the prospect makes the purchase or not, if they leave at this stage, then they are gone forever now. Now, you can nurture your campaigns to ensure you stay on top of the minds of your prospective buyers for future needs.

How To Build An Effective Sales Funnel?

Understand Your Customer

The fact is the better you know your customer, the better your sales funnel will be. One thing you need to understand is that you aren’t marketing every category of people. You are focusing on your target audience, whom you can persuade to make purchases. Once you know that list, you can adjust your sales funnel as per the relevance. You can use robust tools like - Heatmaps to get a detailed overview of the hot and cold regions on your site. You can then accordingly create content and focus on them.

Try To Catch The Audience Attention

The only way your sales funnel can give definitive results is when you can actually lure your customers. For this, you need to diversify your content like - use videos, infographics, and more across different platforms and reaching your target audience. If you are high on budget, then you can also invest in Paid Ad campaigns like - Google ads, Facebook ads, and even LinkedIn ads.

Create a Landing Page

Now, the content you create should lead somewhere. But, where? Well, ideally you need to create a landing page that will help them grab the offer you just talked about in the content. Here you need to focus on capturing the leads instead of pushing the sale. A powerful landing page will lead the visitor to the next step. Make sure you need to have bold call-to-action on the page so they know where exactly they are going!

Build A Solid Email Campaign

You can now build a solid email campaign to provide your users with the content through emails. But, keep in mind, don’t do it so frequently, you can go for one or two emails per week. By providing them with an amazing piece of content, make an incredible offer at the end of your drip campaign. It will definitely lead them to take an action.

Stay In Consistent Touch

Last but not least, don’t forget about your already existing customers. Thank them for the purchases they make and continue reaching out to them from time to time. You can also provide them with special offers and discounts to keep their interest in your products and services.

Wrapping Up!

If you think it’s over, it's not! In fact, it begins from here! Once you create a powerful sales funnel and start working towards it dedicatedly. You need to measure the results on a regular basis. Analyze your approach over time and then make the adjustments accordingly.

Let us know how it works for you! Good luck!

Is your website not getting enough conversions? Is your solid idea of a business website failing? Well, there might be some serious website issues that you have been ignoring for a long time. Just like any other health problem, website problems come in all sizes and shapes. Broadly, these fall into three major categories namely - content issues, user experience (UX) issues, and problems with the build or design itself.

While it is true that the increasing competition has left us all with no option but to focus more on our website design. There are several things that need to be considered when creating a website and there are some common website problems that add up to the bad website. Now, before we get onto the solution, let’s have a look at the possible reasons for a bad website.

Overload Of Menus

Too many menu options will play with human brains, and they might end up leaving your site. Yup, that’s true! Of course, you don’t want this situation with your site. If your website has too many options or it is loaded with too many drop-down boxes, the visitor can surely have a quick glance at your site but it won’t really urge them to seek them for some information. They might actually skip the space!

Unclear Information

Just like it's wrong when the user gets flooded with information, not finding the right information easily can also be a big-time problem. Trust me, it is a conversion killer for your brand! Most of the internet uses the audience, know-how, and where they’ll find information on the site. By placing the content in abnormal places, or putting key information in the hidden menu will create unnecessary confusion. What’s the end result? The users might end up using your site and move onto another competitor's site.

Making 404 Page A Dead End

As we all know 404 is a page that a user sees when a page no longer exists or when the user makes a typo error. Keep a regular check on Google Search Console and see the website error log, you can analyze how often that happens. Not finding the content can be frustrating and directly affect the user experience. If your 404 page is simply showing an apology or a back button, then you are losing a potential customer base. This page should focus on pointing to the key areas of the website rather than just being a dead end.

Too Many Callouts

Adding too many callouts on a site is a big no-no! The thing is that it directly affects the natural flow of the site. For example - if the users while reading an important piece of information are getting call-outs or pop-ups after every little space, can interrupt the whole website experience. The user will get annoyed and might end up leaving the website. Not just that, while designing the website, you should always consider SEO rules, so you don’t risk your rankings.

How to Fix Mistakes Of A Bad Website

Now, let’s talk about a solution. Here are a few ways that can help you in turning a bad website into a good one.

