Dive into expert insights, technology trends, innovative concepts, and deep-dive articles curated by Softuvo’s specialists.


TikTok is a big sensation among the audiences at present. Millions of people around the globe use this platform to watch videos and spending hours on the platform. The popularity of the app has urged many companies to create a TikTok like-app. Today, we will discuss how to create an app like TikTok, the features, factors, and cost in creating the app. Let’s dig in the details on how to rock the app.
TikTok is one of the biggest music and video-sharing apps that allow users to create and share their videos on different platforms. The platform allows you to showcase your acting and creating skills. Once the user signs-up on the application, they can create the videos and add soundtracks of your choice. Just like Instagram and Facebook, the app allows you to follow, like, and comment on the videos.
Check out some interesting facts about the app that will enhance your knowledge.
If you wish to create an app like TikTok, then you need to jot down the list of features and functionalities. Here is the quick list of the features that you need to consider while building the app.
This is a basic feature essential to get the primary information of the users. The step is really important to ensure the safety of users. To get the basic information, you can ask for information like - email, phone number, and social network.
The notification feature is something that keeps the users engaged. The users get instant notifications when the other users follow, like, view, or share their video. Not just that, TikTok keeps on notifying the users with various challenges, trends, and announcements to keep the users engaged.
Well, the main reason for TikTok’s popularity is the videos. You get the option either to create a new video using the camera or you can upload the video from the memory card or camera roll. So, record and roll!
Adding filters and effects to the videos is a great editing feature of the TikTok videos. These filters involve color saturation, multiple moods, as well as the trends. The famous effects are - slow-motion, face filters, and lighting effects.
The users can edit their profiles by adding pictures, name, password, gender, date of birth, and more.
What keeps the videos going in the hearts and comments. Just like any other apps, TikTok also allows users to like and comment on the videos. The hearts indicate how much the video is liked and appreciated by the users.
Another great feature of the TikTok app is you get to share the video on other platforms. When you like a video or feel-like it’s worth sharing, you can instantly share the video on various social media platforms. Sharing is a great way to engage more users and increase popularity.
Well, an interesting feature of TikTok is you can engage with your audience in real-time using live video options. People can directly comment and interact with the users they wish on their live videos. The company has recently added this feature to engage user engagement and gain more popularity.
Well, to create an app like - TikTok, you need to hire an experienced app development company that has years of experience in the field and has sound knowledge of the various technology stacks. They should also be well-versed with the latest technology trends and tools that interest the users. The company you choose must comprise professionals like - business analysts, iOS and Android app developers, UX/UI designers, backend developers, QA engineers, and digital marketers. These professionals will frame out the app idea and process and work in the direction to achieve your business app idea.
Now, you must be wondering, how much does it cost to create an app like TikTok? Well, the costs of creating an app depend on the number of factors like - features, budget, design, and more. While there are some factors that are the basics for the app development creation, other factors depend on your app requirements. For example - the audience you want to target, added-features, and personalization. These are a few factors that you may consider while creating an app like - TikTok. Not just that, you may also need to consider which platform to hit - iOS, Android, or both.
Once you jot down the prerequisites for your app, the costs will be analyzed accordingly. If you have any more doubts, then our experts can help in analyzing the app costs and other requirements. Drop us a message below and share your thoughts on the topic!
Last updated: 12/10/2020
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Every year May 1 is celebrated as an International Labour Day to commemorate the contribution of the historic labour movement and the contribution of workers. This year we thank all the frontline workers including the doctors and healthcare workers, police, and essential service providers. The Coronavirus pandemic has affected several communities across the globe and has made the world standstill. We are tremendously grateful to all the essential workers who are putting their lives at risk to keep us safe. What better day to appreciate their efforts than The Labour Day itself!
Google also came up with a doodle a few days back to thank the medical staff. The colorful doodle captures the spirit of the hard work of our essential service providers. If you haven’t seen yet, go now! Facebook also launched “Care emoji” to show support during the Covid-19 crisis.
While we all are stuck at our homes and social distancing amid the Corona outbreak, let’s take a moment to thank the heroes working day and night for our safety. So, why not mark this day special by doing our bit and thanking the essential workers around the world. Here is a list of a few things that you can do to show your care and support.
