Explore IdeasThat Shape the Future.

IoT is a technology which interconnects object with different specification in order to create a highly inter-operable connection to offer automation. It is a broad term which is spreading its roots in various industries including automobile, textiles, finance, law, healthcare and industry-specific usecases. With the growing popularity, its investment is also increasing at a rapid pace as in 2013 it was about $1.8 billion and increased to $2.9 billion in 2015. Investment is likely to increase by 24% every year in IoT technology.

“IoT is not an industry but rather a technology acquiring potential to change the work culture and environment for betterment.”

1. Automatic Teller Machine (ATMs) are the first ever IoT object which went online, back in 1974. basically, they are the first generation objects and currently are almost un-hackable due to the outdated operating system.
2. After ATM machines, first actual IoT enable machine was internet-connected vending machine installed at Carnegie Mellon University equipped with sensors. It enabled students to check the availability of stocks and whether the drinks are cold or not.
3. IoT technology is majorly used in jet engines for improving the jet engine technology by General Electric by making use of sensors. Complex sensors installed on airplanes generates up to 14 GB of data per flight. Engineers can make use of that data for making improvements in plane’s structure and other systems.
4. As predicted by Intel, there will be about 300 Billion connected devices by 2020. IHS reported that there were 15.42 million IoT enable connected devices. And the count is expected to reach 75 billion by 2020. Moreover, wearable technology is contributing highly in the increasing popularity of IoT. In 2016, there were about 28 million connected wearable were shipped by retailers. And it is expected to reach the count of 90 million units by 2020.
5. With the increasing number of connected devices investments and money in the certain market is also increasing. Business insider predicts that in next 5 years, there will be about $6 trillion investment in IoT. With the smart technology, IoT has the potential to offer cost-effective services. Take City of Barcelona as instance which is currently saving about $37 million annually by installing IoT enabled smart lighting system. Further, city claims that with this initiative they created about 40,000 new jobs. IoT is also revolutionizing the healthcare sector by making the delivery of healthcare services even better.
6. IoT is not only influencing IT sector but is also being embed in government and public sector. Connected vehicles are also setting trend and is expected to reach 75% of new built-in IoT enabled vehicles, as predicted by business insider. SAP reported that great changes will occur with the implementation of IoT in terms of productivity and supply chain performance. Emerging wearable including headbands, baby monitors, movement sensors, heart rate straps etc are also expected to increase the IoT trends.

 

AMP (Accelerated Mobile Pages) is an open-source initiative enabling the creation of ads and websites in a faster and effective manner to make the web better for all. Experts can make high-performing and beautiful ads and websites across various devices and distribution devices. The best part about AMP is its ability to publish results according to the advertisers and publishers for improving KPI (Key Performance Indicators). Following are the main reasons, amp for ecommerce is seeking the limelight in 2018 mobile trends.

• eCommerce giants like eBay are seeking services from AMP, which influence other eCommerce businesses to make use of AMP and make improved conversions.
• Apart from hosting conversions, there are other advantages of using AMP- decreasing bounce rate, increase in pageviews, increasing traffic, increasing conversions, and average time on site.
• Google has also been supported for AMP by extending AMP support rather than just sticking to online journals and publishing websites which helped it gain prominence. They show their support for mobile applications and also update their algorithm according to mobile friendliness.
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• A Quick Guide To AMP for ecommerce
  

Working of AMP

Basically, amp for ecommerce supports mobile friendliness and loads the web pages faster than “typical” web pages. The fundamental idea behind this is to strip away the additional clunks from HTML code to make the web page load faster. For using AMP, you need to use an updated streamlined version of CSS and strip out the JavaScript entirely. So main idea behind AMP is to make the HTML light weighted and strip away the traditional HTML chunks. You might get confused between mobile-optimized pages and AMP as Mobile-optimized pages are loadable and viewable in mobile devices, but AMPs are designed to load much faster, providing users with instantly available content.

