Explore IdeasThat Shape the Future.

"Trick or treat, a bag of sweets, ghosts are walking down the street." 

The spooktacular costumes, yummy treats, and the chilly winds, Oh yes, it's Halloweentime! While it is great to get Halloweenified but did you just forget about your business? Well, the best way to draw people's attention to your business is by updating your website in Halloween mode.

Here, we will be discussing who to begin your website Halloween party with that will help in getting conversions.

Mix Your Brand with Halloween Colors

Upgrade your site with vibrant shades of orange and black elements across the site. This color combination will surely evoke spooky vibes around but don't forget your brand color palette in the process.

Spooky Logo 

It's always a great idea to give your logo a Halloween makeover. You can include - witch hats, spider webs, or even a creepy pumpkin. Besides that, you can also use a spooky font for your taglines or logo on your website to make it Halloween-ready!

Light Up Your Site With Some Boo-tiful Backgrounds

One of the simple yet eye-pleasing ways to revamp your site look is to change the website background. It is a quick and easy-to-do hack for a quick website revamp. You can also use some Halloween keywords across your site and blog posts to bring more user attention.

Catchy Call-To-Action

It is an excellent time to boost your ROI and bring more customers to your site. Simply add some exciting Halloween sales on your site and give your audience a lovely treat this year. You can also motivate them by creating a Halloween Call-to-action that perfectly steals the show on your site.

Vamp-ire up your social media icons by turning them into scary icons and match up to your website design. Believe me, it will surely turn your head around and boost your social media traffic right away.

Horrific Popups

Haha, don't think this in a literal way, but adding pop-ups with a little creepy touch with surely turn on the Halloween mode. You can offer your customers some exciting offers which pop up while they are scrolling down your site. It will surely turn out to be a blessing for your brand even in the dark times.

Bonus Tip: Don't forget to redesign your email marketing campaigns with some spooktacular theme, and catchy subject lines with Halloween-themed emojis and unlock massive conversions. It is a clever move and totally worth it for the holiday time.

Get Ready To Scare Them All!

Refresh your website and benefit your brand in the right way. Thank me later for the spooky ideas.

Happy Halloween guys!

Let’s begin with a scary fact: Most of the people visiting the website don’t come back. They bounce! In short, they take your business along with them. So, this situation begs a question: Do you check your website bounce rate? Yes, that’s super crucial to keep a regular check on your website bounce rate and how it is performing overall. As a website owner, you must find the reasons not only for what makes your visitors stick to your site but also for the reasons that make them go away.

If you are feeling dilemma about how to improve your website and boost conversions, then you need to do some hustle, my friend. While you may find much content on ways to improve your website, the real progress lies in finding the root problem for all. Thanks to tools like - Google Analytics and Heatmaps you can actually find out what's hindering your website conversions.

In this post, we will learn how to diagnose and analyze website problems and ways to fix them efficiently. Let’s read it all in the detail.

How to Diagnose Website Problems Using Heatmap

Is your website getting a low conversion rate? Well, it’s a clear-cut clue to re-examine your site. Wondering, how? We’ll show you!

Step 1: Map Your Ideal Conversion Path

It is important to understand that you cannot measure conversion by simply examining one web page. The user when visiting a website follows a journey that may or may not end at one page, so it is important to analyze all the pages. The friction that is leading to poor conversions can be at the start of the sales funnel, between, or final step. It is crucial to identify the whole buyer’s journey and identify how exactly your visitors are diverging.

Step 2: Look at The Identify Friction Points

Once you know your site goals and how you want your users to move through your site, you can then use Behavior flow to know what is going exactly. It will help you track the overall customer journey on your site. By this, you can identify the drop-off pages from the audience diverge.

Step 3: Run Heatmap To Find Root Cause

Tools like - Heatmaps can help you identify exactly where the user diverges through heatmaps and screen recordings. It will highlight all the hot and cold points where the users spend most and least time. You will also get the frequency of clear beahvior of a web page. Once you have identified the root problem using the Heatmaps, then you can deal with the problem and further enhance your conversion rates.

