Explore IdeasThat Shape the Future.

Technology is witnessed to from on a rapid pace in recent years and it will continue to grow. From artificial intelligence to augmented reality, there are dozens of emerging technologies making their way towards successful future. In 2018, disruptive technologies like cloud computing, Big data analytic, artificial intelligence, machine learning etc are maturing and going to be the game-changing ideas to foundational tools for business. Lets find out some of the disruptive technologies turning the business upside down.

Health and Smart Telehealth tech

Amazon recently announced a smart healthcare technology as “simplified, high-quality and transparent healthcare at a reasonable cost.” They joint a venture with a focus on delivering smart healthcare system to the patients and their family for making the healthcare sector better. It will mainly include IoT technology with connected monitoring system to monitor the patients even in remote areas. Chronically ill patients can be monitored 24x7 by healthcare experts even when they’re not around. Data regarding them will be collected and used for research and analysis, so develop new medication. Tech market reports that business will widely adopt 18 million wearables incorporated into corporate wellness programs.

IoT and smart offices

With the emergence of IoT, it is determined that IoT devices are helping to reduce the costs and improving the technologies. Organizations are now capable of attaining many benefits from adding connectivity and intelligence to their physical infrastructure. They are increasing their productivity and enhancing the work culture by automating the annoying and time-consuming work such as copying and printing document. Smart offices and factories are equipping their infrastructure with sensors and other smart devices. Equipping such devices are proved to be result in reduction in process waste, energy consumption in waste and equipment downtime.

Voice controls and voice assistants

In early days, it was just about digging the depth of technology but now voice-activated assistants have begun permeating the business setting. With the discovery of Alexa by Amazon, rise in demand of voice activated assistants has been observed. To power today’s evolving business setting, we need to propel these businesses with trainable digital assistant technologies that are smart, predictive, have the capability to learn, and can quickly adapt to the new and changing environment.

3D Printing and Smart manufacturing

With the emergence in IoT, automation and 3d printing technology, manufacturing is also improving. In early days, it was considered as a dangerous job but with automation and robotics, this sectors has turned upside down. Various organizations are taking advantage of robotics, automation and 3D printing to improve their manufacturing, productivity and reduce wastage. Technology-driven manufacturing, lean manufacturing innovation is greater than the sum of its parts for players in industrial end markets, which are generally large, with a set of well-understood needs and slim margin.

Video conferencing and VR

Investment in video is increasing as employees determine that videos make a great impact over their employees. It is determined that investing in video will lead to tremendous innovation and will improve collaboration as well. Dery predicts that video tech will continue to simulate and improve face-to-face communication with new features, like virtual reality (VR) and other immersive tech (see below), especially as organizations work to fill the skills gap with distributed teams.  

In the competitive market customers are attracted towards unique but simplified applications. It is essential for the business, whether it is small, medium or large, to offer customized application for increasing their productivity. Majority of businesses confessed that opting for customized application has helped them earning additional business revenues and also increased their consumer base. Customized applications are basically altered according to the core requirement of business to fit their basic requirements. It addresses a particular audience rather than offering a solution which caters to a large group by fulfilling their varying requirements. It makes the customized mobile application development a feasible and attractive option to the business.

Reports state that about 7.5 hours are saved by per employee per week by using customized application and 82% of businesses opt for customized mobile application

Greater elasticity

Developers develops an application according to a limited audience by allocating limited number of resources. With the increase in business, audience can also increase which might need increased number of resources and can make the current application useless. But customised application can enable you with the capability of increasing resources as they are built accordingly and the resources can be increased as per the requirement.

Improved efficiency

Customized applications are built from scratch to meet the core requirements of your business. Customized application will act like a comprehensive app performing wide range of diverse actions and eliminates the need of multiple applications. It ultimately eliminates the need of switching from one application to another and increases the efficiency. It will enhance the working style and productivity of employees ultimately increasing the business ROI.

Efficient integration

It is possible that general applications are working smoothly with the existing software. But custom built applications are designed to work with you current business efficiently. Hence, dodging every possible integration error and function efficiently.

Secured application data

General application cannot guarantee you the greatest security features and may put you business data on security risks. From the security aspects, customized applications are always recommended as they are solely developed according to your business. Custom built applications can reinforce data security system depending upon the relevant security measure required by the type of data you’re using for your business.

