Explore IdeasThat Shape the Future.

Success of B2B enterprise majorly depends on strong relationship with clients. It is necessary to build a strong consumer base which is loyal to them especially for a small or early stage company. Exceptional client service should constitute a core value for the business, which can hep you become trusted partner of your clients. Here are some tips to form strong bond with your clients. Hopefully you will find it useful.

Be patient:

Building relationship takes time and patient is the major essence. Repel indulging in disingenuous schmoozing, which is a major put-off. Take all the time to get to know your client and their requirement while sharing a bit of yourself. However, remember working for your client as per their requirement is paramount in building a relationship. Lastly, no personal connection can substitute a great effort and work.

Be Transparent:

Try impressing your client with your extra efforts and progress rather than hiding error. Try showing all of your work through reporting rather than just talking. Build the clients confidence with you work and efforts. Make yourself trustworthy enough so that they see you as upfront agency acknowledging the situations and committed to improve it. Try establish strong client relationships by being honest and transparent.

Be communication wizard:

Great relationship managers are capable of explaining various internet communication mediums in everyday terms to enable the clients to reach them any moment regardless of the physical barriers. You should revert to their mails and phone calls promptly and go beyond to establish frequent communication. They should not feel any barrier in reaching you out. Your must have presence on every possible platform to enable your clients to reach you whenever they want to. You must be able to communicate client issues quickly, completely and clearly to the agency team, nipping problems in the bud and seizing opportunities to shine.

Show appreciation:

Making your clients feel neglected can be the biggest mistake you can ever make. Separation is a matter of tie when clients feel neglected. Try running campaigns frequently to make your clients feel appreciated so that they are comfortable in sharing the problems they are facing. Whether a campaign is running hot or cold, whether it is a week old or 10 years old, clients need to hear how much the agency values the business for strong client relationships.

Going extra mile:

There are some companies which are reputed and might directly or directly boosts your reputation by working them. You might be working with companies which are start-ups and not that recognized in the marketplace. But you must value them equally because they are your clients. Try giving sales lead to your clients, or discuss potential supplier with them in their interest. They always remember your efforts and will appreciate it with their loyalty! Try earning it by going extra mile whenever you can to attain strong client relationships.

You’ve probably noticed several different trends in past and the emerging marketplace is successfully throwing new marketing trends and continues to woo the audience. Let me tell you about the 3 most interesting email marketing trend most likely to be followed in 2018.

More Value, Less Time

You must be familiar with the procedure of decorating an email with pictures and animation and the time it consumes. 2018 will introduce to the trend of plain text emails with interactive message. Sure there are users like a lot of visuals and imageries but on the other hand there are other, like old and classic style of reading. A great news for companies, because writing simple and plain texts are attracting more consumers as it is simply informative and removes the overhead of waiting for imageries to load. Moreover, it is beneficial to companies as it takes less time to write up and makes it best email marketing trend. Obviously, value comes in from packages and companies can expect it from social media platforms like Snapchat or Instagram. Companies who can move towards these platforms more are going to reach a wider audience while providing more value for their readers in half the time.

Interactive Email Content to Attract Users

Mails can be big hit or miss with consumers, there is no in-between. The trend of users turning to social media to follow their favorite brands and product providers, brands are also required to bring some of characteristics in customized emails. They can go for creating interactive emails and allow users to take the conversation further by allowing them to reply to the emails. Or can add button and imageries to redirect them to their website or homepage, whatever. There are wide range of options available to be added like polls, surveys, embedded social media posts, games, animations etc which can engage more consumers for good.

Incorporating AI enabled Chatbots

With the emerging advanced technology, it continues to amaze us by allowing us with the new technologies and trends to expand our consumer reach and business value. In 2018 major email marketing trend you’re going to experience is incorporation AI enabled chatbots into the emails we send to our end-users, subscribers and leads. AI can offer better and effective customization and can automate the email which are much easier to send. It will enable the companies to cover wider user bandwidth and keep updated with the pace of users.