Problem 1: Low Clickthrough Rates on CTAs

Having a low CTR (clickthrough rate) is one of the common problems that people usually face on their websites. 

How to Identify?

You can analyze the heatmap report where you will find white or yellow on your CTA. if you see no or blue color at all, then there are few people clicking on the highlighted section. 

What’s the Fix?

The first thing, you need to think of is why you aren’t getting high CTRs. Why people aren’t clicking? For example - you might notice that there is low referral traffic but it is high for SEO traffic and email. Now, if you can’t find the root cause, then you can go through the Scrollmap report. Wondering, what’s that? Well, it's a type of website heat map that visually shows how far the user scrolls on the page and highlights the most and least viewed areas with different colors. You can also try testing changes to CTA by testing different colors, copies, designs, and placement, and then analyze how those changes affect the click behavior of the CTA.

Problem 2: Forms With Low Completion Rate 

Ever seen that your visitors begin filling out the form on your website but don’t finish submitting it? Well, that indicates the problem in the form because they were at first attracted to initiate the process but they stopped eventually.

How to Identify?

If you pay a close look at the Overlay report, you will find a + button for each form field, this is where the users click to add the information. From here, you can see the number of people who start the form and see how many complete the journey of filling the form. 

What’s the Fix?

One of the major reasons why people don’t complete filling out the form is it seeks a lot of information. Wondering, what to do? Well, you need to consider what information you need from the leads and avoid any unnecessary questioning in the form that might stand as friction between users and conversions. Alternatively, you can offer something valuable to your users. For example - on filling out a form, you might get an educational guide free or anything of that sort. Over time, you can analyze the difference made.

Problem 3: High Exit Rate

Users can leave your website at any time. The page where most users leave your site indicates a high exist page. This is where the problem is dwelling.

How to Identify?

So, what you can do is use your Google Analytics account and click Behavior > Site Content > Exit Pages. Here, you will get a clear breakdown of the number of exits and time spent in total by the user on your website.

What’s the Fix?

There can be several reasons for high exit rates. One of the best ways to approach the problem of High exit rates is through Heatmaps. The heatmap report can help you show where exactly the user clicking on your site. You can also go deeper into these analyses by checking the List Report from where you can go further to where the users move after leaving the landing page. Once you know where exactly is the exit page, you can make alterations on the same to retain customers.

Conclusion

It’s time to improve your site intelligently by using these data-driven insights. So, hope for the best and expect a high conversion rate, and more successfully completed forms with this guide. Good luck!

In the land of fairies, whatever content we share online would rank number 1 on the search engines. However, outside the parallel universe, it doesn’t actually work like that. There are thousands of websites competing with each other to win that place in the web world. Now, the main difference between the top three ranking sites and the other pages of the site is content optimization. 

No matter how much you try to trick the search engines, they are smart enough to judge your audience. Content is the king of the online world and will always be. However, several companies struggle to optimize that content in the right way. In this post, we will be guiding you on how content optimization can help you reach the right audience while boosting your overall rankings.

What Is Content Optimization?

It is refining a piece of content and making it appealing to the audience and easy for the search engines to understand and categorize. The fact is that when you write content that people appreciate, it helps you get higher rankings on the search engines. With the strategic content optimization strategy, you can qualify Google's content quality standards and attract potential customers to your website.

How to Optimize Content For SEO?

We all have to agree to the fact that Google uses more than 200 ranking factors to decide whether a post or a page should appear on the search results or not. Well, we’ll make that job easy for you! Below is the list of human-centric and Google-centric optimizations that will help you do the magic for your website traffic, rankings, conversions, and your brand reputation. Let’s read all about content optimization in detail.

The Basics - Keyword Research

SEO revolves around keywords, which is why targeting the right keywords is quintessential. So, the first step has to be keyword research. You need to understand that the keywords are the ones that your audience will actually use and they might vary depending on users or industry. For this, you can analyze the questions asked by your clients or customers and then use an SEO tool to find the phrasing people search. There are also some free tools like - Keyword Surfer, Answer The Public, Ubersuggest, and more.

