Explore IdeasThat Shape the Future.

Introduction

We always talk about marketing techniques, but what we miss is the content part. Content plays a crucial role in delivering your message to the target audiences. With the help of Content Marketing, you can actually trigger the buyer’s emotion and change their buying patterns.

In this blog, we will learn how you can make your content marketing strategy strong and enhance your brand’s visibility. Let’s know the details.

Content Marketing is an innovative marketing technique that focusses on creating relevant, valuable, and consistent content to attract the target audiences with the main aim to drive profitable customer actions.

• More than 70% of marketers are using Content Marketing.
• The primary goal of businesses using Content Marketing is lead generation.
• 52% of Content Marketers are using interactive content.
• Content Marketing generates more than 3 times leads to traditional marketing.

• More Traffic
• Cheaper Conversions
• Higher SEO Rankings
• Reputation Management
• Reduced Marketing Sales
• Actionable and Measurable Results

Set Goals

What is the purpose of your content marketing strategy? What do you want to achieve? Every business is set with a different goal, so identify your goals before you frame the marketing strategy. It will help you move in the right direction.

Know Your Audience

Defining your audience is really important when you begin creating the content strategy. For this, you can collect the demographics data, create the buyer’s persona, and get customer feedback. By collecting this data, you can easily identify who your audience is what preferences they have.

Evaluate The Content Types

Once you know who your audience is, the next step is to evaluate what you will post. Well, there is no one size fit all model when it comes to content. There are different types of content types from blogs to infographics, e-books, articles, video content, podcasts, and more.

Plan The Time

So, you have framed the content, but have you decided when to post? It is really important to decide at what time you should post the content. Over-stuffing the content post won’t increase your brand engagement, it will affect the rankings. Make a content calendar and plan your posts, so they provide lucrative results.

Make Your Content Actionable

To get conversions, it is important to focus on the CTAs (Call-to-actions). While posting the content in the web world, it is essential to redirect your audiences to your business website or contact page. Doing this will help increase conversions.

Promote The Content

Once your content is published, the next step is to promote the content. Choose the platforms to promote the content and boost your SEO rankings. If you are not getting any positive results, then you can even opt for paid channels to promote the content.

Track and Refine

No marketing will work if you don’t track the results. It is really important to keep a check on the content you are posting online. Analyze the post-performance and refine the content if needed. This will keep a smooth flow of content.

Content is the King of the online world. Quality content can take your business to the next level. With the right strategy and approach, you can flourish your business to greater heights. The moment you know your audience and have crafted the content marketing plan, your half battle is done. The rest lies in your marketing technique.

Q - 1 - What is Content Marketing Strategy?

Content marketing strategy is the management of content that you have framed. The strategy may vary depending on a lot of factors including - company size, industry, type of audiences, and even budget.

Q - 2 - What is User Intent?

The user intent is the motive of the user when they raise a query by typing on the search engine to find an answer. While framing the content, it is really important to understand user intent.

Q - 3 - What is High-Quality Content?

High-quality content is the one that informs and engages the user. In Google’s term, High-Quality content is the representation of the E-A-T model i.e. Expertise, Authoritativeness, and Trustworthiness.

Q - 4 - How Does Content Marketing Influences Buyer’s Journey?

Content marketing helps to understand the user persona, inform them, advise, and help in all stages of the buyer’s journey. The flow of content marketing works in a seamless way, it will first aware buyer, develops the interest, helps to make a decision, and finally urge them to buy the product or get the service.

Introduction

Do you believe that the first impression is the last? While this phrase might be wrong in the usual life, it’s not in the web world. Yes, I am talking about website designs here! The first thing we notice on a website is the way it looks. Yes, web design matters a lot! If a website is not responsive and beautifully structured the user is likely to drop off the site. That is how big an impact the website UI/UX can have on the users. There has been a lot of evolution in the field of web designing over the past few years and if you want to leave a lasting impression on your audiences, then you have to stay updated with the changes.

So, what’s popping in your mind? You must be wondering, how to create a mind-boggling website design. Well, you need to work on the UX/UI! This blog is all about ways to nourish your UX/UI skills and how to leave a positive impact on your users. Let’s begin with the details.

Good Brand Impression

Wish to impress your target audiences? You can do it with a stunning UX/UI. Customers like when the brand tells their story in an unusual and creative way people always appreciate. So, when you create out-of-the-box web designs, customers are likely to get more attracted to your brand.

