Explore IdeasThat Shape the Future.

COVID-19 or Coronavirus has been spreading like a wildfire in the whole world and has put every country on alert. The confirmed cases of Coronavirus has reached around 95,000 globally, and the death toll has reached up to 3,000 in 45+ countries. The pandemic situation is affecting the supply chain and disrupting global markets, producers, and retailers. The escalating concerns of Coronavirus are affecting almost every industry and sector out there making retail and eCommerce certainly no exceptions.

Chinese brands such as Oppo, Xiaomi, Lenovo, and Huawei are expected to face major production delays. Whereas there are some industries like the online retailing, online gaming industry, and social networking services that are benefiting from the Coronavirus outbreak.

The outbreak has created a boon for the eCommerce industry as shoppers can be at their homes and still order goods online. It is proving out to beneficial for online sales of provisional supplies because the whole situation has led to “cocooning” for people and thus increasing the online sales. The whole state of affairs is increasingly pressurizing as well as boosting the eCommerce industry.

Though Coronavirus is posing a deadly effect on all of us, it has proved out as a boon for the eCommerce business. However, along with positive impact, we may tend to notice supply chain issues, product shortages and even potentially declining consumer demand which could blunt e-commerce growth – if the economy falters or goes into recession. So the Retailers need to utilize and leverage all their assets to stimulate and sustain consumer demand, to keep up with the changing consumer patterns.

I am pretty sure that by now all of us are aware of the emerging trends of the Digital world - AR and VR. As part of this industry, it is our responsibility to know our audience’s needs and provide them with a great user experience. In digital marketing, engaging the customers and creating brand awareness, both are crucial. Adopting new technologies to achieve these aspects has become a rising trend. Augmented Reality (AR) and Virtual Reality (VR) as promising marketing strategies climb at the top-notch of the digital world as compared to traditional platforms.

Virtual Reality is computer generated and offers an entirely immersive experience in which an artificial three-dimensional environment is simulated. You can interact with the environment as though it is real.

On the other side Augmented Reality, views us the current world with computer-generated graphics superimposed over it. His technology creates an interaction between real-world and virtual information.

These technologies, in the Digital Playground, has caught the attention of the consumers and is playing around with their interests. These days the majority of the brands and marketers are employing the AR and VR technologies as a vital element in the market-competition to set them apart from others. As Dominic Collins says, that both allows its consumers to be there and be them due to the immersive experiences they provide. While using AR and VR in digital marketing to tell a story, brands should remember that they are just the storytellers whereas the consumers are in control of how they are interacting with the product. The use of this technology simply transforms the traditional experience of storytelling into an exciting multi-dimensional experience.

Digital marketers in this tech playground very well know the benefits of embracing these new technologies. Where consumers search for “what is…?”, the question has now changed to “ where can I buy..? Along with the demand for continuously growing Virtual and Augmented Reality.

From Oculus Rift, Amazon, IKEA to the Samsung Gear VR, the market is filled with tech giants. If you have resources, welcome the change in marketing with these technologies, before your competitors do. In time, you’ll be shoving them off in the dust.

Here at Softuvo, we know the struggles of getting your technology off the ground as a startup. When it comes to making a website, designing a UI/UX, or building an app, it’s hard to ensure a good job when you have to run the rest of your business on top of that.

That’s why you need a solid IT services partner. Softuvo is here to help!

Our team of IT professionals has built many apps for startups just like you. We can take your idea into a working prototype or finished product under one roof!

And our customers can testify to our skills and experience. They’re the reason why we’ve earned an award as a top Indian mobile app developer according to Clutch!

Clutch is a research and reviews resource that collects client feedback about B2B service providers. Their data-driven methodology generates ranked lists of market leaders for buyers to peruse. According to their calculations, we’re one of those leaders in our field!

“We are delighted and highly obliged that Clutch has recognized Softuvo Solutions,” says Tandeep, our Digital Marketing Manager. “Our company's presence over here is very important to us and keeps us motivated to deliver excellence to our clients.”