Human Interest

Abide by this rule always - Write For Humans, Not For Robots. Yes, technology is marking a solid impression on Google, but you need to write content for your audience using Google and then optimize it. Well, it might sound all tricky but check out these points that’ll help you. 

• Curate content that uses the same personality or tone a customer would get when they visit your business in person.

• Visual or written content is usually about topics that add value to the customer's life.

• Don’t go for keyword stuffing and make the content look natural by focusing on the keywords that a customer would use to solve their queries. 

• And, of course, there might be hundreds or thousands of writers who probably have written what you are writing. So, try to add your fresh perspective to the content to make it interesting for the user.

Focus On Readability

One thing you cannot ignore is the readability of the content. To make your content readable for your audience, you need to follow a few steps as follows:

• Go for the length that suits the topic. Yes, it is true that Google prefers long-form content where the user is providing detailed information about the topic, but writing content that provides relevant information in fewer words would go perfectly for Google.

• Always choose the words that compliment your brand - whether it is emotional, technical, complex, or slang-y.

• Ensure that content is grammatically sound.

• Make it scannable by breaking the content into short paragraphs, bullet lists, infographics, or videos.

• You can also opt for WordPress plugins like - Reading Time and Table of Contents to enhance the user’s reading experience.

Add Value With Internal Links

One fantastic tip for content optimization is internal linking. What are these? Well, these are basically the links to your own pages i.e. web pages, blogs, menus, and more. For example - if you are writing a post on Technical SEO strategy and you already have a blog that talks about the basics of SEO or a related topic, then you can always link that blog on that page as well. It will boost traffic and further widen the user’s journey. This means that now the users are expected to stay longer than usual, thus adding value. Not just that, the internal links get crawled by the search engines faster, so it is undoubtedly a win-win for you!

Empower Your Content By Adding Media

What looks good is always attractive, isn’t it?  Of course, visual content is more stimulating and it enhances the storytelling by breaking the long-form content and making it look appealing. So, adding infographics, videos, images, or gifs to your content will help in enhancing the user experience. Apart from that, don’t forget to add video thumbnails, feature images, and other icons when uploading the content, since it helps your brand look more authentic to Google as well as your audience.

Seamless Navigation

It should be fluid! Yes, you read it right! Website navigation has to be smooth, so the user can actually move from one piece of information to another. When you deliver content that is exactly what your user is looking for and that too quickly without any friction, then it's definitely a big deal. It not only enhances the user experience as a whole but also makes the audiences return back to your site. So, there should be clear paths that your content should follow with seamless navigation as it will help in creating positive on-page behavior signals. And, of course, Google loves it!

Don’t Miss Contact Details

Your website credibility that marks the whole checklist of content optimization shouldn’t miss NAP, a term used by Google that means - name, address, and phone number. Google always scans all your listings everywhere where the company exists includes - social media, directories, and more. This is done to confirm that your business is legit. So, NAP is critically important for businesses, especially local businesses to increase the trustworthiness to search engines as well as humans.

Google ‘Helpful Content’ Algorithm Update

Google has launched its new ‘Helpful Content’ update. This update focuses on the content written for humans and underrates the content that is written primarily for SEO. In this update, Google also introduces a new signal to rank the web pages and will negatively impact sites that publish an extensive amount of low-value or unhelpful content for the searchers.

Refer to the post to know more details on Google’s latest update - https://searchengineland.com/google-helpful-content-update-what-to-expect-387328 

Final Takeaway

Now, that you are geared up with the right content optimization strategy, you can plan and strategize your content in the best way to drive conversions.

Bonus Tip: Remember that content is an asset for your business and it takes precious resources, time, and effort to frame and manage the content. And, trust me optimization is the key to making the most of your investment.

