Explore IdeasThat Shape the Future.

Lockdowns in various nations due to the coronavirus pandemic are gradually being relaxed by governments across the world. However, efforts to reduce the spread of the virus are being intensified. One of the methods being used to curb the spread of the virus is contact tracing, which is the act of identifying those exposed to COVID-19 positive individuals.

Contact tracing has gone digital as tech companies are increasingly liaising with health workers to create contact tracing smartphone apps. These mobile applications work using Bluetooth signals called ‘chirps’. These chirps are picked up by nearby smartphones and are uploaded to a public database if a smartphone tests positive for the virus.

Once this happens, everyone in close contact with the infected individual receives a notification about possible exposure to the virus. Digital contact tracing, however, poses serious privacy concerns to individuals. A recent ExpressVPN survey has revealed that more than 7 in 10 Americans are concerned about privacy breaches via contact tracing applications.

Giving Up Privacy Rights For Public Health

There are several doubts about these contact tracing applications speeding up the end to the coronavirus pandemic. It’s the reason why public health officials in the U.S. are rejecting the tech approach for a manual one. Health officials are advocating for the hiring of manual contact tracers.

Contact tracing is highly beneficial to the prevention of the further spread of a virus. It proves to be more efficient when tests can be carried out swiftly on a population with low infection rates. The U.S. has a relatively high rate of infection and a snail-like level of testing.

The very idea of using contact tracing application started from countries in Asia like China, Singapore, and South Korea. These governments stretched privacy rights boundaries by performing mass surveillance. China, for instance, utilized these contact tracing apps to curb the movement of its citizens. The contact tracing app idea that facilitated mass infringement on privacy rights is now set to be adopted by the U.S.

Using contact tracing apps to stamp out COVID-19 sounds like a wonderful idea. However, there is still no proof that contact tracing apps will perform any better than manual contact tracing.

The Apple-Google API

Apple, in conjunction with Google, has proposed an application programming interface (API) for smartphone contact tracing. The API will serve users by alerting individuals who have been in close proximity with people that have tested positive to COVID-19. Both companies are not developing an application, freeing them of possible operational questions associated with the release of an app.

Many experts across tech and health have sounded reasons why contact tracing applications cannot work perfectly for the prevention of the coronavirus spread. For one, there’s the issue of false positives (reports of non-existent exposure). What if sensors pick up signals through surfaces like walls without real risk of exposure to the uninfected individual?

There’s also the issue of false negatives (people not being alerted after possible exposure). People sometimes leave their phones at home before venturing outside. Besides, not everyone in the U.S. uses smartphones (81% of Americans use smartphones). How then, will alerts be sent to those without the contact tracing app and individuals without smartphones?

Older people, who are at the highest risk of becoming casualties to the virus, are unlikely to download the contact tracing app.

Several individuals believe the tech approach proposed by the government will be used to breach privacy rights and provide a false sense of security to the population. This kind of situation could even lead to a potential fresh breakout because the government in a bid to assure citizens of quick eradication of the virus, might revive businesses sooner than required. 

Possible Consequences Of Using Contact Tracing Apps

Negative possibilities that could arise from the use of contact tracing apps are endless. Politicians could release false reports of COVID-19 incidences in the district they’re unlikely to win in. Internet trolls and hackers could decide to release hijacked information just for the fun of it.

National security could be compromised by foreign forces through a false report of coronavirus outbreaks in cities. There are also discriminatory tendencies that could arise such as employers requiring workers to display results on the tracing app before allowing them into workspaces. Several adverse situations could arise from the utilization of contact tracing applications.

Evident Consequences of Contact Tracing Apps

One of the first contact tracing apps used in North and South Dakota, Care 19, has been found to go against its privacy policy. The application sends out user data such as location and other sensitive personal information to third-party firms. Care19, which is available on App Store – which by the way, is supposed to thoroughly scrutinize the app for privacy violations- proves Apple lets the app slide through its filters.

