Explore IdeasThat Shape the Future.

What is your customers’ journey? What exactly do they think before making the final purchases? Well, there are many things that attract users. 

Wondering, how you will analyze that? Sales Funnel is the answer! The journey mapped by the sales funnel helps to outline all the checkpoints through which the customers go through before making the final purchase. But, to create a solid sales strategy, you need to think out-of-the-box. Understand, that the main goal of the sales funnel is to persuade them to make the purchases.

In this post, we have tried to cover everything that you need to know about the sales funnel. Excited to know the details? Let’s begin the read!

What is a Sales Funnel?

Let’s start with the basics! What exactly are a sales funnel? Well, the main concept of the sales funnel is to map the customers' journey of what exactly they go before making the final decision. There are several companies that follow the sales funnel or sales model to understand consumer behavior. When the prospect goes through the different stages of the sales funnel, they signify more commitment towards buying the goal. Whether it is a conventional business or an online one, sales funnel can help in boosting your marketing efforts at each stage.

What Is The Need for a Sales Funnel?

As a business owner, you can surely understand the pain of losing a prospective customer. And, why not? What if after putting lead magnets, content, webinars, and even more, the customer drops out without even making the purchase. Yes, it's sad! But it happens! Well, it can really happen if your sales funnel is not built properly. By creating the right sales funnel, you can easily understand your customers and analyze what they are doing, thinking, or looking for at each stage of the sales process. Having this valuable information can give you detailed insight and further help you in investing in the right marketing activities or channels that can turn the prospects into conversions.

Understanding the Sales Funnel Stages

To make the most of the sales funnel, it is really important to understand the sales funnel stages. Just from the time your prospect hears about your brand to the time they actually make the purchasing decision, there is a number of things that the user goes through. This journey might differ from one person to another depending on the products and services, buying personas, and even niche.

The first thing you need to be clear of before making the final sales funnel is to have a clear business vision. For this, you need to define your target audience and work towards business growth. No matter what type of business you have, you can add as many stages that you want in your sales funnel. Generally, there are four stages in a sales funnel. Let’s understand them in detail.

Stages of a Sales Funnel 

As discussed above, the four main stages of a sales funnel are: 

• Awareness

• Interest

• Decision

• Action

Awareness

The first stage of the sales funnel is the awareness stage. In this stage, the person becomes aware of the service, solution, or product. During this stage, they might also get aware of the problems and possible ways to deal with them.  The awareness can generate from a simple Google search, ad, word of mouth, a post on social media, or any other traffic source.

Interest

The next stage is the Interest stage. Now, once the customer knows about your brand, they will try to evaluate it based on the solutions you provide and their level of interest. During this stage, the prospect is looking for solutions and will search all over for the best company to provide the same.

Decision

Here the prospect knows all about your companies services and solutions. When the sales funnel actually understands the pain points of the customers, they will automatically dig deeper. From finding information on the prices of the products to getting other relevant information, the prospect will now make the decision. 

Action

Last and the most important stage of the sales funnel is the Action stage. Now, whether the prospect makes the purchase or not, if they leave at this stage, then they are gone forever now. Now, you can nurture your campaigns to ensure you stay on top of the minds of your prospective buyers for future needs.

How To Build An Effective Sales Funnel?

Understand Your Customer

The fact is the better you know your customer, the better your sales funnel will be. One thing you need to understand is that you aren’t marketing every category of people. You are focusing on your target audience, whom you can persuade to make purchases. Once you know that list, you can adjust your sales funnel as per the relevance. You can use robust tools like - Heatmaps to get a detailed overview of the hot and cold regions on your site. You can then accordingly create content and focus on them.

Try To Catch The Audience Attention

The only way your sales funnel can give definitive results is when you can actually lure your customers. For this, you need to diversify your content like - use videos, infographics, and more across different platforms and reaching your target audience. If you are high on budget, then you can also invest in Paid Ad campaigns like - Google ads, Facebook ads, and even LinkedIn ads.

