Explore IdeasThat Shape the Future.

Content marketing is authentic, useful and suits perfectly to the internet era. Content marketing will become even more important as the creation and distribution of content seems to change radically. To clear the doubt regarding effect of content marketing, let me represent some dominating trends in content marketing which are suppose to change the future of content marketing

Get influencers for story telling

From the perception of consumers, they tend to trust their friends, family or even strangers more than advertisements and ratings. Online influencers are a trusted voice and they act as a bridge between consumers and brands. Influencers have loyal followers, and they act like a community. They are active on social media and have constant engagement with their followers. As a result, brands can get them to advertise their products by following new trend of “stories”. On various social media platforms including snapchat, instagram etc we often see stories. And this format consists linkable images and videos, which can redirect the users directly to your website. Basically, influencers show the peek to their real life somehow connecting your product like making your store their favourite store or your food their favourite food etc to spread awareness regarding your product/brand within their followers. It can have severe impact over your brand recognition, depending upon the popularity of the influencer.

Livestreaming for creating authentic interactions

A report suggests that average video post generates 35% greater organic reach as compared to picture posts. Basically, by putting it in other words, viewers spend eight times longer on live video as compared to on demand. Considering the facts, no wonder video is becoming the core of all online content. Livestreaming fosters the closest interaction possible to a real-life conversation where consumers can ask questions and receive responses from brand ambassadors directly in real-time. Its interactive nature gives consumers an increased sense of engagement that is unedited and authentic. An experience traditional social content like blog and photo posts cannot create.

Native advertisement

Native advertising plays a critical role in coming future of content marketing. Experts believes that consumers will see a narrower divide between content marketing and native marketing. As the latter is maturing and has became less intrusive. Therefore, stricter advertising policies from tech giants like Facebook, combined with increasingly savvy consumers who won’t respond to noticeable, poor-quality ads will force native advertising to completely disassociate itself from terms like clickbait and wormhole. Whereas, intelligent native advertising will become one of the largest distribution methods for high-end content that drives conversions.

AI to curate content

Lets be honest about the issue of content overload. Internet is flooded with data and information about almost anything and everything. In this era of advanced technologies, Artificial Intelligence can be used to curate content effectively. Take the instance of open influence, a company leveraging AI to tag photo content to identify which influencers are most engaged across various product categories. However, with the use of AI, it is possible to find relevant influencers depending upon their campaign objective and performance as well.

Emerging distribution channels

Almost everybody is familiar to the organic content distribution over social media networks but big changes are made with regards to algorithms and everything which makes it content marketing friendly. Businesses can attain greater flexibility and benefits as newly designed algorithms makes it possible to seek maximum organic reach. Messenger deployed by facebook also encourages rise of chatbots by enabling business to seek fastest and constant engagement rate with their users.

Digital marketing has come a long way and doing magic for leading traffic to websites for generating revenue streams. The first survival element for a business is to generate sales leads. There are much more options available other than SEO or PPC. Find the most simple, amazing, and creative ways to lead your business here!

9 Smart Ways You Can Generate Sales Leads

Actionable Facebook advertisement

If you’re looking for great exposure within a budget restriction, then an actionable Facebook advertisement is a thing for you. Facebook is currently having a wide number of active users which can lead your business by not just displaying your brand name as the reason to the users to continue. It reaches the targeted audience with a call to action. Let's suppose if you see an ad for a clothing website, you’ll see some attractive clothing pieces with a CTA button: “shop now” which redirects the user to the homepage of your website. Facebook ads also let you customize your target audience, so you can generate leads by targeting the right people.

Twitter’s advanced search queries

Twitter can be another resource for you to generate business leads by using advanced search queries. It can actually benefit your business because it is not really popular as most business often overlooks it. The main tactic behind this is finding people interested in your brand and engaging with them. Advanced search queries just make it that simple. There are four categories including words, people, places, and dates, and lets you search the most recent tweets. You can engage with them by directly replying to their tweet, favorite their tweet, and following their profile. This type of interaction has an influence on your followers and ultimately increases your followers. And the bonus part, it is free to use.

