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Influence of Big Data on Web Design

By: Diksha | July 20,2018 |

4 min read

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Evolving technology and increasing number of online platforms, it is essential to deliver services in unique method to attract maximum number of users.

High-end technologies like Cloud Computing, big Data, artificial Intelligence, Internet of Things etc are being utilized for turning the current landscape of technology and are considered as future of web.

This article portrays the influence Big Data is likely to have over web design with the effective functions it acquires. Real-time Monitoring Even though the website is equipped with large amount of content to draw attention of user but is still not capable of bounding users. Big data is helpful in such scenarios with Heat map analysis which offer 360 degree view of data and monitors the working of content of website. In another words, it keeps the SEO friendly content and supports sensible data only for reaching maximum consumers. Majority of digital marketers make use of heat map analysis for analyzing the most “clicked” area by the users to acquire knowledge regarding what people exactly care about when they visit the website. Segmented campaigns Email marketing is another effective marketing tactic used by experts and combining email marketing with website design can boost clicks up to 59.99%. Furthermore, email marketing segmentation analysis helps in generating more effective emails by combining it with website design. Also, it can offer information regarding kind of links accessed by users over your website by simply clicking on website link page. Site search capability This feature is mainly for viewing the inside view of your website from users' perception. Search box can be added over the website to track the keywords searched by users over website, helpful in gaining insight regarding their requirements and intentions.  Moreover, it can analyze traffic along with deeper insight regarding how visual appeal is affecting sales. Exact numbers regarding unique visitors, page views, visits, new visits, visit duration and bounce rate over the website is also delivered with site search capabilities, enabling marketers to locate exact area of improvement.


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