Attracts More Users

A website that looks well, navigates smoothly and embedded properly always enhances the user experience. It has been observed that users are likely to stick more on a website if it offers a seamless user experience. Not just that, it will also help in increasing conversion rates. So, it’s definitely a win-win for your business!

Saves Money and Time

When you invest in a great UX/UI, the customer will believe in your brand. Whether you are creating UX/UI of a website or an app, you need to keep things in sync from the beginning. Good web design ensures that there will be no or minimal rework. So, it ultimately saves not just the time but also the money that is spent on tools.

Well, apart from these, there are several reasons why you should be focussing on web designing, and investing in the right web strategy will help you gain more website/app credibility.

There is no magic formula to build a stunning web design. However, there are a few things that can actually make a big difference. Excited to know the details? Keep reading!

Analyze Your Audience

No matter what design you make, if it has no impact on your audience, then it’s of no use. So, to begin with, you need to understand the demand of your audiences and see what they are looking for. The best way to do so is to ask yourself a few questions. For instance, when you visit an eCommerce website, what is the first thing you expect in a design, analyze those questions, and design smartly.

Simple Yet Modern

Over highlighting designs and big texts is a big no-no for any website. This era is about a simple and plain website. The more simple and easy navigation the website offers, the better the user experience it will provide to the users. For example - there should be a proper flow of design, easy navigation, and no extra content. Doing this will definitely work wonders for you!

Keep an Eye Of Trends and Competitors

Trust me, this point is really really important. There is so much being done in the world of web design and keeping an eye on each upcoming trend is important for the designer. You need to know what’s trending and how it can be beneficial for a website. Once, you know the details, you can actually provide a better user interface and user experience to the users.

Be Open To New Things

It takes lots of time and innovation to create a web design and just a few moments to reject the same. Well, web designing is challenging and sometimes, it is really tough to match up to the client’s expectations. Relax, just be open to trying new things and explore. Spend more time in creating new sample designs to polish your skills. This will help you become more confident in your field and better in the future. Stay positive!

As already mentioned, there is no sure shot way to become the top web designer, but one thing is sure that what’s different always wins the game. Creativity and innovation are the key ingredients of web designing, so you need to keep brushing up your ideas. However, if you can’t find any positive progress, then you can give these tips. I Hope, these work wonders for your profession.

Q - 1 -  What is the difference between UX/UI?

Many people are confused between the concept of UX/UI. User Interface or UI’s main objective is to add attractive elements to the app/website. The whole idea is to provide an enjoyable, easy, and interactive interface to connect the user with the brand.

UX or User Experience, on the other hand, is evolved as a result of UI. When the users have something to interact with the brand, then it is likely to enhance their user experience. The main focus of user experience is to provide a seamless experience when using an app or website.

Q -  2 - What is your design process?

At Softuvo, we follow agile methodology and dig deep into a project. We begin by researching and analyzing your business requirements and market trends. After that, we create a plan of action that includes everything from to end. We give our clients the topmost priority, so when we create designs, we first get it approved and then love further with the implementation. We welcome feedback happily and make changes if necessary.

Q - 3 - What is the Design Language System (DLS)?

DLS is a collection of functional elements like - header, label, forum, layout, and more. A good design language system helps to create harmony and consistency for all the platforms.

Introduction

Do you that there are around 20 billion connected devices that add to the revenue? Yes, that’s true! A decade back, we were unaware of the concept of IoT, but things are quite different now. The connected world of today has changed the pace of our lives to a great extent.

In this infographic blog, we will read all about the Internet of Things (IoT) and how it is affecting our surroundings.

How Businesses Are Turning A New Wave Of Technology!

IoT enables us to wirelessly connect ‘things’ with the Internet. Technology has changed the way we work, travel, live, and do business. IoT is the system of interconnected devices that have the ability to collect and transfer data without any human-to-machine interaction.

• 86% of healthcare organizations have already adopted IoT based systems.

• Industrial IoT devices will alone add to more than $14.1 trillion to the global economy by 2030.

• ATMs are considered among some of the first IoT devices that went online in 1974.
• The Smart Home market is expected to reach $53.45 Billion by 2022.

 

Edge Computing

Data is gathered by the sensors and is then analyzed in real-time. Doing this allows rapid response in times of a sudden change.

Data Ingestion

Processing is done to collect the data from multiple devices and transform it use by cloud-based analytic platforms.

Device Management

It is important to ensure that IoT devices communicate efficiently, provisioned securely, and updated from time-to-time to maintain a seamless connection.