Do you know that there are around 4.33 billion mobile users across the globe? How fascinating is it? A decade back, the app world was not at the surface level and we weren’t dependent on apps for anything. But, the times have changed and today apps are the part and parcel of our lives. From doing online shopping to booking a consultation with doctors, apps are our go-to option. Mobile apps boost brand recognition, establish strong customer relations, and increase customer loyalty.

If you are planning to launch your business mobile app, then you can either go for app development from the scratch or use a ready-to-use framework, known as a white label app. Business owners nowadays are investing in white-label app development solutions because it offers unparalleled convenience. It helps in launching mobile applications tailored to the client's needs in less time without breaking the bank. 

If you are new to the term ‘white label’ or want to know in detail about white-label development, then this blog is for you. Here we will guide you all about white-label apps in detail. Let’s dig into the details.

What Is A White Label Mobile App?

A white-label mobile app is basically an app built by third-party developers and is rebranded by a different company. The company can customize the app features per their business needs and make it under their own brand. The users can download the app directly from Google Playstores and App Stores.

Most of the white-label applications are specific to the industries and include a certain set of industry-based features. For example - an e-commerce app will include the checkout processes and search filters. A restaurant app will have features like - food orders, making a reservation, setting up delivery, and more.

Who Can Invest In White-Label Mobile Apps?

• Businesses that want to cover a specific market area offer products or services.

• Companies that function offline such as - beauty salons, gyms, taxi companies, and more.

• Brands that don’t need complex functionalities.

• Companies don’t want to go high on budget and want fast app development.

• Startups that are new to the world of mobile apps.

Types of White Label App

Majorly, there are two types of white-label apps - single tenant and multi-tenant. Let’s read the details.

Single Tenant White Label App

In this type, there is the deployment of a singular copy of the product i.e. the backend code. Here, the client will get complete freedom to make changes in the design of the product. The main benefits of investing in this type are that it reduces the backend development and allows the client to redo the frontend code as per their brand needs.

Multi-Tenant White Label Apps

In this type, the entire mobile app solution is provided to the client i.e. frontend and backend code. Here, the client gets a limited scope at the front end to rebrand and match their brand identity. Though these codes are highly-functional they provide less scalability and customization options.

Benefits Of Investing In White-Label Apps

Let’s read about the amazing benefits of using white-label app development solutions.

Cost-Efficient

We must admit that white-label or read-made business solutions take less time and are usually inexpensive compared to custom app development. Usually, to develop a custom app, you need to hire a team of developers, designers, and project managers, or you outsource a project to an app development company. The whole process gets really time-consuming and involves costs at several stages of development. White-label solutions allow businesses to make quick customizations and reduce the market time to reach that too at fewer costs.

Quick Penetration To Market

We are living in a world where if we miss an opportunity, the other one will take over in no time. Building a custom app requires several months or even a year to hit the market. But, that’s not the case with white-label apps. Since white-label is a quick and ready-made solution, the client can make quick customizations and reduce the time to hit the market.

Less Involvement in the Project Management Process

Believe it or not, choosing a custom app development requires much effort and understanding and managing the project. Plus, there is a lot of time invested in making custom apps. Gladly, using a pre-built mobile app can help you set free from these concerns and give you quick and verified solutions that cater to your business needs.

Maintenance and Complications Free

The best part of choosing a white-label app solution is that it frees you from any maintenance. The companies that provide white-label solutions to clients have a dedicated team of quality analysts and developers who keep constant track of how your app works. So, whenever you face any issue, it is solved by the team to ensure its flawless functioning.

Summary

White-label apps are a fail-proof strategy to enter the app market. However, if there is a wrong development approach, then you can land huge losses. So, you should always choose a reliable third-party vendor who can help in building your dream app in the right way.

Back in the day, people used to do manual data entries to transfer data. But, now things have changed. Data migration is a typical process to transfer important data from one point to another. There are times when companies feel the need to upgrade their systems and this is where data migration plays a key role. Data Migration helps in transferring data with minimal manual data recreation and without any data loss. In short, it is an ideal way to share your important data safely.  

This post will address all about data migration and what are the top tools for data migration. Let’s find out the details.