Improved relations with customers

As customized application allows you to send personalized updates associated with your services and products to your existing consumers in real-time. Furthermore, it allows business to gain access to your client’s data including feedback and personal information, which can be utilized to improve long-term consumer-business relationship.

Ease of new client data retrieval

For instance, you want to make your application even more effective, there comes custom applications. It will allow you to add forms and questionnaires to conduct surveys by collecting data to acknowledge their preferences. Acknowledging the preferences of the consumers are the best way to keep the engaged and happy. Plus it saves your time and resources as it saves you from collecting data physically using documentations.

Real-time project maintenance  

Customized applications can proved to be very useful as it offers easy access. For instance, if you’re travelling you can have access to the documents in portable manner. You can easily synchronize your phone with your device and can have access to your calendar, files, documents etc.

If you have any kind of custom mobile app development requirement, feel free to reach us by filling the contact form or contact one of our representative.

Cloud computing has been the integral part of web for years now, but people are still not familiar with the optimised use of it. Cloud can be the game changes in web development, only if the developers are capable of seeking the potential benefits from cloud. Main thing about cloud is that it is still a new concept for some new technologies. There are uncountable aspects of cloud computing which are to be associate by experts but are still hidden. There are various benefits of using cloud for web development but developers are still not familiar with them. Web developers can turn the web development upside down by making effective use of cloud computing. Take a look on various benefits that has been offered by cloud computing, associated with web development.

Reliable Development

Cloud computing can offer sheer reliability in terms of excellent backup and recovery services. Cloud computing is not the most perfect technology but it tends to offer more reliable services as compared to other. Cloud computing services couldn’t if its not capable of offering reliability in terms of backup and availability. Reliability of cloud also varies network to network. For instance, if the network you’re using is overpopulated then you might face trouble in accomplishing even the very basic tasks. If you opt for private cloud network, you will pretty much be isolated from slow operating speeds and viruses and can have better web development experience.

Easy Collaboration

Cloud computing can offer ease of collaboration as there are various in-built tools to provide collaboration facility. Developers can have the simplified collaboration tool in isolated manner. For instance, if you’re working on roadmap for project or setting shared goal for the project, you can share it with your fellow team members and it will simultaneously offer you an isolated environment for concentrated development. Plus, it come with the benefit of integrating various tools with task management and analytics. Team members can have real-time updates and access to the analytics associated with current project.

Additional Security

Although there is a myth that cloud is less safe as compared to traditional data storage mechanism, private cloud can actually offer the most secured network. It is necessary for the developers to feel confident from security aspects and having a private cloud can offer you the most secure private network for their cloud services. Also, effective auto backup and recovery option can do the heavy lifting for you. Plus encrypted third-party in-built tools and application can be borrowed and released on requirement and can ease up the complex development.

Increased Productivity

Real-time working tools can really change the manner of designing and development dramatically. Take the instance of Dropbox, there’s no need to shuffle through client contracts and proposals when you can upload them to Dropbox and see them sync up in real time. Developers can be focused on developing rather than reverting the calls and emails. Impervious characteristic of cloud based tools towards major bugs and global blackout can save your company from major disadvantages.

Some of the other benefits of using cloud development:

1. Pay as you go: you can borrow and release the cloud instances depending upon your requirements and the bill rates will be accordingly.
2. Simpler and faster access to the services in centralized manner (TFS/VSTS) for your company, stakeholders and consumers as well.
3. Greater availability of cloud instances can remove bottlenecks from gaining access to the cloud services.
4. You can grow your environment as your growing requirements. Resources can be acquired and released according to your needs due to the rich elasticity capability.

IoT is a technology which interconnects object with different specification in order to create a highly inter-operable connection to offer automation. It is a broad term which is spreading its roots in various industries including automobile, textiles, finance, law, healthcare and industry-specific usecases. With the growing popularity, its investment is also increasing at a rapid pace as in 2013 it was about $1.8 billion and increased to $2.9 billion in 2015. Investment is likely to increase by 24% every year in IoT technology.

“IoT is not an industry but rather a technology acquiring potential to change the work culture and environment for betterment.”

