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Dive into expert insights, technology trends, innovative concepts, and deep-dive articles curated by Softuvo’s specialists.

How Artificial Intelligence Is Used In Tracking COVID-19?

The outbreak of Coronavirus has affected the lives of millions of people across the globe. With so many people testing positive every day, it has become difficult for the countries to keep track of the increasing number of cases. Scientists around the world are looking for ways to battle the pandemic, but the situation is really worse. Artificial Intelligence has turned out to be really effective in tracking the virus. Countries like - China are using Artificial intelligence tools to detect the signs of COVID-19.

Coronavirus is transmitted by touching things that have the virus on them. It can easily get transferred from one infected person to another. WHO has set several guidelines to fight the pandemic with the main emphasis on cleaning hands and using hand sanitizers. Early detection of the disease is tough as the symptoms show up after several days. A person may unwillingly spread the disease and infect other people. Countries like - US, China, Spain, the UK, Italy, and Germany have been affected by community transmission for the virus. Not just that, India has also been hit by the virus with more than 20,000 people infected (still, no community transfers).

COVID-19 is a big fight for all the countries and coping up with the situation is really hard for everyone. In these times of crisis, technology has turned out to be a blessing! Artificial Intelligence helps in scanning CTs, searching new molecules that are capable of treating Corona, and track those who are showing symptoms of the disease. Isn’t that revolutionary?

How Healthcare Apps Are Tracking The Virus?

Artificial Intelligence is helping app development companies to create an accurate and secure platform to detect the virus. How healthcare apps help in knowing about various things such as:

Provide details of the infected person
How they contracted the disease
Symptoms
An open line to talk directly to the medical professionals

Artificial Intelligence helps in making a smart machine that helps in performing daily activities requiring human intelligence. Some apps provide only the information while others help in diagnosing the symptoms. AI is really helping not only the patients but also the doctors in examining the patient’s condition.

Let’s move further and learn about how Artificial Intelligence is helping the Healthcare industry.

Role Of Artificial Intelligence In Healthcare Apps

Artificial Intelligence has evolved as an impressive technology for creating various healthcare apps. It has simplified the lives of doctors, patients, and healthcare organizations. Take a look at a few points that shows that technology is surely a blessing in the healthcare industry.

Gone are the days when we had to step out of our houses to consult a doctor. Now, you can do that at home. The technology allows you to connect with healthcare professionals using the app over chats, phone calls, and video calls. In situations, where coronavirus cases are increasing, and with a rise in cases for healthcare professionals getting infected with coronavirus, one must avoid stepping out.

The government of India recently launched the ‘Aarogya Setu App.’ The app is powered with Artificial Intelligence, Bluetooth tracking, and other algorithms. By answering a few questions, this self-testing app helps not only in analyzing the symptoms but, also helps the health officials to take the appropriate measures to prevent Corona cases.

With the help of Artificial Intelligence, one can easily screen their symptoms and help in saving their lives as well as for people around them. Not just that, these apps also help in providing information to the people about the virus and keep them informed.

Conclusion

Amid the Coronavirus lockdown, mobile phones have evolved as a blessing. Yes, we are getting disheartening Coronavirus updates every day on our phones. But, these apps have also been a productive source of information and virus detection. The integration of Artificial Intelligence in healthcare apps has simplified the lives of several people. We have to admit that AI has given a boost to the healthcare industry and will continue to do so in the future.

5 Top Android App Development Trends To Follow In 2020

The increasing demand for mobile apps has urged mobile companies to come up with new innovations. Every year we get to hear about new mobile trends to serve our users with the best. If we talk about the Android platforms, there were nearly 21.9 million app downloads on the Google Play Store. The figure speaks enough of its popularity, isn’t it?

With millions of users on the list, Android apps are worth spending on. So, if you are planning to create your next business app, then investing in the Android platform shouldn’t be missed! Android is a promising platform and keeping up with the latest trends can help you garner more audience and large customer base.

So, it’s that time of the year again, where we speak about the top android app development trends. Don’t want to miss the platform to reach your audience. Let’s dig in the details to know what trends you must follow these years.

Android App Development Trends in 2020

Android Instant Apps

Instant apps need no introduction, they have been for a while now! For all those, who don’t what instant apps are? Well, these are the apps that can be used by the users without any installation required. The main idea behind these apps was to allow the user to have a quick view of the app and how it works. These have been quite popular in gaming and editing apps. Once you try the app for a while, it will ask the user to download to experience more.