Direct engagement with leads

Make direct customer engagement your priority and you can use FAQs (frequently asked questions) to encourage direct engagement. Although it might not be the most preferred method as it is not satisfying always. Forums, live chats, help centers, help desks, customer service representatives are other options to encourage direct engagement. Make sure you encourage direct engagement in the most preferred option as more engaged customers result in better word-of-mouth.

Inbound and outbound marketing

As marketers prefer, outbound marketing is preferred over inbound marketing. But that doesn’t mean you’ll totally outlook inbound marketing. Try balancing both of the approaches and increase your business lead immensely. From an inbound perspective, you can send customized emails for sharing informative content or responding to their queries. It will ultimately establish a healthy and stronger relationship with your customer end.

Get ahead on latest trends and technologies

New technologies set trends and can help you gain a competitive edge over your competitors. Take the example of smartphones, the majority of users reuse this device to scroll through the internet, browse websites and access their mail. You should invest in mobile marketing attempt to make the maximum out of it. Basically, we’re recommending you keep an eye on the emerging technologies and channels for generating higher business leads.

Tap into databases

There are databases available to find potential leads for your business. For example, data.com maintains a list of companies with accurate contact information which lets you identify relevant leads in the minimum possible time. It contributes to around a 25% increase in business leads.

LinkedIn marketing

LinkedIn is a business-oriented social networking website and is proving to be a great platform for bringing new clients to your connections and business as well. You can also publish your content as articles to engage with your potential connection.

Question/Answer on Quora

You must be familiar with Quora which is a question and answer-based platform. People question their queries and post them over Quora, regardless of the demographics. Moreover, if you want to engage more consumers, you can answer their questions or post questions and let them answer your questions. If they find your answer relevant, they will surely have a look at your profile which is a big win-win from your business outlook.

Guest blogging

Start a guest blog to lead generation by taking care of various aspects. While blogging, consider sharing relevant information with the audience. Make sure that the blog posses unique information which creative and unique for the audience and redirects them to the appropriate page of your site. The most important thing you should consider is that the platform you chose for blogging is well respected.

To work with CMS, you need to understand the purpose of CMS. When you think about building up a website, you directly jump to its visual looks and totally overlook the manner it will work. While, it is nitty-gritty of how it will work and your website will be managed. Website is the centrepiece of you internet marketing strategy, whereas CMS is the heart of your website. Take time to think and understand about this system as you’re making investment in a software which will ultimately drive your website and business as well.

What is CMS?

Content management system (CMS) is the heart of your website which enables you to have control over your web content.it manages the content in various forms including text, adding pages, uploading images or videos, adding whole section of menu etc. It can also manage web changes without having to know-how about technical like HTML or CSS and makes it quicker and easier to manage.

Importance of CMS

Having a CMS is essential to manage web content as it is helpful in keeping content fresh and up-to-date. You’re recommended to select a CMS which is easy to learn and simple to use. It is useful for SEO optimization, driving traffic to website and get insight of the website. It saves your time, money and efforts as well by keeping the content fresh and updated. Whereas, anything which is complex to understand and difficult to use will only waste your time and will leave the site to stagnate. It eliminates the need to know the HTML technicalities and enables you to update your website on your own terms.

Features of CMS

1. Simple: Using CMS is just as simple as writing a simple document file in MS Word. If you know how to make a simple document file the you can use this system to update your content, write articles, blogs, news and emails. You can create content in advance and set automatic times for the content to publish live.
2. Member management: It eliminates the need of third party and enable you to update your website on your own terms. It will enable you with the ability to make your website more to the time and ultimately increase your visitors.
3. E-commerce: It comes with What you see is what you get (WYSIWYG) policy which means it is easier to create web pages, news articles, posts and blogs without needing you to know about HTML and other technicalities.
4. SEO optimization: Best thing about it is that it enables you with effective SEO optimization. It includes various tools for email marketing, blogging, social media marketing and SEO. You can use CMS to create registration forms, store member information and collect fees and donations. Best CMS will include everything you need to implement an integrative online strategy.
5. Plugins: It also include plugins for e-commerce websites for accommodating efficient features for online selling organizations. Which could be calenders, SEO, calculators or other functionality plugings are also there.
6. Database management: If you require database hosting other than SQL database, there comes CMS in picture. Several open source CMS including Wordpress, Joomla, Drupal etc are available.