1. Automatic Teller Machine (ATMs) are the first ever IoT object which went online, back in 1974. basically, they are the first generation objects and currently are almost un-hackable due to the outdated operating system.
2. After ATM machines, first actual IoT enable machine was internet-connected vending machine installed at Carnegie Mellon University equipped with sensors. It enabled students to check the availability of stocks and whether the drinks are cold or not.
3. IoT technology is majorly used in jet engines for improving the jet engine technology by General Electric by making use of sensors. Complex sensors installed on airplanes generates up to 14 GB of data per flight. Engineers can make use of that data for making improvements in plane’s structure and other systems.
4. As predicted by Intel, there will be about 300 Billion connected devices by 2020. IHS reported that there were 15.42 million IoT enable connected devices. And the count is expected to reach 75 billion by 2020. Moreover, wearable technology is contributing highly in the increasing popularity of IoT. In 2016, there were about 28 million connected wearable were shipped by retailers. And it is expected to reach the count of 90 million units by 2020.
5. With the increasing number of connected devices investments and money in the certain market is also increasing. Business insider predicts that in next 5 years, there will be about $6 trillion investment in IoT. With the smart technology, IoT has the potential to offer cost-effective services. Take City of Barcelona as instance which is currently saving about $37 million annually by installing IoT enabled smart lighting system. Further, city claims that with this initiative they created about 40,000 new jobs. IoT is also revolutionizing the healthcare sector by making the delivery of healthcare services even better.
6. IoT is not only influencing IT sector but is also being embed in government and public sector. Connected vehicles are also setting trend and is expected to reach 75% of new built-in IoT enabled vehicles, as predicted by business insider. SAP reported that great changes will occur with the implementation of IoT in terms of productivity and supply chain performance. Emerging wearable including headbands, baby monitors, movement sensors, heart rate straps etc are also expected to increase the IoT trends.

 

AMP (Accelerated Mobile Pages) is an open-source initiative enabling the creation of ads and websites in a faster and effective manner to make the web better for all. Experts can make high-performing and beautiful ads and websites across various devices and distribution devices. The best part about AMP is its ability to publish results according to the advertisers and publishers for improving KPI (Key Performance Indicators). Following are the main reasons, amp for ecommerce is seeking the limelight in 2018 mobile trends.

• eCommerce giants like eBay are seeking services from AMP, which influence other eCommerce businesses to make use of AMP and make improved conversions.
• Apart from hosting conversions, there are other advantages of using AMP- decreasing bounce rate, increase in pageviews, increasing traffic, increasing conversions, and average time on site.
• Google has also been supported for AMP by extending AMP support rather than just sticking to online journals and publishing websites which helped it gain prominence. They show their support for mobile applications and also update their algorithm according to mobile friendliness.
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• A Quick Guide To AMP for ecommerce
  

Working of AMP

Basically, amp for ecommerce supports mobile friendliness and loads the web pages faster than “typical” web pages. The fundamental idea behind this is to strip away the additional clunks from HTML code to make the web page load faster. For using AMP, you need to use an updated streamlined version of CSS and strip out the JavaScript entirely. So main idea behind AMP is to make the HTML light weighted and strip away the traditional HTML chunks. You might get confused between mobile-optimized pages and AMP as Mobile-optimized pages are loadable and viewable in mobile devices, but AMPs are designed to load much faster, providing users with instantly available content.

AMP in a Nutshell

Dedicated mobile development will become even efficient with amp for ecommerce and would suffice the basic requirements of mobile application development. Mobile apps are here to stay and AMP will be there to fulfill the basic requirements of mobile application development. With the relatively new development in AMP by Google and the interest shown by other tech giants, it can be predicted that investing in AMP can be beneficial. Plus smartphones are the major gateway for the users which makes it necessary for start-ups to develop mobile applications. AMP can be the next major step towards success for start-ups and you must seek the opportunity.

Augmented reality is taking everyone with surprise especially after launch of Apple’s AR kit and Google AR-core SDKs. IoT is been in the game for years now which didn’t stop AR to make space in the list of latest trending technologies. Mobile application development is a well established and growing market. Moreover, it is successfully rebuilding and strengthening the expertise in various technologies to support ever-evolving marketplace challenges. To keep up with the pace of changing technologies, it is essential to keep updated with newer technologies.

What is Augmented Reality (AR)?

Basic definition defines augmented reality as an enhanced version of reality created using advanced technologies for overlaying digital information on an image of something being viewed over a digital device. In simpler words, process of creating a quasi-alternate reality via technology, you already have access to, within the current environment is known as AR. Although recently it gained huge popularity but it is not necessarily a new technology as first evidences of AR goes back to 1960s but was officially coined in 1990. till then it’s been making its way through several mainstream industries including eCommerce, entertainment, education, healthcare, travel, manufacturing and the list goes on. Reports state that by 2017, about $3 billion has been invested in AR/VR.

