How To Build Your Brand With 5 Digital Marketing Strategies
By: Diksha | July 15,2019 | 4 min read
With the modder landscape, a big part of your marketing strategy is digital. Businesses and Consumers alike are almost always active online. With so many options available, it can be difficult to pinpoint the digital marketing strategy that’s just meant for your business. In this competitive era, having a solid and trusted brand is important for your company to thrive. It is important to establish trust with your target audience for your brand. To increase your customer base and sales, there are different strategies available, which will make your business grow.
With the changing era, online marketing is also changing. You can now spot various major changes in Online marketing over the last few years. Moreover, online marketing paradigm has shifted, compelling online marketers to come up with creative and unique ideas on a frequent basis. What worked last year won’t work for you this year. Today your ability to create leads comes down to establishing trust and intimacy with your target audience.
Pay close attention to the digital marketing trends and make your marketing game stronger by using following given trends-
Online marketing is no longer only about collecting the background information and email addresses of potential customers. Previously, those with the biggest lists used to dominate their niche. It’s 2019, and it no longer works as people expect greater intimacy and relevancy from the business enterprises. Relevancy is the key and can make you win the competition. To increase your profit, stop caring about the leads. Rather, build greater relevance and intimacy with the leads you have already. If you are offering the right solution to the right people at the right time, you’re doing more than fine.
Focus on the target audience and keep them engaged. If you can’t capture the right attention in 2018, you are losing your ability to compete without spending the massive amount of money on online promotions and advertising. Capturing attention has now become more expensive as more business have easier access to it. This is the reason it is called a competitive era now. And it means, it is more important than ever to make the most out of the available leads and attention you have already.
People are becoming so overwhelmed with the emails and promotional messages they are getting, that they feel starved of significance. Treat it as an opportunity, because you can turn the attention you get in trust and loyalty. Try to capture their loyalty and wallet. Serve them with relevant information and service.
Online marketing is no longer about spreading your marketing campaign further and further, just for the sake of it. It is more about spreading it to the right people at the right time and making the most of their attention the moment you capture it. Convert the attention of your target audience into your currency.
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Marketing Funnel is the New Currency
Gone are the days when a predefined step-by-step process was enough to take your audience through the single marketing funnel. Current audience is not onto you. They’ve been in dozens of marketing funnels like yours already. Now, you need to stand out to grab the attention of your target audience.
Try turning your market funnel into an experience and build real and significant trust. Its 2019, and countdown timers and scarcity don’t work anymore. Rather, feed your target audience with the relevant content at the right time, simply based on their trust. Their trust is what you require to make your market funnel stand out. Build trust on the base of admiration and engagement by feeding them with relevant content and this year your best year so far.
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Single Platform is not Enough
They say a picture is worth a thousand words, and Instagram lets you promote your stories via images you post along with the text you want to narrate. Instagram is a social media platform with exceptional powers. It’s a perfect social media platform for personal and business purposes as well. You will find various clothing brands selling their items on Instagram. They showcase their clothing items. They share honest reviews and “happy customer” posts on their profile to capture the attention of their consumers. You will find such brand profiles full of gorgeous pictures and “happy customers.”
Then there’s Facebook, which is increasing the power of brand awareness and help them create a community for them. Brands can build community through their Facebook official pages and groups. Facebook helps the brands to speak to their community members directly and the result of their programs through the group.
Step up your game with twitter. Using the right hashtag (#) can offer you greater brand awareness. A great example of Twitter brand awareness is when a user called out the company, asking them where the closest McDonalds was.
The point is, dominating a single platform is not enough. Each platform plays its part and you need to be omnipresent to make the most out of it. Make use of pictures, videos, in-depth articles, podcast episodes, and so on, on different platforms.
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Consider Your Invisible ROI
Previously, focusing on the ad spend on lead generation and sales were enough but it no longer works in 2019. Now clients see the greatest success in focusing their ad spend on brand awareness. We’re not saying that generating new leads is not important, but only creating new leads is not important. Keeping and nurturing the existing leads are just as important. Build trust and be their ‘go-to” expert when they need something. If you just concentrate on generating new leads and not nurturing the existing leads, your conversions will go down, as a matter of fact. Be on top of their minds but don’t do it by forcing one promotional message after another. Thrive for creativity and innovation and make them wait for your message, just because they love the content and stuff you send them.
Softuvo Solutions is a hub of new solutions, emerging trends, ideas, and real-life disruptions. Contact us for the groundbreaking strategies to boost your business sales!