Create a Landing Page

Now, the content you create should lead somewhere. But, where? Well, ideally you need to create a landing page that will help them grab the offer you just talked about in the content. Here you need to focus on capturing the leads instead of pushing the sale. A powerful landing page will lead the visitor to the next step. Make sure you need to have bold call-to-action on the page so they know where exactly they are going!

Build A Solid Email Campaign

You can now build a solid email campaign to provide your users with the content through emails. But, keep in mind, don’t do it so frequently, you can go for one or two emails per week. By providing them with an amazing piece of content, make an incredible offer at the end of your drip campaign. It will definitely lead them to take an action.

Stay In Consistent Touch

Last but not least, don’t forget about your already existing customers. Thank them for the purchases they make and continue reaching out to them from time to time. You can also provide them with special offers and discounts to keep their interest in your products and services.

Wrapping Up!

If you think it’s over, it's not! In fact, it begins from here! Once you create a powerful sales funnel and start working towards it dedicatedly. You need to measure the results on a regular basis. Analyze your approach over time and then make the adjustments accordingly.

Let us know how it works for you! Good luck!

Is your website not getting enough conversions? Is your solid idea of a business website failing? Well, there might be some serious website issues that you have been ignoring for a long time. Just like any other health problem, website problems come in all sizes and shapes. Broadly, these fall into three major categories namely - content issues, user experience (UX) issues, and problems with the build or design itself.

While it is true that the increasing competition has left us all with no option but to focus more on our website design. There are several things that need to be considered when creating a website and there are some common website problems that add up to the bad website. Now, before we get onto the solution, let’s have a look at the possible reasons for a bad website.

Overload Of Menus

Too many menu options will play with human brains, and they might end up leaving your site. Yup, that’s true! Of course, you don’t want this situation with your site. If your website has too many options or it is loaded with too many drop-down boxes, the visitor can surely have a quick glance at your site but it won’t really urge them to seek them for some information. They might actually skip the space!

Unclear Information

Just like it's wrong when the user gets flooded with information, not finding the right information easily can also be a big-time problem. Trust me, it is a conversion killer for your brand! Most of the internet uses the audience, know-how, and where they’ll find information on the site. By placing the content in abnormal places, or putting key information in the hidden menu will create unnecessary confusion. What’s the end result? The users might end up using your site and move onto another competitor's site.

Making 404 Page A Dead End

As we all know 404 is a page that a user sees when a page no longer exists or when the user makes a typo error. Keep a regular check on Google Search Console and see the website error log, you can analyze how often that happens. Not finding the content can be frustrating and directly affect the user experience. If your 404 page is simply showing an apology or a back button, then you are losing a potential customer base. This page should focus on pointing to the key areas of the website rather than just being a dead end.

Too Many Callouts

Adding too many callouts on a site is a big no-no! The thing is that it directly affects the natural flow of the site. For example - if the users while reading an important piece of information are getting call-outs or pop-ups after every little space, can interrupt the whole website experience. The user will get annoyed and might end up leaving the website. Not just that, while designing the website, you should always consider SEO rules, so you don’t risk your rankings.

How to Fix Mistakes Of A Bad Website

Now, let’s talk about a solution. Here are a few ways that can help you in turning a bad website into a good one.

Get Onto The User Experience Issues

The first fix is to dive into the potential UX and UI design and how it can impact the overall user experience. Wondering, how to do that? Well, you can check the UX issues with navigation, menus, intrusive content, confusion callouts, or unclear button, by simply using tools like - Hotjar. This heatmap tool gives you a great overview of each user session wherein you will get to see live recording sessions. It will help you analyze how the visitor is actually using your sides, and understand which areas are working the best (hot zones) and which are being ignored (cold zones).

Apart from that, you can also view Google Analytics reports to get a better understanding of how and why your site is facing issues. Also, you can always take the help of A/B testing methods, especially when you are making the changes to the site. This way you can not only find out the main things that are affecting your site but also find elements that can help in solving the problems.

Revise, Restructure, And Re-Optimize Your Content

Grammatical mistakes or weak messaging on a site is a big turn-off for a user. It can directly affect the actual sense of your brand’s message and leave the user with missing information. So, the question is how to rectify the mistake. Well, your website copy should be written in a splendid way that directly targets your audience by addressing their pain points. You can follow these additional points to make a better impression.