Get Onto The User Experience Issues

The first fix is to dive into the potential UX and UI design and how it can impact the overall user experience. Wondering, how to do that? Well, you can check the UX issues with navigation, menus, intrusive content, confusion callouts, or unclear button, by simply using tools like - Hotjar. This heatmap tool gives you a great overview of each user session wherein you will get to see live recording sessions. It will help you analyze how the visitor is actually using your sides, and understand which areas are working the best (hot zones) and which are being ignored (cold zones).

Apart from that, you can also view Google Analytics reports to get a better understanding of how and why your site is facing issues. Also, you can always take the help of A/B testing methods, especially when you are making the changes to the site. This way you can not only find out the main things that are affecting your site but also find elements that can help in solving the problems.

Revise, Restructure, And Re-Optimize Your Content

Grammatical mistakes or weak messaging on a site is a big turn-off for a user. It can directly affect the actual sense of your brand’s message and leave the user with missing information. So, the question is how to rectify the mistake. Well, your website copy should be written in a splendid way that directly targets your audience by addressing their pain points. You can follow these additional points to make a better impression.

• Revisit your keywords strategy and rewrite the content.

• Tailor your content, design, messaging, SEO around the primary audience.

• Hire a professional content writing team that can help you fix the website copy issues and frame awesome content for your site.

• Add some solid visualizations. You can add custom photography or go for free tools that can help in improving the graphics and photos on your website.

Plan a Solid Redesign

If the above steps are not giving you desired results, then you should switch to website redesigning or build. But, when to do this solution? Take some notes:

• There is a need for stronger information architecture. 

• The site is not mobile-friendly

• You are unable to add features or other page design-related issues. 

• The site is text-heavy, outdated, or minimal.

• Heavy or bad visual content.

Wrapping Up!

Thinking of a website revamp might sound a little scary, but with the right solution, there is nothing to worry about. A defined website strategy can happily help you save time and money while reaching out to your target audience.

If you are seeking some professional help, then consult our website experts. Our bonafide team of professionals will not only consult you with different website structures but help you build an immersive website. Wait no more, and drop us your requirements!

Want to grow your ecommerce store? Invest in Progressive Web Apps and boost your business conversions in no time. Read the blog to find details.

Progressive web apps or commonly known as PWAs are not a new term in the web world. Several organizations are already using this technology to connect with the target audience and enhance the user experience. One such prominent business industry is the ecommerce industry that is reaping massive benefits by using this technology. And, do you know what’s the best thing about PWAs? It allows the brands to develop three times quicker than any other ecommerce website.

According to Statista, mobile-driven commerce will be profited by almost 400 billion dollars by 2024. And the primary reason for this huge growth is the progressive web apps. Now, before we dig deep into the world of progressive web apps, let’s start with the basics.

What is a Progressive Web App (PWA)?

The progressive web apps are a combination of features that combine both the app and the website. Basically, it is a website that works just like a native app. The best part is it is faster, functions offline, conveys push notifications, and can even be added to your mobile phone’s home screen. You can easily download the PWAs from the app stores and use them with ease just like your regular native applications.

Speaking of the world of the ecommerce industry, mobile apps play an important role in making conversions. PWAs can be a fantastic solution to making conversions.

How Progressive Web Apps Are Fruitful For Ecommerce Stores?

Getting straight to some pointers, how progressive web apps are advantageous for ecommerce stores. PWAs can make the online shopping experience a seamless one and can be a game-changer for businesses in the long run. Here are a few reasons to justify this.

Saves Cost And Time Of Development

To create an app, the developers usually have to recreate codes for different platforms. The best part of creating PWA apps is the developers can use them over and over again. As PWAs’ architecture rests on reusable codes, developers may use them over and over again. This allows the developers to create an app that can be used by different segments of users with ease while saving time, money, and resources.

Outstanding Marketing Scopes

Search engines keep on updating with updates from time to time. And, now is the time it is getting to the voice-search friendly platforms to the users. So, businesses need to be prepared for the ever-increasing changes. PWA can turn out to be great for the SEO strategy that automatically improves searchability. So, overall the graphs of marketing scopes increase with PWAs than with other apps as it solves the purpose of both web and mobile.