So, what are the benefits of using Android Instant Apps?

Excellent UX/UI design.
Get instant access to the app, without even downloading it.
Seamless user experience.
Opens just like the web app, require less traffic.
It offers more storage, instead of using the full space to download the app.

The Android instant apps require the same source code and the same APIs. This means you can develop one app and reach twice the audience (one who will use it to try and one who will download it). One development and you get double audiences.

Chatbots

Chatbots are trending ever since they have been rolled out. With chatbots, you no longer need a human to converse with your audience, chatbots can handle all. They are available 24/7 to interact with the audiences and help them solve their queries. According to recent studies, more than 59% of B2B companies are using chatbots to connect with customers across the globe. Chatbots are a big Android app development trend that you can surely not miss this one. For example - Brands like - Starbucks use chatbots to interact with their coffee lovers. They use the chatbots to allow the users to choose the coffer they want to be served. Also, they use chatbots to get feedback from their customers. Such strategies help in enhancing the user experience and increase your brand’s visibility.

Multiplatform Development

Well, the future of Android apps definitely needs technologies like - Flutter. It is an open-source, single code, and flexible framework that allows the developers to create apps on both Android and iOS platforms. There are several reasons why you should consider creating an Android app using Flutter. Want to know more? Check out the benefits of using Flutter.

Development Time: The flutter uses a single code to create an app on both the platforms, which means there is no code rewriting. So, the development time taken to create an app will be less. Not just that, Flutter is fast enough to create MVP apps and get feedback from the users and investors.

Design: Flutter uses native widgets in creating iOS and Android apps. It can change the behavior of the user’s element, which means the users can enjoy a smooth user experience.

Documentation: Flutter is easy to learn programming language that comes with detailed documentation. The users get various learning resources like - podcasts, videos, and more which makes it easy to understand the development process.

There are various brands that have already started using Flutter app development and are running great profits. Some of the popular Flutter apps are - Alibaba, Google Ads, and Reflectly. All these comes with an excellent user interface and smooth performance.

Machine Learning and Artificial Intelligence

Technology never fails to amaze, and we completely agree with that! There are various apps where there is AI and MI integration which includes - FaceApp, Prisma, and more. People tend to use these technologies in their everyday lives like - Google Assistants that help in handling routine tasks with ease.

Artificial Intelligence is no new to the market and is widely popular among users. The year 2020 will witness more advanced Android app development trends relating to AI like - voice translators, chatbots, and smart predictions. The combination of AI and MI can increase the user experience and interaction with Android apps. Not just that, these technologies help in improving the services for future use.

Many established names like - Netflix uses Artificial Intelligence to understand user preferences. Based on these analyses, they provide their users with a personalized experience. Similarly, LinkedIn also works on AI algorithms to suggest people and job recommendations to the users.

Android Jetpack

A trend that you cannot miss in 2020! It’s the newest in Google’s list! Android Jetpack is the suite full of tools, libraries, and guidelines that help the developers to create smart apps. The main idea behind its creation is to help the developers in preventing memory leaks, surviving configuration changes, and managing the activity lifecycles. Within a short time span, Android Jetpack has gained a lot of popularity with more than 80% of top apps using it successfully. There is more to the store and you should definitely experience this.

Google gives structured and well-defined documentation of Google Jetpack. The main components include - Foundation, Behavior, Architecture, and UI. All these help in building excellent functionality, robust, and user-friendly Android apps. It’s a powerhouse of functionalities that help in creating your dream Android app with ease.

The Future Of Android Apps

Considering these trends, it’s very clear that the future of Android apps will be soaring new highs in 2020. New challenges, new technologies, new tools, there will be a lot to witness in the coming year. Excited to try these trends and gain benefits? It’s time to switch to innovation and start something big!

Have some thoughts to share? Leave your comment to discuss more the upcoming Android app development trends.

SaaS Marketing Strategies That You Can Steal For Your Business Growth

The simple funda of marketing is more leads = more sales! Ever since SaaS gained popularity, there has been no looking back. The domain is well-known for maintaining a high stream of the potential customer base. As per a few studies, the total size of the SaaS market is expected to grow by $130 billion by 2020. With the technological advancements in software development, the subscription model is quite favored by SaaS businesses.

