Explore IdeasThat Shape the Future.

Kotlin is statically typed programming language used for building multi platform application. Before this, Java was the primary language used for developing Android application. But after the advent of Kotlin, Android developers mostly prefer it to build multi-platform application. Several JVM languages languages are there which managed to impress programmers but it is leading the crowd of programming languages. Some of the advents of Kotlin which makes it favourite language of programmers are discussed further-

Similar syntax

Developers prefer this language because they don’t need to start over when it comes to learning this language. Those who are already in field of Java coding will find themselves quite familiar to the syntax of this language. If it does anything that is simplifying the coding even more. It is the most developer-friendly language with minor differences.

Concise coding

As compared to Java or any other programming language for that matter, Kotlin requires fewer lines of coding to implementing the same function. Seeing from the perspective of minimizing the boilerplate code, it is estimated that it requires 20% less coding from Java.

Safety

Even though Kotlin can be complex to use sometimes but is still preferred by majority of developers is because it is safe. Best part is it enables developers to dodge the complicated exception of NullPointExceptions using it which eliminates the need of worrying about nullable types with this language. Its compiler auto casts mistakes even if the developer had checked a type as right. It also enables developer to avoid entire classes of errors such as null pointer exceptions with Kotlin.

Tool-friendly

Kotlin is tool friendly as it lets the developers to choose any of the Java-based integrated development environment (IDE) they want free of cost or can also build from the command line. This feature makes it even attractive to the developers as they can start using Kotlin without spending any extra bucks.

Open Source

Best part about Kotlin is the developers do not need to spend extra bucks for building applications. Being open source, it allows developers to simply start using it through Java-to-kotlin converter tool which enables conversion of complex code to a simpler form without compromising on efforts and time as well.

If you wish to reach the maximum of your targeted audience, then mobile marketing is the most suitable medium. Survey reports that an average American spends about 5 hours over their mobile phones, which makes it fascinating to the marketers. But they often can reach the expected number of prospects. This article discusses the reason and give the latest trends and techniques to reach the maximum of the prospects-

1. Shorter Videos

Take a look at YouTube views figure, half of them are from mobile devices. With the great technology enhancements and interactive digital content, people are now more engaged and updated. Brands are now generating interactive digital content to make the audience able to wrap it all up. Also, trimmed videos are the latest trend. They convey message more interactively and consumes less time comparatively.

2. Chatbots

Communication is the foundation of sales and good customer services. It could be difficult to engage with large number of consumers at the same time. But not with chatbots. Brands are implementing chatbots to make smooth interactions with their consumers via text messages. It speeds up the communication and generates the most appropriate response. Nonetheless, personalize communication with the users represents a sense of responsibility from the business-end.

3. Shorter purchase path

Brands are now going extra mile to collect the user data in most sophisticated manner possible. Take the instance of voice assistants like siri, alexa, Cortana, Clova, Google Assistant etc which allows brands to listen to their consumers. Amazon is growing their consumer network rapidly with Alexa. Interconnected wearable allows user to place order with voice commands or single push of a button.

4. Native ads

Native ads with Snapchat represents the coveted demographics as it is expected to take up to 53% of all display spending this year. However, with sponsored articles on Buzzfeed, or stories over Facebook and Snapchat, brands are making their impact on their audience. They are largest platform for engaging their consumers. People tend to pay more attention on such platforms rather than the stand-alone ones.

Everybody must be active user of Twitter and Facebook or at least have heard about it. As the namesake offers, social media is purely intended for social interactions but with the increasing commercial value, marketers are greatly influenced by social marketing. Despite the plethora of studies, research and statistics, social media campaigns have the potential of building effective positive brand recognition. Most brands are aware about impact of social marketing but are not aware how to do it. This article will take a trip on making you aware of the impact you can have with social media marketing.

1. Increased trust level-

Let’s say a friend of your shares the review about a product they’re using and the services been really good for them, it will also have an impression on you too. Or a celebrity retweets your blog or article, what will be the impact of it over your brand? For a fact, it is a thumbs up and offers leveraged credibility to promote a brand necessary for their success. Audience feel more comfortable over social media platform to ask for their queries as it is informal and trustworthy. Business can respond faster and can engage in even better manner through podcasts and other posts. At the top of it- consumers eventually start treating you bas their “social-family” if you successfully gain their trust.