AMP in a Nutshell

Dedicated mobile development will become even efficient with amp for ecommerce and would suffice the basic requirements of mobile application development. Mobile apps are here to stay and AMP will be there to fulfill the basic requirements of mobile application development. With the relatively new development in AMP by Google and the interest shown by other tech giants, it can be predicted that investing in AMP can be beneficial. Plus smartphones are the major gateway for the users which makes it necessary for start-ups to develop mobile applications. AMP can be the next major step towards success for start-ups and you must seek the opportunity.

Augmented reality is taking everyone with surprise especially after launch of Apple’s AR kit and Google AR-core SDKs. IoT is been in the game for years now which didn’t stop AR to make space in the list of latest trending technologies. Mobile application development is a well established and growing market. Moreover, it is successfully rebuilding and strengthening the expertise in various technologies to support ever-evolving marketplace challenges. To keep up with the pace of changing technologies, it is essential to keep updated with newer technologies.

What is Augmented Reality (AR)?

Basic definition defines augmented reality as an enhanced version of reality created using advanced technologies for overlaying digital information on an image of something being viewed over a digital device. In simpler words, process of creating a quasi-alternate reality via technology, you already have access to, within the current environment is known as AR. Although recently it gained huge popularity but it is not necessarily a new technology as first evidences of AR goes back to 1960s but was officially coined in 1990. till then it’s been making its way through several mainstream industries including eCommerce, entertainment, education, healthcare, travel, manufacturing and the list goes on. Reports state that by 2017, about $3 billion has been invested in AR/VR.

What is contributing in its increasing popularity?

Remember the popular game Pokemon Go started in 2016? Suddenly is the was the most trending game and people were going crazy over it. People actually started exploring new place to explore new pokemons, rather than the place itself. The game was downloaded about 650 millions times. It was the first time people experienced AR and they actually appreciated it. By seeing the crazy popularity of the technologies, there are several new AR based technologies lined up for investing more in the technology.

What are the new developments in technology?

Apple and Android are known for locking horns with the every possible mobility niche and announced investment in Augmented reality as well. Apple is working with AR and soon there will be a lot of iOS and android powered devices and applications, thanks to Google and Apple. AR-Kit launched by apple and AR-Core launched by Google accelerated the AR industrial venture for product visualization. Google also confirmed that AR-Core launched by them is not limited to Pixel 1, Pixel 2 and Samsung Galaxy 8 only but will be supporting more devices in coming future. Furthermore, Google is also working on the issue of device fragmentation by launching ARCore v1.0, by supporting over 100 million Android devices.

Where lies the future of AR?

With the increasing investment and expertise in AR, it is confirmed that AR hardware will be less expensive. Smartphones being the major gateway to AR technology seems to sought out the issue of acquiring additional accessories including glasses and headsets and will become even more accessible to the users. With the increasing popularity, AR is spreading its roots in routine of the users apart from professional and gaming routine only such as improving travel safety, healthcare equipments and much more. Mobile adoption hs turned the technology upside down and has become the best medium to acquire, engage and retain consumers from business perspective.

Everybody must be active user of Twitter and Facebook or at least have heard about it. As the namesake offers, social media is purely intended for social interactions but with the increasing commercial value, marketers are greatly influenced by social media marketing. Despite the plethora of studies, research and statistics, social media campaigns have the potential of building effective positive brand recognition. Most brands are aware about impact of social media but are not aware how to do it.

Studies represent that 85 percent of marketers are not sure about the most suitable social media tool for them.

Following are some facts which will make you aware about the core need for utilizing social media campaigns:

• For extending the width of marketing coverage, majority of brands have their official pages in order to make them accessible to their social media consumers.
• As per studies, 71% of consumers are influenced by recommendation through their friends or family, instead of advertisements. However, social media can be the most suitable platform to spread mouth of word through their friends and family members.
• A 78% of success rate is experienced by business retailers after making use of social media branding.
• 40% of users check reviews over social media before making a purchase.
• 76% of majority is currently making use of social media network for reaching their targeted audiences.
• 88% of consumers trust reviews over social media platforms rather than reviews coming directly from official website of business.

This article is helpful in extracting the bigger picture regarding the impact of social media campaign over the brand marketing.

