digital marketing strategies
05 Feb 2019

9 Digital Marketing Strategies for Startups

Digital Landscape is increasing immensely every day with a wave of innovation and technology. With the advancement of technology, people are more aware of the efficiency of digital marketing strategies.  However, digital marketing is growing competitive than ever and marketers are required to come up with the most creative and idol digital marketing strategies!

If a digital marketing agency is not keeping up with the latest tools and technology, they are losing their grip on the market. Especially for a startup, it is necessary to gain a competitive advantage over other existing organizations. If a company fails in keeping it up, they are losing a relevant percentage of the market share to its potential competitors who are investing in these new technologies.

Public Presence

The first thing you need to do is to know about your targeted audience. Check for public forums and group to know the core interest of your targeted audience. Keep an eye on the queries and questions they ask and are concerned about as you might find some valuable information there. Public forums and groups are available publically and cost you nothing to check those out but you can certainly find something interesting there. With that information, you can smartly attract more traffic to your website to check more relevant information.

It doesn’t have to be so expensive as there are affordable tools available which can help your startup grow. Give try to the tools available to direct more traffic to your website and help your business grow.

Pay-Per-Click Ads

PPC or Pay Per Click can guarantee you the perks of more exposure. You need to pay for the branding and display it on various search engines or social media platforms as well. By paying for the Ads, you are displaying your website to the people more often as they type their target keyword in the search bar.

The problem is, competing for high traffic keywords can be extremely expensive for you. However, you can always invest in a social media marketing campaign which is a lot more affordable than other paid marketing campaigns.

Email Marketing

email marketing

Email Marketing is another effective marketing strategy which can keep your potential customers to stay up to date with you by encouraging them to subscribe to your email newsletter. For effective email marketing, create a list of subscribers and then work on creating personalized emails with relevant content.

You can increase your subscribers by tempting them with the offers and discounts. To see a noticeable increase in your sales, invest in an efficient email marketing campaign. It is one of the best digital marketing strategies. 


Videos are more informational and attract more users. They are becoming a sensation in the digital marketing world. People are not going to check every post you post on the social media posts, so it’s better if you just post a short and creative video with valuable information.

While creating your video, do consider the importance of the target keywords. Check your video for more relevance and make sure that your target audience can easily locate the video.

Social Media Marketing

Social Media Marketing can be the most reliable yet affordable strategy for you if you plan your social media marketing campaign accordingly. The first thing you need to do is to establish an active profile on several social media platforms including Twitter, Facebook, Instagram, Snapchat, LinkedIn, Tumblr, Pinterest and so on. Make consistent posts and keep your targeted audience engaged with you.

Make your content shareable and make sure there is a perfect blend of business and informative posts. Do not always post promotional stuff only. Make sure the posts are also informative and tempting enough to increase your followers on social media. Then there are some posts which redirect the user to your website if they are interested in finding out more.



Search Engine Optimization is the essence of digital marketing. While you are working hard for the success of your online marketing campaign, do a proper SEO. Basically, it is all about analyzing the keywords for proper keyword research and use these relevant keywords to create valuable content. To attain a presence on the search engine, it is important that you do proper optimization. Make sure your marketing team use these keywords smartly and update the content regularly according to the keywords.

Smart Content

No user like stale content ao you have to be dynamic when it comes to the content available on your website. Fresh content is a crucial element for the successful establishment of your status in the market. Create new content and update the content on your website in a consistent manner by adding creative and relevant blogs and other informative content like infographics, images, and videos to deliver your message to your target audience. Make use of all the available tools to enhance your online presence and increase inbound traffic with effective digital marketing strategies.

Big Data

To gain a full understanding of your potential customers and target market, Big Data can be the most effective tool. Startups can get Big Data analysis to gather information regarding the purchase pattern of their customers. There are various channels available which can help marketers to come up with relevant strategies. It can help improve the performance of their online marketing campaign.

Big Data can be expensive but outsourcing can be the most effective solution for financial issues. Big Data is not the core operation of any digital marketing agency whether it’s a startup or well-established one. Hence, Outsourcing Big Data services can be the best way to seek advanced services while focusing on their core competencies only.

Artificial Intelligence

Chatbots are boosting digital sales for a while now. They not only provide a unique solution but are also very successful in keeping the customers engaged. Chatbots targets the customers feel and significantly improves brand loyalty. Hence, chatbots can be another perfect solution for boosting your sales. Robots and Artificial Intelligence seem to their jobs in the most efficient manner and are offering higher customer engagement.

To seek the best digital marketing strategies and services, drop us a message! Our experts will get back to you for further discussions.