Check out some reviews on our profile that speak to our skill! Not only are we proficient in mobile app development — our bread and butter, for sure — but we also have a wide skill set that covers web development, e-commerce sites, and more!

Don’t wait — contact us today to get started on your next IT project!

With New Year in full swing, the first shopping holiday of the year is commencing rapidly - Valentine’s Day - The global day of Love and Romance. A celebration of love and commitment, wherein people all over the world are willing to spend big to display their affection. The National Federation of Retail for 2019 estimates that Valentine’s Day shoppers spend about $19.6 billion in total on their special ones in the U.S. In addition to the traditional gifts in the market such as a box of chocolates or flowers, people these days also splurge on a wide range of products for this romantic day, from fashion products to pets! And this becomes the very opportunity for retailers.

A lavish dinner out, candy and flowers rank among the top most popular gifts for this special day. However, more and more consumers these days prefer to shop online rather than spend hours wandering around malls in order to pick the perfect gifts for their loved ones. Thus, February 14th is around the corner, it’s high time to “UP” your marketing strategy.

Here are some useful tips to attract new buyers and capitalize on this day!

Add A Romantic Vibe To Your Store Front

This is one of the all-time things that store owners do think of during the holiday season. Create some eye-catching decorative designs by creating a welcome coupon pop-up, a banner on a homepage slides, or, a themed gift guide. You can also impress customers with a catchy Valentine’s image and an enchanting message. Exhibiting your products to potential customers by encouraging them to think of all of the special people in their lives that might enjoy Valentine’s Day treat.

Create Alluring Email Campaigns

You can develop efficient email marketing campaigns to draw in your target audience and assist them with suggestions. You can also include a valentine’s Day Gift Guide in your eCommerce marketing strategies that can entice consumers to your site and eliminate the struggle of scouring the web in search of the ideal present. Create specific promotions to attract more business and be sure to promote these discounts and freebies through your email campaigns leading up to the big day. You should create a custom email template, add a compelling subject line to it and say a few kind words to your recipients. A little heartwarming note will spread the holiday cheer in the best way. Don’t forget to offer a special deal or a discount on your message

Facilitate This Holiday e-Gift Card Buttons

During Valentine’s day shoppers usually browse through various websites to find the perfect gift for their loved ones, friends, and family. So why not let the shoppers to directly send the products to their loved-ones with an e-Gift card?
With this technique, you are allowing your shoppers to make the shopping easier for the gift senders, so they are able to rapidly send the gift to their friends in a couple of clicks.

Offer Daily Deals And Time-Sensitive Offers

When shoppers visit your site, it is recommended that you generate an “urgency” to prompt them to make purchases immediately. Now how do you create this urgency? You should offer your visitors a special Valentine promotion with a countdown timer, as online shoppers are usually urged to make an instant purchase if they have a limited time to qualify for a sale or a special offer. Flash sales and time-limited promotions can be extremely helpful during this occasion.

Diversify Your Selling Procedure

Majority of the shoppers are expected to buy gifts from Amazon. This becomes the very basic point then to ensure you are using online marketplaces to sell your products and services which helps you expand and grow your audience. You can work on your strategies by -

• Making consumers your brand advocates
• Specializing in a niche, then branch out
• Start locally, grow globally
• Set up payment systems according to a region’s preference
• Aim to win ‘Buy Box’ or ‘Lightning Deal’ status, etc.

Using technology such as ‘Where to Buy’ technology ensures your marketing efforts are totally on point as you get access to real-time marketing and sales performance insights – reducing the reliance on third-party retailers to provide sales data.

Romanticize Your Social Media!

Create fun campaigns on social media to drive people to your website. Engage your consumers by setting up polls, add trendy hashtags to your content to gain the popularity. Go about any contests for building both brand awareness and engagement.