• Revisit your keywords strategy and rewrite the content.

• Tailor your content, design, messaging, SEO around the primary audience.

• Hire a professional content writing team that can help you fix the website copy issues and frame awesome content for your site.

• Add some solid visualizations. You can add custom photography or go for free tools that can help in improving the graphics and photos on your website.

Plan a Solid Redesign

If the above steps are not giving you desired results, then you should switch to website redesigning or build. But, when to do this solution? Take some notes:

• There is a need for stronger information architecture. 

• The site is not mobile-friendly

• You are unable to add features or other page design-related issues. 

• The site is text-heavy, outdated, or minimal.

• Heavy or bad visual content.

Wrapping Up!

Thinking of a website revamp might sound a little scary, but with the right solution, there is nothing to worry about. A defined website strategy can happily help you save time and money while reaching out to your target audience.

If you are seeking some professional help, then consult our website experts. Our bonafide team of professionals will not only consult you with different website structures but help you build an immersive website. Wait no more, and drop us your requirements!

Want to grow your ecommerce store? Invest in Progressive Web Apps and boost your business conversions in no time. Read the blog to find details.

Progressive web apps or commonly known as PWAs are not a new term in the web world. Several organizations are already using this technology to connect with the target audience and enhance the user experience. One such prominent business industry is the ecommerce industry that is reaping massive benefits by using this technology. And, do you know what’s the best thing about PWAs? It allows the brands to develop three times quicker than any other ecommerce website.

According to Statista, mobile-driven commerce will be profited by almost 400 billion dollars by 2024. And the primary reason for this huge growth is the progressive web apps. Now, before we dig deep into the world of progressive web apps, let’s start with the basics.

What is a Progressive Web App (PWA)?

The progressive web apps are a combination of features that combine both the app and the website. Basically, it is a website that works just like a native app. The best part is it is faster, functions offline, conveys push notifications, and can even be added to your mobile phone’s home screen. You can easily download the PWAs from the app stores and use them with ease just like your regular native applications.

Speaking of the world of the ecommerce industry, mobile apps play an important role in making conversions. PWAs can be a fantastic solution to making conversions.

How Progressive Web Apps Are Fruitful For Ecommerce Stores?

Getting straight to some pointers, how progressive web apps are advantageous for ecommerce stores. PWAs can make the online shopping experience a seamless one and can be a game-changer for businesses in the long run. Here are a few reasons to justify this.

Saves Cost And Time Of Development

To create an app, the developers usually have to recreate codes for different platforms. The best part of creating PWA apps is the developers can use them over and over again. As PWAs’ architecture rests on reusable codes, developers may use them over and over again. This allows the developers to create an app that can be used by different segments of users with ease while saving time, money, and resources.

Outstanding Marketing Scopes

Search engines keep on updating with updates from time to time. And, now is the time it is getting to the voice-search friendly platforms to the users. So, businesses need to be prepared for the ever-increasing changes. PWA can turn out to be great for the SEO strategy that automatically improves searchability. So, overall the graphs of marketing scopes increase with PWAs than with other apps as it solves the purpose of both web and mobile.

Bridges The Gap Between Sellers And Customers

Another great thing about progressive web apps is that the users don’t even have to download the app. So, it lowers the cognitive load that is encountered during the downloading process of the app. The idea behind these apps is that users often face space issues on their phones and PWAs automatically solve that issue since there is no downloading needed.

Image from the customer’s point of view, no, they don't like to install more apps if they already have a lot of apps on their phones. Having more apps on mobile makes it slow and this is the reason why PWAs are the perfect solution. E-commerce businesses can target a large segment of users with PWA apps and make conversions in no time.

Happily Saves Storage Data and Space

Who doesn’t like saving data costs? Progressive web apps can be a savior for ecommerce businesses. PWAs can easily be accessed with just a few MBs, unlike those gigantic mobile apps. So, ecommerce businesses can take advantage of these apps and save the user’s data and storage issues with a single web app.