In addition to these new trends, we will also see companies building on previous trends. For example, last year, companies put a huge emphasis on making emails more accessible on mobile devices. This will continue to be important in 2018 as more and more people will be relying on their mobile devices to receive information that’s important to them.

 

Softuvo Solutions is one of the leading IT consulting companies in India. The company was formed back in 2016 with a vision to provide productive IT consultation services to clients across the globe. The company uses innovative and powerful technology to transform startups into great brands. Softuvo offers end-to-end IT services including -  web development, web designing, web app development, mobile app development, and digital marketing.

Shanky Gupta, the director of Softuvo Solutions is highly proficient in IT consultation that has strengthened the roots of the company. He actively looks after consulting clients so that their startups can easily achieve Angel investments along with MVP management.

The firm promotes the power of emerging IT services. In an affable interview with GoodFirms, Shanky open ups with his business ideas and vision. He jovially mentioned that the firm believes in establishing a long-term relationship with its clients. Softuvo gratifies the requirements of various industries like healthcare, sports, eCommerce, fashion, real estate, and more. The client retention rate of the company is 99%, which motivates the team to work persistently. Softuvo is a hub of a talented and experienced team that work in coordination to achieve the client’s goals and provide them with out-of-the-box business solutions.

The wide range of web and mobile development offerings of the company easily connect with the users. At Softuvo, the team focuses on providing robust IT solutions that enhance the user experience and promote your brand. The company leaves no stone unmarked for its clients to build incredible user interfaces. We acknowledge the diligent approach of the company and place it on the list of best mobile app companies in India at GoodFirms.

Softuvo is power-packed with advanced tools and techniques that match up to the client’s business requirements. Our keen attention to the details and innovation help us triumph the business battle.

Read the full interview of Softuvo’s director and plunge into the business perspectives of Shanky Gupta. Do not forget to read his trails that suggest the best mobile app platforms for startups.

About GoodFirms

GoodFirms is a maverick B2B research and review firm that aligns its efforts with finding the top mobile app & web development companies delivering unparalleled services to its clients. GoodFirms follows an extensive research process that ranks the companies, boosts their online reputation to helps service seekers pick the right technology partner that meets their business needs.

WordPress is the most influential open source CMS system and is conquering the web designing industry with its user-engaging professional websites. Moreover, this platform offers feature-rich options to both tech-savvy and novice users as well. You also have the option of customizing a website without needing any technical assistance. Best part about WordPress is that it has largest community of developers, contributors and supporters. Translate your expertise into a usable, useful website using wordpress custom plugins.

1. Blazing fast

Speed is an important factor in development of a website. If the loading takes more than necessary and is frustrating to your prospects, they will ultimately abandon you website. Go for a website platform which keeps up the pace with your end-users’ expectation with wordpress custom plugins.

2. Easy to manage

Main advantage of WordPress is it is useful to tech savvy as well as novice users. WordPress is capable of putting you in charge. You can update, modify and navigate through your website without having to know about coding or anything critically technical. Moreover, large community associated with WordPress is always there to assist you whenever you encounter a new challenge.

3. Futureproof

With the changing technical landscape the expectations of consumers are also increasing. They now require mobile-first and responsive web designs. You need room to from as there is always room for improvement. Constant improvement leads to innovation. You should develop your website by keeping scalability in your mind because you must always be ready to scale up the features in future as per the increasing expectations and demands of your consumers.

4. Customization

WordPress enables you to connect all your systems for better data. Moreover, impressive and seamless WordPress integration allows you to connect your CRM, email and other tools you want to pass on the data between, seamlessly.

5. Security

Despite being an open source platform, WordPress is still the most secure platform available as it keeps the hackers away. The large community associated with the development of Wordpress offers secure and quick patches to constantly thwart the ever-evolving threats to your website’s security.

6. Discoverable

With the efficient wordpress custom plugins, you can attract new visitors and can converts them loyal consumers. You can always develop WordPress powered customized feature strong search engine optimization and emphasize an user-friendly experience aligned with the core requirements of your website for most profitable interaction.

Here I am about to make you familiar with the basic pros and cons of native application and hybrid application as well. So that you can choose the best fitting approach for mobile development accordingly.