What is contributing in its increasing popularity?

Remember the popular game Pokemon Go started in 2016? Suddenly is the was the most trending game and people were going crazy over it. People actually started exploring new place to explore new pokemons, rather than the place itself. The game was downloaded about 650 millions times. It was the first time people experienced AR and they actually appreciated it. By seeing the crazy popularity of the technologies, there are several new AR based technologies lined up for investing more in the technology.

What are the new developments in technology?

Apple and Android are known for locking horns with the every possible mobility niche and announced investment in Augmented reality as well. Apple is working with AR and soon there will be a lot of iOS and android powered devices and applications, thanks to Google and Apple. AR-Kit launched by apple and AR-Core launched by Google accelerated the AR industrial venture for product visualization. Google also confirmed that AR-Core launched by them is not limited to Pixel 1, Pixel 2 and Samsung Galaxy 8 only but will be supporting more devices in coming future. Furthermore, Google is also working on the issue of device fragmentation by launching ARCore v1.0, by supporting over 100 million Android devices.

Where lies the future of AR?

With the increasing investment and expertise in AR, it is confirmed that AR hardware will be less expensive. Smartphones being the major gateway to AR technology seems to sought out the issue of acquiring additional accessories including glasses and headsets and will become even more accessible to the users. With the increasing popularity, AR is spreading its roots in routine of the users apart from professional and gaming routine only such as improving travel safety, healthcare equipments and much more. Mobile adoption hs turned the technology upside down and has become the best medium to acquire, engage and retain consumers from business perspective.

Everybody must be active user of Twitter and Facebook or at least have heard about it. As the namesake offers, social media is purely intended for social interactions but with the increasing commercial value, marketers are greatly influenced by social media marketing. Despite the plethora of studies, research and statistics, social media campaigns have the potential of building effective positive brand recognition. Most brands are aware about impact of social media but are not aware how to do it.

Studies represent that 85 percent of marketers are not sure about the most suitable social media tool for them.

Following are some facts which will make you aware about the core need for utilizing social media campaigns:

• For extending the width of marketing coverage, majority of brands have their official pages in order to make them accessible to their social media consumers.
• As per studies, 71% of consumers are influenced by recommendation through their friends or family, instead of advertisements. However, social media can be the most suitable platform to spread mouth of word through their friends and family members.
• A 78% of success rate is experienced by business retailers after making use of social media branding.
• 40% of users check reviews over social media before making a purchase.
• 76% of majority is currently making use of social media network for reaching their targeted audiences.
• 88% of consumers trust reviews over social media platforms rather than reviews coming directly from official website of business.

This article is helpful in extracting the bigger picture regarding the impact of social media campaign over the brand marketing.

1. Increased trust level- Let’s say a friend of your shares the review about a product they’re using and the services been really good for them, it will also have an impression on you too. Or a celebrity retweets your blog or article, what will be the impact of it over your brand? For a fact, it is a thumbs up and offers leveraged credibility to promote a brand necessary for their success. Audience feel more comfortable over social media platform to ask for their queries as it is informal and trustworthy. Business can respond faster and can engage in even better manner through podcasts and other posts. At the top of it- consumers eventually start treating you bas their “social-family” if you successfully gain their trust.
2. Easy user navigation- Business can target the focused audience by reaching them over the preferred platform. Lets say if the brand is mostly concerned with age group of 16-50, then Facebook can be the most suitable platform and they can promote their brand over the focused platform. Focusing over the considerate audience will offer the brand with:

• Overall credibility
• Competent content
• Social proof
• Easy user navigation

3. Enhanced brand recognition- it’s a quick logic, more you’re active on social media platform, more your audience is aware about your products and services. With the greater credibility, you can attain effective brand exposure and can become even recognizable by your consumers. Type of publicity offered by social media isn’t available for sale. However, it takes trust and reliability and can have the most effective influence over the brand marketing.

So next time you’re thinking about some effective and reliable marketing, just make an investment in social marketing, without having a second thought.