What is Database Migration?

Database Migration is a process of migration of data from one source to the target source via a database migration service. This process is usually done on the AWS Cloud or Google Cloud, hence it can easily access large databases with ease. Data migration is needed for several reasons that include - Maintenance or upgrade activities, Application migration, storage/server equipment replacement, website consolidation, and more.

Top Database Migration Tools You Should Use

 DBConvert Studio

This is a cross-database and licensed migration tool that supports SQL server, Oracle, and PostgreSQL/ It helps in collecting mature, stable, and robust DBSync cores and DBConvert. It can help in configuring the databases for any kind of server like - macOS, Linux, MS Windows, and more.

Key Features

• Filters can be applied to easily extract the necessary database from the source database.

• Features bidirectional and one-way synchronization with a source to target migration.

• There is a built-in scheduler that can be used for task launching.

IRI NextForm

This one is on the favorite list of many! The tool helps in the federation, migration, and replication of unstructured data files. It is majorly used for migration and reformatting which uses and converts the stored data into sequential files and documents. Also, it doesn’t require any expensive hardware or databases for processing big data.

Key Features

• It secures the sharing of team version control in GitHub and also helps in creating the batch script for scheduling, monitoring, and execution from the GUI.

• Support around 200 data sources both modern and legacy databases.

• Leverage drivers like - Kafka, MQTT, and ODBC, to move and also support files like - HDFS, local, and cloud.

• The best part is that it can take the data graphically in the profiles, and workbench, and migrate it for better deploying, profiling, and management.

Integrate.io

It is a data warehouse integration platform that was primarily used for e-commerce. But, besides that, it is also used in marketing, sales, developer solutions, and customer support for retail, advertising, and hospitality industries.

Key Features

• Allows easy migration to the cloud.

• Connects with legacy and on-premise systems to migrate the data.

• Involves quick migration to the cloud.

• Supports DB2, SQL servers, Oracle, and Teradata

AWS Data Migration

It’s a well-known data migration tool that is widely used by businesses today. It is a secure platform that carries data migration with continuous replication of data having minimal latency from any data source. Not just that, it has also the capacity to migrate the data from commercial and open-source databases. In short, AWS supports both heterogeneous and homogeneous migration between multiple databases.

Key Features

• It efficiently supports databases like - Amazon Aurora, Oracle, NoSQL, SQL, and more.

• The data migration process is quite simple and is usually done in less time in comparison to other tools.

• It costs a low migration service i.e. around $3.

• The tool monitors the targets as well as the source databases without any interruptions.

Azure DocumentDB

Azure DocumentDB is a schema-free, NoSQL document database that offers higher reading and writing time via document indexing. It supports querying and storing JSON files and also provides database scalability on demand. It is considered to be one of the most effective tools for moving data from one location to another.

Key Features

• Works efficiently on operating systems like - .Net frameworks and Windows.

• It can import data from JSON files, CSV files, Azure DocumentDB, MongoDB, HBase, and more.

Configero Data Loader

It is a native web application that makes mass uploading, editing, and cleaning data easier. The tool can filter the records in a systemized way thus allowing businesses to get a better overview of business processes. This amazing product is by Salesforce and is massively used by IT enterprises.

Key Features

• Mathes the external ID against the formula fields.

• Supports custom objects.

• Provides better customization and ease of use.

Conclusion

Database migration is surely a daunting task but if carried out with the right approach and tools, it is easy. To reduce your manual efforts and ensure accurate and secure data transfer, choosing the right data migration tool is important. Hope, this guide helps you shortlist the right tools to manage your business processes effortlessly. All the best!

A decade ago, the word ‘influencer’ was limited to celebrities or some known bloggers. But, times have evolved and there has been a massive rise in social media influencers. It is now mainstream in the world of online marketing. However, there are still some people who don’t understand what exactly influencer marketing is.

In this post, we will be guiding you on all about Influencer marketing and how you can create an effective influencer marketing strategy to bring the best for your business. 

What is Influencer Marketing?