Offer Gift Wrapping Services

An attractive cover over your loved one’s gifts entices your consumers more. On top of this, it turns out to provides a great shopping experience and get additional revenue. By enabling the gift wrapping strategy, you are not only enhancing your customer service but also increase the average order value. Adding a personalized note or gift card encourages the customers to appreciate your services.

Promoting Valentine’s Day

Valentine’s Day is a holiday celebrated for couples only, and if you are neglecting single people, you’re alienating nearly half of your available market. Many eCommerce marketing strategies include a special segment designed particularly for singles with taglines like “Treat Yourself This Valentine’s Day.” For this type of promotion, you can design a separate gift guide that includes items people might be interested in purchasing for themselves — for example, beauty or personal care products.

Conclusion

Holiday season or the season of love provides an outstanding opportunity for all you eCommerce retailers to increase their profits. If handled and executed properly these marketing campaigns can bring in new customers and turn the existing ones into true brand ambassadors. We hope that our suggestions and cost-effective give a boost to your holiday campaign, this Valentine’s Day.

Mobile devices nowadays are becoming a dominant mode of communication. Whereas mobile apps are becoming an indispensable part of how we interact with technology, whether personal or the business. Creating a successful app for your business takes a lot of planning and structuring. To stand out from the crowd, you need in-depth research and expertise in mobile app development. A well-built app combines three aspects - user, market and the product itself. Now all these factors combined offer the users - unique value, great visibility, and good performance.

Let’s look at some of the tips for creating a leading app.

Identify Your Target Audience

The first thing to take into consideration is who will be using your app to make it successful. This helps you to check the business potential of your idea, as well as how to communicate with your target audience and how to communicate. You should narrow down your target audience, as larger the group is, the higher are the odds that there is something wrong with your idea.

Specify

What Is The Purpose Of Your App - While processing the mobile strategy, the purpose of your business stands vital. Also, take into account customer needs and your competitor’s apps to derive how can your app do better. You can choose to monetize your apps also by using various advertising-based business models.

Pick The Right Technology

Choosing the right technology is the core of any app development. The way an app is built also impacts its success. Nowadays it’s better to opt for technologies that build apps, that work on various platforms. It helps to reach out to a larger group of audience and the new advances in HTML 5 let you create a native app-like experience in the mobile browser. If you follow the hybrid approach for app development, you don’t have to write a different codebase for each platform. Instead, you have yo just write one and you can use it on all platforms.

Design A Simple And Intuitive UX/UI

Even the design of an app reflects the success of an app. Users nowadays prefer mobile apps that possess simple yet intuitive UX and UI. It also leads to better user acquisition and higher download numbers.

Third-Party Integrations

Providing third-party services, can enrich your app, increase user retention and improve the overall user experience. It is a better way to increase the credibility of your app. Integration with what people already use offers a familiar experience. Such integrations improve conversion and increase retention.

Testing Of Your App

All your efforts in the development process can go waste if you are not testing your app on each platform. Repetitive testing is the key to a successful app. Detecting out the glitches or the bugs by running the app through a variety of device simulators can help save you time and help exponentially to make your app a success by improving the user experience.

Analyze Your Competition

To understand how well your app to perform the revenue system, it becomes crucial that you study similar apps already available in the market. By doing this you can learn and study the various business models and eliminate the loopholes in your model. By analyzing this structure, you will have an idea of how you can position your app in the market & accordingly this helps you in deciding the price of the app.

Marketing Strategy

Marketing stands as a vital element in the development process. Creating a buzz before the launch of the app in the market is really important. Creating this situation of stimulation and speculation gets an overwhelming response at the time of launch. Offline as well as digital marketing, should ideally begin a month before the launch of the mobile app to create the buzz in the market.

Develop Your App As ASO And SEO Friendly

The App Store Optimization (ASO) and Search Engine Optimization (SEO) greatly depend on your app’s name too. 74% of the apps that rank at the top for high traffic keywords include the target keyword in their name, according to the Sensor Tower Notes. It also includes the keyword in the description but a keyword in the title, at times proves out to be a better option.