Care 19’s privacy policy clearly states location data is ‘private to you and will not be shared with anyone including government entities or third parties’. Research by the privacy software maker, Jumbo, showed that user data was being sent to Foursquare, a well-known location-data supplier for advertisers.

Sensitive information like location and unique user codes (a series of numbers and letters to protect the anonymity of users) were also being sent to the firm. Apple released a statement saying it had begun investigations into the report by Jumbo.

Do we Trust the Government and Big Tech Firms Enough?

When all is done and dusted, it comes down to trusting the government and technology corporations. Times without number, the government has been found wanting concerning the issue of following their own rules and regulations. Will contact tracing apps be used solely for the elimination of the coronavirus or privacy-breaching purposes such as mass surveillance?

Private information should never have to be at risk of compromise. We have to make certain they never get to the wrong hands. Contact tracing apps are tools that can accelerate the mass privacy breach of citizens. What the world needs right now is a method that jointly preserves our civil liberties and keeps humans safe from the virus.

Introduction

The online world has led almost every business to jump on social media. Surviving the competition is tough if you don’t have a powerful social media strategy. Check out the infographic and see how you can make efficient use of social media.

Power Of Social Media In Business

A handy guide to make the best out of social media.

Social media is the essence of marketing and is the soul of businesses. Making space in the digital world is now possible with an effective social media strategy. Here are a few ways you can grasp your audiences using social media platforms.

Facts-Check

• 95% of marketers are using social media channels to promote their businesses.
• 60% of users use social media to research products/services.
• More than 40% of website traffic is driven by social media.
• 88% of people engage daily with social media.
• 65% of B2B marketers use social media to generate leads.

Largest social networking site.

Facebook is a great platform for brand exposure and making business connections.

1 billion active monthly users.

How To Use Facebook For Business

Facebook Pages - create your business page and expand its reach.

Facebook Groups  - create your own group or start interacting in other groups.

Facebook Ads - use Facebook ads and engage with wider audiences.

Make good connections on the go!

Real-time conversations and engagement are what Twitter is all about.

140 million active users.

How To Use Twitter For Business

Twitter Ads - Drive leads with Twitter ads.

Twitter Moments - Create moments and highlight your business perspective.

Hashtags - Don’t forget to add relevant hashtags.

An interactive way to humanize your brand.

Instagram is a highly-engaging platform that opens great business opportunities.

500+ million daily users.

How To Use Instagram For Business

Business Account  - Create your business account and expand your reach.

Instagram Ads - Attract and engage your users with powerful Instagram ads.

Instagram Live - Get live and start interacting with users in real-time.

A hub of business professionals.

LinkedIn is a professional networking site where people Really talk about business.

30 million+ businesses registered on LinkedIn.

How To Use Instagram For Business

LinkedIn Business Account - Create a business account and explore the unlimited features.

LinkedIn Page - Business page to market your business more efficiently.

LinkedIn Ads - Reach your target audience with LinkedIn ads and reach more audiences.

With social media, Sky is the Limit.

Q - 1 - Which social media platform is the best for business?

Regardless of the industry, being on social media is essential. However, many people struggle to choose the right social media platform. It is really important to deliver the right message to the right audiences. To ensure a sound online presence, it is really important to be on every leading platform. Make sure you don’t miss the top social media platform like  - Facebook,  Twitter, Instagram, and LinkedIn.

Q - 2 - How much I post on social media?

One of the most common questions is how many times should we post on social media. Well, that depends on how much active your audience is. It will help you understand the stats and analyze the frequency of posting on social media.

Q - 3 - Does investing in paid social media is a good idea?

If your social media strategy is failing miserably and you have lost all hopes,  then investing in social media can provide you with massive results. Studies revealed that paid ads can increase your online visibility and generate more leads. So, if you want to boost engagement and reach your audiences in an efficient way, then get ready to pay the price.

Q - 4 - What common mistakes businesses commit on social media?

Creating multiple profiles on social media is a big no-no for businesses. Not just that, one needs to understand that simply creating a profile won’t get you audiences. You need to interact with them on a regular basis to get the most for your business.