Advanced analytics

With the help of IoT data, you get a clear insight into creating new revenue models and new products.

Enterprise integration with business systems

After receiving the insights, the data needs to be delivered to the enterprise systems and receive reference metadata to interpret device data.

IoT technology is not just limited to our phones and home devices but also in several business industries.

Healthcare - There is now electronic recordkeeping, portable health monitoring, and pharmaceutical safeguards.

Retail - With IoT technology, you can now do smartphone shopping, inventory tracking, anonymous analytics of consumer behavior. 

Business/Manufacturing - Neary 40% of businesses are using IoT for robotic machinery and real-time analytics of supply chains.

Security - Facial recognition, biometric, and remote sensors are some of the best examples of the technology.

Smart Home Devices To Gain  More Popularity

It is hard to resist the charm of Smart home devices. The popularity of home automation and home security will rise in 2020.

Healthcare Sector To Increase IoT Adoption

The application of  IoT in healthcare is expected to reach $72,000 million by 2021. Intelligent health monitoring devices, sensors, medical equipment, and mobile applications will surge.

Smart Cities Will Take The Centerstage

The integration of IoT in cities will help to decrease traffic congestion, unlock sustainable development, and enhance security.

Personalized Retail Experience

With the help of smart beacon techniques and sensors will help to provide a more personalized experience to the users.

IoT technology has no stopping in the near future.

The technology has never failed to impress. With IoT the future of businesses is bright and it will get better for the good. New technologies will emerge making IoT more efficient and intuitive.

“As the Internet of things advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways.” – Geoff Mulgan

Q - 1 - What is the role of AI in IoT?

AI is used to interpret the data to receive by the IoT source. This helps the device understand better and provide users with enhanced user experience.

Q - 2 - What are the major components of IoT?

Cloud, sensors, networks, and things are the major components of IoT.  In simple words, the sensors are attached to the thing (object of interest or machine). The sensors further help to collect and monitor the data. The data is then over to the network and give responses.

Q - 3 - Why do we need IoT?

IoT is useful in many ways. From reducing the manufacturing defects to monitoring health, saving power use, and more there is a lot that IoT can do.

Q - 4 - Top examples of IoT?

Phillips Hue for lighting control, Fitbit wearable, Voice assistants like Google Chromecast to make your TV smart, Amazon Echo, Samsung Home Monitoring Kit for house automation, Nest Learning Thermostat, and more.

Are you struggling hard in finding the right marketing strategy? Try Email Marketing! The broad scope of email marketing is sure to provide your business with great benefits. In this blog, we have covered details on how to create effective email marketing. Read on to know details!

Emails Never Go Out Of Style

Email Marketing is one of the oldest yet most effective means of connecting with the leads. More than 88% of businesses are using emails to get attention from the prospects. Emails are a great way to build a brand-customer relationship and increase sales.

Wider Reach

With more than 3.8 billion email users worldwide, emails are the perfect way to reach prospects.

Drives Conversions

Emails are a great way to nurture leads and drive conversions.

Open Platform

There is no one particular entity controlling the emails, it is an open-source platform where anyone can send and receive the emails.

Increases ROI

Emails are considered as a cost-effective means of marketing and significantly increases the ROI.

Define Your Goals

The first step is to determine what you expect from the email campaign. Analyze what is your focus - increase brand’s visibility, build more relationships, increase sales, increase website traffic, or simply promote the business? Once you have your answer hop on to the next step.

Identify Your Target Audience

It is really important for businesses to analyze who they are targeting. Who are your current customers, whom you are likely to target, what are their core problems, and what solutions you have for them? Answer these questions before you make the email list.

Frame An Email List

Send emails to people who are not interested in opening your emails is a big no-no! Once you have identified your target audience, it is time to curate an email list. The only thing that will work for your business is sending the right messages to the right audiences.

Segment Your Email List

Segmentation can go a long way for your business. All you need to do is to categorize the individuals based on characteristics, behavior, buying frequency, and even gender. Doing this helps to tailor your messages and reach out to the target audiences efficiently.

Make Compelling Subject Lines

The first thing users notice in the mails is the subject line. And, if that’s not catchy, the user is likely to skip reading your email. The subject line should not only catch the user’s attention but urge them to open the mail. Although there is no sure shot way to make the subject lines, it is best to keep it short and simple.

Focus On The Tone

Creating attractive subject lines won’t work alone until you post the content that matches the tone of the subject line. Make sure you stay true to your brand’s original message and add call-to-action. In addition, you need to ensure that the email is being delivered at the right time.