Responsiveness

Progressive web apps have a responsive layout. So, no matter what your e-commerce website design is and no matter what gadget the user is using, these can easily comply with its size and resolution. PWAs create an impressive user experience that helps in increasing online sales and further helps to retain more promising buyers. It is a fact that mobile-responsive websites help in attracting more users and engaging with them.

No App-Store Costs And Automatic Updates

In the PWA apps, the updates take place on the server end which means that all the updates take place automatically. So, the end-users can enjoy an updated app. Not just that, from a business point of view you don’t have to spend money on paying a hefty subscription to launch a mobile app. The PWAs are free to go!

Low Maintenance

When you plan on launching an app for Play Store and iOS, then you have to spend a considerable amount individually on both platforms. Not just that, the costs of hiring different developers for a certain period to develop and maintain the app also add to the overall costs. But, that’s not the case with PWA apps. It can help you save a considerable amount as they can easily upgrade by simply identifying the browser problems only.

Secure Transactions

Security is always a big concern for ecommerce companies. Users do prefer the concept of online shopping, however, when they come across tedious and bulging check-out processes can prevent them from making online purchases. It can further result in dropshipping. In PWA apps, the integration of payment request API with the browser makes payments fast and more secure. So, the customer is likely to make purchases immediately.

Final Thoughts

Cutting the long story short, if you have an ecommerce business, then investing in progressive web apps is an ideal option. It will not only help you make conversions but also help you gain an edge over your competitors. 

If you are planning to build a PWA app, then we are here to help you with all. Let us know your requirements and our team will be happy to assist you in the best possible way.

“When black cats prowl and pumpkins gleam, may luck be yours on Halloween.”

Trick or treat? Yes, you guessed it right! It’s that time of the year when the hollowed-out pumpkins and chilly winds lend us a sense of mystery. And, no matter how old or young you are, the excitement of this particular day is always high. 

The last year’s COVID19 pandemic has still left companies working remotely. Don’t worry, we are here to help you! We will give you some crazy scary Halloween ideas that will work to level up the vibe of HALLOWEEN!

Let’s get started!

Ghost Stories

Everyone loves to hear some ghost stories! And, what better than talking about them on a Halloween! Host a session of exciting ghost stories where employees tell each other ghost stories 2-3 times. It will surely freak everyone and hold everyone's interest.

Spooky Trivia

Team building activities can turn out to be a laughter ride for employees with spooky trivia. You can host this trivia in any category you want. Whether you want the theme to be spooky characters or Scary movies, you can customize this activity to boost up the team spirits.

DIY Costume Contest

What’s more exciting than hosting a DIY Halloween costume contest. Every year we spend extra to look extravagantly on Halloween. Why not encourage the employees to make a costume of the things they have already at their home. Trust me, the results will surely be unique.

Scavenger Hunt

This activity can be done both for in-office and virtual employees. Here, the employees will solve a series of missions to complete in the scavenger hunt. You can compile a series of missions that’ll be collaboratively done by the team and boost the adrenaline rush.

Get Into The Spirit!

What are you wondering? Custom and tweak out these Halloween activities can be customized and tweaked to fit every need. No matter your budget, if your team is remote, in-person, or somewhere in between, you can still celebrate and enjoy the holidays.

Back in time, it was hard to even imagine the wonders that technology is doing today, isn’t it? The evolving lifestyles and revolution in technology have changed the business scenarios. Almost every industry today has gotten the taste of technology.

Speaking of technology, one name that has left a solid impression on the users as well as on the businesses is Artificial Intelligence (AI). Smart technology has helped to ease human lives by making the task faster and smarter. This tech age demands some revolutionary changes and AI is efficiently catering to them. In this post, we are going to talk about the Human Resource (HR) department and how Artificial Intelligence has been a game-changer in this industry. Let’s find out the details.

Role Of HRs in Organizations

Whether we accept it or not, human resources are one of the most important departments of every company. Whether it is a startup or an already established enterprise, HR plays a major role in the smooth functioning of the business structure.  The HR owns the responsibility of dealing with the practical as well as the emotional side of the employees while ensuring making more recruitments. There is nothing wrong to say that the HR of the company has to wear several hats in a company to ensure a healthy work environment.