Introduction

We all love having a chitchat with ourselves, don’t we? But, have you ever gave it a thought on how far technology has come? Remember the times when there were old-box style televisions, mobile phones with the antenna, and when net banking was no term? Times have evolved and technology has altered our lives to a greater extent now! Who could have imagined back then that we will live in a fast-forward digital age? 

Technology has undeniably influenced our lives, but has it impacted positively or negatively on our lives? Still, debatable!

The Internet was introduced in the year 1994, and ever since then, there was no looking back. The technology has surprised us in many ways today. We have smartphones, smart TVs, smartwatches, and all things technology. Now, we can manage almost everything will sitting at our homes - be it groceries, entertainment, finance, and even health. I vividly remember the times, when I used to rush to the bank and spend hours just to get my account statement. Now, I can access all my bank details at my fingertips.

It is a no-brainer that technology is affecting our day-to-day lives! We are now used to this Digi-culture where everything comes handy. Today, I will highlight a few ways of how technology has affected our lives. Let’s see how!

It Has Changed The Way We Handle Our Finances

That was intriguing to me! I could have never imagined how well technology can handle our finances. Visiting a bank has always been struggling for almost every one of us. But, with the evolution of net banking, mobile payments, and mobile wallets, we can manage everything online.

Google Pay, Paytm, Apple Wallet are now familiar terms in our dictionary. We can now check our account details, bank statements, transfer funds, pay on the go, and do a lot more. Due to COVID-19, people who weren’t familiar with these apps are now loving it, and why not? In this global pandemic, technology is the only way we manage our accounts while sitting at homes.

It Has Changed The Way We Converse

Remember, writing letters was a thing? I still get fascinated with the idea of writing letters, but I admit it’s old-hat! People have now adopted the digital ways of connecting with each other. While it is still nostalgic to see how difficult it was to communicate in the past, things are more fluid now. With the advancement of technologies and our godfather (internet), remote communicating is how we are living.

Social media apps like - WhatsApp, Facebook, Snapchat not only allow users to chat with our loved ones but also help do video calling. With hectic work schedules, it is difficult to spare time to talk to people we care about. Personally, I spend hours chitchatting with my friends and family. Being able to watch your loved ones from far-flung places seem peanuts now, and I feel glad about this!

Apart from the social media apps, we have smartwatches too! Not an alien word,  anymore!! This new technology imitates and seizes the capabilities of smartphones. You can track your activities, set alarms, get notifications, and even call with these wearables devices. There is a lot to explore!

It Has Changed The Way We Get Entertained

The oldies in our families always hold us with their old-era time talks, and we all get bewitched by the details. One common story my parents often tell me is how all their siblings used to sit together and watch Doordarshan together. Technology back then was not so popular and those who had that didn’t have access to many features. There were fixed movies and channels that used to run at particular times.

Luckily, our generation is blessed with technology, so entertainment is available on tap. We have entertainment leaders like - Netflix, Amazon Prime, Voot, and other OTT platforms. We can watch shows, films, documentaries, featured videos whenever we want on the go. The current lockdown crisis wouldn’t have been easy if these platforms weren’t accessible.

While OTT platforms are the major source for entertainment for the audiences, avid readers like me find entertainment in reading books. Yes, paper books are still a thing, but technology has now taken over this source of entertainment too. Now, we have e-devices like - Kindle that helps you browse through different reading lists and keep you engrossed with different content. A lot is happening in technology and I am still stuck in the timeless paper books.

It Has Changed The Way We Commute

Commuting from one place to another was a big struggle for people in the past. Technology has been a savior in the transportation industry as well. The volution of ride-sharing apps like - Uber and Ola have made commuting easy for all. All you need to do is enter your source and destination, select the car, and you are good to go! No more struggling in the scorching heat outside, you can book rides at your comfort.

It Has Changed The Way We Do Shopping

Technology has definitely revamped our shopping habits. Gone are the days when we used to wait for weekends to go to our favorite market to by groceries, clothes, and other items. Now, we can do shopping any time, any day, and from anywhere across the globe. The struggle of visiting retail outlets is far gone, now we can go shopping just a few clicks.