Attractive Layout

A structured and alluring layout always attracts, right? Using stunning colors, frames, animations, and the content will definitely be a win-win for your business. Make your emails as personalized as you can to match the brand’s tone.

Optimize Your Emails With Mobile

Most people check their emails on mobile phones and if you are not optimizing the mails with the mobile devices then you are likely to miss a large segment of audiences. The design, content, CTAs, and images all should be fully-optimized as per the device size.

MailChimp

Mailchimp is a popular email marketing platform. It offers an intuitive interface that allows up to 2,000 subscribers for free. You can access more powerful features like - auto responding by going for the paid version.

Sendinblue

The best part of using Sendinblue is that it not only helps in email marketing but also in SMS marketing. So, basically, you get the benefit of two things at once. You can segment users, craft highly-engaging mails, and building automated workflows, there is a lot in the platter for you.

Drip

Drip is a smart marketing automation tool that can seamlessly integrate complex workflows and statements within the emails. This email marketing tool is ideal for those who have multiple products to sell and want to create complex marketing sequences.

The future of email marketing is inevitable. It’s time to dive into the world of email marketing and make the most of it. Personalization, AI, and Automation will make a big difference in email marketing and make it worth each money spent. Emails were and will be the hottest marketing trends, so investing in these will make a huge difference.

Q - 1 - How to do Email Marketing?

Email Marketing should be done with proper research. Before you start with this type of marketing, you need to frame a strategy of email marketing. Who your target audience is, what exactly you want to coney using the emails, and what is the purpose. Doing this will help you do email marketing in an efficient way.

Q - 2 - Does Email Marketing actually works

A big yes! Email marketing is one of the most traditional ways of marketing and is still prevailing. From startups to well-established companies like - Amazon, Flipkart, and more everyone use email marketing. The investment is less and revenue is outstanding. Worth trying!

Q - 3 - How often should you send emails?

Well, it depends on you. For example - if you have valuable data to post on emails, then there is no harm to sending emails every day. It is really important to stay in touch with your audiences, otherwise, they will lose interest. So, just make sure you stay connected and keep sending emails from time-to-time.

Q - 4 - How to analyze the results from the email campaigns.

To track the success of your email campaigns, you need to keep a check on the - conversion rate, bounce rate, and click-through rate. It will help you to analyze how your emails are responding and what needs to be changed.

Lockdowns in various nations due to the coronavirus pandemic are gradually being relaxed by governments across the world. However, efforts to reduce the spread of the virus are being intensified. One of the methods being used to curb the spread of the virus is contact tracing, which is the act of identifying those exposed to COVID-19 positive individuals.

Contact tracing has gone digital as tech companies are increasingly liaising with health workers to create contact tracing smartphone apps. These mobile applications work using Bluetooth signals called ‘chirps’. These chirps are picked up by nearby smartphones and are uploaded to a public database if a smartphone tests positive for the virus.

Once this happens, everyone in close contact with the infected individual receives a notification about possible exposure to the virus. Digital contact tracing, however, poses serious privacy concerns to individuals. A recent ExpressVPN survey has revealed that more than 7 in 10 Americans are concerned about privacy breaches via contact tracing applications.

Giving Up Privacy Rights For Public Health

There are several doubts about these contact tracing applications speeding up the end to the coronavirus pandemic. It’s the reason why public health officials in the U.S. are rejecting the tech approach for a manual one. Health officials are advocating for the hiring of manual contact tracers.

Contact tracing is highly beneficial to the prevention of the further spread of a virus. It proves to be more efficient when tests can be carried out swiftly on a population with low infection rates. The U.S. has a relatively high rate of infection and a snail-like level of testing.

The very idea of using contact tracing application started from countries in Asia like China, Singapore, and South Korea. These governments stretched privacy rights boundaries by performing mass surveillance. China, for instance, utilized these contact tracing apps to curb the movement of its citizens. The contact tracing app idea that facilitated mass infringement on privacy rights is now set to be adopted by the U.S.

Using contact tracing apps to stamp out COVID-19 sounds like a wonderful idea. However, there is still no proof that contact tracing apps will perform any better than manual contact tracing.

The Apple-Google API

Apple, in conjunction with Google, has proposed an application programming interface (API) for smartphone contact tracing. The API will serve users by alerting individuals who have been in close proximity with people that have tested positive to COVID-19. Both companies are not developing an application, freeing them of possible operational questions associated with the release of an app.