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UX mistakes are often overlooked by the experts but it play a major role in the promotion of a website. It is a fact that users judge things based on looks. If you website is not attractive and useful at the same time, then it is useless. There must be a reason why we go back to the same tailor or barber or restaurant. The reason is that these businesses have created a positive experience and compelled us to go back to them. If you have an e-commerce website, then your website is just as important as the quality of the products. ease of use and easy navigation of website will help you attract more customers. Whereas, complexity within websites repels user.  Here you will learn about some amazing tips to improve UX strategy for your website.

1. Quality visual design

Visual design is basically use of imagery, shapes, typography, colour and form to enhance usability and user experience as well. Designers are still divisive when it comes to UX. While some see it as a final piece of prettiness and simply a cover over the rest of the UI, visual design plays a crucial role in a great design. It is the means of communication of information, through organization, color, size and other smaller details to create a cohesive impression on the user.

Quality visual design can add value to your website in following manner:

• Provides consistency in design language
• User starts expect more for product’s ease of use.
• Contributes in establishing first impression and engagement of product within users.
• Contribution is brand recognition and essence
• Enhances ultimate value of overall product and will improve UX strategy as well

Designer often overlooks, but first impression always counts. Among a landscape of millions of similar products, something as small as a great application icon or distinctive style can and will make a difference. While good visual design may be dismissed as the final superfluous polish on a completed design, it needs to be taken in the consideration to be properly invested in rather than put aside.

2. Standardized UI patterns followed

Although, you might think that uniqueness is the key but that doesn’t you’ll create a whole new procedure. Users seem to adapt a product if they are already familiar to. There’s the perk of using standardized UI pattern which will make user feel comfortable and also offers ease of use to users. It applies to both navigational UI and placement UI as well. While designing, do consider what makes sense and use patterns accordingly. Also, while designing in the realm of mobile UX, you should avoid replication of pattern from different platforms. There are set of distinct conventions available for different platform and mixing them would only cause chaos. Whereas, keeping standardized UI patterns will ultimately improve UX strategy.

3. Forgiving UI

There are forms and other pages which demands user input. If the design is forgiving and allows user to reset the mistake they made, then it is a good design. In case the design doesn’t allow reset, then at least it should guard user with confirmation/summary of their choice. Design should have a recoverable option which lets the undo the mistake. Or design can avail preview mode, allowing user to see result of the action before choosing it.

4. Avoid Clutter

Content matter just as the much as the representation of the content. If you’re failing a representing the content in organized manner, then you’re failing at designing. Information must be represented in the right amount, so that the user is able to understand it. Clutter exists in the form of wordiness, lack of white space, too many elements, unnecessary animation, lack of contrast or organization and more. Reduce such visual or interaction clutter for a better design and improve UX strategy.

5. Try keeping it simple

Simplicity is the key to form balance between what is functional and what can be understood. No matter how clever and unique the design is, it is not useful to the users if they can’t understand it. Simplicity is a good rule of thumb for designs as something that is easily understood is also generally easily used. Designers must avoid unnecessary complexity and rather focus on delivering a simple and understood design. However, it should not cost lack of functionality.

Search engine optimization have been here for quite a long now. With the rise in digital marketing, you can’t deny the wide range of SEO benefits. If you want to grab the hold on huge demographic, try SEO and rise your online visibility. If your site and content aren’t properly optimized, then you’ll have an incredibly difficult time attracting traffic from organic search your site. Therefore, I am going to give you best of SEO benefits to make you realise the various benefits of it.

1. Web traffic

In brand promotion web traffic is the major indication taken under consideration. It is assumed that 64% website traffic comes from organic search and if you’re still not using SEO, you’re falling behind your competition. Moreover, users uses search engine to find the products and services. Plus, SEO works fine with the algorithms of organic search and enables users to find you.

2. Organic search

A study by Conductor of over 310 million visits to 30 different websites showed that organic search accounted for 64% of all referral traffic. While other research seems to indicate that social media has now overtaken search slightly in terms of referrals. So, there’s no question that search remains a critical source of traffic for most businesses.