Amazon, Flipkart, Big Basket are no more strangers to the world, we have these apps on our phones. Yes, people were skeptical initially about these online shopping platforms, but the surety by these brands on quality and security has made people believe in them. The online shopping has comforted our lives to such an extent that we can buy almost everything today. Easy deliveries and payment options have further intensified user experiences. Brands are also using the power of personalization to enhance online experiences and increase traffic.

That’s not all folks, the technology has also gifted us virtual assistants like - Apple’s Sir, Amazon Alexa, and Google Assistant. These hands-free technologies work on different algorithms, AI, and voice commands. Using these you can access all information and manage your day-to-day activities over simple voice command

Phew, technology has definitely become really intelligent now!

How Technology Has Influenced Our Lives - Positive Or Negative For Us?

‘One should move on with time’. Well, that’s true! Technology has come so far, and I would say it’s good so far. We are now dependant on technology and there is no looking for that, we are used to it! Technology has definitely magnified our lives and somehow made us lethargic. With the ease of getting things done at our comfort, we have lost the essence of the social world outside. Meeting people personally is limited now and virtual interactions are getting more acknowledgment. Technology will keep on evolving and people will get used to it sooner or later.

All I would say that investing in technology is definitely worth, but don’t allow it to overpower the human essence. After all, humans are the ones that gave birth to technology.

Have some thoughts to share about the topic? Feel free to head to the comments section.

Introduction

The year 2020 has started off with the killer Coronavirus outbreak which has become a global health crisis for all. The COVID19 pandemic has impacted several business industries leaving them all in a huge economic crisis. With the increase in the number of COVID19 patients every day, there is a lot more to witness ahead.

Facts & Figures

Total Cases of COVID19 Worldwide - 10,249,741

Total Cases of COVID19 In India - 549,197

Note: The figures are as per worldometer on 30th June 2020.

https://www.youtube.com/watch?v=c8ghYpexMqM&feature=youtu.be

5 Worst Hit Industries Due to COVID19

Travel Industry

The travel sector was the first hit to contain the spread of the virus. The government put restrictions on both international and national travels.

Hotel Industry

While many restaurants and hotels came up with takeout delivery options, the industry still faced a huge downfall with more than 48% of people lost their jobs.

Automobile Industry

The year 2020 has been the worst year for the automobile industry with more than 92% drop in sales in the initial phases of the Corona outbreak.

Retail Industry

The shutdown of malls and retail outlets have put halt to the retail outlet’s sales. The only interest of the consumers remained to the essentials only.

Hospitality and Tourism Industry

With the travel restrictions around the globe, the tourism and hospitality industry witnessed a downfall with more than 70% of people lost their jobs.

Despite the huge downfall in the economies, some sectors did really well to combat the COVID situation and boosted the overall economy.

E-Commerce Sector

The only hope left for millions of people.

COVID19 has left millions of people under lockdown. With several people following the social distancing norms and avoiding going out necessarily, the e-commerce sector came to the rescue.  Top e-commerce giants like Flipkart, Big Basket, and more stopped the deliveries of non-essentials items and focussed on providing daily essentials only.

Positive Impact of COVID19 On Various E-Commerce Sectors

Medical E-Commerce

E-Commerce companies like - Netmeds helping people with their medical and health essentials during COVID times, and rolling great profits out of it. Regular medications are important to many and such companies have been there for the rescue of several people.

Food/Grocery E-Commerce

Thanks to companies like - Big Basketpeople got their basic necessities fulfilled while sitting at home. Such companies have managed good profits even during the pandemic. This sector has seen a positive impact on the global crisis with an increase in both sales and profits.

Digital Streaming  E-Commerce

The lockdown left us all strangled at home, the digital streaming channels like - Netflix, and Disney+ made this time bearable for all of us. The instant shutdown of the entertainment industry made the audiences shift to OTT channels platforms and the sector has seen huge growth.