1. Increased trust level- Let’s say a friend of your shares the review about a product they’re using and the services been really good for them, it will also have an impression on you too. Or a celebrity retweets your blog or article, what will be the impact of it over your brand? For a fact, it is a thumbs up and offers leveraged credibility to promote a brand necessary for their success. Audience feel more comfortable over social media platform to ask for their queries as it is informal and trustworthy. Business can respond faster and can engage in even better manner through podcasts and other posts. At the top of it- consumers eventually start treating you bas their “social-family” if you successfully gain their trust.
2. Easy user navigation- Business can target the focused audience by reaching them over the preferred platform. Lets say if the brand is mostly concerned with age group of 16-50, then Facebook can be the most suitable platform and they can promote their brand over the focused platform. Focusing over the considerate audience will offer the brand with:

• Overall credibility
• Competent content
• Social proof
• Easy user navigation

3. Enhanced brand recognition- it’s a quick logic, more you’re active on social media platform, more your audience is aware about your products and services. With the greater credibility, you can attain effective brand exposure and can become even recognizable by your consumers. Type of publicity offered by social media isn’t available for sale. However, it takes trust and reliability and can have the most effective influence over the brand marketing.

So next time you’re thinking about some effective and reliable marketing, just make an investment in social marketing, without having a second thought.

With my personal experience, I'm going to spill some dirty secrets of IT consulting firms in order to let you seek the right IT consulting firm rather than best consulting firm.  First recommendation is to ignore the superlative terms like "BEST" as mostly such terms are used by people vying for your business. High frequency of use of superlative terms represents that either they are falsely claiming or truly leading in business. Whatever the case is, trust me you wouldn't want to work with either of them after reading the following suggestions.

Let's suppose you chose the "Best" IT consulting firm for your business, following are the expected outcomes.

1. They are often over-committed and under delivered. Saying yes too often is their business which leaves them over-committed and ineffective. If they're already BEST, they don' feel the need of constant improvement which can directly affect the delivered end product. They tend to seek every project they get even though they don't enough workforce to handle such amount of project which will result in ineffective development and delivery of your website.
2. You're not THAT important. Let's suppose BEST IT consulting firm is working for your website and to manage to fulfil their minimum requirement criteria, they will still treat you as a small account. You will have to manage according to their flexible and may not give you the attention and recognition you deserve.
3. They're highly Expensive. It is obvious that with popularity comes the expense. You might have to overpay them as they will cost you minimum of $150 K, depending on the requirements of your website. Worst part is you will still not get the best of them as it is obvious they reserve their best talent for bigger projects. So, you're mostly getting services from junior talents or worse, interns only.
4. They're trying to get done with you ASAP. If you're unlucky enough, they might be working on a bigger project bagged from Fortune 500 account and you're just a hurdle in their bigger project. At this point they want all their focus and account on the bigger project and will try to get done with you quickly which will obviously result in unsatisfactory delivery of the project.
5. They will make you listen rather than listen to you. Obviously they seek expertise in what they do, which makes you unable to raise your voice regarding doing things differently or be creative. In fact, they know what they're doing and you should just sit back and watch. Maybe if you're lucky enough, you might get chance to "whisper" a few things.
6. Your testimonial is not always important for them. If you are small level business and doesn't make the list of their biggest client they might not even care to maintaining relationship with you. Currently, they see you as sales figures only and won't even engage with you any further. Harsh but truth, you are just a one night stand for them. Moreover, if big fortune 500 companies are offering them testimonials then your testimonial might won't even make to their website.

Now, let's suppose you chose the right one instead of best one, what will you experience now?

1. They will go extra mile to deliver the work they committed because you're an important client for them.
2. Best of their talent is working for you and the bill rates are relatively lower than the BEST IT-consulting firms.
3. As you're important for them, they will focus on every aspect of your business and will fulfil each requirements respectively.
4. You are in better negotiation state and they will focus on delivering the satisfactory end-product.
5. They will try their best to deliver their work with creativity and differently to impress you as you're important to them. They will be flexible and will acknowledge your demands/requirements.
6. You can expect more strategic partnership with them for a long-term relation stability as they want to work with you in future also. your testimonial holds importance as it might promote their business.

 

Evolving technology and increasing number of online platforms, it is essential to deliver services in unique method to attract maximum number of users.

