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Why You Need SEO: Learn the Basics - Softuvo Solutions

By: Diksha | August 23,2018 |

4 min read

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Search engine optimization have been here for quite a long now. With the rise in digital marketing, you can’t deny the wide range of SEO benefits. If you want to grab the hold on huge demographic, try SEO and rise your online visibility. If your site and content aren’t properly optimized, then you’ll have an incredibly difficult time attracting traffic from organic search your site. Therefore, I am going to give you best of SEO benefits to make you realise the various benefits of it.

  1. Web traffic

In brand promotion web traffic is the major indication taken under consideration. It is assumed that 64% website traffic comes from organic search and if you’re still not using SEO, you’re falling behind your competition. Moreover, users uses search engine to find the products and services. Plus, SEO works fine with the algorithms of organic search and enables users to find you.
  1. Organic search

A study by Conductor of over 310 million visits to 30 different websites showed that organic search accounted for 64% of all referral traffic. While other research seems to indicate that social media has now overtaken search slightly in terms of referrals. So, there’s no question that search remains a critical source of traffic for most businesses.
  1. Cost effectiveness

Main SEO benefit is that it is most cheap and cost effective digital marketing strategy available out there. Users who are searching for the products and services online, tend to conduct the search over search engine and inbound nature of SEO allows you to save money. SEO mostly targets users actively searching for services and products similar to services offered by you.
  1. Business credibility

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.
  1. Competitive edge

Mostly business are familiar with importance and benefits of SEO. It’s more likely that your competitors are already using SEO which gives you one more reason to consider SEO to promote your business. Let’s think of local SEO, which means the field is even smaller and makes you even strong contender. Also, finding your niche can put you ahead of your competitors. Therefore, you should implement it as soon as possible as delaying it will just push you farther away and you’re risking the potential of your business.
  1. Increased visits=increased sales

If you own a local business then optimizing your site for local search is even critical. A large consumer base is using local search queries for identifying local businesses along with their hours, locations and services. Google search shows that 50% of consumers perform a local search and visit the store on same day. This clearly suggests that increased visits results in increased sales.
  1. Brand awareness

We all are aware that position ranking result in significant impressions and having you website over the top results can offer the website with more exposure. Being on the first results page with targeted keywords can associate your brand with those keywords. Moreover, associating targeted keywords instills trust as being on the top of result page are perceived more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

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François Poulin
Development Director at OpusTime INc.

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