Do you have neighbors who are in healthcare, police, and essential services? If yes, then take out a few minutes to appreciate their work. Ask them about how they are dealing with situations. There is a lot to handle in this crisis situation, by asking them how they feel. Appreciate their efforts and dedication by thanking them.
You can also hang thank you signs in front of your homes or on the streets. Whenever any frontline provider crosses will feel good. It’s a great way to appreciate their efforts and thank them for their efforts.
We know that some workers are working for longer hours in this crisis. You can support their families by helping them. You can pick up groceries or drop-off some meals to offer extended support.
So, le’s celebrate this Labour Day by thanking all the heroes.

In the past few years, cross-platform development has gained a lot of popularity. Creating apps for different platforms is a daunting task. But, with the cross-platform development, you can easily create apps on both iOS and Android using a single code. Yes, you read it right! There are two giant platforms that help in creating apps on cross-platform - Flutter and React Native. Amid their popularity, there is a continuous debate on which is a better platform to create apps? Want to know the details? We are here to guide you with a few.
Below is a list of a few points that will help in understanding the differences between the two. Let’s dig in the details!
One of the most important factors to consider when choosing the tool is to check the level of productivity it has to offer. Now, there are a few ways that help in accessing the productivity level.
React Native as already mentioned is JavaScript which makes it one of the most software development languages. As we all know JavaScript is a default language for almost every browser and is popularly used in mobile development.
Flutter, on the other hand, uses the Dart programming language which is object-oriented and open-source. Google is the primary user of the language and this is why it uses the language to create desktop, mobile, and web applications. Dart is an expressive and safe language, to begin with, app development processes. This is why developers are more inclined to the language.
Google is always updated with the in-depth and clear documentation of its products. Whether it’s for Golang, Angular, or Flutter, they ensure there should be clarity in the language, so it gets easy for developers to create an app. Not only the Futter is well-organized but it also has a lot of common with Java, Kotlin, C#, Swift, and JavaScript languages. So, it is also easy for the developers to switch on from React Native to Flutter,
React Native has less-structured documentation which makes it difficult for the developers to understand. Although React Native is open-source, it’s poor documentation is a negative aspect of the language.
When creating an app, performance is something you cannot miss to count on, right? Flutter is surely faster than the React Native, as it is built with fast and well-structured code. Let’s know these in detail.
React is made of Native and JS language. Initially, the app works using JS, but to add the interaction s like - touch events, and notifications, it combines with the native ones. No doubt React is a high-powered language but is definitely slower then Flutter.
In Flutter, it does not have to combine with the OS components which keeps the performance smooth. Not just that, Flutter handles many issues by itself and the framework minimizes the interactions. As we know, Flutter uses Dart language and comprise of high-speed C++ which helps in boosting the performance. In short, Flutter can help in creating high-performance apps in less time that leads to good user experience.
The best part of using Flutter is it uses its own UI components. This helps in increasing flexibility and further helps in customizing the components. So, what all the Flutter UI include? Well, it includes the platform-individual widgets, material widgets for Android, and Cupertino for iOS ones.
Flutter lives up to its expectations! It promises decent compatibility with other components. Also, it looks good on both the new and older versions. And, the best part is it uses a single codebase which allows the app to run and look similarly on both iOS and Android platforms.
In React, the components are quite similar to the native ones. The framework uses the native elements during the UI updates as well as for the app components updates. In this, if the developers wish to run the app same on both iOS and Android platforms, then they must go for the third-party libraries.
Well, considering the comparison between both Flutter and React Native programming languages, it’s difficult to pick one. What we can conclude from the blog is Flutter is a decent competitor to React Native. And, there are some points that clearly state that Flutter is definitely better than the React Native.
All, in all, Both Flutter and React Native offer time, convenience, and budget savings to reduce the production time. To be honest, it all depends on individual requirements. There are some apps where react-native proves to be more responsive while others get a better experience with the Flutter ones.
If you are stuck between these two, and can’t decide which one to choose, then we can help! Our expert developers can help you choose the right one for your business. If you have any doubts, drop us a message below.