High-end technologies like Cloud Computing, big Data, artificial Intelligence, Internet of Things etc are being utilized for turning the current landscape of technology and are considered as future of web.

This article portrays the influence Big Data is likely to have over web design with the effective functions it acquires. Real-time Monitoring Even though the website is equipped with large amount of content to draw attention of user but is still not capable of bounding users. Big data is helpful in such scenarios with Heat map analysis which offer 360 degree view of data and monitors the working of content of website. In another words, it keeps the SEO friendly content and supports sensible data only for reaching maximum consumers. Majority of digital marketers make use of heat map analysis for analyzing the most “clicked” area by the users to acquire knowledge regarding what people exactly care about when they visit the website. Segmented campaigns Email marketing is another effective marketing tactic used by experts and combining email marketing with website design can boost clicks up to 59.99%. Furthermore, email marketing segmentation analysis helps in generating more effective emails by combining it with website design. Also, it can offer information regarding kind of links accessed by users over your website by simply clicking on website link page. Site search capability This feature is mainly for viewing the inside view of your website from users' perception. Search box can be added over the website to track the keywords searched by users over website, helpful in gaining insight regarding their requirements and intentions.  Moreover, it can analyze traffic along with deeper insight regarding how visual appeal is affecting sales. Exact numbers regarding unique visitors, page views, visits, new visits, visit duration and bounce rate over the website is also delivered with site search capabilities, enabling marketers to locate exact area of improvement.

 

Online marketing is not relatively a new term, which is helping the entrepreneurs to turn their ideas and business plans into reality by reaching targeted audiences through digital media. With the increasing competency in marketplace it is necessary to reach the consumers in most unique manner possible to gain new consumers and manage existing consumers. Digital marketing offers a consistent method to boost brand visibility and ultimately increases ROI.

1. Compelling Brand building through Mobile Marketing With the quick expansion of smart phones, cell phones, tabs, iPads and wide range of similar gadgets, it is realized that mobile marketing can be the mos powerful medium for data dispersal and correspondence. Mobile marketing is focused on attracting the targeted audience through mobile traffic movement, typically influencing their purchasing patters. Conveying the compelling details including images, benefits and offers associated with the concerns might just intrigue consumers to change their purchase choices. Connecting to social media through mobile marketing can offer consistent engagement of consumers with business, products and events in influencing fashion.

2. Optimizing Marketing investments and increasing ROI Wondering whats makes some websites appear on top of Google results? Answer is search engine optimization which is another branch of digital marketing. High ranking can be the most tactful and valuable marketing resulting in increased ROI. PPC (pay per click) can also be utilized by brands to get noticed among their targeted consumers which enables them to achieve clicks to their official website by right audience, directly influencing their ROI.

3. Reaching targeted audience globally Most important reason for turning to digital marketing is it helps entrepreneurs to expand their customer outreach by managing customer interaction and acquisition. Online media is not bound to geographical limitations which makes consumer engagement meaningful and valuable. Now businesses are capable of responding to customer queries and complaints in instant over online platform, contributing in growth of business on exponential rate.

4. Overcoming Communication Gap Digital marketing is majorly dependent on social media as majority of users are joining social platforms on daily basis. Digital marketing agencies can post from official pages of brands in a scheduled manner. Users can post their queries and complaints over social media platform which effectively overcome the communication barrier. Advertisement campaigns over social platforms can steer the brands and business towards exponential growth. Keeping in touch with consumers not only acquire new consumers but can also be helpful in managing the existing consumers as there is no point in seeking new consumers when the business is not capable of holding their existing consumers.

5. Real-Time results With the several quantifiable methods used for digital marketing including PPC, SEO, tracking of traffic, activity development, lead and deal conversions, it is easy to track the influence of digital marketing over business and general quantitative results. Even if the used methods are not quite effective over the business, entrepreneurs can utilize other available options for acquiring benefits of digital marketing. So, if you’re planning on growing your business through digital marketing and want to see real-time results, you must go for a smaller digital marketing agency putting in-house efforts. They are proved to deliver efficient and faster results in most cost-effective method possible .