E-Commerce Sectors That Went Through A Hard Time

Fashion and Luxury Industry

The pandemic has shifted the need of people to basic necessities only. The fashion and luxury industry have seen a setback. The safety concerns, unavailability of items, delivery issues have been the major reasons for the downfall of this sector.

Travel Industry

The pandemic has seen a tremendous rate of travel cancellations making it difficult to get sales and earn profits. Not just that, there has been a decline in travel-ad revenue as well. It is predicted that the travel industry will come up with low flight rates in the future to overcome the financial crisis.

Opportunities For E-Commerce Industry

The  COVID19 pandemic has led consumer behavioral changes and it shows there will be a change in the e-commerce trends in the future also.

Considering the social distancing norms, people will avoid shopping in the marketplaces and shift to online stores. E-Commerce stores like - Amazon, Flipkart, and more will continue with their home delivery services.

With most of the population opting for enjoying food at home, the online delivery companies like - Zomato, Swiggy will go on a surge.

People will continue to make medical and health purchases online keeping the medical e-commerce grow.

The popularity of OTT platforms will continue to rise as people will avoid going to crowded cinema halls.

What Is The New Normal For People Amid COVID19?

E-commerce will continue to flourish as people will continue to shop online to meet their necessities.

Remote working is the new work culture, especially for the IT industry.

The sale of masks, sanitizers, and disinfectants will keep on rising.

The stereotype of 9-5 jobs can become a thing of a past as work from home offers a flexible working environment.

Automation will be accelerated with algorithms and robots that don’t get sick.

Contactless payments are the only way the economy works.

Frequently Asked Questions 

Which sector has been affected most by the global pandemic COVID19?

The travel and hotel industry are the worst-hit sectors due to COVID19.

How Grocery E-Commerce industry helped in combating COVID19?

The COVID19 outbreak made us all stay indoors in the lockdown. The food and grocery e-commerce sector helped us cater to our essentials and survive the pandemic. Thanks to the essential workers, we managed to survive these tough times!

What is the New Normal?

COVID19 has changed the scenario everywhere. The new normal is all about remote working, contactless payments, compulsory masks, and the importance of hygiene.

How to fight COVID19?

While the vaccination is still not out, all we can do to fight the pandemic is to follow the WHO recommendations and maintain hygiene at all costs. Step out only if it’s important, otherwise #Stayhome

How to create an effective e-commerce business in the times of COVID19?

Softuvo can help! Our team is working on this pandemic and can help you with your business requirements. Get in touch with our team and get the right solution for your business.

Softuvo proves to be a game-changer in Flutter App Development and has been declared as a Top Flutter app developer by TopDevelopers.co!

Our name was included in a press release about the Top Flutter app developers of May 2020 by TopDevelopers.co, a leading research and review platform of B2B IT service providers. 

Softuvo Solution is one of the leading IT consulting companies in the industry providing end-to-end services to businesses spread across the planet.

Although awards and accolades are not what we work for, they always help in boosting motivation. We at Softuvo create long-term relationships with our clients as we base all our business relationships on the tenets of Trust, Quality, and Support. This is the reason why we have been able to prove ourselves as one of the Best Flutter App Development Companies in the industry.

We at Softuvo have made learning new technologies a lifelong pursuit that in recent times we have received certifications from

• Google Ads Video
• Shopping Ads
• Google Ads Display
• Google Ads Search and
• Shopping Ads

We provide exemplary IT services in the following areas

• Mobile App Development
• Web Development Services
• UX/UI Designing Services
• Software Development
• Saas Development
• Ecommerce Development

This is not the first time that TopDevelopers.co has recognized our achievements. Earlier we were featured in one of their listings of trusted mobile app developers in India, one of the very highly competitive markets. By visiting Softuvo's profile on TopDevelopers.co you will find that one of the major reasons for our success as efficient Flutter app developers is that we have kept our 40% focus on mobile app development. 

Who is TopDevelopers.co?

TopDevelopers.co has done groundbreaking work in the field of IT by providing a neutral and robust rating and review service. The company aims to provide service seekers with a list of highly efficient IT service providers. The research analysts at TopDevelopers.co select the companies on the basis of various performance parameters and hence the service seekers can select the most appropriate company according to their needs.