With my personal experience, I'm going to spill some dirty secrets of IT consulting firms in order to let you seek the right IT consulting firm rather than best consulting firm.  First recommendation is to ignore the superlative terms like "BEST" as mostly such terms are used by people vying for your business. High frequency of use of superlative terms represents that either they are falsely claiming or truly leading in business. Whatever the case is, trust me you wouldn't want to work with either of them after reading the following suggestions.

Let's suppose you chose the "Best" IT consulting firm for your business, following are the expected outcomes.

1. They are often over-committed and under delivered. Saying yes too often is their business which leaves them over-committed and ineffective. If they're already BEST, they don' feel the need of constant improvement which can directly affect the delivered end product. They tend to seek every project they get even though they don't enough workforce to handle such amount of project which will result in ineffective development and delivery of your website.
2. You're not THAT important. Let's suppose BEST IT consulting firm is working for your website and to manage to fulfil their minimum requirement criteria, they will still treat you as a small account. You will have to manage according to their flexible and may not give you the attention and recognition you deserve.
3. They're highly Expensive. It is obvious that with popularity comes the expense. You might have to overpay them as they will cost you minimum of $150 K, depending on the requirements of your website. Worst part is you will still not get the best of them as it is obvious they reserve their best talent for bigger projects. So, you're mostly getting services from junior talents or worse, interns only.
4. They're trying to get done with you ASAP. If you're unlucky enough, they might be working on a bigger project bagged from Fortune 500 account and you're just a hurdle in their bigger project. At this point they want all their focus and account on the bigger project and will try to get done with you quickly which will obviously result in unsatisfactory delivery of the project.
5. They will make you listen rather than listen to you. Obviously they seek expertise in what they do, which makes you unable to raise your voice regarding doing things differently or be creative. In fact, they know what they're doing and you should just sit back and watch. Maybe if you're lucky enough, you might get chance to "whisper" a few things.
6. Your testimonial is not always important for them. If you are small level business and doesn't make the list of their biggest client they might not even care to maintaining relationship with you. Currently, they see you as sales figures only and won't even engage with you any further. Harsh but truth, you are just a one night stand for them. Moreover, if big fortune 500 companies are offering them testimonials then your testimonial might won't even make to their website.

Now, let's suppose you chose the right one instead of best one, what will you experience now?

1. They will go extra mile to deliver the work they committed because you're an important client for them.
2. Best of their talent is working for you and the bill rates are relatively lower than the BEST IT-consulting firms.
3. As you're important for them, they will focus on every aspect of your business and will fulfil each requirements respectively.
4. You are in better negotiation state and they will focus on delivering the satisfactory end-product.
5. They will try their best to deliver their work with creativity and differently to impress you as you're important to them. They will be flexible and will acknowledge your demands/requirements.
6. You can expect more strategic partnership with them for a long-term relation stability as they want to work with you in future also. your testimonial holds importance as it might promote their business.

 

Evolving technology and increasing number of online platforms, it is essential to deliver services in unique method to attract maximum number of users.

High-end technologies like Cloud Computing, big Data, artificial Intelligence, Internet of Things etc are being utilized for turning the current landscape of technology and are considered as future of web.

This article portrays the influence Big Data is likely to have over web design with the effective functions it acquires. Real-time Monitoring Even though the website is equipped with large amount of content to draw attention of user but is still not capable of bounding users. Big data is helpful in such scenarios with Heat map analysis which offer 360 degree view of data and monitors the working of content of website. In another words, it keeps the SEO friendly content and supports sensible data only for reaching maximum consumers. Majority of digital marketers make use of heat map analysis for analyzing the most “clicked” area by the users to acquire knowledge regarding what people exactly care about when they visit the website. Segmented campaigns Email marketing is another effective marketing tactic used by experts and combining email marketing with website design can boost clicks up to 59.99%. Furthermore, email marketing segmentation analysis helps in generating more effective emails by combining it with website design. Also, it can offer information regarding kind of links accessed by users over your website by simply clicking on website link page. Site search capability This feature is mainly for viewing the inside view of your website from users' perception. Search box can be added over the website to track the keywords searched by users over website, helpful in gaining insight regarding their requirements and intentions.  Moreover, it can analyze traffic along with deeper insight regarding how visual appeal is affecting sales. Exact numbers regarding unique visitors, page views, visits, new visits, visit duration and bounce rate over the website is also delivered with site search capabilities, enabling marketers to locate exact area of improvement.