Before you start off with SaaS marketing, it is important to understand the customer journey to align with the marketing activities. Wondering what this means? Let’s share an example - Suppose, you launch software in the market. The buyer won’t buy it unless he/she is aware of the same. Not just that, it is really important to have an effective strategy to retain existing customers. In short, the journey of SaaS marketing goes from the Awareness stage to the Advocacy.

Today, we will discuss a few marketing strategies that can nurture and convert your customers into potential business leads. Let’s read out the details.

Focus on SEO to Generate Leads

When it comes to SaaS-based marketing, organic traffic plays a crucial role. SEO helps in generating leads and getting better conversions. There are a few proven tactics that can be really effective.

One of the best and easiest ways to reach audiences is to discover the keywords that are already being used by the people and searching over. You can take help from various tools that can help to gather information about the top-ranking keywords. Try to find as many keywords that can be used by people and target them to upgrade your SEO game.

Creating custom banners with call-to-action is a win-win strategy for any business. You can excite your customers with alluring banners and end them landing up, thus increasing website traffic.

Another thing to keep in mind is to ensure that your website speed is good enough to make people stay. It has been observed that websites that take longer than 3 seconds are not recommended. A fast loading page with a responsive web design gains better conversions.

Power Of Content Marketing

Content rules the web world and we all know it. If you want to win a wide customer base, it is important that the right content reaches the right audience. Content marketing helps to educate people and convert them into leads. The right way to do it is to use the right keywords that can help in accelerating the growth. Just make sure you don’t do keyword stuffing. Apart from that, you need to make the content more personalized so that the audience feels more connected with the information you are sharing. The stats say that personalized content gets better conversions. For a better understanding of your customers, you can also add podcasts, webcasts, and feedback from the customers. Knowing what your audience is liking will help in creating better content.

Email Marketing Has A Way To Go

One of the most effective ROI strategies is email marketing. It’s an old and classic way to generate more leads. When we send a series of emails to a prospect, they feel engaged and connected to the brand. Nowadays, there are many email marketing tools like - Canva that help in making good email templates. A visually-appealing email template is bound to attract more audiences and helps in retaining your audiences. Investing in a good email marketing strategy that can be used to target customers and attract more customers.

Free Trial

Free trials are something that excites people, isn’t it? So, to engage users with your product or software, you can offer them free trials. It helps the users to try the product and get to know what all it is about. Free trials are an excellent marketing strategy as it gives the users a clear idea of why they should subscribe to your product. Give them access to a few features and then urge them to go for the paid version. Make sure these features are interesting enough to keep the audiences engaged. Trust me, it is one of the most used and powerful marketing strategies.

Get Inbound Sales From Social Media

Social Media is a great platform to generate leads. You can display your product on various social media platforms like - Facebook, LinkedIn, Twitter, and Instagram to gain global audiences. Regular social media posts give people insights into your brand and help them stay updated with the latest product updates and other relevant information. So, make sure you are putting some interesting posts out there so that your users stay engaged.

Paid Advertising

One of the biggest tools to upgrade your marketing strategy is to go for PPC (Pay-Per-Click) campaigns. These business tactics help in generating maximum leads. To make the PPC campaigns work, you can follow these tips.

Running sponsored ads on social media platforms like - Instagram, Facebook, and other market places. These sponsored posts are an ideal way of increasing customer engagement and help the people get redirected to your website.

Gmail ads are another way to reach audiences through catchy email campaigns. Emails are an effective way to spread your brand’s message and get higher conversions.

Paid quora ads are also a great way to gain more customers. Quora is a social platform where people converse in question and answer form. Regular interactions are a must with your audience to get business visibility.

Wrapping Up!

There is no doubt that SaaS marketing is a bit different from other marketing strategies. But, if you follow the right way, then you can turn out to be profitable. One thing to keep in mind is to make sure that you receive customer feedback regularly as this will help in altering your business strategies and roll better profits. Optimize your ad campaigns and convert prospects into your loyal audience by enhancing their customer experience. So, before you look for new alternatives, try to follow these. This will surely turn out to be a game-changer and help you stay ahead of the competition.