Hard work doesn’t go unnoticed! We are proud to announce that Softuvo has been recognized by Design Rush for being amongst the top branding agencies of 2020. Our team did it again!

Softuvo Solutions is the talent hub of dedicated professionals. Our latest and unique branding techniques have made us stand apart from our competitors and helped us bag this position. With over 3 years of experience, Softuvo strives to deliver excellent solutions to our clients across the globe. We work on the grounds of agile methodology where we cover every detail of the client’s projects. Our continuous hardwork and dedication have helped us gain recognition from various trustworthy resources.

Services Provided: We offer end-to-end services including - Mobile App Development, Web Design, IT Consultancy, Web Development, Digital Marketing, Web App Development, Branding and Consulting, and more.

We have successfully delivered more than 300+ projects with a success rate of 100%. Softuvo is gratified to be recognized by Design Rush as the top branding agency and look forward to sustaining this position in the future.

Services Provided: Mobile app development, E-commerce mobile app development, Web app development, Android and iOS app development, hybrid app development, native app development, and more.

Softuvo is delighted to be recognized among the top app development companies by Design Rush. Accreditations like these keep us going and motivate us to do better. We have successfully delivered more than 300 projects to clients worldwide and we continue to deliver cutting-edge products/services in the future.

Introduction

There are several front-end frameworks used in the market, but Angular and React Native secure the top place amongst the rest.

Angular allows you to create dynamic and single-page web apps. React, on the other hand, is an open-source JavaScript library that allows reusing HTML elements used for front-end development. It also has a separate cross-app platform for mobile app development.

In this blog, we will understand a detailed comparison between Angular and React. Let’s read out the details.

Interesting Facts

• React was launched by Facebook in 2013 and is based on JavaScript programming language.

• Angular was launched by Google in 2016. The framework uses TypeScript language.

• More than 4,60,000 websites are build using AngularJS

• 17.4% of developers use React in their jobs.

Performance

We can clearly see from the infographic above that React uses virtual DOM while Angular uses real DOM. When using a simple update would require updates in all HTML structures.

React, on the other hand, uses virtual DOM that makes it easy to do the changes without rewriting the entire HTML doc.

Componentization

Angular offers complex and fixed structures. The developers have to break the code in different files. It can be used for different components and templates in various parts of the app.

React is logically structured and readable making it easy for developers to use. The library comes with functional programming that means the developers don’t have to write code in any specific way, everything goes smoothly.

Data Binding

React uses one-way data binding which means the UI elements cannot be changed without updating the corresponding model state.

Angular is a two-way binding approach which means the model state automatically updates with a change in UI structure.

Although Angular’s approach seems simple, React offers a streamlined data overview for large app projects.

Flexibility

React gives you the freedom to choose libraries, tools, and architecture for building highly-customized apps.

Angular offers a limited amount of flexibility and freedom.

Which Is Better?

The choice is tough as you cannot go wrong with any. Although we have a team for both the frameworks, we personally prefer React. The architecture of React allows the developers to reuse the code, thereby saving their time and cutting costs. React allows isolated debugging that further smoothens the app development process. All in all, React is powerful, effective, and flexible making it more popular.

Also check out our recent blog on Flutter VS React Native – Which One To Choose In 2020?

Frequently Asked Questions

Q - 1 - Which is faster Angular or React?

Since React relies on virtual DOM, it makes it faster than Angular.

Q - 2 - How is Angular different from React?

React is a library while Angular is a full-fledged framework. Not just that, Angular works on a two-way binding system whereas React operates on virtual DOM and uses the only one-way binding system.

Q - 3 - What makes React better than Angular?

When we say React is better than Angular, we mean it offers better performance, smaller bundle size, and complete backward compatibility. The reuse of components further allows the developers to save development costs and time.

Q - 4 -  React or Angular - Which one is easier to learn?

React is easier to learn than Angular.

What are your thoughts on the topic? Share your ideas below in the comment section.