3. Cost effectiveness

Main SEO benefit is that it is most cheap and cost effective digital marketing strategy available out there. Users who are searching for the products and services online, tend to conduct the search over search engine and inbound nature of SEO allows you to save money. SEO mostly targets users actively searching for services and products similar to services offered by you.

4. Business credibility

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.

5. Competitive edge

Mostly business are familiar with importance and benefits of SEO. It’s more likely that your competitors are already using SEO which gives you one more reason to consider SEO to promote your business. Let’s think of local SEO, which means the field is even smaller and makes you even strong contender. Also, finding your niche can put you ahead of your competitors. Therefore, you should implement it as soon as possible as delaying it will just push you farther away and you’re risking the potential of your business.

6. Increased visits=increased sales

If you own a local business then optimizing your site for local search is even critical. A large consumer base is using local search queries for identifying local businesses along with their hours, locations and services. Google search shows that 50% of consumers perform a local search and visit the store on same day. This clearly suggests that increased visits results in increased sales.

7. Brand awareness

We all are aware that position ranking result in significant impressions and having you website over the top results can offer the website with more exposure. Being on the first results page with targeted keywords can associate your brand with those keywords. Moreover, associating targeted keywords instills trust as being on the top of result page are perceived more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

Even though the demand for online shopping is rapidly fueling, attracting customers can be a bit tricky. There are a number of e-commerce stores offering services to people across the globe. Today, consumers have a wide variety of options, and they compare their options on various e-commerce sites.  This makes it difficult for online stores to attain loyalty from consumers. Big online stores like eBay, Amazon, and Flipkart are leading the market by ensuring quality products and meeting customer’s expectations. This is the era of tough competition which makes it hard for the e-commerce store owner to attract a maximum customer base that can add value to their business.

If you are running an e-commerce store and are looking for some guidance to increase your sales overseas, then we can help! Here are some tips that would definitely let you plan an effective online business strategy.

Equate Preferences Of Your Targeted Audience

There are various factors you must consider while availing products in your online retail store and attracting customers. Trends vary in geographical locations, age groups, purchase patterns, etc. To provide your customer base with their preferred product, you must know their preference first. That’s the golden rule! Doing this will help you determine which products you should enlist first to attract particular clientele. Also, you must arrange the products in different categories so that your customers can easily locate the desired one. Also, you can show all these categories on the homepage or landing pages.

Set Up An Eye-Catching Store

Another thing to do is to focus on the designing of the eCommerce store. You should set up an eye-pleasing online store that is easy to navigate. Your customer should be able to locate the required product. There should be necessary filters and sort options available. Make sure surfing your website should not only be fun and exciting but also offer ease of use. There should be effective representation like drop-downs or cartwheels that can go over the top. Representation and looks are a major factor as nobody wants to waste their time on an unorganized and boring looking eCommerce website.

Promote Brand Rather Than Product

The main thing most online websites lack is they promote their products rather than their brand. Now let’s say the product you’re selling might be available on other websites too, then how will you seek the attention of consumers? The answer is by promoting your brand name. If your brand is well-known and customers recognize your brand, they are more likely to purchase products from you. For promoting brand value, you need to build a strong reputation. It can be achieved by displaying the review of your most satisfied customers or offering after-sale support.

Get Customer Ratings/Reviews

75% of users prefer to buy a product with good reviews and ratings. 84% of users admit to having a habit of checking the reviews before making a purchase. Does it ring any bell? Yes, you must think about it. You can attract maximum and quality customers by attaining good ratings and reviews from your previous customers. Keep one thing in mind - good ratings and reviews come to those who ensure customer satisfaction by adding value to their money, making timely deliveries, offering after-sale support, easy and efficient return/exchange policies, etc.

Enable Guest Visits And Purchase On Your Website

Try not to force users to sign-up on your website. Let them make a guest visit and purchase and make them happy with your services.  Make them feel comfortable at your website and provide them with the flexibility to choose when they want to sign-up. No compulsions should be there. Once they have signup on your website, then you can ask them for reviews and ping them with personalized emails and push notifications.

Ensure After-Sale Support

Your job doesn’t end with the delivery of the product. In case the customers aren’t happy about the product or they’re having difficulty installing/using it. There comes the after-sale support in the picture. If the customers are not happy with the delivered products, you can satisfy them by responding to their queries. Make sure you offer quick and positive support to your customers. When companies respond to customer queries, the customer automatically feels wanted. And, this work wonders for your brand!