The outbreak of Coronavirus has affected the lives of millions of people across the globe. With so many people testing positive every day, it has become difficult for the countries to keep track of the increasing number of cases. Scientists around the world are looking for ways to battle the pandemic, but the situation is really worse. Artificial Intelligence has turned out to be really effective in tracking the virus. Countries like - China are using Artificial intelligence tools to detect the signs of COVID-19.
Coronavirus is transmitted by touching things that have the virus on them. It can easily get transferred from one infected person to another. WHO has set several guidelines to fight the pandemic with the main emphasis on cleaning hands and using hand sanitizers. Early detection of the disease is tough as the symptoms show up after several days. A person may unwillingly spread the disease and infect other people. Countries like - US, China, Spain, the UK, Italy, and Germany have been affected by community transmission for the virus. Not just that, India has also been hit by the virus with more than 20,000 people infected (still, no community transfers).
COVID-19 is a big fight for all the countries and coping up with the situation is really hard for everyone. In these times of crisis, technology has turned out to be a blessing! Artificial Intelligence helps in scanning CTs, searching new molecules that are capable of treating Corona, and track those who are showing symptoms of the disease. Isn’t that revolutionary?
Artificial Intelligence is helping app development companies to create an accurate and secure platform to detect the virus. How healthcare apps help in knowing about various things such as:
Artificial Intelligence helps in making a smart machine that helps in performing daily activities requiring human intelligence. Some apps provide only the information while others help in diagnosing the symptoms. AI is really helping not only the patients but also the doctors in examining the patient’s condition.
Let’s move further and learn about how Artificial Intelligence is helping the Healthcare industry.
Artificial Intelligence has evolved as an impressive technology for creating various healthcare apps. It has simplified the lives of doctors, patients, and healthcare organizations. Take a look at a few points that shows that technology is surely a blessing in the healthcare industry.
Amid the Coronavirus lockdown, mobile phones have evolved as a blessing. Yes, we are getting disheartening Coronavirus updates every day on our phones. But, these apps have also been a productive source of information and virus detection. The integration of Artificial Intelligence in healthcare apps has simplified the lives of several people. We have to admit that AI has given a boost to the healthcare industry and will continue to do so in the future.

The increasing demand for mobile apps has urged mobile companies to come up with new innovations. Every year we get to hear about new mobile trends to serve our users with the best. If we talk about the Android platforms, there were nearly 21.9 million app downloads on the Google Play Store. The figure speaks enough of its popularity, isn’t it?
With millions of users on the list, Android apps are worth spending on. So, if you are planning to create your next business app, then investing in the Android platform shouldn’t be missed! Android is a promising platform and keeping up with the latest trends can help you garner more audience and large customer base.
So, it’s that time of the year again, where we speak about the top android app development trends. Don’t want to miss the platform to reach your audience. Let’s dig in the details to know what trends you must follow these years.
Instant apps need no introduction, they have been for a while now! For all those, who don’t what instant apps are? Well, these are the apps that can be used by the users without any installation required. The main idea behind these apps was to allow the user to have a quick view of the app and how it works. These have been quite popular in gaming and editing apps. Once you try the app for a while, it will ask the user to download to experience more.
So, what are the benefits of using Android Instant Apps?
The Android instant apps require the same source code and the same APIs. This means you can develop one app and reach twice the audience (one who will use it to try and one who will download it). One development and you get double audiences.
Chatbots are trending ever since they have been rolled out. With chatbots, you no longer need a human to converse with your audience, chatbots can handle all. They are available 24/7 to interact with the audiences and help them solve their queries. According to recent studies, more than 59% of B2B companies are using chatbots to connect with customers across the globe. Chatbots are a big Android app development trend that you can surely not miss this one. For example - Brands like - Starbucks use chatbots to interact with their coffee lovers. They use the chatbots to allow the users to choose the coffer they want to be served. Also, they use chatbots to get feedback from their customers. Such strategies help in enhancing the user experience and increase your brand’s visibility.
Well, the future of Android apps definitely needs technologies like - Flutter. It is an open-source, single code, and flexible framework that allows the developers to create apps on both Android and iOS platforms. There are several reasons why you should consider creating an Android app using Flutter. Want to know more? Check out the benefits of using Flutter.
There are various brands that have already started using Flutter app development and are running great profits. Some of the popular Flutter apps are - Alibaba, Google Ads, and Reflectly. All these comes with an excellent user interface and smooth performance.