Many experts across tech and health have sounded reasons why contact tracing applications cannot work perfectly for the prevention of the coronavirus spread. For one, there’s the issue of false positives (reports of non-existent exposure). What if sensors pick up signals through surfaces like walls without real risk of exposure to the uninfected individual?

There’s also the issue of false negatives (people not being alerted after possible exposure). People sometimes leave their phones at home before venturing outside. Besides, not everyone in the U.S. uses smartphones (81% of Americans use smartphones). How then, will alerts be sent to those without the contact tracing app and individuals without smartphones?

Older people, who are at the highest risk of becoming casualties to the virus, are unlikely to download the contact tracing app.

Several individuals believe the tech approach proposed by the government will be used to breach privacy rights and provide a false sense of security to the population. This kind of situation could even lead to a potential fresh breakout because the government in a bid to assure citizens of quick eradication of the virus, might revive businesses sooner than required. 

Possible Consequences Of Using Contact Tracing Apps

Negative possibilities that could arise from the use of contact tracing apps are endless. Politicians could release false reports of COVID-19 incidences in the district they’re unlikely to win in. Internet trolls and hackers could decide to release hijacked information just for the fun of it.

National security could be compromised by foreign forces through a false report of coronavirus outbreaks in cities. There are also discriminatory tendencies that could arise such as employers requiring workers to display results on the tracing app before allowing them into workspaces. Several adverse situations could arise from the utilization of contact tracing applications.

Evident Consequences of Contact Tracing Apps

One of the first contact tracing apps used in North and South Dakota, Care 19, has been found to go against its privacy policy. The application sends out user data such as location and other sensitive personal information to third-party firms. Care19, which is available on App Store – which by the way, is supposed to thoroughly scrutinize the app for privacy violations- proves Apple lets the app slide through its filters.

Care 19’s privacy policy clearly states location data is ‘private to you and will not be shared with anyone including government entities or third parties’. Research by the privacy software maker, Jumbo, showed that user data was being sent to Foursquare, a well-known location-data supplier for advertisers.

Sensitive information like location and unique user codes (a series of numbers and letters to protect the anonymity of users) were also being sent to the firm. Apple released a statement saying it had begun investigations into the report by Jumbo.

Do we Trust the Government and Big Tech Firms Enough?

When all is done and dusted, it comes down to trusting the government and technology corporations. Times without number, the government has been found wanting concerning the issue of following their own rules and regulations. Will contact tracing apps be used solely for the elimination of the coronavirus or privacy-breaching purposes such as mass surveillance?

Private information should never have to be at risk of compromise. We have to make certain they never get to the wrong hands. Contact tracing apps are tools that can accelerate the mass privacy breach of citizens. What the world needs right now is a method that jointly preserves our civil liberties and keeps humans safe from the virus.

Introduction

The online world has led almost every business to jump on social media. Surviving the competition is tough if you don’t have a powerful social media strategy. Check out the infographic and see how you can make efficient use of social media.

Power Of Social Media In Business

A handy guide to make the best out of social media.

Social media is the essence of marketing and is the soul of businesses. Making space in the digital world is now possible with an effective social media strategy. Here are a few ways you can grasp your audiences using social media platforms.

Facts-Check

• 95% of marketers are using social media channels to promote their businesses.
• 60% of users use social media to research products/services.
• More than 40% of website traffic is driven by social media.
• 88% of people engage daily with social media.
• 65% of B2B marketers use social media to generate leads.

Largest social networking site.

Facebook is a great platform for brand exposure and making business connections.

1 billion active monthly users.

How To Use Facebook For Business

Facebook Pages - create your business page and expand its reach.

Facebook Groups  - create your own group or start interacting in other groups.

Facebook Ads - use Facebook ads and engage with wider audiences.

Make good connections on the go!

Real-time conversations and engagement are what Twitter is all about.

140 million active users.

How To Use Twitter For Business

Twitter Ads - Drive leads with Twitter ads.

Twitter Moments - Create moments and highlight your business perspective.

Hashtags - Don’t forget to add relevant hashtags.

An interactive way to humanize your brand.

Instagram is a highly-engaging platform that opens great business opportunities.

500+ million daily users.

How To Use Instagram For Business

Business Account  - Create your business account and expand your reach.

Instagram Ads - Attract and engage your users with powerful Instagram ads.

Instagram Live - Get live and start interacting with users in real-time.

A hub of business professionals.

LinkedIn is a professional networking site where people Really talk about business.

30 million+ businesses registered on LinkedIn.