Final Thoughts

Establishing a brand online can be daunting, but incorporating the right approach will help in boosting your brand. We hope these tips help you in creating a huge customer base and increase your business revenues. It’s time to go e-commerce by following a smart way!

For any business, Logo works as the unique identity. A logo must be creative enough to leave an impact over the consumers so that they can remember the business. Such a unique and attractive logo design can help you build a solid consumer base and can turn your business into trustworthy brand. Whereas, a common business logo will eventually get lost in the crowd of thousands of business logo. A business logo must be designed with utmost creativity as it plays a vital role in attracting consumers. Often, logos serve as a proof that the products or services they are buying are genuine. So, when people see a logo, that is also the time to make an impression on them. At that time, you can send your brand message to the viewers. Logos are not just perfect combination of colours, designs and shapes but rather a signature of company’s unique brand value. Here are some attractive logo design tips for you.

Determine you goal

Understand your goal first while designing logo. You must focus on what message you want to convey through your logo. Goal determination will help guide you in your design, choices, font and colour picks. There are few questions which you must consider before designing a logo:

• What type of words will describe your business?
• Which problem does your website solve?
• Who is your targeted audience?
• What message do you convey through your logo?

Goal must be clear as a website created for professional business would be totally different from the one created for playful children.

Keep it simple and flexible

Keeping something simple is actually difficult than it sound. Though, the design may itself look simple but actually a perfect blend of concept and careful thoughts. Logos often come with hidden meanings or images within their design. It’s not an obligation that every logo needs a hidden image within it, but this technique can help simplify the design. When brainstorming the concept for your logo, remember to limit your design to one or two colours and to use fonts that are easy to read.

Don’t go over the board

Sure, there should be an effort to make the logo differentiate from other. However one must know their limit and avoid going over the board. We often come across new application icons and company logos that are so abstract that they lose any kind of relevance with the brand or product. Don't allow investment in your company's "ideologies" to distort your visual messaging. Take the example of Uber logo that it requires an explanation to communicate its message due to the unintelligently designed logo. But its a good thing that Uber has a name brand which drives the awareness for the services. Sadly, most of the businesses make this mistake by going over the top in instead of attractive logo design.

Colour is key

Think of the every aspect of the organization, while taking the brand’s personality into account. Like mute tones exude sophistication, but they are often overlooked. Whereas vibrant colours can grab consumers’ attention but they tend to seem brash. You might sketch the perfect logo but failing to colour it properly can make you land in the trap of conveying the wrong message. Different colours express different emotions. A quick break down of the colours are:

• White: pure, Clean, simple
• Brown: Steady, Historic, Rural
• Pink: Flirty and fun
• Purple: Wise, evocative, spiritual
• Black: Powerful and Credible
• Yellow: Optimism, inventive, sunny
• Green: Organic, instructional, growth
• Blue: Medical, Tranquil, professional, trustworthy
• Red: sexy, Bold. Energetic
• Orange: Playful, Friendly, Creative

Keep it scalable and dynamic

Good logos are determined t be stand the test of time. Try avoiding play on woods, pop culture references and other cliches as they will go out of style eventually. Rather, aim for something recognizable and unique to make it timeless. Custom type is the best way to achieve this. Making logos dynamic can also make them withstand the walls of time. Nothing here is static, then why should a design be rigid and less flexible. However, this does not necessarily mean that you keep on changing your logo design, every now and then.

Consider your design options

While indulging with the logo design, don’t forget to have several option and consider several designs before finalizing the final design. If you’re confident enough with the design you are working on, then there’s no harm in taking it further. But when in doubt, you should always go for logo designers. They are professionals and can definitely help you out with designing a logo which perfectly fits your business. If you’re tight on budget then you can search free online logo makers to make DIY logo design easy for an attractive logo design.

Outsourcing software development is not a new practice and is well-established. Moreover, with the emergence of latest and innovative solution, it is possible to deliver customized software development, dedicated onsite and offshore solutions. Best part is you can find thousands of IT consultancy firm strive to cater to every aspect of their clients’ outsourcing venture.