Influencer marketing is a type of social media marketing that uses product mention or endorsement from influencers or individuals who have a dedicated social following and are usually viewed within their niche.

Influencer marketing works brilliantly for brands since a high amount of people trust social media influencer recommendations. However, the competition is so high among influencers today that it might take a long time to get recognized by people on the platform. But, once you are on it, there is no looking back. There are several influencers who with effective brand partnerships have turned influencer marketing into full-time careers. In 2021, influencer marketing has grown to $13.8 billion and businesses are making $5.78 ROI for every $1 spent. Isn’t the stats super amazing? Well, that’s the power of influencer marketing.  

Now that you know the power of influencer marketing, you must learn how to create an effective influencer marketing strategy that will work wonders for your business.

How To Create Influencer Marketing Strategy

Just like any other marketing strategy, there has to be deliberate planning and targeting for influencer marketing as well. Let’s fetch the details.

Determine Your Goals

The first thing you need to consider is your goals. Of course, the number one goal of a business is to reach its target audience and make sales. But, do you know that you can actually make more than these goals if you have laid down an effective strategy? Goals can not be restricted to just these two things. Perhaps, you want to expand your business reach to a new user group with a new product. Or, you might want to increase your customer base in the younger demographic. Or, you simply want to promote your brand’s values through influencers. Gladly, influencers have the ability to reach a specific audience and engage the targeted audience with a personal and conversational tone. It can surely help you get desired results. 

Another thing is to think of the message. You obviously want to engage with your audience but it is really important to consider that the influencers are targeting the right message so, it is best to develop the structure of your influencer marketing campaign and stick with it for later promotions.

Finding The Right Influencers

Research is the next step that you should focus on. To begin with, you first need to focus on which platform you want to focus on. To begin with, you can start focusing on one platform like - Instagram only. You can later expand to multiple channels as well. If you are not sure about picking the platform, you can do social listening that can help you identify which platform is popular as per your business industry. 

Next, you need to look into what type of influences you are interested in. Do you want to reach out to celebrities? Or micro-influencers with less than 2000 followers? You can also reach out to nano influencers with 10,000 followers. Whomsoever you choose will help in determining your budget.

Set A Budget And Ad Strategy

After your research, you get a fair idea of what exactly you will be paying for the money, accordingly, you can prepare the budget. Here, you need to do proper planning, executing, and reviewing of the influencer strategy. Running a successful influencer marketing campaign doesn’t happen in one go. You need to constantly monitor and follow up on the strategy. Unlike automated ads, the influencers are humans and work with multiple brand partnerships from time to time. You get hands-on experience working with the influencers that help you refine your business approach and help you analyze what works better and what does not.

Influencer Outreach

Again, this step requires some research. What type of influencer are you reaching out to? Are they really promoting products that determine your industry? Do they have good user engagement on their channel? Do they have some portfolio to show? Well, after analyzing such questions, you outreach them for collaboration. Usually, micro-influencers can easily be reached via direct messages. However, some prominent influencers have inquiries, emails, links, or other contact information mentioned in their bio. You can directly get in touch using them and have a detailed conversation regarding the same.

Review and Monitor Your Strategy

Once you have finally collaborated with the potential influencers, make sure you review the ongoing progress and track the results of how it is helping your brand. Remember, it is not a one-day game, as people do take time to trust a product or service. However, with the right message depicted by the influencers, it will surely leave a lasting impression on the minds of the customers. So, worry not, and keep a regular check to refine your future strategies. Good luck!

Wrapping Up!

The fact is that influencers are here to stay but there will be changes in the marketing strategy from time to time. If you wish to have a professional and beneficial approach to your influencer marketing strategy, then our experts can help you in the right way. Make the right move and enhance your conversions.

Planning and strategizing your business idea is always a hustle. No matter how brilliant your business idea is, it is not worth the shot until it is planned and executed well. That’s where the product’s roadmap comes into the picture! 

Here, in this post, you get complete information on how to analyze and create each step to contribute to your product vision in an efficient way. Let’s begin the read!