2. Enhanced brand recognition-

It’s a quick logic, more you’re active on social media platform, more your audience is aware about your products and services. With the greater credibility, you can attain effective brand exposure and can become even recognizable by your consumers. Type of publicity offered by social media isn’t available for sale. However, it takes trust and reliability and can have the most effective influence over the brand marketing.

3. Easy user navigation-

Business can target the focused audience by reaching them over the preferred platform. Lets say if the brand is mostly concerned with age group of 16–50, then Facebook can be the most suitable platform and they can promote their brand over the most suitable platform.

So next time you’re thinking about some effective and reliable marketing, just make an investment in social marketing, without having a second thought.

 

Content Marketing is the new buzzword in the digital marketing landscape. While 76% of marketers in the US plan to increase their use of content marketing, many marketers in India still have questions surrounding the craft. Many content marketers are not happy with the results of their efforts. In some cases, their efforts are not generating enough leads and in many cases, their campaigns are not converting as much as they would like. Only 22% of businesses are happy with their conversion rates

Let me share some tips with you to curate your content strategy for significant impact-

1. Deconstructing content marketing

Sales meant being entangled in a price war, spending more time trying to convince a potential buyer about the product’s features than actually proposing ideas and solutions. Content marketing is a marketing technique, of a strategic nature, that is targeted at the consistent creation and distribution of valuable, relevant and useful content with the intentions of acquiring new leads and cultivating them until they procure our services or products or both.

2. Identify building blocks

The formula above helps you to identify the building blocks which I refer to as the 3 important pillars of Content Marketing. They are Content, Content Creation, and Content Distribution. Building blocks will also help you clarify the objectives that must be pursued with your strategies. Your objectives should at least include following-

• For attracting more number of visitors with your content
• To improve the percentage of visitors retained.
• To increase the revenue from customers by engaging them with your content.

3. Identify strategies and sub-strategies

It is a standard practice in strategic management to break a strategy down into smaller chunks. If you try to break down your content marketing strategy you would end up with 3 sub-strategies. Each is related to the corresponding building block already identified from our formula. They can be identified as:

• First is, Content strategy
• Next is, Content creation strategy
• And the last is, Content distribution strategy

4. Revive your content creation ad distribution strategy

Check out your metrics and find out what the problems are. The reason for your strategy not achieving your goals could well be because your readers or visitors do not find your content valuable and engaging enough. In this case, you have to start researching and writing informative and useful articles that focus on the pain-points of your audience. This can help you to engage them better.

You may not be distributing your content widely enough.In this case, you should look at expanding your coverage by using more channels for distribution. You can decide to use social influencers.

Artificial Intelligence is an emerging technology and industries are leveraging its advantages to maximum. But to seek the most of it, you must be familiar to its lesser known facts. Here I am introducing you to some of the interesting factors about AI which will leave you flabbergasted-

1. MASSIVE Software: Stephen Regelous developed an AI enabled software package especially for visual effects industry. Most amazing feature of this software package is that it can create up to thousands of agents at the same time programming or animating as individual. it was originally developed for “Lord of the rings” battle scene. after the successful visual effect it has been used in many popular productions including Avatar, King Kong, The Chronicles of Narnia, Mountain, Blades of Glory, Eragon, Happy Feet and the list goes on.
2. Genetic algorithm: Surviving and adapting is something evolution is based on. Similarly, AI based genetic algorithm applied to bots are used for overtime learning for avoiding obstacles. It works by simulating the Darwinian selection, by selecting best for replication. Basically, it addresses the critical problems by generating random answers to the problem and eliminating the worst fitting answers in process. Ultimately it reaches to cross-pollinating best answer to the problem and the evolutionary process is called “survival of the fittest”. ever imagined a machine working alike humans do?”
3. Open letter on AI: This fact is not a happy one as In January 2015, biggest influencers including Stephen Hawking, Elon Musk and dozen of AI experts signed an open letter on Artificial intelligence. Letter basically addresses researchers and experts for attaining the potential benefits from technology and prevent developing anything which might cause trouble to human kind. AI acquires ability to eradicate poverty and diseases and experts must prevent creating something which cannot be controlled.
4. Facebook’s future plans: Facebook team is currently working hard on developing something called “deep learning”. Outcome is expected to deliver an AI enabled application which processes data similarly like humans do by making use of brain cells and simulations of network. Deep learning is being developed for determining the emotions of humans, basically Facebook will start behaving psychic by predicting the response of their users. Though it is still a work in progress.
5. Breaking records in 2048 game: Speaking about technology being better than human kind, AI placed a record of highest score in 2048 of 839,732, that too without any undo. the game lasted for about 4 hours and built a 32,768 tile. even the worst AI instance at least beat 2048 tile 35,600.