Entrepreneurs always seeking for the new ways to do things in an inexpensive, productive and creative manner. Seeking the advantages from the technologies allows professionals to do their jobs in even productive manner. You might have heard that outsourcing software development can be time-consuming and painstaking process. However if you figure out the right firm and team to work with it could be the best experience in improving economies. Successful outsourcing can improve outcomes, efficiencies and sustainability for the future.

Cost Saving

Major reason behind opting for outsourcing services and web development is building a cost effective service/platform. Basically, companies entrusts their business processes to offshore service providers. Operating expenses are often lower with higher flexibility. Outsourcing eliminate the need of purchasing equipments and other supplies, required for software development. A skilled IT company will offer a well managed plan to develop your project and will strictly deliver it on deadline.

Enhanced Business Productivity

A custom software will not only automate the manual procedures but will also reduce the customers’ cost with outsource as it is comparatively fifty percent less. With outsourcing software development you can also eliminate overhead costs including equipment bills, building rent, lease etc.

Focused Core Business Value

Programming process can be handled efficiently even if you staff is overloaded with work by focusing over the main functions. Offshore company is responsible for taking all the hard work and will enable your staff to concentrate over crucial tasks like marketing, design, content client demands and requirements, along with other additional services. Basically, it is all about doing the repetitive and overhead work to enable you concentrate on the required tasks.

Resource management

Do you lacking sufficient resources like insufficient bandwidth, knowledge or equipment? Then outsourcing is the solution. You can effectively monitor the usage of the resources that are not accessible in your in-house workshop but required to perform the development by working with offshore professionals. For example, you clients wants a specific service in a specific language or technology but your in-house team is not familiar with given technology/coding. The outside software development companies could give these skills to the clients.

Scalability

Best part about outsourcing? You can always scale up or down the equipments you hold as per the requirement of your business. With the scalability, comes flexibility which can offer greater confidence in running business, hassle-free.

If you wish to outsource web development for your business, you can contact us !

Organization with forward thinking are leveraging latest technologies and IoT is leader of all other technologies. Considering the factors like scalability, flexibility, automation, which are capable of sensing new parameters, analyzing situations, it seems tempting enough to implement. Let me introduce to the IoT contribution in field of IT consultancy. Firstly the term IoT means an interconnected network of devices and systems to a network for offering automated services. IoT has came across a long way and is not just about computers only. Rather, it’s a network of objects, sensors and actuators ranging from office equipments to daily household equipments. Objects are connected to the internet and can be controlled and exchange data remotely.

IoT in IT consultancy firms

Smart homes and smart cities are the most suitable examples to represent the potential of IoT for consumers. Users dreamt about having a system which can switch on or off the lights on the voice commands or sensing the need, doors locking or unlocking as you approach. In IT industry, IoT is still paving its way. Taking the example of smart supply chains and modern arrays of connected sensors making it easy to tackle piles of data and records. Smart supply chain enables testing of products throughout the production phase. With the implementation of inexpensive proximity chips, it is easy to trace and monitor them. Similar technologies can be used and applied for the remote monitoring of the systems. In industry of mass production, consumer IoT devices are very popular that produces remote controllers and sensors, relatively inexpensive and repurposed for use in other contexts.

Maturity of IoT

IoT contribution in industrial and smart home context is remarkable and the improvements are being realized with the constant improvement in capability of IoT. There are multiple sectors including educational, healthcare, agricultural, household, public and private etc making use of IoT. Data collected by IoT from educational, marketing or healthcare sectors are used for research and development purpose. Increasingly ubiquitous network and transparency in data collection is proving the maturity in the technology. With the fusion of cloud with IoT, data storage and manipulation has become even easy and hassle-free.

When it comes to IoT contribution in IT consulting firms, they can acquire publically available tools for their temporary endeavour and can release them if not needed any more. This means integration points need thinking through and setting up deliberately, rather than expecting out-of -the-box communication with every IoT service. As always a bit of careful design and planning will go a lot further than a one-size-fits-all solution ever could.

Future IoT?

The technology now exists for us to create smart devices, easily connect them to existing networks and send that data to cloud solutions that can handle the scale of information needed for mainstream deployment.