Technology never fails to amaze, and we completely agree with that! There are various apps where there is AI and MI integration which includes - FaceApp, Prisma, and more. People tend to use these technologies in their everyday lives like - Google Assistants that help in handling routine tasks with ease.
Artificial Intelligence is no new to the market and is widely popular among users. The year 2020 will witness more advanced Android app development trends relating to AI like - voice translators, chatbots, and smart predictions. The combination of AI and MI can increase the user experience and interaction with Android apps. Not just that, these technologies help in improving the services for future use.
Many established names like - Netflix uses Artificial Intelligence to understand user preferences. Based on these analyses, they provide their users with a personalized experience. Similarly, LinkedIn also works on AI algorithms to suggest people and job recommendations to the users.
A trend that you cannot miss in 2020! It’s the newest in Google’s list! Android Jetpack is the suite full of tools, libraries, and guidelines that help the developers to create smart apps. The main idea behind its creation is to help the developers in preventing memory leaks, surviving configuration changes, and managing the activity lifecycles. Within a short time span, Android Jetpack has gained a lot of popularity with more than 80% of top apps using it successfully. There is more to the store and you should definitely experience this.
Google gives structured and well-defined documentation of Google Jetpack. The main components include - Foundation, Behavior, Architecture, and UI. All these help in building excellent functionality, robust, and user-friendly Android apps. It’s a powerhouse of functionalities that help in creating your dream Android app with ease.
Considering these trends, it’s very clear that the future of Android apps will be soaring new highs in 2020. New challenges, new technologies, new tools, there will be a lot to witness in the coming year. Excited to try these trends and gain benefits? It’s time to switch to innovation and start something big!
Have some thoughts to share? Leave your comment to discuss more the upcoming Android app development trends.


The simple funda of marketing is more leads = more sales! Ever since SaaS gained popularity, there has been no looking back. The domain is well-known for maintaining a high stream of the potential customer base. As per a few studies, the total size of the SaaS market is expected to grow by $130 billion by 2020. With the technological advancements in software development, the subscription model is quite favored by SaaS businesses.
Before you start off with SaaS marketing, it is important to understand the customer journey to align with the marketing activities. Wondering what this means? Let’s share an example - Suppose, you launch software in the market. The buyer won’t buy it unless he/she is aware of the same. Not just that, it is really important to have an effective strategy to retain existing customers. In short, the journey of SaaS marketing goes from the Awareness stage to the Advocacy.
Today, we will discuss a few marketing strategies that can nurture and convert your customers into potential business leads. Let’s read out the details.
When it comes to SaaS-based marketing, organic traffic plays a crucial role. SEO helps in generating leads and getting better conversions. There are a few proven tactics that can be really effective.
Content rules the web world and we all know it. If you want to win a wide customer base, it is important that the right content reaches the right audience. Content marketing helps to educate people and convert them into leads. The right way to do it is to use the right keywords that can help in accelerating the growth. Just make sure you don’t do keyword stuffing. Apart from that, you need to make the content more personalized so that the audience feels more connected with the information you are sharing. The stats say that personalized content gets better conversions. For a better understanding of your customers, you can also add podcasts, webcasts, and feedback from the customers. Knowing what your audience is liking will help in creating better content.
One of the most effective ROI strategies is email marketing. It’s an old and classic way to generate more leads. When we send a series of emails to a prospect, they feel engaged and connected to the brand. Nowadays, there are many email marketing tools like - Canva that help in making good email templates. A visually-appealing email template is bound to attract more audiences and helps in retaining your audiences. Investing in a good email marketing strategy that can be used to target customers and attract more customers.
Free trials are something that excites people, isn’t it? So, to engage users with your product or software, you can offer them free trials. It helps the users to try the product and get to know what all it is about. Free trials are an excellent marketing strategy as it gives the users a clear idea of why they should subscribe to your product. Give them access to a few features and then urge them to go for the paid version. Make sure these features are interesting enough to keep the audiences engaged. Trust me, it is one of the most used and powerful marketing strategies.
Social Media is a great platform to generate leads. You can display your product on various social media platforms like - Facebook, LinkedIn, Twitter, and Instagram to gain global audiences. Regular social media posts give people insights into your brand and help them stay updated with the latest product updates and other relevant information. So, make sure you are putting some interesting posts out there so that your users stay engaged.