The fact is that every product development business knows that a brilliant idea alone is not enough for creating a solid product. There should be a brilliant strategy or a product roadmap that highlights what needs to be done and how to take things stepwise to bring the best for the product. Also, by following a product roadmap, you ensure that the product launches right on time and turns out to be exactly as you want.

What is a Product Roadmap? 

It is a high-visual summary of the business goals and ways in which you intend to achieve those goals. In short, it communicates what exactly you are building, why, and the steps you must take to ensure the right outcome.

Here are some of the things that are solved using the product roadmap:

• Discussing and planning all the cases beforehand.

• Elaborate on your product’s strategy and vision.

• Frames are a guideline for the proper execution of the product’s strategy.

• Bring all stakeholders on the same page.

How to Create a Product Roadmap?

Planning, Planning, and Planning - the mantra for a successful product roadmap! It is really crucial to consider each and every aspect to bring a clear and bigger picture of your goals. 

Here are some ways that can help you in creating the perfect product roadmap. Let’s dive into the details.

Product Vision

Before you start mapping out the product roadmap, it is important to understand the product’s vision. Why are you creating this product? Who is the target audience? What are the pain points that you will be targeting? By analyzing these questions, you will understand what exactly you want to achieve with your product. Once you are clear on this point, you will not make uncluttered decisions to achieve your goals. 

Product Strategy

Now when you have a clear product vision, you need to next map out the strategy to get things done. Here you will present how your product idea is for the stakeholders and how you are likely to convince them to invest in the development product. This strategy must be made keeping in mind the best for the clients because no one will actually invest their time and resources in something that doesn’t yield profitable results. In short, a good product strategy will be built on the rest of the product and will give a pretty solid point to support your idea.

Product Backlog

Now, the next step is to define the product backlog. It is an ordered list of infrastructure changes, features, and other activities of the team that are needed to deliver the product. However, due to its agile nature, the list constantly evolves based on the ideas and feedback received.

Break Down Features Into User Stories

Defining the product features will surely help you understand your product better. However, the problem here is that it doesn’t really fit into the sprints. So, it is better to break down all the features into sprints for simplification.

Some of the ways to break down the features into user stories:

• For starters, you should break the user stories into individual workflow steps. This will surely help you efficiently plan your product work.

• Next, you should categorize features by happy/unhappy flow. This means how exactly the functionality behaves when everything is working well vs the scenarios with the deviations, exceptions, and other issues.

• Break down all the features by operations like - read, create, update, or delete.

Don’t forget to keep a check on your time and your team’s time limit.

Share Your Product Roadmap with Stakeholders

The whole agile development is user-centric and prioritizes regular input from the stakeholders. It is really crucial to prioritize the stakeholders throughout the road mapping process to ensure the strategy is relevant and perfectly aligned with the goals. Plus, you should always keep in mind that an agile product roadmap is just like a living document that needs to be viewed in several ways and levels depending on the audience.

Measure Progress Of Product Roadmap

The product roadmap needs to respond and adapt to the continuous changes and insights from the testing and feedback of an agile development approach. During the agile development sprints and at the end of the product backlog, it is vital to measure the work outcomes to track the process and analyze if the ultimate goals are met in a defined way or not.

Wrapping Up!

Creating a product roadmap is surely a tough row to hoe, but through strategic planning, you can overcome the odds. By following these tips, you can create an actionable agile product roadmap. Good luck!

In case, you are seeking professional help, then talk to our experts. We would love to help you! 

We all just hate it when the internet is slow, don’t we? Tell me, another frustrating thing is the slow internet? Well, no points for guessing! It’s a website that loads slowly. We live in a fast-forward era where slow things are a big no-no! And, in the world of the internet, every second that is delayed on the loading time, decreases customer satisfaction and you end up losing conversions. 

It is quite clear that a fast-loading website is the need of the hour. But, the question is how to do that? There are many answers to this question, but a simple answer to this is - to make fewer HTTP requests. Yes, you read it right! In this post, we will be guiding you all about HTTP requests and how you can reduce HTTP requests. Let’s begin this interesting read!