How is AI Mingled with HR?

Artificial Intelligence is a smart technology that comes with pre-programmed algorithms. The AI technology when mingles with human resources turns out to be a blessing. With the help of AI technology, companies can not only fasten the hiring process but also enhance the overall recruitment process of employees.

Some Ways AI Can Help In Reinventing HR

Talent Acquisition (TA)

The wonders of artificial intelligence are best seen in the talent acquisition process. From initial screening of the documents to sustaining the data, scheduling the interviews, and more, AI can effortlessly manage all. The technology helps in decreasing the time and effort of the HRs that is needed to do such tasks. When the HR process is simplified, the HR team can focus on other important tasks like - employee management, sourcing, recruitment marketing, and more. Artificial Intelligence is smart enough to scrutinize the perfect candidates as per your company’s requirements. It will help to choose the candidate that meets most of the boxes of requirements, therefore making the screening process fast.

Apart from that, AI empowers chatbots that can ensure smooth communication with the candidates. Chatbots can further help in assigning jobs to the candidates on the basis of their profiles. This will help in shortlisting the best fit candidate for the job description and further help in scheduling direct interviews for hiring.

Onboarding of New Recruits

AI also helps in the onboarding process of newly hired candidates. The AI-powered systems can help in introducing the employees to the company regulations and information on their first day. The new employees can attain all the vital information like - company policies, information of team members, task assignment, leave policies, and more directly on their systems. It has been observed that a smooth onboarding process helps the candidates to be well-informed and organized. Thus, making a seamless relationship with the company. Artificial Intelligence helps in customizing the processes to cater to employees’ needs and their corresponding positions.

A few quick ways AI is helping in HR:

• Explaining the job duties, profiles, and benefits.

• Answering different types of FAQs.

• Important details of the company.

• Verifying the employee’s legal documents.

Learning and Training Programs

Sorting the onboarding process is not the only thing artificial intelligence can help in, it can also help in learning and training the programs as per their relevance to the positions. It also helps in gaining knowledge about all the latest software developments and technologies in the market to stay updated. Apart from that, artificial intelligence can automatically scrutinize the documents and automatically assigns suitable training for each employee. The technology can also help in retrieving past information as well, this will allow the HR department to analyze all the information and train the employees in a better and consistent way. So, with the help of technology training, the employees will be like eating a piece of cake that requires no hard work. :) 

Fosters Decision Making Process

AI-powered applications are smart and can efficiently help in making some real-time decisions in the best way. The beauty of artificial intelligence is the way it magnifies cognitive computing and serves the purpose of making valuable decisions for the organization. Overall, it can support and aid an employee’s capabilities and provide them with a great sense of encouragement.

How Artificial Intelligence has transformed Human Resources?

The magic of artificial intelligence in the field of human resources is more than you can imagine. Technology has transformed the HR department in a number of days. From easy scrutinizing of resumes to verifying documents, providing training, communicating, and a lot more, AI is definitely a beneficial deal for human resources. AI has helped in uplifting the workplace by grasping the important information and powering it to good use for the organization.

Final Words

While many of us are still stuck with the old-style tactics of human resources, the truth is there is a lot more in the room with technology. Powering the HR space with a mix of powerful technologies like - artificial intelligence will enhance productivity by fastening the whole recruitment process. Smart technology can interpret massive amounts of data and deliberately help in shortlisting the right-fit candidate for the required position or job role.

In this highly competitive world, finding the right fit candidate is not an easy catch, and HRs undergo a lot of hustle to recruit the right candidate for the company. The job of HRs might seem easy to many of you, but trust me it is quite a challenging one. And, it’s high time the businesses, as well as the employees, understand the true value of HR in an organization.

HRs are the makers of the organizations and technologies can power up their systems.

Struggling to write awesome content to woo your audiences? Well, you are not alone in the boat, there are many others working hard on that. 

Rather than using the old-same tricks, you have to crack heads out of the box! 