How To Use Instagram For Business

LinkedIn Business Account - Create a business account and explore the unlimited features.

LinkedIn Page - Business page to market your business more efficiently.

LinkedIn Ads - Reach your target audience with LinkedIn ads and reach more audiences.

With social media, Sky is the Limit.

Q - 1 - Which social media platform is the best for business?

Regardless of the industry, being on social media is essential. However, many people struggle to choose the right social media platform. It is really important to deliver the right message to the right audiences. To ensure a sound online presence, it is really important to be on every leading platform. Make sure you don’t miss the top social media platform like  - Facebook,  Twitter, Instagram, and LinkedIn.

Q - 2 - How much I post on social media?

One of the most common questions is how many times should we post on social media. Well, that depends on how much active your audience is. It will help you understand the stats and analyze the frequency of posting on social media.

Q - 3 - Does investing in paid social media is a good idea?

If your social media strategy is failing miserably and you have lost all hopes,  then investing in social media can provide you with massive results. Studies revealed that paid ads can increase your online visibility and generate more leads. So, if you want to boost engagement and reach your audiences in an efficient way, then get ready to pay the price.

Q - 4 - What common mistakes businesses commit on social media?

Creating multiple profiles on social media is a big no-no for businesses. Not just that, one needs to understand that simply creating a profile won’t get you audiences. You need to interact with them on a regular basis to get the most for your business.

Introduction

We all love having a chitchat with ourselves, don’t we? But, have you ever gave it a thought on how far technology has come? Remember the times when there were old-box style televisions, mobile phones with the antenna, and when net banking was no term? Times have evolved and technology has altered our lives to a greater extent now! Who could have imagined back then that we will live in a fast-forward digital age? 

Technology has undeniably influenced our lives, but has it impacted positively or negatively on our lives? Still, debatable!

The Internet was introduced in the year 1994, and ever since then, there was no looking back. The technology has surprised us in many ways today. We have smartphones, smart TVs, smartwatches, and all things technology. Now, we can manage almost everything will sitting at our homes - be it groceries, entertainment, finance, and even health. I vividly remember the times, when I used to rush to the bank and spend hours just to get my account statement. Now, I can access all my bank details at my fingertips.

It is a no-brainer that technology is affecting our day-to-day lives! We are now used to this Digi-culture where everything comes handy. Today, I will highlight a few ways of how technology has affected our lives. Let’s see how!

It Has Changed The Way We Handle Our Finances

That was intriguing to me! I could have never imagined how well technology can handle our finances. Visiting a bank has always been struggling for almost every one of us. But, with the evolution of net banking, mobile payments, and mobile wallets, we can manage everything online.

Google Pay, Paytm, Apple Wallet are now familiar terms in our dictionary. We can now check our account details, bank statements, transfer funds, pay on the go, and do a lot more. Due to COVID-19, people who weren’t familiar with these apps are now loving it, and why not? In this global pandemic, technology is the only way we manage our accounts while sitting at homes.

It Has Changed The Way We Converse

Remember, writing letters was a thing? I still get fascinated with the idea of writing letters, but I admit it’s old-hat! People have now adopted the digital ways of connecting with each other. While it is still nostalgic to see how difficult it was to communicate in the past, things are more fluid now. With the advancement of technologies and our godfather (internet), remote communicating is how we are living.

Social media apps like - WhatsApp, Facebook, Snapchat not only allow users to chat with our loved ones but also help do video calling. With hectic work schedules, it is difficult to spare time to talk to people we care about. Personally, I spend hours chitchatting with my friends and family. Being able to watch your loved ones from far-flung places seem peanuts now, and I feel glad about this!

Apart from the social media apps, we have smartwatches too! Not an alien word,  anymore!! This new technology imitates and seizes the capabilities of smartphones. You can track your activities, set alarms, get notifications, and even call with these wearables devices. There is a lot to explore!

It Has Changed The Way We Get Entertained

The oldies in our families always hold us with their old-era time talks, and we all get bewitched by the details. One common story my parents often tell me is how all their siblings used to sit together and watch Doordarshan together. Technology back then was not so popular and those who had that didn’t have access to many features. There were fixed movies and channels that used to run at particular times.

Luckily, our generation is blessed with technology, so entertainment is available on tap. We have entertainment leaders like - Netflix, Amazon Prime, Voot, and other OTT platforms. We can watch shows, films, documentaries, featured videos whenever we want on the go. The current lockdown crisis wouldn’t have been easy if these platforms weren’t accessible.