Voice Interface - The Future Of Technology

The concept of voice search needs no introduction! We all are aware of Siri, Alexa, and Google Assistant. Most of us are relying on them to make web-based searches and garner information. Voice search interfaces have been one of the hot topics over the past few years and its popularity is expected to grow in the future. The ease of finding things over a voice command is making people crazy around. The trend of voice search is making the designers drool and they are looking forward to acquiring skills to design such an amazing interface.

The Basics

Before we dig deep into the topic, let’s know the basics of the voice user interface. Many of us are not clear of what voice user interfaces are. What is VUI (Voice user interface)? Well, the VUI interface is different from the usual UX process, it works on the voice commands. The biggest advantage of using the voice user interface is it allows the users to enjoy a hand-free and eyes-free interaction on their devices.

How is VUI different from other digital products?

Interaction is done solely on voice commands.
An invisible interface that the user can’t refer back to.
Many users who tend to use graphic user interfaces are unfamiliar with the concept of VUI.
It has no navigation for the user.

Although, these may seem small differences between the two, but have a huge impact when it comes to the designing part.

Reasons for the popularity of Voice User Interface

softuvo-img — exploring voice technology

Technology be Prevalent

Well, the technology is not limited to calling and messaging only, there is a lot more to the box. With the introduction of the voice user interface, many long-awaited gates have been opened. Now, you can open the gates, start your car, book an appointment, and even order food - all this at just over your voice command.

Speaking is Much Easier Than Typing

We all know speaking takes much fewer efforts than writing. So, using an app that works on voice commands makes things much easier for people. More and more industries have now started employing voice technology in one way or the other.

Embedded for Specially-Abled

Another reason for the popularity of voice interfaces is it helps the industries to target the demographics which are usually neglected. Voice technology helps visually-impaired users who don’t get access to use such devices. They can now use apps and devices without any hassles and enjoy ample features over their voice.

Tips To Design The Voice User Interface

Identify Your Audience

When designing the VUI, the first thing you need to do is to identify your audience and employ the user-first design in mind. You need to understand the needs of your audience and collect information on their behavior. You should be able to analyze the trouble spots of your users and provide them with efficient solutions. Also, you need to collect the phrases and the way they talk. This will help you in understanding how efficient they can work.

Shape the Product

The next step is to define and shape the product. Here, you need to create the key scenarios for the interaction. The VUI interface should have a conversational dialogue flow which enhances the user interaction. Once you identify the relevant cases, then you need to shift onto the functioning part. Check whether the cases identified are compatible with the voice search interface. Once you are done with this part, then hop onto the next part.

Prototype

Here you need to create the dialogue flow for quick and easy interactions which includes the main keywords for the interaction. There are several tools for prototyping that help in creating efficient VUI. While creating these dialogues your focus should not only be the dialogues but also focus on the emotional needs of the user. For this, the tone of voice matters a lot. Just like human interactions, your dialogues will show the personality of the product.

Testing

There is no good way to judge the quality of a product without testing it. This is why testing the interface is important. Wondering, how can you test the functioning? Well, there are two ways of how one can test the prototype.

Test Simulators: Just like the simulators used in mobile app development, there are tools provided by Google to test the product. You can easily test the product using the Google Action with respect to the settings and hardware settings.

Target Users: You can also create a group of target users and start with the testing sessions. This can help you in observing how the interactions going on between the users. Also, doing this will help in analyzing the customer satisfaction score.

Refine

Once your product is all set to reach the market, you need to observe the market reactions towards the same. This stage is really crucial and it can be really challenging if you don’t know which metrics to consider. Below is a list of a few metrics that you cannot miss on:

Languages used
Behavior flows
Utterances and Intent
Messages per session
User engagement metrics

Future Of Voice User Interface (VUI)

Just like other technologies, we are bound to look at the future aspects of the technology we use. The current observations show that voice integration alone cannot provide you with efficient results, one needs to integrate other ways to get better conversions. Still, investing in voice user integration is the need of the hour and with the increasing popularity of voice assistants like Siri and Alexa - the competition is likely to increase.

Designers who aren’t afraid to unlock the new technology should definitely try their hands on this futuristic technology and see what exciting things are awaiting them ahead. Test and validate the device and get ready to set the stage for future designs. Voice user interface may tend to be more challenging than the usual graphic designs but it is becoming more prevalent in various aspects of life. Voice will definitely impact various businesses, industries, and products in the coming years.

It’s Time To Hop In To The Future! It’s Voice-Age!