How about cutting some cut-sliced pieces of ideas, adding some seasonings of catchy words, and baking tasty content. Oh yes, your guess is right it's the Pizza Content. :)

Key Ingredients To Make The Perfect Content Pizza

1. The Crust

The crust is the base of the pizza where you do add all the toppings and sauces. But, do all crusts taste the same? Not really! Speaking of your website’s crust, it is the core content. This is the content of why the users will land up in your space. The products or services you see basically solve their needs and problems. You can’t move ahead without it!

What does all core content include? Services, products, case studies. Process or how it works pages, and FAQs are some of the examples of such content. Since it is the first information users seek, you have to make it readworthy, so the users end up making conversions.

How To Write Strong Core Content?

Avoid Technical Jargons

Whatever you post on the site, should be understandable for the audience. By writing industry-specific language to describe your products and services can be hard for the users to understand. So, always use easy languages to connect with the users. 

Make The Content About Them

Instead of just focusing on what you are offering, explain to the users how your offerings can benefit them. How your services and products will make the user’s life simpler. A well-written content touching the pain points of the customers will surely win over your audiences and lead to conversions.

Less is More

Always remember the goal of a company is to engage in conversation with the audience. So, even if your product is complex like  - software, you should use simple and crisp language. 

Answer The Questions

FAQs have become an integral part of the websites. These help to give the user upfront answers to some queries regarding your products and services. Adding them can surely help you make better conversions.

Boost with Social Proof

While testimonials are a great way to boost conversions, adding reviews from social media platforms like - Facebook will help in building trust among the audiences. Definitely a win!

2. The Sauce

The next step to bake a delicious pizza is the sauce. Speaking of big brands like - Dominoes, Pizza Hut, and more, you’ll realize that the pizza sauce tastes differently for each brand.  Well, that’s their secret which makes them different from the competitors.

Similarly, the secret sauce for your content is your writing capabilities. The storytelling content humanizes the content and helps in sharing values with potential customers.

How To Write Saucy Content

Humanize Your Content

Talk to your users and let them feel that you are understanding their needs. Understand their pain points and give solutions that can help overcome their doubts.

Keep Your Audience In Mind

Obviously, as a business, you have a certain group of audience in mind. Write more about them by keeping in mind their needs and preferences. This will help them feel relatable to your brand and boost conversions.

Spread Through Your Whole Website

While it is really important to focus on product and services pages, other pages cannot be neglected. The home page, about us, and contact us page should also give a clear overview of your business.

3. The Cheese

Cheesy pizzas are everyone’s favorite! The cheese added to the pizza gives an extra layer of creme and happiness to us, don’t you agree? Good mozzarella cheese can change the taste of your pizza and helps in satisfying your tastebuds.

The cheesy content on the website means adding compelling and motivational content. Such content helps in persuading the visitor to take the next step. The cheesy content convinces the users to show further interest in your products or services and ultimately helps you make conversions.

Steps To Writing The Content That Drools

Write Smartly

Over-packing the menu with loads of content will leave the user confused. The user won’t be able to make the next decision. For this, write the content simple and clear so that the user can engage your site and base further decisions.

Don’t Stay Obsessed Over The Homepage

Always keep one thing in mind, your homepage is not the final destination. Filling content and media on the homepage won’t help you get conversions. But, it’s a getaway to other pages. Your homepage should have a clear callout filled with entity copy and menus, thus making it easier for the user to proceed further.

Don’t Ignore The Website Forms

The content on the website forms plays a crucial role in engaging the users. Book us, Sign up, and React-out forms help in generating sales and making conversions. So, make it worth it!

4. Pizza Toppings

The shine of any pizza comes through the extra toppings we add. Gone are the times when only tomatoes and onions were added to bring taste to the pizza. Now the list for toppings is never-ending.

Similarly, a website without any marketing content is a big no-no! It won’t hook your visitors and won’t help you fetch conversions. The visitors strive for fresh and crisp content to serve them with something new and unique.

How To Write Tempting Marketing Content

Make It Easy On Eyes

Always think of the users reading the site on mobile. Google ranks websites that are mobile-friendly. The user should be able to navigate the website easily on the site, so make sure you work on that.

Answer Big Questions

The best site is the one that answers customer queries. Make sure you cover the topics that your users are looking for. You can answer their concerns in the form of blogs and FAQs.