While OTT platforms are the major source for entertainment for the audiences, avid readers like me find entertainment in reading books. Yes, paper books are still a thing, but technology has now taken over this source of entertainment too. Now, we have e-devices like - Kindle that helps you browse through different reading lists and keep you engrossed with different content. A lot is happening in technology and I am still stuck in the timeless paper books.

It Has Changed The Way We Commute

Commuting from one place to another was a big struggle for people in the past. Technology has been a savior in the transportation industry as well. The volution of ride-sharing apps like - Uber and Ola have made commuting easy for all. All you need to do is enter your source and destination, select the car, and you are good to go! No more struggling in the scorching heat outside, you can book rides at your comfort.

It Has Changed The Way We Do Shopping

Technology has definitely revamped our shopping habits. Gone are the days when we used to wait for weekends to go to our favorite market to by groceries, clothes, and other items. Now, we can do shopping any time, any day, and from anywhere across the globe. The struggle of visiting retail outlets is far gone, now we can go shopping just a few clicks.

Amazon, Flipkart, Big Basket are no more strangers to the world, we have these apps on our phones. Yes, people were skeptical initially about these online shopping platforms, but the surety by these brands on quality and security has made people believe in them. The online shopping has comforted our lives to such an extent that we can buy almost everything today. Easy deliveries and payment options have further intensified user experiences. Brands are also using the power of personalization to enhance online experiences and increase traffic.

That’s not all folks, the technology has also gifted us virtual assistants like - Apple’s Sir, Amazon Alexa, and Google Assistant. These hands-free technologies work on different algorithms, AI, and voice commands. Using these you can access all information and manage your day-to-day activities over simple voice command

Phew, technology has definitely become really intelligent now!

How Technology Has Influenced Our Lives - Positive Or Negative For Us?

‘One should move on with time’. Well, that’s true! Technology has come so far, and I would say it’s good so far. We are now dependant on technology and there is no looking for that, we are used to it! Technology has definitely magnified our lives and somehow made us lethargic. With the ease of getting things done at our comfort, we have lost the essence of the social world outside. Meeting people personally is limited now and virtual interactions are getting more acknowledgment. Technology will keep on evolving and people will get used to it sooner or later.

All I would say that investing in technology is definitely worth, but don’t allow it to overpower the human essence. After all, humans are the ones that gave birth to technology.

Have some thoughts to share about the topic? Feel free to head to the comments section.

Introduction

The year 2020 has started off with the killer Coronavirus outbreak which has become a global health crisis for all. The COVID19 pandemic has impacted several business industries leaving them all in a huge economic crisis. With the increase in the number of COVID19 patients every day, there is a lot more to witness ahead.

Facts & Figures

Total Cases of COVID19 Worldwide - 10,249,741

Total Cases of COVID19 In India - 549,197

Note: The figures are as per worldometer on 30th June 2020.

https://www.youtube.com/watch?v=c8ghYpexMqM&feature=youtu.be

5 Worst Hit Industries Due to COVID19

Travel Industry

The travel sector was the first hit to contain the spread of the virus. The government put restrictions on both international and national travels.

Hotel Industry

While many restaurants and hotels came up with takeout delivery options, the industry still faced a huge downfall with more than 48% of people lost their jobs.

Automobile Industry

The year 2020 has been the worst year for the automobile industry with more than 92% drop in sales in the initial phases of the Corona outbreak.

Retail Industry

The shutdown of malls and retail outlets have put halt to the retail outlet’s sales. The only interest of the consumers remained to the essentials only.

Hospitality and Tourism Industry

With the travel restrictions around the globe, the tourism and hospitality industry witnessed a downfall with more than 70% of people lost their jobs.

Despite the huge downfall in the economies, some sectors did really well to combat the COVID situation and boosted the overall economy.

E-Commerce Sector

The only hope left for millions of people.

COVID19 has left millions of people under lockdown. With several people following the social distancing norms and avoiding going out necessarily, the e-commerce sector came to the rescue.  Top e-commerce giants like Flipkart, Big Basket, and more stopped the deliveries of non-essentials items and focussed on providing daily essentials only.

Positive Impact of COVID19 On Various E-Commerce Sectors

Medical E-Commerce

E-Commerce companies like - Netmeds helping people with their medical and health essentials during COVID times, and rolling great profits out of it. Regular medications are important to many and such companies have been there for the rescue of several people.