App Monetization Strategies

If you are developing a paid app, you will have to go for a premium model at least for a limited time period which will let the users know what are they about to pay for. When your app reaches out or targets the real-world problem, hit out on various QA forums and inform the concerned people how your app will help. Create a buzz about your app on social media platforms, let people talk about it.

Conclusion

These were some of the tips for successful mobile app development by Softuvo Solutions. With over 1 million apps in the major app stores, businesses all over the world have apprehended the importance of mobile apps. As a result, the application market has become increasingly competitive and businesses all over the world are finding it challenging to be discovered in a sea of competition.

These days most people walk around with their mobile phones almost glued to their hands. It seems that we really are addicted to our mobile devices. We spend most of our time scrolling through social media, chatting around with friends, surfing the Web and playing games, all in the name of keeping our brains occupied or you can also term it as entertainment. Mobile games account for 33% of all app downloads, 74% of consumer spend and 10% of all time spent in-app, in today’s digital world. With the changing trends in demography, consumption and geography, it’s no surprise that the game space will get increased attention and investment, not just from within the industry, but more recently from traditional financial markets and even government sectors. With every day’s development of new games, the user’s interest keeps on fluctuating.
Let’s have a detailed analysis of the changing trends in mobile game apps:

Have a look on the graph below for 4 popular games that shows Interest Over time [Past 30 days]

The following colors depicts the gaming trends:
1. Star Wars Jedi - Blue
2. Stranger Things - Green
3. League of Legends - Yellow
4. PUBG - Red

Quite evidently Stranger Things gained an edge in January 2020 over the League of Legends, followed by PUBG & Star Wars Jedi in the last 30 days and exhibits people’s interest over time.

Interest for Popular Games 2020 in Subregions:

The followings graph depicts the emerging game apps in the USA with Stranger Things occupying the top most position.

Top subregions of USA in which Star Wars Jedi is popular

The following states exhibits the increase in interest in Star Wars Jedi over the last 30 days in USA.

Top subregions of USA in which PUBG is popular

The following states exhibits the increase in interest in PUBG over the last 30 days in USA.

Top subregions of USA in which League of Legends is popular

The following states exhibits the increase in interest in League Of Legends over the last 30 days in USA.

Top subregions of USA in which Stranger Things is popular

The following states exhibits the increase in interest in Stranger Things over the last 30 days in USA.

Conclusion:

An analysis to the detailed mobile gaming app data represents that Stranger Things has remained on an gaining edge over the past 30 days in USA. It’s sustained consistency, positions it at a higher edge over other mobile game apps.

If you were told there are more than 1.6 billion websites in the world today, would you believe them? Probably not, but InternetLiveStats is a website that keeps count of every website on the Internet ever and by the time you open its browser, you will find 10 more sites have gone live between now and then. So, in a saturated world of website, where yours might get lost so very easily, how do you stand out with your Website Design Services?

In this article, we will give you a rundown of the top 5 best website design guidelines and then look at the top 5 most popular brand identities to let you understand how you can take inspiration from their principles into your designs.

Rules in Website Design

Simplicity

While the way your website looks and feels is meaningful, most people visiting your site aren’t here to judge how sleek the design is. They are here to finish some action or to find some particular information. When you add unnecessary design components that serve no purpose, you make it difficult for your visitors to do what they’re trying to do. From a user experience and usability point of view, simplicity is among the golden rules in Design. And you can make your website simple in many ways, such as through colors, typefaces, and graphics. Limit yourself to 5 colors, use legible typefaces, and never use graphics loosely, only apply them if users are helped by them to finish or perform a task.