Learn Some SEO Basics

While you don’t have to master the art of SEO, having basic knowledge of the same is quintessential. The quality of content, keyword placement, and more are a few things you need to brush up on to get the best responses.

Delivery Time

Now that you have mastered the art of baking yummy pizza. Start addressing your audiences in the right way and deliver yummy content to your audiences.

Let us know how you felt about this content in the comment box!

Need some professional help? Call our pizza content experts who can help you with your website write-ups and turn conversions.

Mobile Apps And Its Relevance To Different Business Industries

The mind and soul for your business.

Why Mobile Apps For Business?

In this digitalized world, mobile apps have become part and parcel of our lives. This evolution of apps has touched almost every industry we have today and there is no looking back. More than 95% of people use mobile apps for productivity and entertainment purposes.

5 Industries That Have Been Powered Using Mobile Apps

E-Commerce - 80% of shoppers opt to use mobile apps to make purchases online. Big brands like - Amazon, Alibaba, Flipkart, and more are making the most of e-commerce apps.

Benefits of E-commerce mobile apps.

• 24/7 availability

• Time-saving and Convenient

• Exciting offers and deals with instant notifications.

• Updated information on different products.

Education Industry - The evolution of mobile apps has reshaped the education sector. From schools to universities, to private classes, the world has gone virtual with mobile apps.

Benefits of Educational mobile apps:

• Ease of access to different resources

• Learning anytime, anywhere

• Enhanced student engagement

• Better communication between students, teachers, and parents.

Healthcare Industry - The digitalization with mobile apps has revolutionized the healthcare industry. From making quick appointments to taking patient care, all have become convenient with apps.

Benefits of Healthcare mobile apps:

• Check doctor’s availability

• Schedule hassle-free appointments.

• Push notifications to keep a track of follow-up visits.

• Saves you from long tiring queues.

Food Industry - Mobile apps have given a convenient reach for hotels and restaurants to the customers. The convenience, variety of food, quick order delivery, all can be done with just one app.

Benefits Of Food Delivery mobile apps:

• Instant food ordering at your convenience.

• Enhances the brand’s visibility online.

• Get great offers and discounts.

• Hassle-free table reservations from anywhere, anytime.

Banking and Finance Industry - From providing convenience to high-end security, banking apps have changed the game of this industry.  

Benefits of Banking mobile apps:

• Personalized experience and convenience.

• 24/7 services and support.

• Quick financial services and assistance.

• Serves all types of customer segments using a single app.

Mobile Apps - Enhancing Productivity and  Profitability

Begin Your Mobile App Journey with Softuvo.

Frequently Asked Questions

Q - 1  - How does a mobile app enhance business efficiency?

Mobile apps have definitely enhanced business efficiency. The apps are packed with smart integrated features that help in simplifying the user’s life and enhances their overall user experience. The apps have formed a quick relationship between the brand and the customers, thereby making it a success.

Q - 2 - Do I need to launch the app on both Android and iOS platforms?

Well, in this tough competitive market, launching your apps on both iOS and Android platforms is needed. However, if you have less budget, then you can first begin with the Android app launch and then later go onto the iOS versions.

Q - 3 - Why should you invest in mobile apps?

Investing in mobile apps can help you build better brand recognition, a loyal customer base, better efficiency, and increased revenues.

Q - 4 - I have an app idea! How can Softuvo help me with it?

At Softuvo, we have a bonafide team of mobile app developers who hold years of experience. If you have an idea, then feel free to contact our professionals for better assistance.

Ranking number #1 on Google is every business dream. As per Google’s algorithms, the higher the website ranks, the more traffic, and revenue it generates.

Sadly, one cannot control how exactly Google ranks the website. Well, not to worry! There are many things that can trigger the growth of the website. Different techniques help to rank the web pages on the top search results and increase your brand’s popularity.

You must be wondering, how to play this Google game? Well, to achieve the top SEO rankings, you need to master the SEO game while covering all of Google’s ranking factors to understand what’s working and what’s not for the website ranking. Surprisingly, there are around 200 Google ranking factors that are designed to optimize the websites. Don't panic! The good news is that you don’t have to follow all the factors to gain online visibility.