With the emerging technologies and applications, bottlenecks in web development are being removed even efficiently. Ever-evolving technologies and attitude can help business to grow in highly competitive marketplace. To accelerate business and posses survival in long run, it is necessary to recognize potential of latest technologies.

1. Artificial Intelligence eliminating Communication Barriers In website development, implementing the right technology for end-user has always been the major player. Statistical approach utilized by AI can offer consumer experience beyond expectations by predicting perspective of end-users. Also, Chat Bots implementation within websites can eliminate the communication barriers and enhances results by understanding emotions. Machine learning, a branch of AI enables adaptation of user’s habits, preferences and idiosyncrasies over time to improve search results and rich user experiences. 2. HTML 5 removing issue of Flash Declines To make the websites look attractive, animations and graphics are the major need of sites. But Flash, also determined as SEO killer, is finally abandoned by Google as recently it tied its knot with HTML 5 web development language for offering capability of developing high-end animations and graphics to web developers and it also run on vast majority of computer systems. HTML is ca[able of porting over existing Flash element using Animate CC. With the highly efficient user-interface Web Designer tools it is even easy to develop high-quality user-friendly graphics to offer consumers with rich experience.

3. Internet of Thing (IoT) flourishing Network Connectivity Even though IoT is not directly linked to web development but the wide range of applications offered by IoT is capable of changing the future of web development as web development firms are dependent on data collection, data analysis and data representation using IoT enabled devices, it will be safe to state that it would be a highly influencing technology over web development.

4. Big Data removing confined user-reach ‘Data driven’ is an intriguing term, delivering best user experience by taking a scientific approach towards web development as it is not restricted to visual appeal and functionality only. With the advantage like “Heat Map analysis” it becomes easy for web developers to improve the chances of making visitors familiar to your business logos by keeping the SEO friendly content. It offers built-in testing environment which is useful to developers rather than users and boosts conversions up to 300% and makes it sound even fascinating.

5. Illustration for enhancing attractiveness and visualization of Websites Majority of web developers are moving forward with the implementation of attractive and user-friendly graphics to provide plenty of illustrations over websites and eliminate the use of flat and minimalism designs. Personalization of websites and effective message conveyance demands abundant use of illustrations. Also, modular designs are there to keep the websites easily accessible and cleaned by offering ripple effect and dividing edges of the blocks upon hovering.

Web development involves achieving final product as expected by users in terms of usability and satisfaction, which can make it deliberately difficult to keep it up to date with sound visuals and technologies.

 

We are pleased to announce Softuvo Solutions has recently launched their company profile on Clutch! Clutch is a ratings and reviews platform, helping you find firms with the qualities and experience needed to tackle your project. Covering over 7,000 companies across 500+ industry verticals, ranging from web developers to virtual assistants. Clutch’s main goal is to harbor fruitful business relationships between the buyers and sellers on their site.   We take pride in how our customers respond to the services we provide. Which is why we want to formally thank those of our clients who took the time to interview with Clutch regarding their time working with us. As our relationship with Clutch continues, we encourage our customers to review our services and are confident that positive reviews will help us continue to grow as a company. Having already accumulated four client reviews on our profile, here are what some of them have had to say about us:   “The apps receive widely positive feedback from users. Softuvo Solutions excels at working independently while keeping the project within the established scope. The team's honest communication, committed work ethic, and methodical approach have built a successful long-term collaboration.”   “Softuvo Solutions delivered a product that exceeded expectations, thanks to their professionalism and meticulous approach. They required minimal supervision and were communicative.”   “They heard my ideas and offered suggestions for better alternatives…it’s good to see a dedicated team that genuinely wants their clients to succeed instead of just ticking the requirement boxes without understanding what the client really wants.”   ABOUT CLUTCH The Clutch platform is designed to measure the strength of client-agency relationships, equipping B2B decision makers with the crucial information they need to make better partnering decisions. In order for companies to be ranked on their site, Clutch experts interview real clients, collect data, and compare companies with one another. Firm analysis can be broken down into a three main categories including clientele, industry recognition, and market presence. Clutch offers all of this in order to help you decide which agency is right for you.