Visual Hierarchy

Closely related to the point above, visual hierarchy involves constructing and establishing website components so that users automatically gravitate to the most critical components first

Additional Helpful Resources:

20 web design trends for 2019
7 Web Design Trends That Will Keep You Competitive In The Industry

Consistency

Your navigation should be consistent, and so should be the overall feel and look of your website across every page. Typefaces, color schemes, backgrounds, and even your content on every area should be consistent. This consistency has a good effect on UX and usability. However, this doesn’t mean your whole site should have the same layout. Instead, design various plans for particular pages and use these consistently. This makes finding information easier for your visitors.

Accessibility

Internet consumption on a tablet has grown exponentially, while on smartphone increased to 87% at the same time. The thing we learn here is that to offer a fantastic user experience, your website requires to be in sync with various devices, browsers, and operating systems that your visitors use.
There are other rules, but these are some basic ones. Now, let us see how we can use these rules and use them for your website’s brand identity.

Key Elements of Brand Identity Design

IKEA Teaches You Simplicity and Cost-Effective Design

The primary element of IKEA’s design value is simplicity. They allow their customer's simple instructions to build their furniture; they understand that the most critical aspect of the design is its functionality. Similarly, you can take this element into your website. Keep things neat, simple, and navigable.

Lego Teaches You Sustainability

Lego has entertained children (and some adults) for generations with their products. They inspire children to learn and grow through playtime. They keep their designs simple, and they provide elements that children can easily add or remove. Similarly, when you add features into your website, see how easy they’re to use or how easily you can remove them if they become redundant.

Starbucks Teaches You Branding

Starbucks ' design thinking is probably the most prominent. The branding of Starbucks is so famous that as a consumer, you can recognize the shade of green they use anywhere. Also, when you see the logo, you know you will get the best quality products or services. In the same way, use colors and logos for your website that visitors come to recognize and associate with your brand. The Facebook blue or Instagram faded sunset colors are so recognizable, and that comprises their brand identity.

Apple Teaches You Branching Out

Apple, since its inception, has never stuck to one thing. They started with their Macintosh computers, and now they sell smartphones, watches, tablets, and more. Apple has a long-term strategy of design and they will keep growing on that. In the same way, when you have a good plan for your website, keep improving, don’t remain stagnant. A dynamic design interest’s users—look at how people keep looking forward to Apple’s innovations every year, so with time and new design innovations, keep updating your site.

Mercedes-Benz Teaches You Brand Values

While Mercedes-Benz is known for its luxurious design, it translates into their campaigns as well. They keep their design consistent throughout their activities. They teach one of the golden rules of interface design, which is consistency. Whether it’s your website or your social media page, keep your design consistent.

Conclusion

The world of website design is dynamic and ever-changing. We have come a long way from grainy pixels and pages that take five minutes to load, so there is no way to see what the future entails. There will be more innovations, more responsive elements, and you will be tempted to use them all. But remember the user interface design guidelines and always take inspiration from others around you. As mentioned, the result of a design should be functionality, and a website that can’t function well, won’t attract users, which is your end goal after all.

Author Bio:

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development companies in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn

AI. Or expansive artificial intelligence. Unless you are hiding under a rock (or you are an infant), you have come across this term one place or another.

To give you an idea about exactly how useful AI is in making our lives easier, here are two examples.

When using Uber, it provides you with the best route to your destination. It’s not magic but AI that makes it possible.

You get suggestions on Netflix, which saves you time to search for ones you would enjoy. Another blessing of AI.

Just like Uber and Netflix, AI is going to influence mobile app development and user experience (UX) design as well!

You are probably curious as to how exactly AI is going to do that. Stay with me. You would find out for yourself! Before this journey into the influence of AI gets bumpy (read technical), it is better if we get one thing clear. That is: what exactly is AI.

So what exactly is AI?

AI is a technology that helps machines or software make smart decisions or provide useful suggestions to its users. Furthermore, it enables a machine to learn from previous decisions without being explicitly coded to do so. It does so by statistically analyzing available data regarding any issue of interest using multi-layered neural networks.

OK. Understood. Now please explain how AI is going to influence mobile app development.