What is Native App development?

Native application is developed for performing specific tasks depending upon the particular platform or environment. Moreover, it is developed for certain software framework, hardware platform or OS, built using SDK (software development kit).

Why Native App?

Following are the advantages of native app development:

• Native SDKs eliminates complexity of native plugins and enable access to device features. And new device features will be available out of box along with SDK.
• There are lesser dependencies on open source libraries and platforms including Ionic and Cordova.
• HD games, graphical applications, intensive animation applications etc are expected to perform better as native app because native code is way faster than JavaScript and HTML. WebSL standards are helpful to browser and hybrid apps for HD games to meet performance but still native has edge.

Why not Native app?

Before going for native app development, there are some drawbacks to it and you must be familiar to it. They are as follows:

• It demands separate development effort for each platform in results in increased development time.
• Sometimes it is challenging to deliver the same features on different platforms due to different code base.
• With the different release cycles and updates for different platform, it can be more time and cost consuming.
• To maintain the same application on different platforms different skill set is required apparently.

What is Hybrid app development?

Hybrid apps are native apps only because it can be downloaded from platform’s app store like native app. It can get access to all the native platform features. It can have performance close to native app.

Why Hybrid App?

Pros of Hybrid app development are as mentioned below:

• It is single code base for different platforms which means you can use the same code base to run your application different platform, eliminating the need of maintaining separate code for different platform.
• Same development team can deliver application for different platform and like any other website it can be run on different browsers as PWA (Progressive Web Application).
• Hybrid application is capable of achieving same hardware-based performance acceleration as native app.
• It can have the same and consistent user experience across platform regardless of user moves between different browsers or devices.

Why not Hybrid App?

Major cons of hybrid application are as mentioned below:

• 3D, HD games, High graphics oriented application might not do well with hybrid application.
• Hybrid application can have access to various native device features including media, touchID etc but it would be dependent on native plugins.
• It is majorly dependent on various libraries or frameworks including Ionic or Cordova which requires developers to sync the application with latest platform version changes and releases.

Conclusion

The decision to choose hybrid or native is based on goals and priority of the organization. Use case, nature and environment of the application can also influence the decision. Therefore, I hope this article helps to choose the right approach.

When we talk about mobile iOS and Android are the top names that come to our mind, right? But, if we talk about the costs of production, Android is an affordable option. The increasing popularity of Android app development has urged businesses to invest in the platform. If you are still reluctant about whether to invest in Android development or not, we will guide you! Here, we will give you a briefing of interesting facts about software development and everything you need to know about it.

Benefits of Interesting Facts About Software Development

There are plenty of benefits associated with Android app development that tempts the developers and users. So, before we move further, let’s have a look at the benefits of opting for Android app development for your next project.

We have listed some of the interesting facts about software development. Read now!

• Android app development is easy to adopt as it mainly runs on the scripting language Java. And which is widely in use by programmers.

• Android app inherits the property of multiple sales channels as it can be deployed in multiple different ways, which eliminates the need of depending on a single marketplace. Rather, you can sell over your own website or contact a third party.
• It is easy to integrate the android app with various business processes by enabling easy customization of the whole platform by integrating your app with ease.
• Android is open source which offers open-source updates, interfaces, and app technology framework. There is a large community working on the development of the Android platform and technology.
• Android is known for its low barrier of entry as it simply demands low investment costs and is determined to offer relatively high ROI.

Android SDK (Software development kit)

Although you will not find all the tools you need in SDK but it’s worth a look. There are plenty of cool tools you’re going to find within the kit with pretty cool advantages. Let’s take a look:

Android Studio

Android studio is the official IDE (integrated development environment) for Android app development which is recommended by Google. Moreover, it is built off of IntelliJ’s powerful code combined with greater flexibility and productivity of Android Studio’s Platform. While there are a lot of IDEs out there but this one is just the best suitable one. Android Studio can be the best way to gain basic knowledge regarding the working of the supposed system.

