AMP (Accelerated Mobile Pages) is an open source initiative enabling creation of ads and website in faster and effective manner to make the web better for all. Experts can make the high performing and beautiful ads and websites across various devices and distribution devices. Best part about AMP is its ability to publish results according to the advertisers and publishers for improving KPI (Key Performance Indicators). Following are the main reasons, AMP is seeking limelight in 2018 mobile trends.

  • eCommerce giants like eBay is seeking services from AMP, which influence other eCommerce business to make use of AMP and make improved conversions.
  • Apart from hosting conversions, there are other advantages of using AMP- decreasing bounce rate, increase in pageviews, increasing traffic, increasing conversions, and average time on site.
  • Google has also been supported for AMP by extending AMP support rather than just sticking to online journals and publishing website which helped it gaining prominence. They show their support for mobile application and also updated their algorithm according to the the mobile friendliness.

Working of AMP

Basically, AMP supports mobile friendliness and loads the web pages faster than “typical” web-pages. Fundamental idea behind is to strip away the additional clunks from HTML code to make the web page load faster. For using AMP, you need to use updated streamlined version of CSS and strip out the JavaScript entirely. So main idea behind AMP is making the HTML light weighted and strip away the traditional HTML chunks. You might get confused between mobile-optimized pages and AMP as Mobile-optimized pages are loadable and viewable in mobile devices, but AMPs are designed to load much faster, providing users with instantly available content.

AMP in a Nutshell

Dedicated mobile development will become even efficient with AMP and would suffice the basic requirements of mobile application development. Mobile apps are here to stay and AMP will be there to fulfil the basic requirements of mobile application development. With the relatively new development in AMP by Google and the interest shown by other tech giants, it can be predicted that investing in AMP can be beneficial. Plus smartphones are the major gateway for the users which makes it necessary for start-ups to develop mobile application. AMP can be the next major step towards success for start-ups and you must seek the opportunity.

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