Softuvo: Top Software Development Company 2021 | Softuvo.com

Good work calls for good rewards! Our great work has helped us bag a position as one of the top software development companies across the globe. Kudos to the team!

Softuvo Solutions is the powerhouse of creativity and technology innovations. We adhere to the globally recognized standards and the latest technology standards. Ever since Softuvo came into existence in 2016, our focus is to provide tailored IT services to meet the client’s requirements. From the innovative marketing-driven solutions to providing high-end web and mobile app services, we aim to deliver the best. Our agile methodology to build new products have helped us gain numerous awards and recognitions from various trustworthy firms.

Services Provided: We offer end-to-end services including - Mobile App Development, Web Design, IT Consultancy, Web Development, Digital Marketing, Web App Development, and more.

It is not the first time we’ve got such a positive response on the leading site the world trusts, there are many on the list. We are delighted to be recognized by some of the top companies like -Good Firms, App Futura, Top Software Development Companies, Trust Firms, and more.

We have a 100% client success rate and have successfully delivered more than 200+ projects. We aim to serve businesses by providing the best only.

Last updated: 11/14/2023

What Is The Impact Of Corona-virus Pandemic On eCommerce Business?

COVID-19 or Coronavirus has been spreading like a wildfire in the whole world and has put every country on alert. The confirmed cases of Coronavirus has reached around 95,000 globally, and the death toll has reached up to 3,000 in 45+ countries. The pandemic situation is affecting the supply chain and disrupting global markets, producers, and retailers. The escalating concerns of Coronavirus are affecting almost every industry and sector out there making retail and eCommerce certainly no exceptions.

Chinese brands such as Oppo, Xiaomi, Lenovo, and Huawei are expected to face major production delays. Whereas there are some industries like the online retailing, online gaming industry, and social networking services that are benefiting from the Coronavirus outbreak.

The outbreak has created a boon for the eCommerce industry as shoppers can be at their homes and still order goods online. It is proving out to beneficial for online sales of provisional supplies because the whole situation has led to “cocooning” for people and thus increasing the online sales. The whole state of affairs is increasingly pressurizing as well as boosting the eCommerce industry.

Though Coronavirus is posing a deadly effect on all of us, it has proved out as a boon for the eCommerce business. However, along with positive impact, we may tend to notice supply chain issues, product shortages and even potentially declining consumer demand which could blunt e-commerce growth – if the economy falters or goes into recession. So the Retailers need to utilize and leverage all their assets to stimulate and sustain consumer demand, to keep up with the changing consumer patterns.

Last updated: 12/10/2020

AR And VR: The Digital Marketing Trends Of 2020!

I am pretty sure that by now all of us are aware of the emerging trends of the Digital world - AR and VR. As part of this industry, it is our responsibility to know our audience’s needs and provide them with a great user experience. In digital marketing, engaging the customers and creating brand awareness, both are crucial. Adopting new technologies to achieve these aspects has become a rising trend. Augmented Reality (AR) and Virtual Reality (VR) as promising marketing strategies climb at the top-notch of the digital world as compared to traditional platforms.

Virtual Reality is computer generated and offers an entirely immersive experience in which an artificial three-dimensional environment is simulated. You can interact with the environment as though it is real.

On the other side Augmented Reality, views us the current world with computer-generated graphics superimposed over it. His technology creates an interaction between real-world and virtual information.

These technologies, in the Digital Playground, has caught the attention of the consumers and is playing around with their interests. These days the majority of the brands and marketers are employing the AR and VR technologies as a vital element in the market-competition to set them apart from others. As Dominic Collins says, that both allows its consumers to be there and be them due to the immersive experiences they provide. While using AR and VR in digital marketing to tell a story, brands should remember that they are just the storytellers whereas the consumers are in control of how they are interacting with the product. The use of this technology simply transforms the traditional experience of storytelling into an exciting multi-dimensional experience.

Digital marketers in this tech playground very well know the benefits of embracing these new technologies. Where consumers search for “what is…?”, the question has now changed to “ where can I buy..? Along with the demand for continuously growing Virtual and Augmented Reality.

From Oculus Rift, Amazon, IKEA to the Samsung Gear VR, the market is filled with tech giants. If you have resources, welcome the change in marketing with these technologies, before your competitors do. In time, you’ll be shoving them off in the dust.