In this post, we will be discussing the most useful SEO factors that can actually make a difference.

Website Speed

Who in the world has time to wait for slow-loading websites? In this fast-forward life, the customers on the Internet are really impatient. They seek fast answers and if they don’t get the same, they are likely to skip the website. They are then likely to hop onto another site.

The website that loads within three seconds is considered to be fast. Otherwise, you are likely to lose the users as well as huge losses. For example - with just a one-second delay, Amazon could lose around $1.6 billion in sales each year. So, you not only lose a few sales but also provide the users with a bad user experience.

Follow these tips that can help in speeding the website:

• Minify CSS, HTML, JavaScript.

• Optimize the images.

• Use CDN and caching plugins.

• Optimize the database.

• Opt for a high-quality web hosting platform.

Website Security

Google is quite particular about the site’s security and ensures that each search result shown is secure. Google announced HTTPS as a ranking signal that assures site security and also helps in boosting search results.

Sensitive data like - credit card details, passwords, and more are delivered from a non-secure (HTTP) site to the server are easily readable by hackers. This can further result in serious cybercrimes or harassment. However, by encrypting sites with HTTPS, the selenite data is encrypted and can not be read by any hacker.

Do you really think your website is secure? Well, a recent Google survey showed that 55% of Americans don’t even know what exactly a safe website looks like. This is why website security is one factor you shouldn’t ignore at any cost.

Mobile-Friendliness

Back in February 2015, Google added mobile-friendliness as a ranking factor. This meant that Google will now include mobile versions of the web pages for ranking and indexing factors. So, if your website is optimized for the desktop but not for smartphones, then your search engines rankings can be affected directly.

Wondering how to check mobile friendliness? Well, to check whether your website is optimized for mobile, you need to perform Google’s Mobile-Friendly Test. All you need to do is enter the website’s URL and enter to see the site cores. Here, you will get a list of pages with issue suggestions to improve them

Site Crawlability

Of course, you work hard on the website to ensure the content is optimized as per the search results. However, if the search engines fail to discover your website’s existence, then it is most likely that your site has crawlability issues.

That’s why site crawlability is an essential part of SEO.

Google uses web crawlers, also known as bots or web spiders, to browse or crawl the web in order to drive more content to the site. When these bots find the site, it starts scanning and reviewing the data to understand what exactly the web pages are about.

To make this process a bit easier for the crawlers, all you need to do is submit the site to the Google Search Console. Once you are done, you can then view the pages that have been crawled by Google and the pages that still have the issues. Also, you need to set up the robots.txt file to tell the search engines which pages to crawl and which ones to ignore.

Right Keywords

Keywords are something you cannot actually ignore. Before you start curating the content, make sure you are clear with the keywords. One wrong keyword can affect your rankings and will lose you a lot of users. No matter how hard you try if you don’t choose the right keyword, then your content won’t rank!

Now, the question is how to know which is the right keyword? What are people searching for the keyword? Which keywords should you avoid? Well, the easiest way to perform keyword research is by using a keyword research tool. There are various tools available, some free and some paid. However, speaking of the popularity, SEMrush is a great tool with extended SEO features that can not only provide you with the insights of the website but also help in finding the loopholes of the links that need some rework.

High-Quality Content

The most crucial step is to write high-quality content. We all are aware of the famous saying, Content is the king of the online world. We have to admit that it’s true! Google keeps on updating its algorithms and it is really important to stay updated with all. Google keeps looking for new ways that can enhance the user experience. High-quality content that is well-researched and optimized can help in boosting traffic, SEO rankings, and conversations.

While many have this misconception that the quantity of the content matters the most, it’s the quality that matters the most. However, it requires a lot of research, and time to write quality content. But, believe me, it’s worth the effort. Target the primary keyword and make sure to add 3-4 long-tail keywords to your article.

Conclusion

Google has a tricky world of its own. To make the most of Google, keep a regular check on its updates. The above-mentioned factors can help you up to your SEO game and power your SEO rankings. Good luck!

If you have any other tricks and tips to boost Google’s rankings, then feel free to share in the comments.