What Is HTTP?

“HTTP” or Hypertext Transfer Protocol is defined as the order that transfers the information across a network. The fact is that the majority of data travels using HTTP. Broadly, there are two types of HTTP messages - responses and messages.

How Does HTTP Works?

Whenever you interact with the site or its functionality,  your browser automatically generates the HTTP requests. This goes deeper, when you click or scroll to engage on the site such as - viewing the video or image, or even interacting using a link for that matter, your browser generates a series of requests directly to the website host. Basically, it is asking for access to the relevant information on the site so you can use or view that part.

How to Analyze Your Site’s HTTP Requests

You all must be aware of how important a single click is in the online world. Each click indicates your page's growth and the impact on your customers. A good website should stimulate user interaction and encourage people to come back again and again to your site. However, a poor design or layout of the site can hinder the page speed, which can have adverse effects on the site's growth and functioning. 

Wondering, how you will analyze your site’s HTTP requests? Well, we got you covered! There are some tools that come in handy to keep a check on your site's performance. Let’s read a little about these tools.

GTMetrix is our top choice for testing page performance and speeds accurately. It is a free tool that can generate a score per page rating for your visitors' page load experience. Not just that, it also provides you with recommendations to make the fixes.

Google Chrome’s Network is another one on the list that can provide users with the exact numbers to analyze the state of HTTP requests on a site. 

Google’s Page Speed Insights can measure the page’s performance on mobile as well as the desktop. It awards from between 0 to 100 points and makes it easier by allowing you to see which pages exactly are doing your site’s speed.

How to Reduce HTTP Requests

For starters, your website is built using the code. Now, it might be hard to believe that a simple-looking code can potentially become bulky, but in reality, it is the key area that can get bloated in your site’s functioning and slow the load time. So, it is important to keep a regular check on the backend to ensure that your site's undesirable pages don't hurt the load times. Let’s look at some ways we can reduce HTTP requests.

Combine CSS

Do you know that for each CSS file in your code, an HTTP request is involved? So, combining multiple CSS files can help in reducing the HTTP request, which can further help in optimizing the loading time. However, not all CSS files can be combined, so you can take professional help to perform the task.

Reduce Plugins

Next, you can remove or reduce the usage of non-vital plugins on your site. You can use tools to streamline the essential plugins that help in boosting user engagement. For example- tools like - SocialLocker, TrustPulse, and WP Forms Lite, are a few plugins that can help in reducing the clutter on database management and social media. 

Minimize Third-Party Requests

There are times when the third party has a slow response time and request, this delays things at our end. No matter how fast the HTTP speed you have, third-party can affect the overall functioning of the site. And, this reflects poorly on the site and affects the user experience. So, try to minimize third-party requests.

Some Bonus Tips To Improve Site Speed

There are different strategies that can be used to optimize the loading time of your site that goes beyond the HTTP requests. Here is a list of a  few.

• Optimize your images. It is a really important step to do if your website holds large-sized images like - a portfolio, high-definition videos, or images.

• Compress and declutter the media from the site.

• Clean your database by deleting the old versions and plugins on the site.

• Try changing your website’s hosting (sometimes these can do wonders for your site).

• Limit redirects. By adding multiple redirects of the URLs, the website can go slow. So, keep a regular check on this.

• Update the CMS and always make sure to use the latest versions of these systems.

• Use CDN (Content Delivery Network) that allows distribution of the site load to multiple hosting servers. In the event of a delay or a crash, your site won’t just be relying on a single server to load. So, it's surely a win-win for your business.

• Streamline the HTML code and omit the unimportant CSS and JavaScript files.

Final Takeaway

The legit truth is that the faster your site is the engagement rate is. The users are more likely to stay on your site and potentially convert. So, in short, a fast website is a gateway to website success and growth. Don’t forget that every second counts, so you cannot miss the opportunity to lose a potential lead simply because of a bad-performing site.