There are several stages of mobile app development. In this discussion of ours, we would focus on two of those stages which are impacted by AI.
The first step in mobile app development that AI influences is -

Developing a prototype for the mobile app

Developing a prototype for a mobile app entails transforming service requirements into a technology product that is ready for inspection.

This process, when done conventionally, takes months. These “months” may stretch into years if the app in question is intended to deliver extensive and multi-faceted service (like WeChat).

Enter artificial intelligence

Via natural language processing algorithms, an AI model would be able to convert the requirements for the app into codes that would form the basis for the digital skeleton of the app. On this skeleton, flesh and skin, i.e. graphical user interface and any other interactive element would put on. Your prototype is ready!

The second step in app development we are going to discuss is -

Deriving insights from analytics and handling errors

Mobile app development requires a myriad type of activities to be performed by the team responsible.
Thus, there would be numerous scope for process optimization. This optimization process often entails deriving insights from performance analytics of the team as well as similar products developed in the past.

Thanks to multi-layered neural networks of AI models, these data can be processed fast leading to the extraction of crucial insights and quick detection of errors in the performance of tech products. Such insights would help the be more efficient. Furthermore, the developed product would potentially provide a smoother and well-rounded service!

The scope of this article doesn’t allow me to discuss other ways AI is influencing the mobile app development process. If you are interested in greater details, do have a look at this from Forbes.

With mobile app development covered, let us move on to the influence of AI on UX design.

UX design involves in-depth analysis-both quantitative and qualitative-of the software or physical prototypes involved. Additionally, it also included empathy testing to get an educated estimate of how a potential user would feel when using a product.

So where does AI fit in when it comes to UX?

Well, the first step in UX design that AI influences is -

Analyzing user data to detect room for optimization

Data collected from users when testing a product can amount to the behemoth database.

Deriving useful patterns from such a massive dataset by using conventional pattern-recognition algorithms would significantly enlengthen the overall design process. Besides, such algorithms may not be able to take care of all the relevant factors.
An AI-based model is free from such shortcomings.

Because of its extensive neural network, it can factor in a wide number of factors and extract insights in a much shorter time.
As a result, an increasing number of user issues can be addressed, leading to a smoother experience!
The second step in UX design that goes under the whetting stone of AI is -

Competitor analysis

An integral part of UX design for any product involves a critical analysis of similar products in the market.
Just like the database consisting of user test data, rival product UX analysis is highly likely to be a heap of data.
Now, without analysis, this data is worth nothing.
And, as you have probably guessed, this is where natural language processing and deep learning capabilities of AI modes come in!

The natural language processing (NLP) allows the extraction of meaningful and usable patterns from the qualitative data on rival products.
And, as you have probably guessed, this is where natural language processing and deep learning capabilities of AI modes come in! When you are aware of such issues, you can make sure your product addresses those thus placing you in the front-runner’s position in the industry.
Via the deep-learning feature, an AI model can find the magnitude of error between the UX of existing products in the market relative to your one. Furthermore, it can also offer valuable suggestions via iterative deduction. These iterations are usually capable of factoring in factors not limited to the end-users themselves.

AI models can provide you with data on rival from various platforms (social media, website). It can also help you zero in on any micro-area of improvement. When you receive these data over a short period, the entire development process of your product will get optimized.
The result of such optimization has no choice but to be positive! And profitable!

Get ready for the AI tsunami!

As more and more data are generated, AI models would keep getting smarter. Thus as a business owner, it is imperative that you prep your team on the potential benefits that AI can render. At the same time, it would be crucial to handle any potential adverse effects it might have on your business.
With such a balanced approach, your pathway to the position of a leader in an AI-driven industry would be a lot less stressful! Good luck with your journey!

Author Bio:

Ryan Aslatt is a web strategist, freelance writer, and an independent blogger. He currently works at the mobile app development company WebAlive. He is used to writing well-researched articles that readers will find insightful, engaging and highly informative.