Bridges The Gap Between Sellers And Customers

Another great thing about progressive web apps is that the users don’t even have to download the app. So, it lowers the cognitive load that is encountered during the downloading process of the app. The idea behind these apps is that users often face space issues on their phones and PWAs automatically solve that issue since there is no downloading needed.

Image from the customer’s point of view, no, they don't like to install more apps if they already have a lot of apps on their phones. Having more apps on mobile makes it slow and this is the reason why PWAs are the perfect solution. E-commerce businesses can target a large segment of users with PWA apps and make conversions in no time.

Happily Saves Storage Data and Space

Who doesn’t like saving data costs? Progressive web apps can be a savior for ecommerce businesses. PWAs can easily be accessed with just a few MBs, unlike those gigantic mobile apps. So, ecommerce businesses can take advantage of these apps and save the user’s data and storage issues with a single web app.

Responsiveness

Progressive web apps have a responsive layout. So, no matter what your e-commerce website design is and no matter what gadget the user is using, these can easily comply with its size and resolution. PWAs create an impressive user experience that helps in increasing online sales and further helps to retain more promising buyers. It is a fact that mobile-responsive websites help in attracting more users and engaging with them.

No App-Store Costs And Automatic Updates

In the PWA apps, the updates take place on the server end which means that all the updates take place automatically. So, the end-users can enjoy an updated app. Not just that, from a business point of view you don’t have to spend money on paying a hefty subscription to launch a mobile app. The PWAs are free to go!

Low Maintenance

When you plan on launching an app for Play Store and iOS, then you have to spend a considerable amount individually on both platforms. Not just that, the costs of hiring different developers for a certain period to develop and maintain the app also add to the overall costs. But, that’s not the case with PWA apps. It can help you save a considerable amount as they can easily upgrade by simply identifying the browser problems only.

Secure Transactions

Security is always a big concern for ecommerce companies. Users do prefer the concept of online shopping, however, when they come across tedious and bulging check-out processes can prevent them from making online purchases. It can further result in dropshipping. In PWA apps, the integration of payment request API with the browser makes payments fast and more secure. So, the customer is likely to make purchases immediately.

Final Thoughts

Cutting the long story short, if you have an ecommerce business, then investing in progressive web apps is an ideal option. It will not only help you make conversions but also help you gain an edge over your competitors. 

If you are planning to build a PWA app, then we are here to help you with all. Let us know your requirements and our team will be happy to assist you in the best possible way.

“When black cats prowl and pumpkins gleam, may luck be yours on Halloween.”

Trick or treat? Yes, you guessed it right! It’s that time of the year when the hollowed-out pumpkins and chilly winds lend us a sense of mystery. And, no matter how old or young you are, the excitement of this particular day is always high. 

The last year’s COVID19 pandemic has still left companies working remotely. Don’t worry, we are here to help you! We will give you some crazy scary Halloween ideas that will work to level up the vibe of HALLOWEEN!

Let’s get started!

Ghost Stories

Everyone loves to hear some ghost stories! And, what better than talking about them on a Halloween! Host a session of exciting ghost stories where employees tell each other ghost stories 2-3 times. It will surely freak everyone and hold everyone's interest.

Spooky Trivia

Team building activities can turn out to be a laughter ride for employees with spooky trivia. You can host this trivia in any category you want. Whether you want the theme to be spooky characters or Scary movies, you can customize this activity to boost up the team spirits.

DIY Costume Contest

What’s more exciting than hosting a DIY Halloween costume contest. Every year we spend extra to look extravagantly on Halloween. Why not encourage the employees to make a costume of the things they have already at their home. Trust me, the results will surely be unique.

Scavenger Hunt

This activity can be done both for in-office and virtual employees. Here, the employees will solve a series of missions to complete in the scavenger hunt. You can compile a series of missions that’ll be collaboratively done by the team and boost the adrenaline rush.

Get Into The Spirit!

What are you wondering? Custom and tweak out these Halloween activities can be customized and tweaked to fit every need. No matter your budget, if your team is remote, in-person, or somewhere in between, you can still celebrate and enjoy the holidays.