Android development guidelines

It can be the most useful resource for you either if it’s your first application or you’ve already developed multiple apps. And these guidelines are intended for you to guide throughout the app development. You can start in the following sections as it can overwhelming for beginners.

Google services: in this section, you’re going to have a look at what is going under the hood as it offers a wide range of features including location features, sign-in services, cloud backups, and so on.

API guides: it offers basic code creations to basic animations and connects to the internet. And, this information can be used for the functionality of your app.

Sample Code: It offers a code reusability feature that enables you to embed someone else’s code into yours if needed.

Still, have doubts in mind? We have tried to cover all about Android app development.  The main question is what will you do next about these interesting facts about software development? Let’s discuss your project requirements.

Ever wonder why brands work hard to get good/positive reviews? The internet and online reviews have reduced the barriers for end-consumers to increase the speed of spreading complaints and bad reviews. Being prepared to tackle bad reviews and complaints of users can reduce the impact of negative reviews over their business. With dozens of reviews sites, you need to always be prepared for tackling such situations. There are some tips for you to manage  online reputation of your business.

Maintaining positive and professional presence

For having a positive reputation, you must have online presence. With the basic established, first thing you need to do is take action against anything damaging your online reputation. Whenever you find anything damaging your online reputation, you should take immediate action against it. Also, regularly review you profile and delete unwanted and inappropriate posts or photos before they put your reputation on risk.

Check your online reputation periodically

Most simple way to review whether your online reputation is positive or negative, you should do a Google search of your practice name. Scan through the search results of page one and two. What do you see? Some news article, post or comment about your business? If it’s positive than you’re doing it right and if not and than you must do what’s right. If you see any negative review or post about your business on page then you got nothing to worry about. mostly page one or two of search results which gets traffic. Your major goal should be having only positive reviews, comments, posts and articles, mostly over search result page one and two which can have help you manage online reputation of your business.

Claim your business on local sites

Consumers look for variety of places online for business information online. Make sure you claim your business on several platforms including Glassdoor, Angie’s list, Yelp, Citysearch, yellow pages etc. Claiming the business will give you the authority to modify/edit the information over the listing and also represents your presence and manage online reputation.

Manage your company and individual accounts as well

Having a social media account is not sufficient, you must also have an active website which redirects users to the official homepage of your website. You can offer the information on your website accordingly which helps you to create an audience base. You should invest the time in establishing interaction for increasing engagement and influence scores. Company accounts are must if you want to establish a strong presence. And when you establish company’s identity successfully, you should strongly associate it with founders, owners and key executives.

Mostly, curate and monitor

It might seem like a one-time task but it’s not. You have to keep track of your image. One must keep track whether you’re findable or your brand fit with your target audience/organization. You can have Google alerts to monitor your Google identity. You must make use of tools like OnlineID calculator to measure the consistency of your personal brand.

In-app advertising is currently the most effective and fastest growing technological innovation industry. People are not only getting ahead on the technical field but are also generating higher ROI using mobile advertising. App marketers spend a fair amount on mobile advertising and has already taken over desktop ad spending. Consider the average of lifetime value of mobile app users attains by advertising and compare it with organic user, you will observe that second group of users are more loyal. Therefore, successful marketers are going for marketing strategy consisting organic UAQ tactics and advertising methods.

How Mobile Application deliver ROI?

Mobile application development scenario is constantly evolving and transforming everyday lives. However, people are still aware of latest marketing trends, which makes it less impactful. Moreover, lowering the user acquisition cost is the major target for the marketers which gives birth to the new trend everyday. It can be crucial for you to offer a product to right people at the right time, just when they are looking for it. Therefore, app store optimization is there and it will always be the most preferred way to reach the potential users in mobile marketing. There are several platforms built for app marketers for app developing and user acquisition as well. These platforms are mostly responsible for app store marketing or release management. It can also offer analysis functionality and hands-on features to cut the mobile application time up to 90%.