Not everything about AI is rainbows and unicorns. There are some downsides to the technology and experts are expected to keep them in mind!

Designing an eCommerce website can be a complicated process as various aspects are associated with it. We need to consider the easy usability along with flexible functions to be added in the website. There is wide range of factors which are needed to be considered while designing and developing a website. It requires to be attractive yet equipped with all the important features to target the maximum audience. Let me aware you about the various factors that need to be considered while developing eCommerce website-

1. Optimal performance of website

According to studies, 57% of users do not proceed further when the website takes longer than expected to respond. Optimal performance of the website should be the main concern of the developers. If the website is not loading faster and smoothly then chances are users will quit surfing website any further. To optimize the performance, you can remove the heavy images with smaller sized pictures. Make the loading smooth and try providing your users with rich user experience.

2. Security parameters

It is important to take your users under confidence that they are surfing a secured website. Majority of users are still afraid of divulging their personal details online. By enforcing required security parameters and complying PCI standards can help you attain more users.

3. Easy to locate website

eCommerce websites can have large variety of products. It is an advantage to the users that they can choose from a large pool of available product. But sometime it becomes difficult for the users to locate the exact product they need. You need to have all the filters and sorting arrangement to make it easy for the users to locate the exact product they are looking for.

4. Contact details

Main issue with the ecommerce websites is that they ask users to login before surfing for the product. And it is nothing but an overhead if they don’t find the product they are looking for. Do yourself a favour and allow your customers to browse your products as guests. First win their trust and then earn their loyalty for you.

5. Responsive design

Users are surfing internet on different devices with different screen sizes, mostly on the mobile phones. You are expected to develop a responsive website which works just fine with the different devices and screen sizes.

By designing your E-commerce website in a perfect manner, you can easily target your audience and increase your sales to stay ahead of your competitors.

 

Email marketing is useful to the marketers despite the hype about other marketing tools. Every business is different in nature and so it require different marketing scheme suiting its nature. Depending on the nature of business, audience respond to different channels in different ways. Here I am making you aware about the benefits you can have through email marketing-

1. Better email newsletter design

Email marketing services need to be eye-catching to grab the attention of the consumer. With the ESP templates you can make your email newsletters look beautiful with the images and buttons, it gives a sleek and tidy look to the email newsletter and tempts the customers to at least have a look at it. Also, there is diverse range of drag-and-drop elements to make your custom email newsletter. You can include audio, video, gif files to make your email marketing attractive.

2. Correct Display of Email

Email templates are not just about looks but also follows effective coding to keep the display correct and careful. To do so, you’re required to code it carefully. If you’re developing email template over your own platform, you’re required to be proficient in coding but with ESP email templates, you can keep everything lined up correctly. With the diverse range of available devices, each customer has their own choice of device. Never forget that most of the emails are opened over email which means it must be compatible to the screen layout of the mobile devices for correct display. Acquitting email marketing services can assure that your email will render correctly on every device instance.

3. Gives time to organize contacts

Collecting customer contact details and managing it in different spreadsheets can be chaotic as it goes beyond keeping names and email addresses. Also at some point it becomes time consuming and cumbersome. Email marketing comes in picture here as it offers the automatic management of your contacts and organizing their data so that you can gain access to it faster and save yourself the trouble of sorting out the contacts.

4. In-build Analytics

Everybody likes faster and real-time based results. You won’t be doing something if you’re not aware where it is going. So you have an advantage here because email marketing also offer in-build analytics. You can have the insights regarding how many of your emails reached the recipient’s inbox, how many of those emails were actually opened, and how many links were clicked in the body of your email.