Food/Grocery E-Commerce

Thanks to companies like - Big Basketpeople got their basic necessities fulfilled while sitting at home. Such companies have managed good profits even during the pandemic. This sector has seen a positive impact on the global crisis with an increase in both sales and profits.

Digital Streaming  E-Commerce

The lockdown left us all strangled at home, the digital streaming channels like - Netflix, and Disney+ made this time bearable for all of us. The instant shutdown of the entertainment industry made the audiences shift to OTT channels platforms and the sector has seen huge growth.

E-Commerce Sectors That Went Through A Hard Time

Fashion and Luxury Industry

The pandemic has shifted the need of people to basic necessities only. The fashion and luxury industry have seen a setback. The safety concerns, unavailability of items, delivery issues have been the major reasons for the downfall of this sector.

Travel Industry

The pandemic has seen a tremendous rate of travel cancellations making it difficult to get sales and earn profits. Not just that, there has been a decline in travel-ad revenue as well. It is predicted that the travel industry will come up with low flight rates in the future to overcome the financial crisis.

Opportunities For E-Commerce Industry

The  COVID19 pandemic has led consumer behavioral changes and it shows there will be a change in the e-commerce trends in the future also.

Considering the social distancing norms, people will avoid shopping in the marketplaces and shift to online stores. E-Commerce stores like - Amazon, Flipkart, and more will continue with their home delivery services.

With most of the population opting for enjoying food at home, the online delivery companies like - Zomato, Swiggy will go on a surge.

People will continue to make medical and health purchases online keeping the medical e-commerce grow.

The popularity of OTT platforms will continue to rise as people will avoid going to crowded cinema halls.

What Is The New Normal For People Amid COVID19?

E-commerce will continue to flourish as people will continue to shop online to meet their necessities.

Remote working is the new work culture, especially for the IT industry.

The sale of masks, sanitizers, and disinfectants will keep on rising.

The stereotype of 9-5 jobs can become a thing of a past as work from home offers a flexible working environment.

Automation will be accelerated with algorithms and robots that don’t get sick.

Contactless payments are the only way the economy works.

Frequently Asked Questions 

Which sector has been affected most by the global pandemic COVID19?

The travel and hotel industry are the worst-hit sectors due to COVID19.

How Grocery E-Commerce industry helped in combating COVID19?

The COVID19 outbreak made us all stay indoors in the lockdown. The food and grocery e-commerce sector helped us cater to our essentials and survive the pandemic. Thanks to the essential workers, we managed to survive these tough times!

What is the New Normal?

COVID19 has changed the scenario everywhere. The new normal is all about remote working, contactless payments, compulsory masks, and the importance of hygiene.

How to fight COVID19?

While the vaccination is still not out, all we can do to fight the pandemic is to follow the WHO recommendations and maintain hygiene at all costs. Step out only if it’s important, otherwise stay at home.

How to create an effective e-commerce business in the times of COVID19?

Softuvo can help! Our team is working on this pandemic and can help you with your business requirements. Get in touch with our team and get the right solution for your business.

Softuvo proves to be a game-changer in Flutter App Development and has been declared as a Top Flutter app developer by TopDevelopers.co!

Our name was included in a press release about the Top Flutter app developers of May 2020 by TopDevelopers.co, a leading research and review platform of B2B IT service providers. 

Softuvo Solution is one of the leading IT consulting companies in the industry providing end-to-end services to businesses spread across the planet.

Although awards and accolades are not what we work for, they always help in boosting motivation. We at Softuvo create long-term relationships with our clients as we base all our business relationships on the tenets of Trust, Quality, and Support. This is the reason why we have been able to prove ourselves as one of the Best Flutter App Development Companies in the industry.

We at Softuvo have made learning new technologies a lifelong pursuit that in recent times we have received certifications from

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We provide exemplary IT services in the following areas

• Mobile App Development
• Web Development Services
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• Ecommerce Development

This is not the first time that TopDevelopers.co has recognized our achievements. Earlier we were featured in one of their listings of trusted mobile app developers in India, one of the very highly competitive markets. By visiting Softuvo's profile on TopDevelopers.co you will find that one of the major reasons for our success as efficient Flutter app developers is that we have kept our 40% focus on mobile app development. 

Who is TopDevelopers.co?

TopDevelopers.co has done groundbreaking work in the field of IT by providing a neutral and robust rating and review service. The company aims to provide service seekers with a list of highly efficient IT service providers. The research analysts at TopDevelopers.co select the companies on the basis of various performance parameters and hence the service seekers can select the most appropriate company according to their needs.