ROI for your brand’s application

Branding and services mobile applications are applications can be availed to users for free. They can download and use it without spending any additional expenses. ROI can be increased with a clear improvement of brand’s perception and a rise in consumer’s intention to make purchases.They are not intended to yield any kind of ROI out of their mobile application development process. If we want to bet on developing apps that aim at promoting our brand and giving it a higher reputation, we must realise that the return on investment will not come as direct revenue. Greater customer loyalty can be attained at the same time your company is taking leap into the current era of modernity and innovation. There’s also a good technique to differentiate your brand from your rivalries.

ROI in hybrid paid apps

For attaining an immediate ROI, the fastest way is to go for pay-per-download model. However, it is not the favorite model of the user as initially they have to pay an amount for downloading the application without even knowing whether it will be enough to meet their requirements. Also, when they purchase an app, their expectations increase and are often hard to meet. There are basically two options, one is to set the lowest amount for in-app purchase. It doesn’t affect user’s pocket really and tend to get more consumers. Another is to go for higher prices. But, we have to be sure that the product will get sold and ROI will be guaranteed.

Measuring the ROI

Measuring the return on investment (ROI) of an application development process concerns our app directly and depends on which operating system it has been developed for. In this sense, we must bear in mind that Apple Store and Google Play are the most famous markets. They offer tools for keeping a record of the times our app gets downloaded, as well as from which countries it was downloaded from and user performance data. We can also check the comments and opinions left by those who have tried our app and the error reports it may have generated to act accordingly and get these problems solved in future updates.

In this digital ecosystem, every business is competing to attain higher ranking on search engines. This competition seems mostly about the ranking only, but is it? Apparently yes but there is something else too. Getting a higher rank is just a way to strengthen the prospect of getting more clicks and attract more clients. Major competition is not about ranking but getting more clicks. Higher rank just helps in seeking more clicks on your site. Here are some tips for you gain more clicks on your website.

Only share best and strategic content

It’s a matter of fact that mostly companies want to leverage their network but trust me you’re hurting your website by6 sharing mediocre content. I know you want to leverage your network but sharing mediocre content is not an option. Try going for the relevant and only best content. It attracts quality users who will be loyal to you in long because they know the difference between mediocre and best content. Posting mediocre content will have a shadowy impact over your best content because users assume that all your content is mediocre. But if the content you share is b est than the users will look forward to your updates.

Write attention grabbing title

Just like a book is judged by its cover, an article/blog/content is judged by its title. Make sure the title sees interesting enough to grab the attention of the viewers and compels user to click over “read more”. In my experience title plays pivotal role in increasing CTR. But make sure that the content is just as interesting as the title. Major turn off for the users can be clicking over an article just to read trash content. Title should be interesting and attention grabbing whereas content should reflect the title, well researched and unique. Keep  the title short, relevant, interesting and irresistible to attain more clicks. Just a piece of advise, to find interesting titles, you can go through t6he pages ranking higher than you.

Add meta description

When you view the results page on Google after searching for some keywords, you must have noticed a piece of information below the page title. This the meta description/snippet to the information or content you’re going to encounter upon visiting the page. Adding a precise meta description is just as important as title. Although in the new ranking algorithm, their importance is somehow fading but SEO professionals still believe that it is a importance and powerful SEO strategy. Meta description is restricted to9 155-160 characters, so it is important to offer most precise and relevant information possible. Meta descriptions basically offers concise information regarding what that page is about to the users which ultimately helps in attaining higher click rate.

Put URL in well structured manner

You may not realise but URLs also play a significant role in increasing clicks. For instance, if your title falls under the title tag, it5 is likely to gain higher ranking and also helpful in reinforce the trust of user in webpage. Go for the short and relevant URLs reflecting the service or product rather than long and complicated URLs. Adding a well structured visual confirmation in the form of URL on the search engine result pages and it can have strong positive impact over user’s mind.

Add relevant images

A picture is worth a thousand words. You can write hundreds and thousands of words but it won’t be as nearly impactful as an image will be. You should go for images as it leave greater impact over users and helps you keep the blog concise, relevant and interesting. As report suggests, adding pictures to articles/blogs can increase up to 42% of click-through rate.

Here are some interesting and relevant tips for you to increase click rate over your website. Also, you can always seek professional help from SEO experts.