One of the biggest tools to upgrade your marketing strategy is to go for PPC (Pay-Per-Click) campaigns. These business tactics help in generating maximum leads. To make the PPC campaigns work, you can follow these tips.
There is no doubt that SaaS marketing is a bit different from other marketing strategies. But, if you follow the right way, then you can turn out to be profitable. One thing to keep in mind is to make sure that you receive customer feedback regularly as this will help in altering your business strategies and roll better profits. Optimize your ad campaigns and convert prospects into your loyal audience by enhancing their customer experience. So, before you look for new alternatives, try to follow these. This will surely turn out to be a game-changer and help you stay ahead of the competition.

The concept of voice search needs no introduction! We all are aware of Siri, Alexa, and Google Assistant. Most of us are relying on them to make web-based searches and garner information. Voice search interfaces have been one of the hot topics over the past few years and its popularity is expected to grow in the future. The ease of finding things over a voice command is making people crazy around. The trend of voice search is making the designers drool and they are looking forward to acquiring skills to design such an amazing interface.
Before we dig deep into the topic, let’s know the basics of the voice user interface. Many of us are not clear of what voice user interfaces are. What is VUI (Voice user interface)? Well, the VUI interface is different from the usual UX process, it works on the voice commands. The biggest advantage of using the voice user interface is it allows the users to enjoy a hand-free and eyes-free interaction on their devices.
Although, these may seem small differences between the two, but have a huge impact when it comes to the designing part.

Well, the technology is not limited to calling and messaging only, there is a lot more to the box. With the introduction of the voice user interface, many long-awaited gates have been opened. Now, you can open the gates, start your car, book an appointment, and even order food - all this at just over your voice command.
We all know speaking takes much fewer efforts than writing. So, using an app that works on voice commands makes things much easier for people. More and more industries have now started employing voice technology in one way or the other.
Another reason for the popularity of voice interfaces is it helps the industries to target the demographics which are usually neglected. Voice technology helps visually-impaired users who don’t get access to use such devices. They can now use apps and devices without any hassles and enjoy ample features over their voice.
When designing the VUI, the first thing you need to do is to identify your audience and employ the user-first design in mind. You need to understand the needs of your audience and collect information on their behavior. You should be able to analyze the trouble spots of your users and provide them with efficient solutions. Also, you need to collect the phrases and the way they talk. This will help you in understanding how efficient they can work.
The next step is to define and shape the product. Here, you need to create the key scenarios for the interaction. The VUI interface should have a conversational dialogue flow which enhances the user interaction. Once you identify the relevant cases, then you need to shift onto the functioning part. Check whether the cases identified are compatible with the voice search interface. Once you are done with this part, then hop onto the next part.
Here you need to create the dialogue flow for quick and easy interactions which includes the main keywords for the interaction. There are several tools for prototyping that help in creating efficient VUI. While creating these dialogues your focus should not only be the dialogues but also focus on the emotional needs of the user. For this, the tone of voice matters a lot. Just like human interactions, your dialogues will show the personality of the product.
There is no good way to judge the quality of a product without testing it. This is why testing the interface is important. Wondering, how can you test the functioning? Well, there are two ways of how one can test the prototype.
Once your product is all set to reach the market, you need to observe the market reactions towards the same. This stage is really crucial and it can be really challenging if you don’t know which metrics to consider. Below is a list of a few metrics that you cannot miss on:
Just like other technologies, we are bound to look at the future aspects of the technology we use. The current observations show that voice integration alone cannot provide you with efficient results, one needs to integrate other ways to get better conversions. Still, investing in voice user integration is the need of the hour and with the increasing popularity of voice assistants like Siri and Alexa - the competition is likely to increase.
Designers who aren’t afraid to unlock the new technology should definitely try their hands on this futuristic technology and see what exciting things are awaiting them ahead. Test and validate the device and get ready to set the stage for future designs. Voice user interface may tend to be more challenging than the usual graphic designs but it is becoming more prevalent in various aspects of life. Voice will definitely impact various businesses, industries, and products in the coming years.
It’s Time To Hop In To The Future! It’s Voice-Age!

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