5. Avoids the risk of getting blacklisted

ISPs can mark you IP address as spam and can block your email to reach the inbox folder of your prospects. It means even if you are not sending marketing email, it will still make to spam folder of the recipient. Email marketing service avoid making your address from blacklisted by protecting it over the checksums.  And make sure that it reaches the inbox of the recipient.

Business enterprises are always keen to make the best out of what they have and this obsession is getting even stronger. Entrepreneurs are trying everything including 6 am meditation to reading hundreds of books to trying make through it. Improving the performance can have massive impact over the organization. Let me make you aware about some exceptional tool which can have severe impact over your productivity.

1. Automation

Sometimes, when you’re running a small business, it can feel like you have a lot on your plate. There is always so much to do with very few people and resources. But every single time you avoid writing same email, or manually completing same task, there you save some of your little time and information as well. Creativity requires time and space to grow and implementing automation can offer what you need. It doesn’t only save your time and money but also offers you room for grow your creativity. Automation can handle cash flow inconsistency, can eliminate the hassle of sorting through hundreds of emails every week.

2. Conditional Logic

Remembers if-else conditions from computer classes. We got deeper into that but it becomes complex for us when there are a lot of variables to take care of. This head scratching complexity often triggers down the sales staff. Then let me aware you what can we do about this particular situation right here! We can have a web form that supports conditional logic to solve this problem. It keeps the variable sorted and updates the team about the information they need and customers appreciate the streamlined information.

3. Customization

When you have a small business, it can be difficult to represent a consistent and recognizable image of the company. When customer interacts with your company, they sure consider every single touch-point. You might think it as only marketing trick but there is more to that, which is building trust. No customer would want to think that their financial information is at risk just because they are doing business with you. To solve this issue, you can use “white label” functionality which represent a unified brand experience to customers by removing the logos from the forms. Also, it’s the quickest customization process which is capable of cloning the previous version and adapt it newer events.

4. Payment Integration

Let me remind you about the most time-consuming process, and that is payments. You know it involve multiple procedures including requesting, receiving and distributing payments. And besides there are numerous online systems available for making payments but there can be less sophisticated clients who don’t digital payment system for making financial transaction. Let me propose you a solution to this issue, i.e. integrating payment module. A simply designed payment integration system will make your customer happier and your firm is playing productive in the meanwhile.

With the trends changing traditions, we can see major changes in the customer acquisition. Take the instance of Netflix, the way it changed the way we watch TV. With the digitization, abundance of services and products are made available to the users. Video and audio files are streamed online and CDs are something used in the past. Readers now don’t have to buy books and can have access to eBooks in instant. Remote access allows users to hop on to any device, network setting or access service, regardless of the time. Companies can now interact with their customers regularly using Chatbots and can acquire real-time data. Based on real-time data, now their decisions are data-driven and helpful in acquiring lifelong relation with customers.

Utilizing abundant data

Take the instance of companies like Netflix, Amazon, Spotify etc which uses data as an asset to personalize their content and building lifelong relations with their consumers. Netflix, in fact, was the first ever platform to utilize the recommendation engine. Whereas, Amazon generates enormous amount of data every minute and uses it to create adaptive and personalized customer journeys. Moreover, Amazon has a most genuine customer-base which trust Amazon. But to earn this loyalty from their consumers, there are genuine efforts and services offered. They deliver the product we want, intact and on time, safely packaged and offer after-delivery consumer-assistant with easy exchange and return policy.

Long Term Subscription: New Trend

In this era, consumer want to feel connected, recognized and treated as individuals. To seek this, consumers are highly reliable over service providers and digital retailers . As a result they seek consistency, value and convenience from them. Selling of the product is a past thing, now consumers trust subscription and memberships. They want to make commitment only if they are happy with the services. If you’re offering quality services, then you just got number of loyal customers lined up for a long time. Subscription and membership model is highly acquired business model which is said be to be the disruptive model. However, it also allows companies too establish direct relations with consumers. Nonetheless, it's possible with the help of disrupting technologies which makes this business model trustworthy.