Content Marketing 2020: Facts, Benefits, Strategies

Introduction

We always talk about marketing techniques, but what we miss is the content part. Content plays a crucial role in delivering your message to the target audiences. With the help of Content Marketing, you can actually trigger the buyer’s emotion and change their buying patterns.

In this blog, we will learn how you can make your content marketing strategy strong and enhance your brand’s visibility. Let’s know the details.

Content Marketing is an innovative marketing technique that focusses on creating relevant, valuable, and consistent content to attract the target audiences with the main aim to drive profitable customer actions.

• More than 70% of marketers are using Content Marketing.
• The primary goal of businesses using Content Marketing is lead generation.
• 52% of Content Marketers are using interactive content.
• Content Marketing generates more than 3 times leads to traditional marketing.

• More Traffic
• Cheaper Conversions
• Higher SEO Rankings
• Reputation Management
• Reduced Marketing Sales
• Actionable and Measurable Results

Set Goals

What is the purpose of your content marketing strategy? What do you want to achieve? Every business is set with a different goal, so identify your goals before you frame the marketing strategy. It will help you move in the right direction.

Know Your Audience

Defining your audience is really important when you begin creating the content strategy. For this, you can collect the demographics data, create the buyer’s persona, and get customer feedback. By collecting this data, you can easily identify who your audience is what preferences they have.

Evaluate The Content Types

Once you know who your audience is, the next step is to evaluate what you will post. Well, there is no one size fit all model when it comes to content. There are different types of content types from blogs to infographics, e-books, articles, video content, podcasts, and more.

Plan The Time

So, you have framed the content, but have you decided when to post? It is really important to decide at what time you should post the content. Over-stuffing the content post won’t increase your brand engagement, it will affect the rankings. Make a content calendar and plan your posts, so they provide lucrative results.

Make Your Content Actionable

To get conversions, it is important to focus on the CTAs (Call-to-actions). While posting the content in the web world, it is essential to redirect your audiences to your business website or contact page. Doing this will help increase conversions.

Promote The Content

Once your content is published, the next step is to promote the content. Choose the platforms to promote the content and boost your SEO rankings. If you are not getting any positive results, then you can even opt for paid channels to promote the content.

Track and Refine

No marketing will work if you don’t track the results. It is really important to keep a check on the content you are posting online. Analyze the post-performance and refine the content if needed. This will keep a smooth flow of content.

Content is the King of the online world. Quality content can take your business to the next level. With the right strategy and approach, you can flourish your business to greater heights. The moment you know your audience and have crafted the content marketing plan, your half battle is done. The rest lies in your marketing technique.

Q - 1 - What is Content Marketing Strategy?

Content marketing strategy is the management of content that you have framed. The strategy may vary depending on a lot of factors including - company size, industry, type of audiences, and even budget.

Q - 2 - What is User Intent?

The user intent is the motive of the user when they raise a query by typing on the search engine to find an answer. While framing the content, it is really important to understand user intent.

Q - 3 - What is High-Quality Content?

High-quality content is the one that informs and engages the user. In Google’s term, High-Quality content is the representation of the E-A-T model i.e. Expertise, Authoritativeness, and Trustworthiness.

Q - 4 - How Does Content Marketing Influences Buyer’s Journey?

Content marketing helps to understand the user persona, inform them, advise, and help in all stages of the buyer’s journey. The flow of content marketing works in a seamless way, it will first aware buyer, develops the interest, helps to make a decision, and finally urge them to buy the product or get the service.